{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/newnorth-com","markdownUrl":"https://nowen.ai/agents/newnorth-com.md","jsonUrl":"https://nowen.ai/agents/newnorth-com.json","name":"New North","website":"https://newnorth.com","location":"Frederick, MD","address":{"city":"Frederick","state":"MD"},"industry":"B2B Marketing","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-09-06T23:44:09.097Z","summary":"New North is a strategic B2B marketing agency that helps tech companies grow through strategy and execution.","description":"New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct rigorous research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis. With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision. The agency offers branding and positioning, content creation, paid media, account-based marketing, marketing operations, and sales enablement, with a pricing model based on points that emphasizes efficient delivery. By combining strategy with hands-on execution across channels, New North helps tech companies grow while maintaining a practical, disciplined approach.","mission":"To empower small, scrappy B2B tech marketing teams to achieve growth by delivering integrated strategy and hands-on execution across marketing channels.","directory":{"industryName":"B2B Marketing","agentCount":86,"indexable":true,"hubUrl":"https://nowen.ai/industry/b2b-marketing"},"aiReaderFamilies":["Anthropic","Perplexity","Amazon"],"advisorListingUrl":"https://haycion.com/advisors/newnorth-com","products":[{"name":"Account Based Marketing (ABM)","type":"Service","url":"https://newnorth.com/account-based-marketing-examples-effective-abm-strategies-to-target-high-value-accounts-with-long-sales-cycles/","summary":"ABM enables tailored marketing strategies for high-value accounts to accelerate revenue growth.","description":"Account Based Marketing (ABM) is a strategic service that targets high-value accounts with personalized, multi-channel campaigns to accelerate engagement and revenue in long sales cycles.","pricing":{},"features":[{"name":"Personalized Outreach","value":"Strengthens Relationships","valueDescription":"Customized outreach enhances connection with prospects, leading to increased trust and higher chances of conversion."},{"name":"Targeted Content Syndication","value":"Boosts Relevance","valueDescription":"Delivering customized content to decision-makers ensures they receive relevant information, improving engagement and conversion rates."},{"name":"Sales and Marketing Alignment","value":"Improves Efficiency","valueDescription":"Synchronizing goals and strategies between teams streamlines processes and enhances the effectiveness of campaigns."},{"name":"Direct Mail Campaigns","value":"Enhances Engagement","valueDescription":"Utilizing distinctive direct mail items creates memorable impressions, driving higher engagement rates with target accounts."},{"name":"Multi-Channel Campaign Management","value":"Increases Visibility","valueDescription":"Coordinating marketing efforts across multiple platforms ensures comprehensive coverage and higher account engagement."}]},{"name":"Branding & Positioning","type":"Service","url":"https://newnorth.com/services/","summary":"Establish a strong brand identity and position in the market to drive growth and build lasting customer relationships.","description":"Branding and positioning services to establish a clear identity for tech companies, carve distinct market positions, articulate mission and unique selling propositions, and craft a consistent brand narrative.","pricing":{},"features":[{"name":"Mission, Vision & USP Articulation","value":"Clarify Your Purpose","valueDescription":"Clearly express your core values and unique advantages to effectively engage your target audience."},{"name":"Brand Identity Development","value":"Differentiate Your Company","valueDescription":"Establish a unique brand that stands out in competitive markets, enhancing recognition and loyalty."},{"name":"Positioning Strategy","value":"Align With Business Goals","valueDescription":"Develop strategic positioning that supports your overall business objectives and drives measurable results."},{"name":"Brand Narrative","value":"Create Consistency","valueDescription":"Ensure your brand message is unified and resonates across all platforms for better audience connection."}]},{"name":"Content Creation","type":"Service","url":"https://newnorth.com/services/","summary":"Enhance engagement and credibility through diverse content creation services tailored for B2B tech companies.","description":"Content creation service spanning multiple formats to educate and engage your audience, improve credibility and SEO, and generate qualified leads.","pricing":{},"features":[{"name":"Credibility Boost","value":"Build Trust","valueDescription":"By providing valuable insights through quality content, you establish your brand as a trusted 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creation, optimization, and reporting to reach the right audience at the right time.","pricing":{},"features":[{"name":"Audience Targeting","value":"Connect With Key Decision-Makers","valueDescription":"Utilize data-driven strategies to identify and engage with the right audience, ensuring that campaigns effectively reach potential buyers."