{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/mxd-digital","markdownUrl":"https://nowen.ai/agents/mxd-digital.md","jsonUrl":"https://nowen.ai/agents/mxd-digital.json","name":"MxD","legalName":"MXD Group Limited","website":"https://www.mxd.digital","industry":"Marketing Agencies","deliveryModel":"services","status":{"trust":"claimed","text":"Claimed: managed by the company, which approves what this profile shows; not yet confirmed by its own domain"},"updatedAt":"2026-10-30T07:37:15.151Z","summary":"MxD connects marketing strategy, specialist execution, and data to help businesses grow pipeline and revenue.","description":"MxD is a full-service marketing agency that helps ambitious businesses grow through honest, strategic, and measurable marketing. It combines senior marketing leadership and channel specialists to deliver connected strategy and execution across demand generation, account-based marketing, paid media, content, search, creative, data, and digital development. Its work is focused on accountable business outcomes, including pipeline, revenue, customer acquisition costs, and retention.","mission":"Help ambitious businesses grow through digital marketing that's honest, strategic, and measurable.","directory":{"industryName":"Marketing Agencies","agentCount":205,"indexable":true,"hubUrl":"https://nowen.ai/industry/marketing-agencies"},"aiReaderFamilies":["Anthropic","Perplexity","Meta","Amazon"],"advisorListingUrl":"https://haycion.com/advisors/mxd-digital","boonFrontDoor":{"url":"https://boon.ai/agents/mxd-digital","label":"Send MxD a request on Boon","sub":"Their AI agent answers on Boon, and the reply comes back to you."},"products":[{"name":"Meta Ads Scan","type":"Product","url":"https://www.mxd.digital/tools/meta-ads-scan","summary":"Spot wasted Meta ad spend, fatigued creatives, and tracking concerns to make better-informed campaign decisions.","description":"Meta Ads Scan reviews Meta advertising to highlight wasted spend, creatives that may be dragging down click-through rate, and whether tracking can be trusted. It also presents creative status as fresh or fatigued.","pricing":{"text":"Free tier — Meta Ads Scan is listed among MxD's free-to-use tools, with no paid pricing published.","url":"https://www.mxd.digital/tools","model":{"pricingModel":"Free","startingPrice":null,"currency":null,"billingPeriod":null,"pricingURL":"https://www.mxd.digital/tools","pricingNotes":"Meta Ads Scan is listed among MxD's free-to-use tools, with no paid pricing published."}},"features":[{"name":"Wasted spend identification","value":"Identify Wasted Ad Spend","valueDescription":"Review spend flagged as wasted and consider where budget may be underperforming."},{"name":"Creative fatigue checks","value":"Flag Fatigued Creatives","valueDescription":"Review fatigue indicators and ads that may contribute to lower click-through performance."},{"name":"Tracking reliability review","value":"Review Tracking Reliability","valueDescription":"Check tracking reliability when interpreting campaign performance."}]},{"name":"Compass Reporting","type":"Platform","url":"https://www.mxd.digital/tools/compass-reporting","summary":"Connect business data and give leadership a current, tailored view of performance through dashboards and plain-English questions.","description":"Compass Reporting connects business systems so leadership can read one current view instead of relying on multiple exports. It supports plain-English questions, business-specific dashboards and deployment on the customer’s own servers. Listed systems span finance, sales and CRM, marketing, and delivery.","pricing":{"text":"The provided inputs do not publish pricing specific to Compass Reporting.","url":null,"model":{"pricingModel":"Unknown","startingPrice":null,"currency":null,"billingPeriod":null,"pricingURL":null,"pricingNotes":"The provided inputs do not publish pricing specific to Compass Reporting."}},"features":[{"name":"Connected business systems","value":"Unify Business Data","valueDescription":"Bring business information together so leadership can view current data rather than rely on separate exports."},{"name":"Business-specific dashboards","value":"View Tailored Business Dashboards","valueDescription":"View relevant business information in dashboards tailored to customer needs."},{"name":"Natural-language questions","value":"Ask Questions In Plain English","valueDescription":"Explore connected business information using everyday language."},{"name":"Customer-server deployment","value":"Deploy On Your Own Servers","valueDescription":"Deploy the reporting platform on your own servers."}]},{"name":"CMO & Marketing Strategy","type":"Service","url":"https://www.mxd.digital/services/cmo-marketing-strategy","summary":"Gain senior marketing direction and coordinated execution to focus investment, connect marketing to commercial outcomes, and adapt leadership support as the business grows.","description":"MxD provides senior marketing leadership without requiring a full-time hire, combining strategic direction with operational support and specialist execution. Work can range from strategic oversight to active leadership and includes audits of positioning, ideal customer profile, funnel, attribution, team, agency stack, AI usage and budget allocation; a marketing plan; leadership of teams and partners; and a commercial narrative connecting marketing to business outcomes. MxD can support an in-house hire or handover while leaving the operating system intact.","pricing":{"text":"Contact sales — Custom pricing depends on the engagement role and scope, with strategic oversight, active leadership and integrated execution priced differently; no numeric prices are published.","url":null,"model":{"pricingModel":"ContactSales","startingPrice":null,"currency":null,"billingPeriod":null,"pricingURL":null,"pricingNotes":"Custom pricing depends on the engagement role and scope, with strategic oversight, active leadership and integrated execution priced differently; no numeric prices are published."}},"features":[{"name":"Senior marketing leadership","value":"Add Senior Leadership Without A Full-Time Hire","valueDescription":"Get experienced marketing leadership tailored to the gap, from oversight to active leadership."