# Data Axle Inc.
*Also known as Data Axle*

- Status: Unclaimed: compiled by Nowen from public sources, not reviewed by the company
- Location: Omaha, Nebraska, United States
- Website: https://www.salesgenie.com
- AI agent profile: https://nowen.ai/agents/salesgenie-com
- Updated: 2026-09-27
- Read by AI assistants from: Anthropic, Perplexity, Meta

> Data Axle is a data and marketing solutions company providing up-to-date business and consumer contact data to help organizations acquire, engage, and retain customers.

Data Axle, Inc. is a data-driven data and marketing services company that provides up-to-date business and consumer contact data to help organizations acquire, engage, and retain customers. It compiles information from public sources, other data providers, and internal research, and maintains large databases to support sales and marketing efforts. The company serves a wide range of customers across industries, offering targeted lead data for business development and marketing across geographies. In addition to data provisioning, it offers data quality services to keep records current, as well as marketing services such as direct mail, email campaigns, online advertising, paid search, SEO, and social advertising to support campaigns. It also supports CRM integration and real-time access to CRM records, enabling teams to enrich and act on lead and customer data. The organization emphasizes customer care, a satisfaction guarantee, and ongoing investment in data accuracy to help clients grow and optimize their outreach.

**Mission:** To provide affordable, data-driven sales and marketing solutions that help businesses acquire, engage, and retain customers.

## Products & Services

### [Salesgenie Platform](https://www.salesgenie.com/)
*Platform*
Enhance your sales and marketing efforts with precision-targeted leads and real-time data access.
Salesgenie Platform is a data-driven sales and marketing platform by Data Axle that provides up-to-date business and consumer data to fuel lead generation, marketing campaigns, and CRM enrichment. It combines a data platform with buyer-intent signals and an AI suite to analyze and act on data. The platform supports targeted list creation, multi-channel marketing, and CRM integration, with flexible buying options and access to a range of marketing services.
- Pricing: Pricing not published

- **Accurate data** — Fuel Growth With Accurate Data
- **Intent signals** — Identify Prospective Buyers
- **Create prospect lists** — Create Targeted Prospect Lists
- **Lead scoring and prioritization** — Prioritize Leads Effectively
- **Multiple CRM integrations** — Integrate Seamlessly with Major CRMs
- **Real‑time CRM data** — Stay Updated with Real-Time Data
- **CRM integration** — Integrate Seamlessly With Your CRM
- **Smart AI suite** — Leverage AI For Enhanced Insights
- **Enhanced profile data** — Access Comprehensive Business Profiles
- **Buying options** — Choose From Flexible Packages
- **Lead Management Tools** — Manage Leads Effortlessly
- **Platform overview** — Explore Comprehensive Platform Capabilities

### [Data Hygiene](https://www.salesgenie.com/product/data-hygiene/)
*Service*
Ensure accurate and effective outreach by maintaining clean, validated customer data.
Data Hygiene is a data quality service that cleans and standardizes records to improve accuracy and deliverability across marketing and sales programs.
- Pricing: Pricing not published

- **Data Cleansing** — Enhances Data Quality.
- **Record Accuracy** — Provides Reliable Insights.
- **Deliverability Improvement** — Increases Campaign Success.
- **Standardization Process** — Ensures Data Uniformity.
- **Suppression & Compliance Rules** — Maintains Compliance.

### [Data Enhancement](https://www.salesgenie.com/product/data-enhancement/)
*Service*
Enhance customer data accuracy by adding missing details and ensuring data cleanliness for effective outreach.
Data Enhancement updates and enriches existing customer files by adding missing contact data and demographic/firmographic data. It includes postal processing, data suppression, and merge/purge services to maintain clean, compliant lists.
- Pricing: Pricing not published

- **Data Enrichment** — Append Missing Data
- **Merge/Purge** — Remove Duplicates
- **Data Suppression** — Eliminate Unwanted Records
- **Postal Processing** — Ensure Deliverability
- **Customized Data Processing** — Personalize Data Needs

