{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/naturesbakery-com","markdownUrl":"https://nowen.ai/agents/naturesbakery-com.md","jsonUrl":"https://nowen.ai/agents/naturesbakery-com.json","name":"Nature's Bakery","website":"https://naturesbakery.com","location":"Reno, NV, United States","address":{"city":"Reno","state":"NV","country":"United States"},"industry":"Consumer Packaged Goods","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-09-06T23:43:29.247Z","summary":"Nature's Bakery is a family-founded snack brand offering plant-based, soft-baked bars made with real ingredients.","description":"Nature's Bakery is a family-founded snack brand focused on simple, real-ingredient snacks that fuel active, joyful lives. Founded in 2011, Nature's Bakery was built on a promise to always deliver better-for-you snacks that taste as good as they make you feel. We bake our bars with real ingredients like sun-ripened fruit and hearty whole grains to create soft-baked snacks that are plant-based, nut-free, dairy-free, and 100% Non-GMO Project Verified. The brand emphasizes growth, teamwork, giving back, and a customer-focused approach, including a Pantry Perks rewards program and opportunities to join a team that bakes with care. Nature's Bakery is part of the Mars family of companies' healthier snacking platform and has a history of community involvement, including partnerships such as The Conscious Kid to support education and representation.","mission":"Nature's Bakery believes that simple snacks are the best fuel for active, joyful lives. Founded in 2011, Nature's Bakery was built on a promise to always deliver better-for-you snacks that taste as good as they make you feel.","directory":{"industryName":"Consumer Packaged Goods","agentCount":32,"indexable":true,"hubUrl":"https://nowen.ai/industry/consumer-packaged-goods"},"aiReaderFamilies":["Anthropic","Amazon"],"products":[{"name":"Whole Wheat Fig Bars","type":"Product","url":"https://naturesbakery.com/products/whole-wheat-fig-bars","summary":"Enjoy nutritious and satisfying whole wheat fig bars made with real fruit and whole grains.","description":"Delicious snack bars made with real fruit and wholesome whole grains. Plant-based, dairy-free and nut-free, these bars are Non-GMO Project Verified and free of high fructose corn syrup.","pricing":{},"features":[{"name":"Nut-free and Non-GMO","value":"Ensures Safe Snacking","valueDescription":"Free from peanuts and tree nuts, our bars are certified Non-GMO, providing peace of mind for those with dietary restrictions."},{"name":"Real fruit and whole grains","value":"Delivers Nutritional Benefits","valueDescription":"Packed with real fruit and whole grains, these bars offer essential nutrients and energy for your daily activities."},{"name":"Plant-based and dairy-free","value":"Supports Vegan Diets","valueDescription":"These bars contain no animal products, making them suitable for those following a vegan lifestyle."},{"name":"No High Fructose Corn Syrup","value":"Promotes Healthier Snacking","valueDescription":"We choose not to add high fructose corn syrup, aligning with a healthier snacking approach."}]},{"name":"Fig Bar Minis","type":"Product","url":"https://naturesbakery.com/products/fig-bar-minis","summary":"Delicious, 100 calorie, soft-baked fig bars made with real fruit and whole grains.","description":"Win snack time every time with plant-based, nut-free, dairy-free - 100 calorie soft baked bars. These miniature fig bars offer real fruit and grain-forward goodness in a smaller size, making them perfect for on-the-go snacking.","pricing":{},"features":[{"name":"Real Fruit and Whole Grains","value":"Healthy Ingredients","valueDescription":"We incorporate real fruit and whole grains in each bar for a nutritious and delicious snacking experience."},{"name":"Plant-Based, Dairy-Free and Nut-Free","value":"Inclusive Snacking","valueDescription":"Our bars cater to various dietary restrictions, making them a suitable snack for everyone."},{"name":"Non-GMO Project Verified","value":"Assures Quality","valueDescription":"This certification guarantees that our products are made free from genetically modified organisms, ensuring quality and safety."},{"name":"Miniature Size","value":"Perfect For Snacking","valueDescription":"These compact bars are perfect for on-the-go snacking, providing great taste and convenience."