{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/rea-co","markdownUrl":"https://nowen.ai/agents/rea-co.md","jsonUrl":"https://nowen.ai/agents/rea-co.json","name":"REA","website":"https://rea.co","industry":"Accounting","deliveryModel":"services","marketCategories":{"primary":{"name":"Accounting Services","url":"https://nowen.ai/category/accounting-services"},"others":[{"name":"Fractional CFO Services","url":"https://nowen.ai/category/fractional-cfo-services"}]},"status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-11-12T03:50:02.814Z","summary":"REA provides outsourced accounting and financial support exclusively to real estate businesses.","description":"REA is an accounting firm focused exclusively on real estate businesses, including property managers, investors, developers, and operators. It provides outsourced accounting, bookkeeping, tax, and lease compliance support, working within clients’ existing property management software and providing the people and processes needed for accurate financials, stronger controls, and scalable operations.","mission":"Help real estate businesses manage their finances accurately and confidently so they can grow and achieve their goals.","directory":{"industryName":"Accounting","agentCount":110,"indexable":true,"hubUrl":"https://nowen.ai/industry/accounting"},"categoryDirectory":{"name":"Accounting Services","agentCount":111,"indexable":true,"url":"https://nowen.ai/category/accounting-services"},"aiReaderFamilies":["Perplexity"],"products":[{"name":"Real estate accounting services","anchor":"product-real-estate-accounting-services","type":"Service","url":"https://rea.co/accounting/","summary":"Get accurate, timely real estate financials, tax support, and scalable accounting services without building a large in-house team.","description":"REA provides outsourced accounting for real estate businesses, handling monthly bookkeeping and close inside clients’ existing property management software. Services include transaction categorization, bank and trust account reconciliations, accounts payable and receivable, accruals, financial reporting, owner distributions, management fees, trust accounting, CAM reconciliation, tax preparation and filings, lease compliance, and catch-up accounting. Related services include tax planning and advice, tax due diligence, audit support, and tax structuring for funds, special purpose vehicles, and refinancing. Clients can engage services individually or work with a dedicated accounting team.","pricing":{},"features":[{"name":"Monthly bookkeeping and close","value":"Close Books Accurately Every Month","valueDescription":"Receive regular bookkeeping and close work to keep financial records current for reporting and business decisions."},{"name":"Trust fund accounting and reconciliation","value":"Track And Reconcile Trust Funds","valueDescription":"Keep client funds distinct, identify beneficiary-level discrepancies, and maintain organized records to support compliance and examination requests."},{"name":"Tax planning and advice","value":"Plan Tax Decisions Throughout The Year","valueDescription":"Get tax guidance for real estate decisions and transactions throughout the year, rather than limiting planning to filing season."},{"name":"Accounting software integration","value":"Work Inside Your Existing Software","valueDescription":"Keep accounting activity, approvals, and supporting records in the software your team already uses, without migrating to a separate system."},{"name":"Real estate accounting specialization","value":"Apply Real Estate Accounting Expertise","valueDescription":"Get accounting support focused on real estate financial practices, property management software, and the needs of real estate portfolios."},{"name":"Bank and account reconciliation","value":"Reconcile Accounts And Resolve Variances","valueDescription":"Keep account balances and records aligned through scheduled reconciliation, investigation of discrepancies, and organized supporting documentation. Catch-up reconciliation is available for backlogged accounts."},{"name":"Accounts payable and receivable","value":"Manage Property Payments And Receipts","valueDescription":"Keep vendor payments, tenant receipts, and property-level records organized. Client-defined approval workflows preserve client authorization, and payment preparation is separated from approval."},{"name":"Financial reporting","value":"Deliver Clear Monthly Financial Reports","valueDescription":"Give owners and operators regular information to review property and business performance, including NOI and balance sheet results."},{"name":"Catch-up accounting and financial cleanup","value":"Bring Overdue Books Up To Date","valueDescription":"Resolve historical bookkeeping issues, establish more accurate records, and prepare books for ongoing monthly accounting or a documented handover."},{"name":"Tax return preparation and filings","value":"Prepare And Review Real Estate Tax Returns","valueDescription":"Receive federal and state return preparation for real estate entities and individuals, with CPA review and an explanation of key return details."},{"name":"Owner distributions and management fees","value":"Prepare Timely Owner Distributions","valueDescription":"Support scheduled owner payments and accurate management fee accounting using the portfolio’s financial records."