},{"name":"Marketing strategy","value":"Set A Clear, Commercially Grounded Marketing Plan","valueDescription":"Align positioning, target customers, channels and budget around business direction."},{"name":"Integrated strategy execution","value":"Turn Strategy Into Coordinated Specialist Delivery","valueDescription":"Keep channel execution connected to strategy and responsive to changing priorities."},{"name":"Team and agency leadership","value":"Align Teams And Partners Around One Plan","valueDescription":"Coordinate marketers, agencies and partners through shared priorities and decisions."},{"name":"Commercial and board narrative","value":"Connect Marketing Activity To Business Outcomes","valueDescription":"Give executives and investors a commercial view of marketing performance and progress."}]},{"name":"Google Ads Audit","type":"Product","url":"https://www.mxd.digital/tools/google-ads-audit","summary":"Identify whether Google Ads conversions represent real customers and assess account waste with a scan and efficiency score.","description":"A free tool that scans a Google Ads account to show how many reported conversions represent real customers and provides a waste efficiency score.","pricing":{"text":"Free tier — Google Ads Audit is free to use, with no paid price published.","url":null,"model":{"pricingModel":"Free","startingPrice":null,"currency":null,"billingPeriod":null,"pricingURL":null,"pricingNotes":"Google Ads Audit is free to use, with no paid price published."}},"features":[{"name":"Conversion quality assessment","value":"Identify Real Customer Conversions","valueDescription":"Distinguish conversions representing real customers from reported totals alone."},{"name":"Waste efficiency scoring","value":"Assess Account Waste Efficiency","valueDescription":"Use a concise score to review the scan's assessment of account waste."},{"name":"Account asset scanning","value":"Scan Google Ads Assets","valueDescription":"Review scanned account assets as part of the audit."}]},{"name":"Account-Based Marketing","type":"Service","url":"https://www.mxd.digital/services/account-based-marketing","summary":"Focus sales and marketing on accounts with strong fit and timely buying signals to improve account coverage and create measurable pipeline progress.","description":"MxD’s account-based marketing service builds focused programmes around account fit, live buying signals, buying-group maps and coordinated sales plays. It reviews sales data, account fit, sales capacity, buying cycles, tools and signal quality, then tiers accounts and coordinates paid, content, email, LinkedIn, web personalisation and sales outreach around shared account plans. MxD tracks account progress, buying-group engagement and pipeline, expanding programmes when the first tier merits more investment.","pricing":{"text":"Contact sales — Engagement pricing is quoted by scope in a proposal and fixed for the engagement duration; no paid prices are publicly listed.","url":null,"model":{"pricingModel":"ContactSales","startingPrice":null,"currency":null,"billingPeriod":null,"pricingURL":null,"pricingNotes":"Engagement pricing is quoted by scope in a proposal and fixed for the engagement duration; no paid prices are publicly listed."}},"features":[{"name":"Account fit and prioritization","value":"Prioritize Accounts With Strong Fit And Timely Signals","valueDescription":"Focus on accounts assessed by fit, value, signals and the sales team’s capacity."},{"name":"Live buying-signal detection","value":"Act On Relevant Account Signals","valueDescription":"Use observable account activity and events to establish a reason to engage."},{"name":"Buying-group mapping and orchestration","value":"Engage The People Behind Account Decisions","valueDescription":"Give marketing and sales a view of the buying group and coordinate messages across its roles."},{"name":"Coordinated multichannel account execution","value":"Coordinate Marketing And Sales Around One Plan","valueDescription":"Connect channel activity and sales outreach to a shared account plan."},{"name":"Account progress measurement and scaling","value":"Measure Account Progress Before Expanding Investment","valueDescription":"Use account and pipeline indicators to determine whether a programme merits additional budget."}]},{"name":"High-intent lead generation","type":"Service","url":"https://www.mxd.digital/services/lead-generation","summary":"Generate fewer, better-timed leads that sales accepts and can progress into qualified pipeline and revenue.","description":"MxD builds lead generation around buyer fit, timing, message and sales handoff, connecting content, outbound, paid, CRM and sales feedback into one system. The service defines ideal customer profiles, buying triggers and disqualification rules, then uses intent and account signals to guide targeted campaigns. Qualification, routing, follow-up and feedback are agreed with sales, and performance is assessed through sales acceptance, opportunity creation and closed revenue rather than contact counts or MQL volume.","pricing":{"text":"Contact sales — Engagement pricing is quoted by scope in a proposal and fixed for the engagement duration; no paid prices are publicly listed.","url":null,"model":{"pricingModel":"ContactSales","startingPrice":null,"currency":null,"billingPeriod":null,"pricingURL":null,"pricingNotes":"Engagement pricing is quoted by scope in a proposal and fixed for the engagement duration; no paid prices are publicly listed."}},"features":[{"name":"Buyer-signal targeting","value":"Prioritize Buyers With A Timely Reason To Engage","valueDescription":"Focus campaigns on prospects with relevant fit and signals indicating a timely reason to talk."},{"name":"Pipeline performance optimization","value":"Scale Campaigns That Create Accepted Pipeline","valueDescription":"Assess lead generation by sales acceptance, opportunity creation and revenue, investing further in converting plays."},{"name":"Lead qualification","value":"Focus Sales On Better-Fit Prospects","valueDescription":"Use fit, intent and readiness to distinguish useful leads from unqualified contacts."},{"name":"Integrated lead-generation channels","value":"Coordinate Campaigns Across Connected Channels","valueDescription":"Connect campaigns across channels around defined buyer triggers and messages."