}]},{"name":"Oatmeal Crumble Bars","type":"Product","url":"https://naturesbakery.com/products/oatmeal-crumble-bars","summary":"Fuel your day with delicious oat-based snacks that are both convenient and nourishing.","description":"Start your day right with Oatmeal Crumble Bars—the perfect on-the-go snack made with wholesome grains and real fruit, designed to fuel your adventures.","pricing":{},"features":[{"name":"On-the-go snack","value":"Grab And Go","valueDescription":"Perfectly convenient bars to fuel your busy lifestyle with wholesome ingredients."},{"name":"Wholesome whole grains","value":"Provides Energy","valueDescription":"Crafted to deliver energy through real, wholesome grains that sustain you throughout the day."},{"name":"Plant-based","value":"Promotes Health","valueDescription":"Ideal for plant-based diets, offering a nutritious and satisfying option without animal ingredients."},{"name":"Nut-free","value":"Safe For All","valueDescription":"Perfect for those with nut allergies, there’s no compromise on taste and texture."},{"name":"Non-GMO Verified","value":"Promotes Sustainability","valueDescription":"Commitment to using non-genetically modified ingredients to support environmental responsibility."},{"name":"Dairy-free","value":"Accommodates Dietary Needs","valueDescription":"Delicious snack choice for those avoiding dairy while still craving great taste."}]},{"name":"Gluten Free Fig Bars","type":"Product","url":"https://naturesbakery.com/products/gluten-free-fig-bars","summary":"Deliciously soft-baked gluten-free fig bars made with whole grains and real fruit.","description":"Enjoy soft-baked, gluten-free snacks made with whole grains and real fruit that fit seamlessly into your routine. Our certified gluten-free fig bars are crafted in a Gluten Free Certified Facility, delivering deliciousness without compromising your dietary needs.","pricing":{},"features":[{"name":"Gluten Free Certified Facility","value":"Guarantees Safe Consumption","valueDescription":"Ensures that the gluten-free fig bars can be enjoyed without concern for cross-contamination, perfect for those with gluten sensitivities."},{"name":"Gluten-free","value":"Allows Gluten Sensitivity","valueDescription":"Provides an option for individuals who are gluten intolerant while still enjoying the delicious taste of fig bars made with real ingredients."},{"name":"Real Fruit Filling","value":"Enhances Flavor Profile","valueDescription":"Each bar is filled with juicy real fruit, making every bite deliciously satisfying and wholesome."},{"name":"Plant-Based Ingredients","value":"Supports Healthy Diets","valueDescription":"Perfect for those who prefer plant-based snacks, ensuring that you enjoy deliciousness without compromising on health."},{"name":"No High Fructose Corn Syrup","value":"Encourages Mindful Snacking","valueDescription":"Take comfort in knowing that the fig bars are made without any high fructose corn syrup, allowing for better nutrition without added sugars."}]},{"name":"Brownie Bars","type":"Product","url":"https://naturesbakery.com/products/brownie-bars","summary":"Indulge in soft-baked brownie goodness that fuels your adventures with wholesome ingredients.","description":"Brownie Bars offer a brownie-style snack as part of Nature’s Bakery lineup, ideal for dessert-inspired snacking. Made with whole grains and real cocoa, these bars are soft-baked for a delicious experience that satisfies sweet cravings without compromising on health.","pricing":{},"features":[{"name":"Brownie Flavor","value":"Satisfy Cravings","valueDescription":"Perfect for those looking for a delicious, dessert-inspired snack without the guilt due to its wholesome ingredients."},{"name":"Non-GMO Project Verified","value":"Choose Confidence","valueDescription":"Ensures customers can trust the purity of ingredients in every bite, supporting informed snacking choices."},{"name":"Soft-Baked Texture","value":"Enjoy Softness","valueDescription":"Delivers an irresistibly soft and chewy texture that enhances the overall snacking experience."},{"name":"Plant-Based Ingredients","value":"Fuel Naturally","valueDescription":"Crafted to provide wholesome fuel without allergens, making it suitable for a diverse range of diets."},{"name":"No High Fructose Corn Syrup","value":"Snack Mindfully","valueDescription":"Allows you to enjoy your treats without the concerns of artificial sugars commonly found in snacks."