},{"name":"Campaign Optimization","value":"Enhance Campaign Efficiency","valueDescription":"Continuously refine ad strategies based on real-time data insights to drive better results across all campaigns."},{"name":"PPC Campaigns","value":"Drive Immediate Traffic","valueDescription":"Leverage strategic PPC management to generate quick traffic and leads, helping businesses achieve short-term goals."},{"name":"Social Advertising","value":"Reach Targeted Audiences","valueDescription":"Utilize social media advertising to target specific demographics, enhancing the likelihood of engagement and conversion."},{"name":"Budget Management","value":"Optimize Advertising Spend","valueDescription":"Employ advanced budget management techniques to ensure optimal allocation of resources for maximum ROI."},{"name":"Goal-Driven Strategy","value":"Align Marketing Objectives","valueDescription":"Set specific targets to measure success and guide strategy, ensuring each campaign contributes to overall business goals."},{"name":"Keyword Research","value":"Unlock Effective Targeting","valueDescription":"Identify high-value keywords that drive qualified traffic to enhance promotional effectiveness and ad relevance."},{"name":"Display Ads","value":"Increase Brand Exposure","valueDescription":"Utilize engaging visuals and messaging to captivate target audiences across a variety of online platforms."},{"name":"Landing Page Optimization","value":"Boost Conversion Rates","valueDescription":"Design and refine landing pages to ensure that they facilitate easy conversion, matching ad promises with user expectations."}]},{"name":"Marketing 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marketing objectives into actionable plans, ensuring successful campaign outcomes."},{"name":"KPI Definition & Tracking","value":"Establish Clear Performance Measurements","valueDescription":"We define relevant KPIs and continuously track progress to ensure alignment with business goals."},{"name":"Martech Stack Setup","value":"Optimize Your MarTech Investment","valueDescription":"We help you choose and set up the right marketing technologies to improve efficiency and effectiveness."},{"name":"Continuous Improvement Processes","value":"Enhance Marketing Efficiency","valueDescription":"We establish continuous feedback loops for marketing strategies, ensuring they evolve and improve over time."},{"name":"Marketing Resource Management","value":"Streamline Resource Allocation","valueDescription":"We optimize the use of your marketing resources, ensuring effective deployment for maximum return."}]},{"name":"Sales 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operations.","industries":["Technology","Software","B2B SaaS"],"geography":"North America, Europe","painPoints":"Disjointed multi-channel campaigns, long sales cycles, misalignment between marketing and sales, difficulty scaling ABM","businessGoals":"Accelerate qualified pipeline, shorten sales cycles, improve attribution, scale growth marketing programs across teams","positioningStatement":"Growth-stage technology companies benefit from integrated demand generation and revenue operations that accelerate pipeline through aligned sales and multi-channel campaigns."},{"title":"Brand-Forward SMB Tech Startups","description":"Brand-focused startups seeking clear market positioning and scalable content and web assets.","industries":["Technology","Software"],"geography":"North America, Europe","painPoints":"Unclear brand positioning, inconsistent messaging, weak web presence","businessGoals":"Establish clear market identity, generate early demand, build scalable content and web assets","positioningStatement":"Brand-forward SMB tech startups gain a clear market position and scalable content and web foundations to attract and convert their target buyers."},{"title":"Enterprise-Scale B2B Tech Buyers","description":"Global technology buyers seeking aligned marketing and sales, ABM, and data-driven operations.","industries":["Technology","Software"],"geography":"Global","painPoints":"Slow sales cycles, misaligned teams, incomplete data, suboptimal ABM","businessGoals":"Shorten cycles, grow enterprise revenue, improve forecast accuracy","positioningStatement":"Large technology buyers require aligned marketing and sales, ABM-enabled campaigns, and data-driven operations to accelerate enterprise revenue."