},{"name":"Tax structuring and due diligence","value":"Review And Structure Real Estate Transactions","valueDescription":"Assess tax considerations before transactions and receive structuring support for funds, special purpose vehicles, and refinancing."},{"name":"Prior return and asset schedule review","value":"Review Prior Returns And Asset Schedules","valueDescription":"Use historical returns and current asset schedules to inform preparation and identify potential tax opportunities."},{"name":"Lease compliance and CAM reconciliation","value":"Reconcile Lease Charges And CAM Costs","valueDescription":"Connect lease terms to recoverable expenses, tenant statements, and billing or credits, with supporting documentation for tenant questions and audit requests."},{"name":"Dedicated accounting team","value":"Work With A Dedicated Accounting Team","valueDescription":"Rely on a consistent team familiar with the portfolio and accounting setup, with a client success lead as a point of contact."},{"name":"Tax audit support","value":"Respond To Tax Audits With Support","valueDescription":"Receive professional support in managing audit requests and addressing related compliance questions."}],"marketCategories":[{"name":"Accounting Services","url":"https://nowen.ai/category/accounting-services"}]},{"name":"Lease abstraction and administration","anchor":"product-lease-abstraction-and-administration","type":"Service","url":"https://rea.co/lease-abstraction-services/","summary":"Turn complex leases into verified, usable information that supports accurate billing, CAM reconciliation, and lease administration.","description":"REA provides on-demand commercial lease abstraction and administration, turning lease documents into structured, auditable information for accounting, tenant billing, CAM reconciliation, and ongoing lease management. Specialists extract key terms and clauses, organize the information for use in the client’s system, and verify each abstraction against the original lease. Coverage includes rent and escalations, lease terms and options, operating expense and tax provisions, maintenance and insurance obligations, and assignment and default clauses.","pricing":{},"features":[{"name":"Structured lease data extraction","value":"Make Lease Terms Easier To Use","valueDescription":"Turn lease documents into organized information that supports accounting, billing, reporting, and lease administration."},{"name":"Rent, payment, and operating expense term abstraction","value":"Support Accurate Tenant Billing","valueDescription":"Give teams lease-specific rent and recovery details for billing and CAM calculations."},{"name":"Source-document quality assurance","value":"Verify Abstracts Against The Lease","valueDescription":"Check extracted information against the source document before delivery so the structured record reflects the lease."},{"name":"Lease rights and critical date abstraction","value":"Keep Lease Rights And Deadlines Visible","valueDescription":"Make important terms, options, notice requirements, and deadlines easier to locate during ongoing lease administration."},{"name":"Obligation and risk clause abstraction","value":"Find Key Obligations Faster","valueDescription":"Make important responsibilities, transfer rights, and default provisions easier to locate without rereading the full lease."},{"name":"Portfolio assessment and tailored delivery","value":"Match Delivery To Portfolio Needs","valueDescription":"Set the abstraction approach around portfolio requirements and receive completed lease information on the requested timeline."}]},{"name":"Construction accounting and bookkeeping","anchor":"product-construction-accounting-and-bookkeeping","type":"Service","url":"https://rea.co/construction/","summary":"Get project-level financial visibility, track margins while work is underway, and support informed construction and funding decisions.","description":"REA provides outsourced construction accounting and bookkeeping for general contractors, specialty trades, and builders. Services cover company and project-level books, job costing, cost-to-complete tracking, GAAP-aligned work-in-progress reporting, project funding reconciliations, accounts payable, subcontractor management, retainage, compliance support, and monthly financial reporting. REA works inside construction platforms including Procore, Buildertrend, Premier Construction Software, Sage, Northspyre, and QuickBooks.","pricing":{},"features":[{"name":"Job costing and cost-to-complete tracking","value":"Track Costs And Margins By Job","valueDescription":"Review project costs, budget variances, and estimated costs remaining at the job level while a project is active."},{"name":"Work-in-progress reporting","value":"Review Project Progress And Billing","valueDescription":"Use monthly WIP information to understand progress and identify overbilling or underbilling while jobs are underway."},{"name":"Corporate and project-level bookkeeping","value":"Separate Company And Project Finances","valueDescription":"Review company-wide financials alongside project activity without allowing overhead to distort an individual project’s margin."