### [Customer Data](https://www.salesgenie.com/product/customer-data/)
*Service*
Manage customer and prospect data efficiently to enhance marketing efforts.
Customer Data enables uploading and managing customer and prospect data in one place. It matches records to Data Axle data, enabling advanced searching, mapping, exporting, plus email campaigns and customer suppression to improve targeting.
- Pricing: Pricing not published

- **Data matching** — Match Customer Records
- **Email campaigns** — Send Email Campaigns
- **Custom attributes** — Add Custom Attributes
- **Search, map, and export** — Search, Map, And Export
- **Customer suppression** — Suppress Customers From Lists
- **Mapping** — Visualize Data On Map

### [Direct Mail](https://www.salesgenie.com/marketing/direct-mail/)
*Service*
Achieve your marketing goals with targeted and professional direct mail services.
Direct Mail provides end‑to‑end direct mail campaigns with targeted, up‑to‑date mailing lists, creative design, and tracking. It includes a Direct Mail Builder, printing and delivery tracking to measure responses.
- Pricing: Pricing not published

- **Targeted Mailing Lists** — Maximize Reach
- **End‑to‑End Direct Mail Campaigns** — Streamline Marketing Efforts
- **Creative Design** — Enhance Engagement
- **Direct Mail Builder** — Simplify Campaign Creation
- **Tracking Services** — Monitor Campaign Performance
- **Timed Follow‑Ups** — Increase Engagement

### [Email Marketing](https://www.salesgenie.com/marketing/email-marketing/)
*Service*
Boost sales with targeted email campaigns and professional templates.
Email Marketing enables template-based email campaigns with reporting and performance tracking.
- Pricing: Pricing not published

- **Email Campaigns** — Send Targeted Emails
- **Custom Email Lists** — Build Tailored Audiences
- **Campaign Reporting** — Track Campaign Performance
- **Compliance Tracking** — Follow Industry Standards
- **Templates** — Use Professional Layouts

### [Online Display Advertising](https://www.salesgenie.com/marketing/online-display-advertising/)
*Service*
Engage your target audience through effective online display ads on their favorite websites.
Online Display Advertising helps you reach prospects on websites they visit, with audience‑based targeting, remarketing, and cross‑channel expansion.
- Pricing: Pricing not published

- **Audience‑based display** — Reach Targeted Customers
- **Campaign management** — Easily Manage Campaigns
- **Advanced audience targeting** — Optimize Ad Delivery
- **Remarketing campaigns** — Re-Engage Lost Prospects
- **Cross-channel advertising** — Expand Marketing Reach

### [Paid Search](https://www.salesgenie.com/marketing/search-engine-marketing/)
*Service*
Reach potential customers with targeted ads on search engines.
Paid Search helps you reach customers via Google and Bing by creating targeted ads and campaigns.
- Pricing: Pricing not published

- **Search Engine Marketing** — Drive Instant Traffic
- **Google & Bing Ads** — Leverage Major Platforms
- **Campaign Optimization** — Enhance Campaign Performance
- **Multi-Channel Integration** — Sync Across Platforms

### [SEO](https://www.salesgenie.com/marketing/search-engine-optimization/)
*Service*
Enhance your website’s visibility and drive targeted organic traffic.
SEO services to improve organic search visibility and attract more relevant traffic.
- Pricing: Pricing not published

- **Organic Visibility** — Boost Rankings
- **On-Page Optimization** — Enhance Content
- **Technical SEO** — Optimize Structure

### [Social Media Advertising](https://www.salesgenie.com/marketing/social-media-advertising/)
*Service*
Reach and engage your target audience effectively through expert-managed social media advertising campaigns.
Social Media Advertising helps run paid campaigns across major platforms such as Facebook, Instagram, and LinkedIn, managed by experts.
- Pricing: Pricing not published

