# Rattleback
*Also known as Rattleback*

- Website: https://rattleback.com
- Location: Columbus, Ohio, United States
- Agent profile: https://nowen.ai/agents/rattleback-com
- Industry: Marketing Agencies

> Rattleback is a growth-focused marketing agency for professional services firms, helping them generate leads and build thought leadership.

Rattleback is a growth-focused marketing agency that serves professional services firms and their emerging B2B SaaS solutions. We provide marketing consulting, thought leadership development, and lead generation to help managing partners and marketing leaders envision and realize their firms’ desired future state. We co-produce the professional services marketing podcast, Rattle & Pedal, and, for six years, co-hosted the thought leadership marketing event, Profiting from Thought Leadership. Our work spans strategic branding, content marketing, and demand generation for management consulting, IT services, training, HR and operations consulting, and research centers and think tanks.

**Mission:** Own the conversation in the market. We help professional services firms generate more leads today and drive more demand tomorrow.

## Products & Services

### [Marketing Consulting](https://www.rattleback.com/expertise/b2b-marketing-consulting-services/)
*Service*
Drive leads today and demand tomorrow with tailored marketing strategies.

- **Ideal client definition** — Identify Ideal Clients
- **Positioning** — Enhance Market Positioning
- **Lead generation support** — Accelerate Lead Generation
- **POV Development** — Sharpen Your POV
- **Growth strategy development** — Define Growth Strategy

### [Branded Content Experiences](https://www.rattleback.com/expertise/branded-content-experiences/)
*Service*
Enhance client engagement and position your firm as an expert through interactive content experiences.

- **Interactive, Digital-First Experience** — Create Engaging Content
- **Research Transformation** — Facilitate Client Discussions
- **Guidance Identifying the Right Topics** — Discover Relevant Topics
- **Amplified Reach and Visibility** — Boost Your Visibility

### [Thought Leadership Development](https://www.rattleback.com/expertise/professional-services-content-marketing/)
*Service*
Establishes authoritative perspectives to drive client engagement and future demand.

- **Expert publishing** — Enhances Visibility
- **POV development** — Clarifies Insights
- **Research-based content** — Increases Search Visibility
- **Guaranteed Media Placement** — Expands Reach
- **Strategic Platform Development** — Aligns Expert Perspectives
- **Personalized Newsletter** — Engages Audience

### [Elevate an Expert](https://www.rattleback.com/expertise/elevate-an-expert/)
*Service*
Transforms subject matter experts into recognized authorities for enhanced market visibility.

- **Guaranteed media placements** — Expand Experts' Reach
- **Strategic platform development** — Define Expert Authority
- **Personalized newsletter** — Build Engaged Audience

### [LinkedIn LeadGen](https://www.rattleback.com/expertise/linkedin-leadgen-for-professional-services/)
*Service*
Maximize lead generation and engagement on LinkedIn to drive business growth.

- **Targeted Audience Reach** — Expand Network Reach
- **Lead Generation Strategies** — Increase Conversion Rates
- **Comprehensive Campaign Management** — Streamline Processes
- **Content Optimization** — Enhance Engagement
- **Analytics and Reporting** — Monitor Performance

### [The Thought Leadership Handbook](https://www.rattleback.com/insights/ebooks/thought-leadership-handbook/)
*Product*
Leverage thought leadership strategies to drive business growth effectively.

- **Comprehensive Guide** — Provides Strategies For Business Growth
- **Focus on Implementation** — Drives Effective Execution
- **User-Centric Approach** — Targets Key Business Leaders
- **Content Differentiation** — Enhances Market Positioning
- **Defined Metrics for Success** — Establishes Measurable Objectives

## Market Segments

- **Thought leadership marketing** (market size $1.9B, CAGR 7.69%): Capabilities to develop and distribute authoritative, research-based points of view and expert publishing that build reputation, search visibility, and lead generation for professional services and B2B SaaS.
- **Branded content experience design** (market size $4.6B, CAGR 8.5%): Design and production of interactive, digital-first content experiences that combine data visualization, multimedia, and research to engage target buyers and drive conversions.
- **Media relations and thought leadership** (market size $41.8B, CAGR 6.7%): Earning third-party visibility and executive credibility through proactive press outreach, spokesperson positioning, op-eds, conference placements, and ongoing media relationship management.
- **LinkedIn demand generation** (market size $1.2B, CAGR 12%): Profile-level content, outbound campaigns, and engagement strategies on LinkedIn to scale brand presence, generate leads, and support founder-led outreach with performance reporting.
- **Marketing strategy and growth consulting for professional services** (market size $4.0B, CAGR 7%): Strategic consulting to define growth strategy, ideal client profiles, positioning, POV development, and operationalized lead generation for professional services and emerging B2B SaaS firms.