# Razor Tracking, Inc. *Also known as Razor Tracking* - Website: https://www.razortracking.com - Location: Fargo, ND, United States - Agent profile: https://nowen.ai/agents/razortracking-com - Industry: Fleet Management > Multi-industry fleet management platform delivering real-time visibility and safety-enhanced operations. Razor Tracking delivers real-time fleet management and asset visibility across industries. Its platform combines GPS telematics, dash cameras, maintenance reminders, dispatch and routing, reporting, and open data integrations to help organizations monitor vehicles and assets, optimize operations, and enhance safety. Serving agriculture, construction, school and passenger transport, municipal fleets, and field services, Razor Tracking enables a unified view of a fleet with tools to prevent incidents, improve scheduling, and streamline workflows. **Mission:** To deliver real-time fleet visibility and safety-focused solutions that help customers optimize operations. ## Products & Services ### [Razor Tracking Platform](https://www.razortracking.com/platform) *Platform* Empowers organizations with real-time visibility, enhancing fleet management and operational efficiency. - **360-degree fleet view** — Gain Comprehensive Fleet Insights - **Real-time telematics** — Maintain Continuous Visibility - **GPS Tracking** — Ensure Fleet Visibility - **Automatic maintenance reminders** — Ensure Timely Maintenance - **Engine hour tracking** — Monitor Equipment Utilization - **Open API integrations** — Seamlessly Connect Systems - **Geofencing** — Enhance Security and Efficiency - **Historical route playback** — Optimize Operative Routes - **Route reporting** — Analyze Route Performance - **Job site alerts** — Stay Informed on Job Activity ### [Razor Tracking GO](https://www.razortracking.com/razor-tracking-go) *Product* Empowers fleet managers to efficiently manage operations anytime, anywhere. - **Dispatch Jobs** — Enhance Task Management - **Locate On Demand** — Instant Location Access - **Event Notifications** — Stay Informed - **Vehicle Inspections** — Maintain Vehicle Safety - **File Uploads for Receipts and Equipment Photos** — Streamline Record Keeping - **Vehicle History** — Analyze Vehicle Performance - **Fuel Purchase Photos** — Simplify Expense Tracking - **Mobile Time Logs** — Automate Time Tracking - **Group Messaging** — Enhance Team Collaboration - **Vehicle Map History** — Enhance Route Analysis - **Weather Radar** — Plan for Weather Conditions ### [Embedded Vehicle Data](https://www.razortracking.com/embedded-vehicle-data) *Product* Enhances fleet management with real-time OEM data and GPS tracking for improved operational efficiency. - **GPS Tracking** — Track Locations in Real-Time - **Mixed-Fleet Visibility** — Monitor All Vehicles On One Dashboard - **OEM Embedded Vehicle Data** — Access Real-Time OEM Data - **Diagnostic Trouble Codes (DTC)** — Identify Issues Quickly - **Fuel Level Monitoring** — Track Fuel Usage Efficiently - **Geolocation** — Pinpoint Vehicle Locations - **Engine Hours Monitoring** — Optimize Maintenance Scheduling ### [Elite Dash Camera](https://www.razortracking.com/elite-dash-camera) *Product* Promote safety and accountability through advanced video monitoring and real-time feedback. - **Dual-camera Setup** — Captures Inside and Outside Views - **GPS Data Included** — Provides Real-Time Location Data - **Audible Driver Corrective Sounds** — Enhances Driver Awareness - **Instant Video Access** — Facilitates Immediate Review - **ELD Compatibility** — Assures Regulatory Compliance - **24/7 Motion Activation** — Ensures Continuous Monitoring ### [X6 AI Dash Camera](https://www.razortracking.com/x6-ai-dash-camera) *Product* Boost fleet safety and efficiency with advanced AI-driven video monitoring and real-time alerts. - **Dash camera alerts** — Receive Alerts - **Driver coaching** — Enhance Driver Skills - **Ultra-HD wide-angle video** — Capture Detailed Footage - **AI behavior analysis** — Analyze Driving Patterns - **Multiple camera configurations** — Flexible Camera Options - **Local storage** — Store Footage Locally ### [Solar Hybrid Tracker](https://www.razortracking.com/solar-hybrid-asset-tracker) *Product* Effectively track non-engine assets with solar and battery power. - **Real-time asset tracking** — Track Assets In Real-Time - **Rechargeable battery** — Utilize Solar And Battery Power - **Easy installation** — Install Quickly With Magnetic Cradle - **Weather-resistant design** — Operate In Harsh Conditions - **Geofencing