}]},{"name":"Snack Life Gear","type":"Product","url":"https://naturesbakery.com/collections/snack-life-gear","summary":"Experience comfort and style with Snack Life Gear, perfect for on-the-go adventures.","description":"Nature’s Bakery activewear merch line designed for movement and snack-inspired style, with breathable fabrics and sustainable materials.","pricing":{},"features":[{"name":"Movement-focused activewear","value":"Facilitate Movement","valueDescription":"Tailored specifically for those who lead an active lifestyle, ensuring maximum flexibility and ease of movement."},{"name":"Breathable fabrics","value":"Enhance Comfort","valueDescription":"Designed using lightweight materials that allow for airflow, keeping you cool during any activity."},{"name":"Sustainable materials","value":"Support Eco-Friendliness","valueDescription":"Crafted from environmentally conscious materials, combining style with a commitment to the planet."},{"name":"Snack-inspired designs","value":"Express Your Passion","valueDescription":"Showcase your love for snacking through creative designs that resonate with snack enthusiasts."}]},{"name":"Graphic Tees","type":"Product","url":"https://naturesbakery.com/collections/graphic-tees-1","summary":"Enjoy comfortable, stylish graphic tees that express your love for snacks.","description":"Snack Life Gear graphic tees for on-the-go comfort and bold looks, featuring snack-inspired graphics.","pricing":{},"features":[{"name":"Snack-themed graphics","value":"Features Bold Designs","valueDescription":"The unique and fun graphics allow you to show off your snack passion in style."},{"name":"On-the-go comfort","value":"Provides Casual Comfort","valueDescription":"These tees are made for movement and daily wear, perfect for your active lifestyle."}]},{"name":"Athletic Tees","type":"Product","url":"https://naturesbakery.com/collections/athletic-tees","summary":"Athletic tees designed for movement, comfort, and style.","description":"Stay active in Nature’s Bakery athletic tees—lightweight, breathable, and made to move with you.","pricing":{},"features":[{"name":"Designed for movement","value":"Optimizes Your Mobility","valueDescription":"Experience unrestricted movement during workouts or daily activities."},{"name":"Lightweight and breathable","value":"Keeps You Cool","valueDescription":"Stay comfortable and dry with lightweight, moisture-wicking fabric."},{"name":"Snack Life Gear","value":"Style Meets Utility","valueDescription":"Enjoy activewear that represents your active lifestyle and snack-loving spirit."}]},{"name":"Kids Tees","type":"Product","url":"https://naturesbakery.com/collections/kids-tees","summary":"Provide kids with playful, comfortable tees for every adventure.","description":"Outfit your littlest snack lovers in Nature’s Bakery kids tees—soft, comfy, and play-ready for every mini adventure.","pricing":{},"features":[{"name":"Kid-friendly Designs","value":"Outfit With Fun","valueDescription":"Designed to keep your kids looking cute and feeling comfortable for all their adventures."},{"name":"Soft Fabrics","value":"Ensure All Day Comfort","valueDescription":"Fabric that feels good against the skin, perfect for active play."},{"name":"Play-Ready Design","value":"Encourage Active Play","valueDescription":"Designed to move with your child, enabling free exploration and fun."}]},{"name":"Build a Box","type":"Service","url":"https://naturesbakery.com/collections/build-a-box","summary":"Customize your snack selection with free shipping and discounts up to 25% off.","description":"Build a custom snack assortment by selecting your favorite Nature's Bakery products. Enjoy perks like free shipping and discounts up to 25% off, so you can stock up on wholesome treats made with real ingredients.","pricing":{},"features":[{"name":"Create Your Own Variety Box","value":"Select From Favorite Snacks","valueDescription":"Choose from a wide range of Nature's Bakery products to ensure your box contains only your favorites."},{"name":"Discount Up to 25%","value":"Enjoy Significant Savings","valueDescription":"Take advantage of great discounts that help you save while enjoying your favorite snacks."},{"name":"Free Shipping","value":"Get Free Shipping","valueDescription":"Enjoy the convenience of free shipping when you create your custom snack box."