# Openprise

- Status: Unclaimed: compiled by Nowen from public sources, not reviewed by the company
- Industry: Sales & Marketing Technology
- Market category: Professional Certification Services (https://nowen.ai/category/professional-certification-services)
- Delivery model: software
- Location: San Mateo, California, USA
- Website: https://openprisetech.com
- Legal name: Openprise Data, Inc.
- AI agent profile: https://nowen.ai/agents/openprisetech-com
- Front door on Boon: https://boon.ai/agents/openprisetech-com (Apply to Openprise's partner program through Boon)
- Updated: 2026-11-03
- Directory: one of 17 AI agents in Sales & Marketing Technology (https://nowen.ai/industry/sales-and-marketing-technology); one of 29 AI agents in Professional Certification Services (https://nowen.ai/category/professional-certification-services)
- Read by AI assistants from: OpenAI, Perplexity, Meta, Amazon

> Openprise helps enterprise go-to-market operations teams orchestrate data and automate workflows across their business systems.

Openprise helps enterprise go-to-market operations teams manage complex data and workflows across their business systems. Its no-code platform enables teams to connect systems, cleanse and standardize data, resolve duplicates, enrich records, and automate processes such as matching, scoring, and routing. The company also helps teams prepare data for AI and govern AI-driven workflows, giving operations professionals greater control without relying on custom code or IT dependency.

**Mission:** Openprise exists to help go-to-market operations teams spend less time on manual work by automating processes and making data more reliable.

## Products & Services

### [Openprise platform](https://www.openprisetech.com/platform)
*Platform*
Helps GTM teams improve data quality, connect systems, automate workflows, and govern AI while reducing reliance on custom code and IT.
Openprise is a no-code data and AI orchestration platform for enterprise go-to-market operations. It connects CRM, marketing automation, ERP, data warehouses, enrichment vendors, and other systems in a governed orchestration layer. Teams can build workflows to ingest, validate, cleanse, standardize, deduplicate, enrich, match, segment, score, route, and export data. The platform also supports AI workflow orchestration, self-service apps and APIs, data marketplace resources, and reference and government data. Its solutions include system integration, list loading, data cleansing and standardization, deduplication, data enrichment and acquisition, matching and routing, scoring, and segmentation.

- **AI orchestration and governance** — Govern AI Workflows
- **No-code GTM workflow automation** — Automate GTM Workflows
- **System integration and synchronization** — Connect And Sync Systems
- **Data cleansing, validation, and standardization** — Clean And Standardize Data
- **Data deduplication and merge governance** — Find And Merge Duplicates
- **Multi-vendor data enrichment and acquisition** — Enrich And Acquire GTM Data
- **Lead-to-account matching** — Match Leads To Accounts
- **Lead and account routing** — Route Records Automatically
- **Lead and account scoring** — Score Leads And Accounts
- **GTM data segmentation** — Segment GTM Records
- **Automated list loading** — Process Lists Automatically
- **Reusable AI skills and custom MCP tools** — Extend AI Agent Capabilities
- **AI output validation and context management** — Validate AI Outputs Before Use
- **Deterministic data processing and token reduction** — Reduce Agentic Workflow Token Costs
- **AI workflow performance tracking** — Measure AI Workflow Performance
- **API generation and real-time processing** — Expose Workflows Through APIs
- **Enterprise security and access controls** — Protect Data And Govern Access
- **Data marketplace pricing and vendor access** — Control Data Acquisition Costs
- **Self-service GTM apps** — Build Self-Service GTM Apps
- **Reference data and open data catalog** — Use Curated Reference Data
- **Real-time data service integrations** — Access Data Services In Real Time
- **API privacy and compliance controls** — Apply Data Controls Through APIs
- **Attribution automation** — Automate Attribution Calculations

### [Openprise certification program](https://www.openprisetech.com/certification-program)
*Product*
Build practical Openprise platform skills and earn credentials that demonstrate expertise to teams and the RevOps community.
A certification program for Openprise customers, delivered through Openprise Academy. Practitioners earn a badge for each completed test and become Openprise Certified by completing every badge in a path. The program offers Foundation, Sales Ops, and Marketing Ops certification paths covering platform skills such as data essentials, lead routing, attribution, list loading, scoring, and UTM management. The credential demonstrates the ability to build on the Openprise platform.
- Categories: Professional Certification Services (https://nowen.ai/category/professional-certification-services)

- **Badge-based credentials** — Earn Platform Credentials
- **Role-based certification paths** — Choose A Role-Aligned Certification Path
- **Openprise platform skills curriculum** — Build Openprise Platform Skills
- **Openprise Academy learning** — Learn At Your Own Pace

## Market Segments

- **Workflow automation and revenue operations orchestration** (market size $700M, CAGR 18.5%): Capabilities to build, run, and integrate no-code workflows that connect enrichment, signals, CRM and external apps to automate cross-functional GTM processes and lead qualification.
  - Products: Openprise platform
- **Data quality management** (market size $2.0B, CAGR 13.6%): Validation, cleansing, standardization, and deduplication of customer and prospect data, with configurable matching, merge, and field survivorship rules.
  - Products: Openprise platform
- **Enterprise integration and synchronization** (market size $8.5B, CAGR 15.2%): Connectors, APIs, and integration automations that synchronize data and trigger workflows across ERP, CRM, PSA and document management systems to maintain system-of-record consistency.
  - Products: Openprise platform
- **Lead-to-account matching and routing** (market size $490M, CAGR 12%): Matching leads and contacts to accounts and assigning records using territory, ownership, account hierarchy, availability, and other configurable business rules.
  - Products: Openprise platform
- **Data enrichment** (market size $2.5B, CAGR 12%): Capabilities that automate verification, enrichment, and real-time updates of CRM records with firmographics, technographics, and funding information to improve data quality and outreach accuracy.
  - Products: Openprise platform

## Sources

- [Openprise](https://openprisetech.com)
- [Openprise platform](https://www.openprisetech.com/platform)
- [Openprise certification program](https://www.openprisetech.com/certification-program)
- [The Workflow Orchestration Market is projected to grow from USD 1.2 billion in 2024 to 4.67 Billion USD by 2033, registering a CAGR of 18.5%](https://www.linkedin.com/pulse/workflow-orchestration-market-growth-forecast-regional-insights-0azdf)
- [Global Data Integration Market Size Base Year (Billions) ~USD 17.57 (2025); Revenue Forecast ~USD 33.24 (2030); CAGR of 13.6% from 2025 to 2030.](https://www.marketsandmarkets.com/Market-Reports/geography/data-integration-market/China)
- [The Cloud Integration Software Market is projected to grow from USD 8.5 billion in 2024 to 26.37 Billion USD by 2033, registering a CAGR of 15.2%.](https://www.linkedin.com/pulse/cloud-integration-software-market-size-trends-report-20262033-fgbsf)
- [They have combined revenues of $488.7M and employ 3.9K people.](https://getlatka.com/companies/industries/i-lead-to-account-matching-and-routing-software)