},{"title":"Tech Marketing Agencies And In-House Teams","description":"Agency and in-house teams delivering tech marketing seeking end-to-end execution.","industries":["Marketing Services","Technology"],"geography":"Global","painPoints":"Coordinating multi-client campaigns, resource constraints, proving ROI","businessGoals":"Deliver integrated campaigns, scale operations, demonstrate impact","positioningStatement":"Agency and in-house teams gain end-to-end capability for executing tech marketing campaigns at scale."}],"segments":[{"name":"Account-based marketing","description":"Targeted programs that identify, prioritize, and engage named high-value accounts with personalized multi-channel campaigns and sales-marketing alignment to accelerate deals.","size":1.15,"cagr":12,"color":1,"productNames":["Sales Enablement","Content Creation","Marketing Operations"],"methodology":"Estimates based on market-research excerpts in the provided results. Mordor Intelligence lists Account-Based Marketing at USD 1.15 billion (2026) with an 11.94% CAGR to 2031. IndustryARC reports USD 0.904 billion (2023) and projects USD 1.86 billion with ~12% CAGR through 2030. I adopt Mordor’s 2026 market size (USD 1.15B) and a rounded 12% CAGR supported by both sources.","citations":[{"url":"https://www.mordorintelligence.com/industry-reports/account-based-marketing-market","text":"Market Size (2026)USD 1.15 Billion; Growth Rate (2026 - 2031)11.94% CAGR"},{"url":"https://www.industryarc.com/Research/account-based-marketing-(ABM)-Market-800562","text":"Account Based Market accounted for $904m in 2023 and expected to reach $1.86 Bn, with rising at a CAGR of 12% (2024-2030)."}]},{"name":"Branding and positioning","description":"Services that define brand identity, messaging, and market position to differentiate tech companies and enable consistent storytelling across channels.","size":1.9747,"cagr":5.9,"color":2,"productNames":["Branding & Positioning","Content Creation","Web Development"],"methodology":"Primary estimate uses the services-focused WiseGuy report (Brand Positioning Service Market) which values the 2025 services market at ~$1.975B with a 5.9% CAGR to 2035. A broader HTF Market Intelligence report defines a larger \"Brand Positioning Strategy\" market (2025: $9.1B; 15.5% CAGR to 2033), likely because it includes wider strategic/consulting offerings and adjacent services. Given the user's focus on branding and positioning services for tech companies, the services-specific WiseGuy sizing/CAGR was used as the primary estimate; HTF is cited to show possible broader-market scope and higher-end estimates.","citations":[{"url":"https://www.wiseguyreports.com/reports/brand-positioning-service-market","text":"Market Size 2025: 1974.7 (USD Million); projected to 3500.0 (USD Million) by 2035; CAGR 5.9% (2026–2035)."},{"url":"https://www.htfmarketinsights.com/report/4389532-brand-positioning-strategy-market","text":"2025 Market Size: 9.1 billion; CAGR (2025 - 2033): 15.50%."}]},{"name":"Content marketing","description":"Creation and distribution of educational and thought leadership content (blogs, whitepapers, research, video, podcasts) to drive demand, SEO, and lead generation.","size":62.73,"cagr":4.98,"color":3,"productNames":["Content Creation","Branding & Positioning","Paid Media"],"methodology":"Primary estimate uses Market Research Future’s 2024 content marketing market valuation of $62.73B and its 2025–2035 CAGR of 4.98%. Alternative sources show a range: Statista-derived figures (cited by Salesgenie) project growth to ~$107B by 2026 (higher short-term CAGR), and content-marketing-software (a narrower subsegment) reports much faster growth (~18% CAGR). I selected the MRFR full-market values as the primary source for the overall content marketing segment.","citations":[{"url":"https://www.marketresearchfuture.com/reports/content-marketing-market-11590","text":"2024 Market Size$ 62.73 Billion; CAGR (2025 - 2035)4.98%."},{"url":"https://www.salesgenie.com/blog/content-marketing-statistics/","text":"projected to grow from about $72 billion in 2023 to over $107 billion by 2026."},{"url":"https://www.thebusinessresearchcompany.com/report/content-marketing-software-global-market-report","text":"Content marketing software market size has reached $11 billion in 2025; expected $25.92B in 2030 at CAGR 18.5%."}]},{"name":"Paid media","description":"Strategic planning and execution of paid search, display, and social campaigns including audience targeting, budget optimization, and measurement to drive awareness and conversions.","size":80.5,"cagr":6.9,"color":4,"productNames":["Paid Media","Marketing Operations","Content Creation"],"methodology":"Primary match to the requested \"paid media\" services is the media buying/services market: Fact.MR reports a USD 80.5B market in 2025 and forecasts 6.9% CAGR (2026–2036). Broader online advertising and digital media spend (USD 450.8B in online advertising, USD 1,057.7B in digital media in 2025) provide upside for service demand as advertisers shift budgets to digital channels and programmatic/retail/CTV channels grow.","citations":[{"url":"https://www.factmr.com/report/media-buying-services-market","text":"The media buying services market was valued at USD 80.5 billion in 2025."