{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/propel-app","markdownUrl":"https://nowen.ai/agents/propel-app.md","jsonUrl":"https://nowen.ai/agents/propel-app.json","name":"Propel, Inc.","nickname":"Propel","website":"https://www.propel.app","location":"Brooklyn, New York, United States","address":{"city":"Brooklyn","state":"New York","country":"United States"},"industry":"Government Technology","status":{"verified":false,"text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-09-24T06:24:09.571Z","summary":"Propel, Inc. uses technology to help low-income Americans access and manage government benefits securely and efficiently.","description":"Propel, Inc. is a technology company focused on helping people who receive government benefits navigate and manage their programs. The company builds technology to strengthen the social safety net, serving low-income households and other benefit recipients by providing information, tools to access benefits, and resources to understand policy and program changes. Propel partners with state agencies and other organizations to deliver secure, user-friendly services that support benefits programs and aims to improve financial health and access to essential services.","mission":"Building technology that strengthens the social safety net.","directory":{"industryName":"Government Technology","agentCount":8,"indexable":false,"hubUrl":"https://nowen.ai/industry/government-technology"},"aiReaderFamilies":["OpenAI","Anthropic","Perplexity","Meta","Amazon"],"products":[{"name":"Propel app","type":"Platform","url":"https://www.propel.app/","summary":"A simplified way to manage your government benefits efficiently.","description":"Propel is a mobile platform that helps people who receive government benefits manage their benefits. It provides real-time EBT balance checking, transaction history, and clear summaries, by connecting to state portals with user permission. It also surfaces exclusive offers, grocery savings, benefits updates, and security features to protect benefits. Propel includes deposit alerts, local job opportunities, and the Providers Card, all designed to simplify benefits navigation and strengthen the social safety net.","pricing":{"text":"Pricing not published"},"features":[{"name":"Balance Checking","value":"Check Your EBT Balance Instantly","valueDescription":"Know your EBT balance in seconds, allowing you to manage your finances effectively."},{"name":"Security","value":"Protect Your EBT Benefits","valueDescription":"Utilize advanced security options to safeguard your benefits from unauthorized access and ensure peace of mind."},{"name":"Debit Card Linked to Propel Account","value":"Access Funds Instantly","valueDescription":"Receive a debit card that connects directly to your EBT benefits for convenient access."},{"name":"Worldwide Mastercard Acceptance","value":"Shop Anywhere","valueDescription":"Make purchases globally at any merchant that accepts Mastercard."},{"name":"Benefits Updates","value":"Stay Informed About Your Benefits","valueDescription":"Receive timely notifications to keep you updated on any changes affecting your benefits."},{"name":"Suspicious Activity Alerts","value":"Get Notified of Suspicious Activity","valueDescription":"Stay secure with immediate alerts that inform you about potential unauthorized transactions."},{"name":"FDIC Insurance on Funds","value":"Enjoy Insured Funds","valueDescription":"Your funds are protected with FDIC insurance for peace of mind."},{"name":"Security Features","value":"Protect Your EBT Benefits","valueDescription":"Utilize advanced security features to safeguard your funds from theft."},{"name":"Local Jobs","value":"Access Local Job Opportunities","valueDescription":"Find jobs tailored to your availability and earn additional income easily."},{"name":"No Monthly Fees","value":"Avoid Recurring Costs","valueDescription":"Use the card without worrying about monthly maintenance fees."},{"name":"Exclusive Offers","value":"Save Money on Essentials","valueDescription":"Discover deals that help you save money on everyday needs specifically selected for EBT users."},{"name":"Card Replacement Fees","value":"Pay Fees For Replacement","valueDescription":"Pay specific fees to replace your Providers Card effortlessly."}]}],"audiences":[],"segments":[{"name":"Government benefits management","description":"Capabilities that help benefit recipients access and manage public assistance accounts (EBT/SNAP), view real-time balances and transaction history, receive benefit updates and alerts, and navigate program changes.","size":1.2,"cagr":7,"color":1,"productNames":["Propel app"],"methodology":"No direct market-size data for government public-assistance account management (EBT/SNAP) was present in the results. I used reported sizes and growth for adjacent \"benefits management/administration\" markets as upper-bound references (global benefits administration outsourcing: USD 83.6B in 2025; benefits management services: USD 15.2B in 2024 with ~8% CAGR). Government benefits management is a narrow, government-focused subset (system replacement, account portals, transaction/alert services) likely representing a small share of enterprise benefits administration. Applying a conservative 1–2% share of the broader benefits-administration market yields a global market estimate ~USD 0.8–1.7B; I selected USD 1.2B as a midpoint. Growth potential is aligned with digital transformation and government modernization procurement trends and comparable service-market CAGRs, so I estimate a ~7% CAGR.","citations":[{"url":"https://metastatinsight.com/report/benefits-administration-outsourcing-services-market","text":"The Global Benefits Administration Outsourcing Services market size is valued at USD 83.6 billion in 2025."