},{"name":"Sales handoff and feedback","value":"Give Every Lead A Clear Next Action","valueDescription":"Clarify lead routing and follow-up while using sales outcome feedback to refine campaigns."}]},{"name":"B2B Marketing","type":"Service","url":"https://www.mxd.digital/services/b2b-marketing","summary":"Connect B2B marketing and sales around qualified pipeline, measurable revenue outcomes and a strategy tailored to your business.","description":"MxD’s B2B marketing service connects strategy, paid media, content, SEO, account-based marketing, creative and sales enablement in one programme. It begins with an audit of attribution, channels, MarTech, the ideal customer profile and funnel, then builds a tailored operating plan and executes it through senior channel specialists. Coordinated demand generation and account programmes connect to CRM and sales processes, with performance measured against pipeline contribution, cost per opportunity and revenue. Weekly pipeline reviews and quarterly channel-mix resets help the programme adapt as the business grows.","pricing":{"text":"Contact sales — Engagement pricing is quoted by scope in a proposal and fixed for the duration; no numeric prices are publicly published.","url":"https://www.mxd.digital/services/b2b-marketing","model":{"pricingModel":"ContactSales","startingPrice":null,"currency":null,"billingPeriod":null,"pricingURL":"https://www.mxd.digital/services/b2b-marketing","pricingNotes":"Engagement pricing is quoted by scope in a proposal and fixed for the duration; no numeric prices are publicly published."}},"features":[{"name":"Integrated B2B marketing engine","value":"Connect Every Channel To Pipeline","valueDescription":"Coordinate strategy and channel execution around shared pipeline and revenue goals."},{"name":"Audit-led B2B strategy","value":"Prioritize The Work That Matters","valueDescription":"Use an audit of marketing infrastructure and sales processes to guide investment and effort."},{"name":"Account-based marketing programmes","value":"Coordinate Plays Around Target Accounts","valueDescription":"Bring marketing and sales touchpoints together around named accounts and buying committees."},{"name":"High-intent demand generation","value":"Generate Demand Sales Teams Want","valueDescription":"Prioritize high-intent accounts and qualified pipeline over lead counts that sales may not accept."},{"name":"Revenue attribution and reporting","value":"Trace Marketing To Commercial Outcomes","valueDescription":"Connect campaign activity to CRM outcomes and assess pipeline contribution and cost per opportunity."},{"name":"Sales enablement","value":"Equip Sellers To Progress Deals","valueDescription":"Give sales teams account context and content to address objections and support buying committees."},{"name":"Marketing-sales feedback loop","value":"Turn Sales Feedback Into Better Decisions","valueDescription":"Use sales outcomes and CRM data to inform marketing decisions and improve coordination."},{"name":"Senior channel specialists","value":"Keep Senior Specialists On Your Account","valueDescription":"Maintain continuity between strategy, channel execution and ongoing account discussions."},{"name":"Continuous pipeline optimization","value":"Adapt The Channel Mix As You Grow","valueDescription":"Review pipeline regularly and reset the channel mix as business needs evolve."}]},{"name":"Paid & Performance Marketing","type":"Service","url":"https://www.mxd.digital/services/paid-performance-marketing","summary":"Connect paid media to customer quality and commercial outcomes, helping businesses direct budgets toward profitable growth.","description":"MxD plans and manages paid media across search and shopping, paid social, display, connected TV and programmatic. The service connects campaign activity to CRM outcomes, booked revenue, contribution margin and payback, using measurement and commercial judgment to guide channel strategy, campaign optimization and investment decisions.","pricing":{"text":"Contact sales — Engagement pricing is quoted by scope in a proposal with fixed commercial terms; no paid prices are publicly listed in the provided sources.","url":null,"model":{"pricingModel":"ContactSales","startingPrice":null,"currency":null,"billingPeriod":null,"pricingURL":null,"pricingNotes":"Engagement pricing is quoted by scope in a proposal with fixed commercial terms; no paid prices are publicly listed in the provided sources."}},"features":[{"name":"Commercial performance measurement","value":"Tie Spend To Commercial Outcomes","valueDescription":"Assess paid activity against customer quality, revenue, margin and payback rather than platform performance alone."},{"name":"Cross-channel paid media management","value":"Manage Paid Media Across Channels","valueDescription":"Coordinate paid activity across channels with one accountable view of the overall system."},{"name":"Conversion signal and tracking integration","value":"Strengthen Signals With Business Data","valueDescription":"Connect tracking and CRM outcomes to improve platform signals and commercial reporting."},{"name":"Attribution and incrementality analysis","value":"Validate Impact With Multiple Methods","valueDescription":"Use multiple measurement approaches without relying on any one model alone."},{"name":"Performance-led budget reallocation","value":"Reallocate Budget With Commercial Judgment","valueDescription":"Move investment according to business outcomes, including reducing unjustified spend."}]},{"name":"Digital development","type":"Service","url":"https://www.mxd.digital/services/digital-development","summary":"Help buyers understand, trust and act on your digital experience while giving marketing teams a connected system they can continue to improve.","description":"MxD designs and builds B2B websites, landing pages, microsites and digital tools around buyer journeys, evidence and clear next steps. The service includes UX, content structure, development, CRM routing, tracking and search foundations, with ongoing improvements to user experience, speed and conversion after launch.","pricing":{"text":"No pricing is published specifically for Digital Development in the provided inputs.","url":null,"model":{"pricingModel":"Unknown","startingPrice":null,"currency":null,"billingPeriod":null,"pricingURL":null,"pricingNotes":"No pricing is published specifically for Digital Development in the provided inputs."