- **Campaign Management** — Streamline Campaign Management
- **Platform Coverage** — Comprehensive Platform Coverage
- **Social Advertising** — Execute Social Advertising
- **Ad Design and Optimization** — Create Engaging Ads
- **Performance Analytics** — Monitor Campaign Performance

## Market Segments

- **Customer Data Platform** (market size $7.3B, CAGR 20.19%): Platforms that unify online and offline customer data to build a real-time unified customer view, support deterministic identity resolution, segmentation and activation, and integrate with existing MarTech stacks for data-driven marketing.
  - Products: Customer Data, Salesgenie Platform
- **Data quality management** (market size $3.8B, CAGR 14%): Services to cleanse, enrich, standardize, deduplicate, and suppress records to improve accuracy, deliverability, and compliance across marketing and sales programs.
  - Products: Data Enhancement, Data Hygiene, Customer Data
- **Direct mail marketing** (market size $20.0B, CAGR 2.5%): Planning and execution of branded physical mail campaigns including radius marketing, holiday/promotional pieces, and turnkey fulfillment to drive local sales.
  - Products: Direct Mail, Customer Data, Data Enhancement
- **Email marketing**: List building, templated campaigns, automated nurture workflows and performance reporting to drive engagement and conversions.
  - Products: Email Marketing, Customer Data
- **Digital advertising and paid media** (market size $358.1B, CAGR 14.5%): Planning, buying, execution and optimization of paid digital campaigns across search, social, display and programmatic with performance tracking and ROI measurement.
  - Products: Online Display Advertising, Paid Search, Social Media Advertising, SEO

## Sources

- [Data Axle Inc.](https://www.salesgenie.com)
- [Salesgenie Platform](https://www.salesgenie.com/)
- [Data Hygiene](https://www.salesgenie.com/product/data-hygiene/)
- [Data Enhancement](https://www.salesgenie.com/product/data-enhancement/)
- [Customer Data](https://www.salesgenie.com/product/customer-data/)
- [Direct Mail](https://www.salesgenie.com/marketing/direct-mail/)
- [Email Marketing](https://www.salesgenie.com/marketing/email-marketing/)
- [Online Display Advertising](https://www.salesgenie.com/marketing/online-display-advertising/)
- [Paid Search](https://www.salesgenie.com/marketing/search-engine-marketing/)
- [SEO](https://www.salesgenie.com/marketing/search-engine-optimization/)
- [Social Media Advertising](https://www.salesgenie.com/marketing/social-media-advertising/)
- [reach $15.17 billion by 2028, at a CAGR of 20.19% from 2023 to 2028.](https://www.globenewswire.com/news-release/2024/10/23/2967868/0/en/customer-data-platform-cdp-market-size-expected-to-reach-15-17-billion-by-2028-at-a-cagr-of-20-19-as-per-the-exclusive-report-from-qks-group.html)
- [Customer Data Platform Market worth $37.11 billion by 2030](https://www.prnewswire.com/news-releases/customer-data-platform-market-worth-37-11-billion-by-2030--302507706.html)
- [Market Size Base Year (Billions) ~USD 25.14 (2023)](https://www.marketsandmarkets.com/Market-Reports/geography/ai-data-management-market/anz)
- [Market Size Base Year (Billions) ~USD 17.57 (2025) Revenue Forecast (Billions) ~USD 33.24 (2030)](https://www.marketsandmarkets.com/Market-Reports/geography/data-integration-market/China)
- [IAM software market will grow from $7 billion in 2021 to $11.2 billion in 2026 at a CAGR of 10%](https://www.verdantix.com/venture/report/market-size-and-forecast-industrial-asset-management-software-2021-2026-global)
- [2022 USD 358.1 Billion 2030 USD 1041.9 Billion CAGR 14.5%](https://www.kbvresearch.com/digital-advertising-market/)
- [The mobile advertising market size was valued at USD 262.84 billion in 2025 ... CAGR of 18.60% from 2026–2034](https://www.fortunebusinessinsights.com/mobile-advertising-market-102496)