},{"url":"https://www.psmarketresearch.com/market-analysis/online-advertising-market-report","text":"The global online advertising market stood at USD 450.8 billion in 2025 and is projected to reach USD 1010.8 billion by 2032, CAGR 12.5%."},{"url":"https://www.fortunebusinessinsights.com/digital-media-market-111627","text":"The global digital media market size was valued at USD 1057.68 billion in 2025; CAGR 13.02% (2025–2034)."}]},{"name":"Marketing operations","description":"Operational capabilities to plan, execute, measure, and optimize marketing programs including martech configuration, KPI tracking, and cross-channel coordination.","size":12.13,"cagr":7.5,"color":5,"productNames":["Marketing Operations","Web Development","Sales Enablement","Paid Media"],"methodology":"Primary source: Fact.MR’s Marketing Operations Management market report provides a 2024 market value (US$12.13B) and a 2024–2034 CAGR (7.5%). A related report on Revenue Operations (includes marketing operations as a type) shows faster growth in adjacent RevOps services (illustrative of cross-functional demand).","citations":[{"url":"https://www.factmr.com/report/marketing-operations-management-market","text":"\"The global marketing operations management market size is expected to be valued at US$ 12.13 billion in 2024\""},{"url":"https://www.businessresearchinsights.com/market-reports/revenue-operations-service-market-100367","text":"\"The Revenue Operations Service Market globally is expected to be valued at USD 0.3 Billion in 2026…CAGR of 14.9% between 2026 to 2035.\""}]}],"faq":[],"comparisons":[],"sources":[{"url":"https://newnorth.com","text":"New North"},{"url":"https://newnorth.com/account-based-marketing-examples-effective-abm-strategies-to-target-high-value-accounts-with-long-sales-cycles/","text":"Account Based Marketing (ABM)"},{"url":"https://newnorth.com/services/","text":"Branding & Positioning"},{"url":"https://newnorth.com/how-to-use-paid-ads-in-a-b2b-tech-marketing-strategy/","text":"Paid Media"},{"url":"https://newnorth.com/b2b-marketing-plan/","text":"Marketing Operations"},{"url":"https://newnorth.com/pricing/?nocache","text":"Web Development"},{"url":"https://www.mordorintelligence.com/industry-reports/account-based-marketing-market","text":"Market Size (2026)USD 1.15 Billion; Growth Rate (2026 - 2031)11.94% CAGR"},{"url":"https://www.industryarc.com/Research/account-based-marketing-(ABM)-Market-800562","text":"Account Based Market accounted for $904m in 2023 and expected to reach $1.86 Bn, with rising at a CAGR of 12% (2024-2030)."},{"url":"https://www.wiseguyreports.com/reports/brand-positioning-service-market","text":"Market Size 2025: 1974.7 (USD Million); projected to 3500.0 (USD Million) by 2035; CAGR 5.9% (2026–2035)."},{"url":"https://www.htfmarketinsights.com/report/4389532-brand-positioning-strategy-market","text":"2025 Market Size: 9.1 billion; CAGR (2025 - 2033): 15.50%."},{"url":"https://www.marketresearchfuture.com/reports/content-marketing-market-11590","text":"2024 Market Size$ 62.73 Billion; CAGR (2025 - 2035)4.98%."},{"url":"https://www.salesgenie.com/blog/content-marketing-statistics/","text":"projected to grow from about $72 billion in 2023 to over $107 billion by 2026."},{"url":"https://www.thebusinessresearchcompany.com/report/content-marketing-software-global-market-report","text":"Content marketing software market size has reached $11 billion in 2025; expected $25.92B in 2030 at CAGR 18.5%."},{"url":"https://www.factmr.com/report/media-buying-services-market","text":"The media buying services market was valued at USD 80.5 billion in 2025."},{"url":"https://www.psmarketresearch.com/market-analysis/online-advertising-market-report","text":"The global online advertising market stood at USD 450.8 billion in 2025 and is projected to reach USD 1010.8 billion by 2032, CAGR 12.5%."},{"url":"https://www.fortunebusinessinsights.com/digital-media-market-111627","text":"The global digital media market size was valued at USD 1057.68 billion in 2025; CAGR 13.02% (2025–2034)."},{"url":"https://www.factmr.com/report/marketing-operations-management-market","text":"\"The global marketing operations management market size is expected to be valued at US$ 12.13 billion in 2024\""},{"url":"https://www.businessresearchinsights.com/market-reports/revenue-operations-service-market-100367","text":"\"The Revenue Operations Service Market globally is expected to be valued at USD 0.3 Billion in 2026…CAGR of 14.9% between 2026 to 2035.\""}]}