}},"features":[{"name":"Buyer journey design","value":"Guide Buyers Through Clear Journeys","valueDescription":"Design digital paths around how buyers evaluate and what they need to understand."},{"name":"B2B website builds","value":"Build Websites Around Buyer Needs","valueDescription":"Create websites that support buyer evaluation while enabling marketing teams to make updates."},{"name":"CRM integration and tracking","value":"Connect Digital Activity To Marketing","valueDescription":"Connect visitor actions to marketing measurement and relevant lead routing."},{"name":"Post-launch optimization","value":"Improve The Site After Launch","valueDescription":"Keep the site aligned with buyer journeys and go-to-market needs through ongoing improvements."},{"name":"Landing pages and microsites","value":"Create Focused Campaign Experiences","valueDescription":"Give campaign visitors a relevant experience with supporting evidence and an understandable next action."}]},{"name":"Growth marketing","type":"Service","url":"https://www.mxd.digital/services/growth-marketing","summary":"Helps teams focus growth efforts on proven opportunities, improve customer quality and payback, and make investment decisions using commercial evidence.","description":"MxD’s growth marketing service identifies the constraint closest to revenue, prioritises work by effort, evidence and commercial upside, and selects channels that fit buyer behaviour. It maps acquisition, activation, conversion, retention and payback; clarifies product messaging; and runs focused experiments with a baseline, owner and decision rule. Analytics, attribution and cohort analysis inform decisions, while budget and effort shift toward work that improves customer quality, revenue or payback.","pricing":{"text":"Contact sales — Custom pricing depends on engagement scope and complexity, with fixed commercial terms set out in a proposal; no numeric prices are published.","url":"https://www.mxd.digital/services/growth-marketing","model":{"pricingModel":"ContactSales","startingPrice":null,"currency":null,"billingPeriod":null,"pricingURL":"https://www.mxd.digital/services/growth-marketing","pricingNotes":"Custom pricing depends on engagement scope and complexity, with fixed commercial terms set out in a proposal; no numeric prices are published."}},"features":[{"name":"Growth constraint diagnosis","value":"Find The Constraint Limiting Revenue","valueDescription":"Identify where the customer journey is holding back growth before adding activity or spend."},{"name":"Growth experiment design","value":"Test Growth Hypotheses With Clear Rules","valueDescription":"Structure tests so results inform decisions about budget, messaging, channels or conversion work."},{"name":"Analytics and attribution","value":"Connect Data To Commercial Measures","valueDescription":"Evaluate growth against business measures and distinguish evidence from assumptions."},{"name":"Budget and effort reallocation","value":"Reallocate Investment Toward Proven Growth","valueDescription":"Redirect resources toward work showing commercial improvement."},{"name":"Acquisition channel strategy","value":"Choose Channels That Fit Buyer Behaviour","valueDescription":"Focus investment on channels that match buyer behaviour rather than treating paid media as the default."}]},{"name":"MxD Compass","type":"Platform","url":"https://www.mxd.digital/tools/mxd-compass","summary":"Gives engagement teams one front door for tools, reporting and launch checks, helping coordinate work and review it before release.","description":"MxD Compass is the operations platform used to run MxD engagements. It brings reporting, SEO content, reviews and creative together in one place, provides updates and reports from where the work happens, and uses launch checklists to gate work before it ships.","pricing":{"text":"MxD Compass runs MxD engagements, but no product-specific pricing is published in the provided sources.","url":null,"model":{"pricingModel":"Unknown","startingPrice":null,"currency":null,"billingPeriod":null,"pricingURL":null,"pricingNotes":"MxD Compass runs MxD engagements, but no product-specific pricing is published in the provided sources."}},"features":[{"name":"Centralized engagement tools and reports","value":"Bring Engagement Resources Together","valueDescription":"Access engagement resources from one location."},{"name":"Work-linked updates and reports","value":"View Updates From Where Work Happens","valueDescription":"Keep engagement information connected to its source."},{"name":"Pre-launch checklists","value":"Gate Work Before It Ships","valueDescription":"Use launch checklists to check work before release."}]},{"name":"SEO Opportunity","type":"Product","url":"https://www.mxd.digital/tools/seo-opportunity","summary":"Find and prioritise potential search clicks your pages are missing to focus SEO work on recoverable opportunities.","description":"SEO Opportunity identifies search clicks that pages already earning impressions may be missing. It measures each ranked page’s click-through-rate gap against a curve matched to its search result, accounts for AI Overviews and ranks opportunities by estimated recoverable clicks.","pricing":{"text":"Free tier — SEO Opportunity is listed among MxD's free-to-use tools; no paid pricing is published.","url":null,"model":{"pricingModel":"Free","startingPrice":null,"currency":null,"billingPeriod":null,"pricingURL":null,"pricingNotes":"SEO Opportunity is listed among MxD's free-to-use tools; no paid pricing is published."}},"features":[{"name":"Page-level click-through gaps","value":"Spot Page-Level CTR Gaps","valueDescription":"See which pages have a gap between received clicks and the applicable click-through-rate curve."},{"name":"Recoverable-click prioritisation","value":"Prioritise Recoverable Clicks","valueDescription":"Focus on pages with the greatest estimated number of recoverable clicks."},{"name":"AI Overview-adjusted estimates","value":"Account For AI Overviews","valueDescription":"Assess potential clicks in the context of AI Overviews rather than a flat curve."