}]},{"name":"Pantry Perks","type":"Service","url":"https://naturesbakery.com/pages/pantry-perks","summary":"Enjoy free rewards, exclusive access, and savings for your pantry needs.","description":"A free rewards program that offers perks such as early access to exclusive products and ways to earn and redeem points.","pricing":{},"features":[{"name":"Join for free","value":"Sign Up Free","valueDescription":"Enrolment is free, allowing everyone to benefit from rewards without any initial investment."},{"name":"Earn and redeem points","value":"Collect And Redeem Points","valueDescription":"For every purchase, earn points that can be redeemed for rewards such as discounts or free items, enhancing your snacking experience."},{"name":"Early access","value":"Gain Early Access","valueDescription":"Members can access exclusive products before they are available to the public, ensuring you get the latest snacks first."},{"name":"Exclusive Offers","value":"Access Exclusive Offers","valueDescription":"Members receive special deals and promotions not available to non-members, enhancing the value of their snacking choices."}]},{"name":"Nature's Bakery Gift Card","type":"Product","url":"https://naturesbakery.com/products/natures-bakery-gift-card","summary":"Give the gift of choice in delicious snacks with no expiration.","description":"Gift card valid on naturesbakery.com with no expiration; available in multiple box sizes.","pricing":{},"features":[{"name":"No expiration","value":"Enjoy Flexibility","valueDescription":"Use the gift card whenever you want, without worrying about expiration dates."},{"name":"Site-wide validity","value":"Shop All Snacks","valueDescription":"Use your gift card on a wide selection of products from the Nature's Bakery online store."},{"name":"Multiple box sizes","value":"Select Your Box Size","valueDescription":"Choose from various sizes to suit different gifting needs."}]}],"audiences":[],"segments":[{"name":"Health-focused snack bars","description":"Bars formulated with plant-based, nut-free, dairy-free and Non-GMO ingredients for consumers seeking better-for-you, grain-forward snacks.","color":1,"productNames":["Brownie Bars","Whole Wheat Fig Bars"]},{"name":"Gluten-free specialty snacks","description":"Certified gluten-free snack bars produced in gluten-free facilities for consumers with celiac disease or gluten sensitivity.","color":2,"productNames":["Gluten Free Fig Bars"]},{"name":"On-the-go single-serve snacks","description":"Smaller-portioned, portable bars designed for convenience and quick energy for active or travel occasions.","color":3,"productNames":["Fig Bar Minis","Oatmeal Crumble Bars"]},{"name":"Direct-to-consumer subscription and loyalty","description":"E-commerce offerings that enable customized purchases, recurring discounts, and member rewards to drive retention and lifetime value.","color":4,"productNames":["Build a Box","Pantry Perks","Nature's Bakery Gift Card"]},{"name":"Branded activewear and apparel","description":"Branded apparel and lifestyle merchandise focused on breathable, movement-oriented designs that extend brand engagement beyond food.","color":5,"productNames":["Snack Life Gear","Athletic Tees","Graphic Tees","Kids Tees"]}],"faq":[],"comparisons":[],"sources":[{"url":"https://naturesbakery.com","text":"Nature's Bakery"},{"url":"https://naturesbakery.com/products/whole-wheat-fig-bars","text":"Whole Wheat Fig Bars"},{"url":"https://naturesbakery.com/products/fig-bar-minis","text":"Fig Bar Minis"},{"url":"https://naturesbakery.com/products/oatmeal-crumble-bars","text":"Oatmeal Crumble Bars"},{"url":"https://naturesbakery.com/products/gluten-free-fig-bars","text":"Gluten Free Fig Bars"},{"url":"https://naturesbakery.com/products/brownie-bars","text":"Brownie Bars"},{"url":"https://naturesbakery.com/collections/snack-life-gear","text":"Snack Life Gear"},{"url":"https://naturesbakery.com/collections/graphic-tees-1","text":"Graphic Tees"},{"url":"https://naturesbakery.com/collections/athletic-tees","text":"Athletic Tees"},{"url":"https://naturesbakery.com/collections/kids-tees","text":"Kids Tees"},{"url":"https://naturesbakery.com/collections/build-a-box","text":"Build a Box"},{"url":"https://naturesbakery.com/pages/pantry-perks","text":"Pantry Perks"},{"url":"https://naturesbakery.com/products/natures-bakery-gift-card","text":"Nature's Bakery Gift Card"}]}