},{"name":"Project funding and draw management","value":"Reconcile Funding Against Project Budgets","valueDescription":"Connect funding activity to project budgets and records, helping identify timing differences and support draw requests."},{"name":"Accounts payable and subcontractor management","value":"Code And Track Subcontractor Payments","valueDescription":"Keep vendor bills connected to jobs and cost codes, with subcontractor payables, retainage, and lien waiver status tracked."},{"name":"Monthly financial and KPI reporting","value":"Review Monthly Project And Company Results","valueDescription":"Use monthly financials and project reports to understand company and job-level performance."},{"name":"Construction compliance tracking","value":"Track Compliance And Project Documentation","valueDescription":"Maintain visibility into lien waivers, subcontractor compliance, insurance and license expirations, and progress documentation."},{"name":"Construction platform accounting support","value":"Manage Books Inside Existing Software","valueDescription":"Keep construction accounting work in the platforms already used for project information."}],"marketCategories":[{"name":"Accounting Services","url":"https://nowen.ai/category/accounting-services"}]},{"name":"Assisted living accounting and bookkeeping","anchor":"product-assisted-living-accounting-and-bookkeeping","type":"Service","url":"https://rea.co/assisted-living/","summary":"Keep property and care finances clear, receive monthly reports, and reduce accounting costs while focusing on assisted living operations.","description":"REA provides outsourced accounting and bookkeeping for assisted living communities, handling property finances and care operations as related but distinct sets of books. Services include monthly bookkeeping and close, bank reconciliations, accounts payable and receivable, resident statements, catch-up bookkeeping, financial reporting, owner draws, and management fees. REA works within clients’ existing accounting software, including AppFolio, Yardi, Sage, and Aline, and reports that monthly bookkeeping services cost 30–50% less than hiring an in-house accounting team.","pricing":{},"features":[{"name":"Property and care operations separation","value":"Separate Property And Care Books","valueDescription":"See property and care-operation financial results separately while keeping the related books reconciled."},{"name":"Monthly bookkeeping and financial reporting","value":"Complete The Monthly Close","valueDescription":"Receive recurring bookkeeping, account reconciliations, and monthly reporting for assisted living operations and property assets."},{"name":"Resident billing and care revenue tracking","value":"Manage Resident Billing And Care Revenue","valueDescription":"Keep resident charges and care revenue visible and reconcile billing with census revenue for financial reporting."},{"name":"Accounting software support","value":"Work In Existing Software","valueDescription":"Continue using supported accounting software while REA performs bookkeeping and accounting work."},{"name":"Outsourced accounting cost savings","value":"Reduce In-House Accounting Costs","valueDescription":"Use outsourced monthly bookkeeping services that REA states cost 30–50% less than an in-house accounting team."}],"marketCategories":[{"name":"Accounting Services","url":"https://nowen.ai/category/accounting-services"}]},{"name":"Real estate syndication accounting","anchor":"product-real-estate-syndication-accounting","type":"Service","url":"https://rea.co/real-estate-syndication-accounting/","summary":"Keep deal-level books, reconciliations, and investor reports current so syndicators can focus on acquisitions and fundraising.","description":"REA provides outsourced accounting and investor reporting for real estate syndicators, working inside their existing accounting software. The service organizes transactions and financial statements by project, reconciles bank accounts and mortgage loans monthly, and prepares reporting for limited partners. REA also supports accounting setup, catch-up bookkeeping, payables, year-end 1099 assistance, and tax planning coordination with the owner’s CPA.","pricing":{},"features":[{"name":"Project-level accounting","value":"Track Each Deal Separately","valueDescription":"Organize transactions and financial statements by project or property to give syndicators deal-level visibility."},{"name":"Operating agreement-aligned capital accounts and distributions","value":"Align Deal Books With Agreements","valueDescription":"Maintain accounting and reporting in relation to partnership terms, so investor capital accounts and distributions can be understood alongside deal economics."},{"name":"Limited partner reporting","value":"Deliver Timely LP Reports","valueDescription":"Provide limited partners with recurring, deal-level financial reporting."},{"name":"Monthly bank and mortgage loan reconciliations","value":"Reconcile Accounts Every Month","valueDescription":"Keep bank accounts and mortgage loan balances reconciled to support reliable statements and investor reporting."},{"name":"Existing software accounting","value":"Work Inside Your Existing Software","valueDescription":"Continue using supported accounting software while REA performs the accounting work in the client’s system."