}]},{"name":"Market Expansion","type":"Service","url":"https://www.mxd.digital/services/market-expansion","summary":"Choose a winnable market, test demand and build evidence before committing to broader expansion.","description":"MxD helps businesses assess whether their go-to-market model is ready to travel, select a winnable beachhead and test demand before broader investment. It reviews fundamentals, unit economics, customer quality, operational capacity and market accessibility, then supports focused pilots using localised messaging, partner introductions, named-account outreach and sales enablement. Evidence such as pipeline quality, partner traction, objections and sales-cycle shape informs whether to proceed, pause or stop.","pricing":{"text":"No pricing is published specifically for Market Expansion in the provided inputs.","url":null,"model":{"pricingModel":"Unknown","startingPrice":null,"currency":null,"billingPeriod":null,"pricingURL":null,"pricingNotes":"No pricing is published specifically for Market Expansion in the provided inputs."}},"features":[{"name":"Beachhead selection","value":"Choose A Winnable Beachhead","valueDescription":"Focus initial expansion on a narrow market with accessible accounts and credible reference potential."},{"name":"Expansion readiness assessment","value":"Assess Expansion Readiness","valueDescription":"Identify whether the offer, sales motion and economics are ready to enter another market."},{"name":"Focused market-entry pilot","value":"Test Demand Before Scaling","valueDescription":"Gather evidence of demand, conversion and sales-cycle shape before expanding investment."},{"name":"Market-entry decision review","value":"Make Evidence-Based Entry Decisions","valueDescription":"Use commercial and operational evidence to decide whether to fund, pause or stop expansion."},{"name":"Partner-led go-to-market","value":"Build Partner-Led Market Access","valueDescription":"Test partner and ecosystem routes for access and credibility before committing to exclusivity."}]},{"name":"Rank Tracker","type":"Product","url":"https://www.mxd.digital/tools/rank-tracker","summary":"Track Google rankings and AI Overview citations to see where your business appears and which competitors are cited instead.","description":"Rank Tracker shows where selected keywords rank in Google and whether Google AI Overviews cite your business or a competitor. It provides live Google results with timestamps and location, AI Overview citation status, and details including mobile SERP, rich snippets, geo targeting and pixel height.","pricing":{"text":"Free tier — Rank Tracker is listed among MxD's free-to-use tools, with no paid pricing published.","url":null,"model":{"pricingModel":"Free","startingPrice":null,"currency":null,"billingPeriod":null,"pricingURL":null,"pricingNotes":"Rank Tracker is listed among MxD's free-to-use tools, with no paid pricing published."}},"features":[{"name":"Live Google ranking results","value":"Check Current Google Rankings","valueDescription":"See keyword rankings in live results with timestamp and location."},{"name":"AI Overview citation status","value":"Verify AI Overview Citations","valueDescription":"Check citation status for your business in Google AI Overviews."},{"name":"Competitor citation tracking","value":"Identify Cited Competitors","valueDescription":"See which competitors Google AI Overviews cite instead."},{"name":"Search-result details","value":"Review Search Result Details","valueDescription":"Inspect mobile results, rich snippets, geographic context and pixel height alongside rankings."}]},{"name":"AI Overview checker","type":"Product","url":"https://www.mxd.digital/tools/ai-overview-check","summary":"Check whether your site appears as a source in AI-generated answers across multiple platforms and identify where citation visibility is missing.","description":"A free tool for auditing whether your site is cited in AI-generated answers. It displays live citation results across Perplexity, Google SGE, ChatGPT Search and Claude, showing where your site is cited or missing.","pricing":{"text":"Free tier — The AI Overview checker is free to use, with no paid pricing published in the provided inputs.","url":null,"model":{"pricingModel":"Free","startingPrice":null,"currency":null,"billingPeriod":null,"pricingURL":null,"pricingNotes":"The AI Overview checker is free to use, with no paid pricing published in the provided inputs."}},"features":[{"name":"Cross-platform citation checks","value":"Check Citations Across Four AI Platforms","valueDescription":"Review citation visibility across four AI answer platforms in one audit."},{"name":"Citation and missing-source visibility","value":"Identify Citation Gaps And Competitor Sources","valueDescription":"See where your site is cited or missing and identify potential citation gaps."}]},{"name":"Sales Team Enablement","type":"Service","url":"https://www.mxd.digital/services/sales-team-enablement","summary":"Helps sales teams find relevant guidance, handle objections, coach from real calls and make effective selling behaviours repeatable.","description":"MxD builds sales enablement around the moments that decide pipeline, turning guidance into practical support within the tools reps already use. The service includes an enablement audit, sales playbooks, battlecards, objection responses, account context, coaching prompts and practice systems. Materials can be embedded in a CRM, sales engagement tool or call workflow, then refined using usage, call evidence and deal progression.","pricing":{"text":"Contact sales — MxD quotes engagement pricing by scope in a proposal, fixed for the engagement duration; no paid price is publicly listed for Sales Team Enablement.","url":null,"model":{"pricingModel":"ContactSales","startingPrice":null,"currency":null,"billingPeriod":null,"pricingURL":null,"pricingNotes":"MxD quotes engagement pricing by scope in a proposal, fixed for the engagement duration; no paid price is publicly listed for Sales Team Enablement."}},"features":[{"name":"In-workflow playbooks","value":"Surface Guidance Where Reps Work","valueDescription":"Provide sales guidance and next actions in existing workflows rather than a separate library."