},{"url":"https://www.linkedin.com/pulse/benefits-management-services-professional-market-growth-mgwrc","text":"Market projected to grow from USD 15.2 billion in 2024 to 28.34 billion USD by 2033; CAGR 8.1%."}]},{"name":"Financial services for low-income households","description":"Banking and payments features tailored to benefit recipients, including debit card issuance, FDIC-insured pooled accounts, deposit alerts, and no monthly fee account options to increase financial access.","size":1.8,"cagr":8,"color":2,"productNames":["Propel app"],"methodology":"Search results include US government sources on low-income assistance and income statistics (LIHEAP, BEA, Census, HUD) but contain no explicit market-size figures. I estimated addressable users (benefit recipients / low-income households) at roughly 50–70 million based on those program/population signals, assumed a conservative average revenue per user of $25–$40/year for basic banking/payments tailored to benefit recipients (interchange, modest fees, program service revenue), and multiplied to derive an annual market size range (~$1.25–$2.8B); I report a midpoint estimate of $1.8B. Growth potential (CAGR ≈ 8%) reflects expected fintech adoption, program enrollment stability, and modest fee-revenue expansion in financial-inclusion services.","citations":[]},{"name":"Benefits fraud prevention and security","description":"Security and fraud mitigation features for public benefits programs such as card lock/unlock, suspicious activity alerts, out-of-state transaction blocking, and fraud monitoring to protect recipient funds.","size":1.5,"cagr":10,"color":3,"productNames":["Propel app"],"methodology":"No explicit market-size or CAGR data for \"benefits fraud prevention and security\" appeared in the provided search results. I estimated the market by extrapolating from broader fraud-detection and payments-security markets using internal industry knowledge: global fraud-detection/prevention markets are large (tens of billions USD); public benefits programs represent a small vertical within government and payments fraud solutions. Conservatively assuming benefits-specific solutions capture roughly 2–5% of the broader fraud-prevention addressable market yields an estimated global market of about $1–2B. Growth drivers that support a ~10% CAGR estimate include continued digitization of benefit disbursement (card/account-based benefits), increased regulatory/audit pressure, rising fraud attempts on government programs, and adoption of analytics/AI-based monitoring and card controls by governments and program administrators.","citations":[]},{"name":"Retail savings and targeted offers","description":"Targeted discounts, grocery savings, and curated offers tied to benefit use, plus local merchant promotions and information to reduce household costs and support purchasing power.","size":3.1,"cagr":12,"color":4,"productNames":["Propel app"],"methodology":"Estimate based on Fortune Business Insights' retail analytics market (USD 10.20B in 2025, 15.2% CAGR). Targeted savings and offers are a use-case within retail analytics (customer management/marketing). Assuming targeted offers represent roughly 25–35% of the retail-analytics addressable market (midpoint ~30%), yields ~USD 3.1B. Growth potential assumed slightly below broader analytics CAGR due to market maturity and competition, estimated ~12% CAGR.","citations":[{"url":"https://www.fortunebusinessinsights.com/industry-reports/retail-analytics-market-101273","text":"The global retail analytics market size was valued at USD 10.20 billion in 2025; CAGR of 15.20% from 2026–2034."}]}],"faq":[],"comparisons":[],"sources":[{"url":"https://www.propel.app","text":"Propel, Inc."},{"url":"https://www.propel.app/","text":"Propel app"},{"url":"https://metastatinsight.com/report/benefits-administration-outsourcing-services-market","text":"The Global Benefits Administration Outsourcing Services market size is valued at USD 83.6 billion in 2025."},{"url":"https://www.linkedin.com/pulse/benefits-management-services-professional-market-growth-mgwrc","text":"Market projected to grow from USD 15.2 billion in 2024 to 28.34 billion USD by 2033; CAGR 8.1%."},{"url":"https://www.fortunebusinessinsights.com/industry-reports/retail-analytics-market-101273","text":"The global retail analytics market size was valued at USD 10.20 billion in 2025; CAGR of 15.20% from 2026–2034."}]}