}],"marketCategories":[{"name":"Accounting Services","url":"https://nowen.ai/category/accounting-services"}]},{"name":"HOA accounting and bookkeeping","anchor":"product-hoa-accounting-and-bookkeeping","type":"Service","url":"https://rea.co/hoa/","summary":"Get accurate monthly books and board-ready reports while keeping operating and reserve funds distinct and accounting work on schedule.","description":"REA provides outsourced accounting and bookkeeping for homeowner associations and HOA managers. Services include monthly bookkeeping, bank reconciliations, accounts payable and receivable, catch-up accounting, management fees, corporate bookkeeping, and board-ready reporting. REA works inside clients’ existing software and tracks operating and reserve funds separately, including reserve activity against the reserve study. HOA accounting can be scoped as a full monthly engagement or as individual services.","pricing":{},"features":[{"name":"Monthly bookkeeping and reconciliation","value":"Close The Books Each Month","valueDescription":"Regular bookkeeping and reconciliation help keep association financial records current."},{"name":"Operating and reserve fund tracking","value":"Track Operating And Reserve Funds","valueDescription":"Show which funds are available for operating costs and which are reserved for future needs, with reserve activity compared against the reserve study."},{"name":"Board-ready monthly reporting","value":"Give Boards Clear Monthly Reports","valueDescription":"Provide regular financial reporting prepared for association boards to review the association’s financial position."},{"name":"Accounts payable and receivable","value":"Manage Association Payables And Receivables","valueDescription":"Organize association expenses and incoming funds as part of the accounting engagement."},{"name":"Existing software and dedicated team","value":"Work With A Team In Your Software","valueDescription":"Keep work in the platform already used while relying on a consistent accounting team and point of contact."}],"marketCategories":[{"name":"Accounting Services","url":"https://nowen.ai/category/accounting-services"}]},{"name":"Fractional CFO services","anchor":"product-fractional-cfo-services","type":"Service","url":"https://rea.co/cfo/","summary":"Get real estate-specific financial guidance, clearer cash-flow and distribution decisions, and stakeholder-ready reporting without hiring a full-time CFO.","description":"REA provides outsourced, real estate-focused CFO support for businesses that need financial judgment without hiring a full-time CFO. Services include budget-to-actual analysis, cash flow modeling, investor distribution decisions, CAPEX and reserve planning, customized KPI reporting, expense-versus-capitalization guidance, and NOI accuracy for banks and buyers. REA reviews actuals, capitalization treatment, and entity structure, correcting historical records as needed, and builds models around the client’s pro forma and operating agreement mechanics. Scheduled reporting can be prepared for owners, banks, boards, and LPs.","pricing":{},"features":[{"name":"Fractional CFO support","value":"Access CFO Judgment Without A Full-Time Hire","valueDescription":"Receive CFO-level judgment and support without the commitment of a full-time CFO."},{"name":"Cash flow and distribution modeling","value":"Model Cash And Distribution Decisions","valueDescription":"Assess cash requirements and distribution amounts using relevant cash items and deal terms, rather than relying on NOI alone."},{"name":"Budget-to-actual analysis","value":"Understand Budget And Pro Forma Variances","valueDescription":"See how actual results compare with budgets or pro formas and understand the reasons behind changes."},{"name":"CAPEX and reserve planning","value":"Plan CAPEX And Reserves","valueDescription":"Bring capital expenditures and reserves into cash-flow and distribution planning."},{"name":"Customized KPI and stakeholder reporting","value":"Prepare Customized Stakeholder Reports","valueDescription":"Give owners and stakeholders scheduled reporting based on relevant performance measures and a shared set of financial information."},{"name":"Historical financial review and expense guidance","value":"Review And Correct Historical Records","valueDescription":"Assess and correct historical financial information and review expense treatment before building forecasts."}],"marketCategories":[{"name":"Fractional CFO Services","url":"https://nowen.ai/category/fractional-cfo-services"}]}],"audiences":[],"segments":[],"faq":[],"comparisons":[],"sources":[{"url":"https://rea.co","text":"REA"},{"url":"https://rea.co/accounting/","text":"Real estate accounting services"},{"url":"https://rea.co/lease-abstraction-services/","text":"Lease abstraction and administration"},{"url":"https://rea.co/construction/","text":"Construction accounting and bookkeeping"},{"url":"https://rea.co/assisted-living/","text":"Assisted living accounting and bookkeeping"},{"url":"https://rea.co/real-estate-syndication-accounting/","text":"Real estate syndication accounting"},{"url":"https://rea.co/hoa/","text":"HOA accounting and bookkeeping"},{"url":"https://rea.co/cfo/","text":"Fractional CFO services"}]}