},{"name":"Battlecards and objection handling","value":"Equip Reps To Address Deal Objections","valueDescription":"Help reps respond to objections with relevant proof and prepared answers."},{"name":"Coaching intelligence","value":"Guide Coaching With Call Evidence","valueDescription":"Give managers conversation-based signals and coaching priorities."},{"name":"Ramp and practice systems","value":"Build Selling Skills Through Practice","valueDescription":"Help new reps rehearse selling situations and receive feedback."},{"name":"Enablement measurement and optimization","value":"Improve Enablement With Deal Evidence","valueDescription":"Track enablement use and deal progress, then refine useful materials and retire unused assets."}]},{"name":"Retention & Lifecycle Marketing","type":"Service","url":"https://www.mxd.digital/services/retention-lifecycle-marketing","summary":"Help customers reach value sooner, stay engaged, renew and expand, improving retention and customer lifetime value.","description":"MxD designs and builds customer lifecycle programmes that help customers reach value sooner, deepen adoption, support renewals, prevent churn and grow customer value through expansion. It maps activation, onboarding, usage signals, renewal points, churn reasons, payment failures, cohort value and existing touchpoints, then creates behaviour-led journeys across email, CRM, in-product prompts, sales triggers and customer-success alerts.","pricing":{"text":"The supplied inputs do not publish pricing or billing terms specifically for Retention & Lifecycle Marketing.","url":null,"model":{"pricingModel":"Unknown","startingPrice":null,"currency":null,"billingPeriod":null,"pricingURL":null,"pricingNotes":"The supplied inputs do not publish pricing or billing terms specifically for Retention & Lifecycle Marketing."}},"features":[{"name":"Onboarding and activation journeys","value":"Accelerate Time To First Value","valueDescription":"Guide customers toward their first value milestone with onboarding and timely help."},{"name":"Renewal and churn prevention","value":"Address Churn Risks Earlier","valueDescription":"Use signals and interventions to respond to renewal risks and distinguish value issues from operational problems."},{"name":"Customer-value measurement","value":"Measure Commercial Retention Outcomes","valueDescription":"Track lifecycle performance against customer behaviour and value rather than message volume."},{"name":"Retention and lifecycle audit","value":"Identify Retention Opportunities","valueDescription":"Identify where customers stall, disengage or face renewal risks."},{"name":"Expansion and customer value","value":"Grow Customer Lifetime Value","valueDescription":"Support relevant expansion and advocacy opportunities throughout the customer lifecycle."}]},{"name":"Marketing Efficiency Index","type":"Product","url":"https://www.mxd.digital/tools/marketing-efficiency","summary":"Assess the full marketing system, identify areas to investigate and prioritise the next checks to run.","description":"A free marketing assessment that scores the whole marketing system using 14 questions. In about five minutes, it produces a score from 0 to 100 across economics, demand, conversion, measurement, retention and cadence, and indicates which channel-specific checks to run first.","pricing":{"text":"Free tier — Free to use for a 14-question marketing assessment and a score from 0 to 100, with no paid tier published.","url":"https://www.mxd.digital/tools","model":{"pricingModel":"Free","startingPrice":null,"currency":null,"billingPeriod":null,"pricingURL":"https://www.mxd.digital/tools","pricingNotes":"Free to use for a 14-question marketing assessment and a score from 0 to 100, with no paid tier published."}},"features":[{"name":"Whole-system marketing score","value":"Assess Your Full Marketing System","valueDescription":"See a whole-system assessment across six marketing areas in one score."},{"name":"Prioritised next checks","value":"Prioritise Your Next Marketing Checks","valueDescription":"Use the assessment to decide which channel-specific checks to run first."},{"name":"14-question assessment","value":"Complete A 14-Question Assessment","valueDescription":"Answer 14 questions to receive a score covering the marketing system."}]},{"name":"CAC & LTV Optimisation","type":"Service","url":"https://www.mxd.digital/services/cac-ltv-optimisation","summary":"Improve payback and customer value so you can make better-informed acquisition investments and support profitable growth.","description":"A service for B2B SMEs that rebuilds fully burdened customer acquisition cost, payback and contribution-margin lifetime value by source and cohort. MxD prioritises and executes changes across acquisition channels, conversion, sales cycle, onboarding, retention and expansion, with regular reviews to track changes.","pricing":{"text":"No pricing is published for CAC & LTV Optimisation in the provided inputs.","url":null,"model":{"pricingModel":"Unknown","startingPrice":null,"currency":null,"billingPeriod":null,"pricingURL":null,"pricingNotes":"No pricing is published for CAC & LTV Optimisation in the provided inputs."}},"features":[{"name":"Unit economics audit","value":"Clarify True Customer Economics","valueDescription":"Reconcile acquisition cost, payback and customer value using source data, cohorts and contribution margin."},{"name":"Acquisition efficiency","value":"Focus Spend On Viable Channels","valueDescription":"Redirect budget and effort using channel economics rather than blended averages."},{"name":"Retention and expansion","value":"Grow Customer Value Over Time","valueDescription":"Strengthen customer outcomes after acquisition through onboarding, renewal and expansion."},{"name":"Conversion and sales-cycle improvement","value":"Remove Friction From The Sales Journey","valueDescription":"Focus improvements on points where prospects stall between lead and close."},{"name":"Ongoing economics reviews","value":"Keep Growth Decisions Current","valueDescription":"Use recurring reviews to update acquisition and customer-value decisions as economics change."