capabilities** — Receive Alerts On Movement - **Dual ping frequency** — Adjust Tracking Frequency ### [Pro Tracker](https://www.razortracking.com/pro-tracker) *Product* Track any engine-powered vehicle in real-time to enhance security and operational efficiency. - **Real-time GPS location** — Immediate Location Access - **Engine diagnostics** — Monitors Engine Health - **Instant alerts** — Enhances Theft Prevention - **Driver coaching** — Improves Driver Skills - **Geofencing** — Alerts on Location Boundaries - **Generate reports** — Tracks Performance Metrics - **Location history** — Analyzes Movement Patterns - **Mileage tracking** — Optimizes Fleet Usage ### [Premier Tracker](https://www.razortracking.com/premier-tracker) *Product* Monitor engine-powered vehicles with real-time insights and diagnostics. - **FMCSA/HOS/e-log tracking** — Ensures Compliance With HOS Regulations - **Real-time GPS tracking** — Track Vehicles Instantly - **Plug-and-play installation** — Quick And Simple Setup - **Engine diagnostics** — Enhance Fleet Performance - **Web and mobile app** — Manage Fleet Anytime, Anywhere - **Geofencing** — Improve Location Awareness - **Driver coaching** — Encourage Safe Driving Practices ## Market Segments - **Fleet telematics and management** (market size $18.4B, CAGR 10.5%): Capabilities for GPS tracking, driver logs, IFTA tracking, fleet administration, and operational visibility to manage commercial vehicle fleets. - **Driver safety and video telematics** (market size $10.0B, CAGR 17%): Combines AI driving behavior analysis, in‑vehicle and external video, and device integrations (for example alcohol interlocks) to reduce accidents, lower claims, and support driver coaching. - **Asset tracking and remote monitoring** (market size $8.7B, CAGR 12.5%): Real-time and periodic tracking of non-powered and remote assets using weather-resistant, battery- and solar-powered trackers, geofencing, dual ping frequencies, and long-duration location visibility. - **Field service management** (market size $5.2B, CAGR 11.5%): Scheduling, dispatch, mobile work execution, and service order management to optimize field workforce productivity and service delivery. ## Who do we serve ### Public Sector And Municipal Fleets Public sector fleets needing safety, compliance, and asset visibility. - Industries: Public Sector, Transportation, Municipalities - Geography: Global - Pain points: Safety compliance, incident management, maintenance optimization, driver behavior monitoring - Business goals: Improve safety and compliance, reduce maintenance costs, enhance fleet visibility - Positioning: Unified fleet management platform delivers safety, compliance, and asset visibility for public sector fleets through real-time telematics, cameras, and maintenance automation. #### Persona: Public Sector Fleet Manager - Needs: Full visibility into fleet operations and safety/compliance reporting - Goals: Meet regulatory requirements, improve safety metrics, reduce downtime - Challenges: Fragmented data, limited resources for safety programs - Pain points: Manual reporting, slow incident investigations, disparate data sources - Solution: The platform combines Elite Dash Camera, Embedded Vehicle Data, and Razor Tracking Platform to provide real-time visibility, safety analytics, and maintenance automation. #### Persona: Safety Officer - Needs: Driver performance analytics and incident insights - Goals: Reduce incidents, penalties, and unsafe driving - Challenges: Limited data integration, manual coaching processes - Pain points: Delayed safety feedback, inconsistent coaching - Solution: Elite Dash Camera and X6 AI Dash Camera provide AI-driven safety insights, real-time coaching, and incident analytics within a unified platform. #### Persona: Maintenance Supervisor - Needs: Engine hours, diagnostics, and maintenance scheduling - Goals: Minimize downtime and extend asset life - Challenges: Tracking diverse equipment and schedules - Pain points: Missed maintenance, scattered data - Solution: Embedded Vehicle Data and Razor Tracking Platform enable engine hour tracking, DTC reporting, and automated maintenance reminders. ### Construction And Field Service Fleets Construction and field service fleets needing asset visibility and safety. - Industries: Construction, Heavy Equipment, Field Services - Geography: Global - Pain points: Job-site safety, equipment downtime, asset tracking, dispatch inefficiency - Business goals: Minimize downtime, improve on-site safety, optimize dispatch and site access - Positioning: Construction and field service operations gain safety, asset visibility, and maintenance efficiency with flexible telematics, cameras, and maintenance prompts. #### Persona: Construction Fleet Manager - Needs: Site visibility, asset tracking across sites - Goals: Meet project deadlines, minimize downtime - Challenges: Rugged sites, remote equipment, dispersed assets - Pain points: Hidden assets, delayed updates - Solution: Premier Tracker, Pro Tracker, and Elite Dash Camera deliver on-site visibility, driver coaching, and safety feedback across equipment. #### Persona: Project Superintendent - Needs: Site coordination and dispatch visibility - Goals: Keep crews on track with timely updates - Challenges: Communication gaps between field and office - Pain points: Delayed task updates and routing changes - Solution: Razor Tracking Platform and Razor Tracking GO coordinate tasks, track site progress, and provide real-time location. #### Persona: Maintenance Supervisor - Needs: Engine hours, DTCs, and maintenance scheduling - Goals: Minimize equipment downtime - Challenges: Tracking maintenance across diverse equipment - Pain points: Missed maintenance, data fragmentation - Solution: Embedded Vehicle Data and Premier/Pro Tracker deliver engine hours, diagnostics, and automated reminders. ### Delivery And Field Service Fleets Delivery and field-service fleets seeking reliable dispatch, routing, and asset visibility. - Industries: Logistics, Home Services, Utilities - Geography: Global - Pain points: Dispatch delays, route optimization, missed deliveries, driver safety - Business goals: Improve on-time delivery, optimize routes, reduce fuel - Positioning: Disparate delivery operations gain route visibility, real-time location data, and driver coaching through unified telematics and mobile tools. #### Persona: Operations Manager, Delivery - Needs: Real-time dispatch visibility and route insights - Goals: Maximize on-time delivery and load efficiency - Challenges: Last-mile constraints and unpredictable delays - Pain points: Inefficient scheduling and manual status updates - Solution: Razor Tracking Platform and Razor Tracking GO enable real-time dispatch, location tracking, and driver coaching; supported by Elite Dash Camera for safety insights. #### Persona: Dispatch Coordinator - Needs: Efficient scheduling and updates - Goals: Meet delivery windows with minimal changes - Challenges: Communication delays with drivers - Pain points: Manual status updates, outdated ETAs - Solution: Razor Tracking GO and Razor Tracking Platform streamline dispatch, status sharing, and alerts. #### Persona: Route Planner - Needs: Optimized routes and real-time traffic awareness - Goals: Reduce fuel costs and improve delivery times - Challenges: Keeping up with dynamic routes - Pain points: Outdated route plans - Solution: Razor Tracking Platform provides route visibility and geofencing; Elite Dash Camera enhances safety training on routes. ### Enterprise Fleets With OEM Data And Large Scale Integrations Global enterprises requiring deep vehicle diagnostics and open integrations. - Industries: Technology, Manufacturing, Logistics, Public Sector - Geography: Global - Pain points: Siloed data, limited OEM data access, complex integrations, compliance risk - Business goals: Unified data model, scalable analytics, open API integrations - Positioning: Open-API fleet platform unifies OEM diagnostics and telematics for large-scale operations across industries. #### Persona: Chief Information Officer - Needs: Open APIs, secure integrations, governance - Goals: Create a scalable, centralized fleet data platform - Challenges: Siloed systems, complex legacy integrations - Pain points: Data fragmentation, slow deployment - Solution: Razor Tracking Platform with Open API integrations and Embedded Vehicle Data to unify diagnostics and telematics. #### Persona: Fleet Operations Director - Needs: Engine hours, diagnostics, uptime - Goals: Maximize uptime, minimize operating costs - Challenges: Data fragmentation across systems - Pain points: Manual data reconciliation - Solution: Premier Tracker and Embedded Vehicle Data provide engine diagnostics, DTC reporting, and downtime insights. #### Persona: Compliance Officer - Needs: FMCSA/HOS/e-log data, safety analytics - Goals: Ensure ongoing regulatory compliance - Challenges: Regulatory changes and penalties - Pain points: Penalties from non-compliance, audit complexity - Solution: Elite Dash Camera and Premier Tracker deliver safety analytics and compliant telematics.