}]},{"name":"AI Readiness Assessment","type":"Product","url":"https://www.mxd.digital/ai-readiness","summary":"Identify your business’s AI readiness gaps, see where to focus investment and leave with a practical first action.","description":"A three-minute executive self-assessment using 12 multiple-choice questions to evaluate strategy, data, team, infrastructure, ROI and governance. It provides a directional readiness snapshot, a six-part breakdown, the weakest operating layer and practical next steps. 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The service includes brand strategy and positioning, design systems and identity, campaign and web creative, sales collateral, LinkedIn and ABM assets, creator-style video, product explainers and launch activation. Work is shaped around the buying journey and measured through asset usage, paid performance, social response, sales adoption, brand consistency and buyer memory signals.","pricing":{"text":"Contact sales — Engagement pricing is quoted by scope in a proposal, with no public starting price published.","url":null,"model":{"pricingModel":"ContactSales","startingPrice":null,"currency":null,"billingPeriod":null,"pricingURL":null,"pricingNotes":"Engagement pricing is quoted by scope in a proposal, with no public starting price published."}},"features":[{"name":"Brand strategy and positioning","value":"Clarify Your Position And Strengthen Buyer Recognition","valueDescription":"Build a distinctive position and messaging foundation to guide creative and help buyers understand the business."},{"name":"Design systems and identity","value":"Create A Distinctive And Consistent Brand System","valueDescription":"Give brand work a coherent visual and verbal foundation across channels and assets."},{"name":"Campaign and web creative","value":"Bring Your Positioning To Market Through Campaigns","valueDescription":"Turn positioning into work that supports brand recognition and buyer understanding."},{"name":"Sales and account-based marketing assets","value":"Equip Sales Teams With Memorable Buyer Materials","valueDescription":"Provide coherent materials for buyer conversations and account-based plays."},{"name":"Creative performance measurement","value":"Evaluate Creative With Usage And Market Evidence","valueDescription":"Assess how creative is used and received through performance, adoption and buyer signals."}]},{"name":"CRO Scorecard","type":"Product","url":"https://www.mxd.digital/tools/cro-scorecard","summary":"Identify landing-page conversion issues and assess whether you have enough traffic to run an A/B test.","description":"CRO Scorecard is a free landing-page audit that scores eight conversion factors using a public page. It indicates whether the page has enough traffic for A/B testing and can surface tap-target status, friction points and a weak value proposition.","pricing":{"text":"Free tier — Free landing-page audit covering eight conversion factors and traffic suitability for A/B testing; no paid price is published.","url":null,"model":{"pricingModel":"Free","startingPrice":null,"currency":null,"billingPeriod":null,"pricingURL":null,"pricingNotes":"Free landing-page audit covering eight conversion factors and traffic suitability for A/B testing; no paid price is published."}},"features":[{"name":"Eight-factor landing-page scoring","value":"Assess Eight Conversion Factors","valueDescription":"Review a landing page across eight named conversion factors."},{"name":"A/B testing traffic assessment","value":"Check A/B Testing Readiness","valueDescription":"Understand whether the page has enough traffic before deciding whether to run an experiment."},{"name":"Landing-page issue identification","value":"Spot Page Friction","valueDescription":"Review specific page observations and potential conversion issues."}]},{"name":"Design to Code","type":"Service","url":"https://www.mxd.digital/tools/figma-to-production","summary":"Turn Figma designs into tested production React code with visual validation and a human-reviewed path to merging.","description":"Design to Code converts Figma frames into production React code and delivers the work as a reviewed pull request against your design system. Before review, the code is type-checked, linted, unit-tested and compared with the Figma render using a pixel diff. A human approves changes before they are merged.","pricing":{"text":"Contact sales — Design to Code directs users to contact MxD; no product-specific prices are published in the provided inputs.","url":null,"model":{"pricingModel":"ContactSales","startingPrice":null,"currency":null,"billingPeriod":null,"pricingURL":null,"pricingNotes":"Design to Code directs users to contact MxD; no product-specific prices are published in the provided inputs."}},"features":[{"name":"Figma-to-React conversion","value":"Convert Figma Frames Into React","valueDescription":"Turn Figma frames into production React code."},{"name":"Visual comparison and pull request delivery","value":"Deliver Visually Checked Pull Requests","valueDescription":"Receive a visually compared pull request for review against your design system."},{"name":"Automated code checks","value":"Check Code Before Review","valueDescription":"Run code checks and unit tests before the work reaches review."},{"name":"Human approval","value":"Require Human Approval","valueDescription":"Keep a human approval step before changes are merged."}]},{"name":"LinkedIn Channel Score","type":"Product","url":"https://www.mxd.digital/tools/linkedin-channel-score","summary":"See how your LinkedIn company page performs across key pillars and compare its standing within your sector.","description":"LinkedIn Channel Score grades a company page across engagement, authority and post cadence. It presents an overall score and pillar-level scores, with a sector comparison showing how the page ranks in its industry.","pricing":{"text":"Free tier — LinkedIn Channel Score is listed among MxD's free-to-use tools, with no paid pricing published.","url":null,"model":{"pricingModel":"Free","startingPrice":null,"currency":null,"billingPeriod":null,"pricingURL":null,"pricingNotes":"LinkedIn Channel Score is listed among MxD's free-to-use tools, with no paid pricing published."}},"features":[{"name":"LinkedIn company page scoring","value":"Assess Your Page At A Glance","valueDescription":"Get an overall score to assess how your LinkedIn company page presents to buyers."},{"name":"Pillar-level scoring","value":"See Scores Across Three Pillars","valueDescription":"Review page performance across engagement, authority and post cadence."},{"name":"Sector comparison","value":"Compare Your Page Within Your Sector","valueDescription":"Put the page score in industry context with a sector comparison."}]},{"name":"Content, SEO & AEO","type":"Service","url":"https://www.mxd.digital/services/content-seo-aeo","summary":"Build visibility across search and AI answers, earn buyer trust, and connect organic discovery to conversions, pipeline and revenue.","description":"MxD’s Content, SEO & AEO service connects content strategy, technical SEO, digital PR and AI search optimisation to help businesses become visible across Google, AI answers, social platforms, reviews and buyer research. The team develops expert-led content shaped by search intent, citation potential, topical authority and buyer questions, while improving site architecture, crawlability, internal linking, structured data and page experience. It monitors AI citations and connects organic visibility to assisted conversions, CRM activity, pipeline and revenue.","pricing":{"text":"Contact sales — A free SEO & AI audit is available; engagement pricing is quoted by scope in a proposal, with no public paid rates.","url":null,"model":{"pricingModel":"ContactSales","startingPrice":null,"currency":null,"billingPeriod":null,"pricingURL":null,"pricingNotes":"A free SEO & AI audit is available; engagement pricing is quoted by scope in a proposal, with no public paid rates."}},"features":[{"name":"Content strategy and creation","value":"Create Expert-Led Content For Buyer Decisions","valueDescription":"Give buyers useful, commercially relevant content informed by expertise and original insight."},{"name":"AI search visibility","value":"Improve Visibility Across AI Answer Engines","valueDescription":"Make the business easier to represent and cite in AI-generated answers."},{"name":"Organic performance attribution","value":"Connect Organic Performance To Commercial Outcomes","valueDescription":"Show how organic visibility contributes to qualified demand, conversions, pipeline and revenue."},{"name":"Technical SEO foundations","value":"Strengthen Technical Foundations For Discovery","valueDescription":"Help search systems, AI systems and buyers understand and navigate the website."},{"name":"Content monitoring and refresh","value":"Refresh Content As Search Behaviour Changes","valueDescription":"Keep content aligned with changing search behaviour and performance evidence."}]},{"name":"Reviews in Customer.io","type":"Product","url":"https://www.mxd.digital/tools/reviews-manager","summary":"Use dated Google review history in Customer.io campaigns to make customer reviews actionable over time.","description":"An integration that syncs Google reviews into Customer.io on their real dates, enabling review history to drive campaigns. 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Review loops establish trust before repeatable workflows are automated, while ongoing monitoring tracks data quality, adoption, answer accuracy, workflow outcomes and tool usage.","pricing":{"text":"No pricing or billing structure for AI & Data Intelligence is published in the provided sources.","url":null,"model":{"pricingModel":"Unknown","startingPrice":null,"currency":null,"billingPeriod":null,"pricingURL":null,"pricingNotes":"No pricing or billing structure for AI & Data Intelligence is published in the provided sources."}},"features":[{"name":"Data readiness and governance","value":"Establish Trusted Data And Metrics","valueDescription":"Align data sources, metric definitions, permissions and ownership for consistent reporting and AI workflows."},{"name":"AI agents and workflow design","value":"Build Reviewed AI Workflows","valueDescription":"Use AI to prepare repeatable work while people review outputs and determine which steps are ready for automation."},{"name":"AI use-case prioritization","value":"Prioritize Measurable AI Use Cases","valueDescription":"Focus investment on workflows with clear ownership, data definitions, review rules and success measures."},{"name":"Self-serve analytics","value":"Make Governed Analytics Self-Serve","valueDescription":"Help non-technical teams explore business data through dashboards and natural-language views."},{"name":"AI and data performance monitoring","value":"Monitor Quality And Improve Workflows","valueDescription":"Track whether data and AI workflows are used and produce accurate answers and intended outcomes."}]},{"name":"Omnichannel AI","type":"Platform","url":"https://www.mxd.digital/tools/omnichannel-ai","summary":"Manage customer conversations across channels with governed AI responses, human escalation for sensitive topics, and ownership of accounts and keys.","description":"Omnichannel AI is a governed platform for managing customer channels in one auditable place. 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Applying that CAGR over five years implies an approximate 2025 market size of USD 171.4 billion; this is a derived estimate, not a directly reported figure.","citations":[{"url":"https://www.researchandmarkets.com/report/marketing-consultancy?srsltid=AYCX9vIafqSMBzOXDoQp7NfIsQB1JN_XZ7RiypFyzOyigl_6LLinvmYx","text":"The global marketing consulting market is forecasted to grow by USD 43.19 billion during 2025-2030, accelerating at a CAGR of 4.6%."}]},{"name":"Web design and development","description":"UX/UI design, full-stack development, CMS implementation, mobile optimization, accessibility and SEO to deliver conversion-focused websites and landing pages.","size":60.2,"cagr":5.5,"color":3,"productNames":["Digital development","Design to Code","Creative Services"],"methodology":"Estimated the 2025 global market at approximately USD 60.2 billion, using web design and web development market estimates as overlapping measures of the requested services rather than adding them together. Growth potential is approximately 5.5% CAGR, near the cited 5.19% and 5.7% forecasts.","citations":[{"url":"https://www.marketresearchfuture.com/reports/web-development-market-43033","text":"2024 Market Size $57.31 Billion; 2025 Market Size $60.28 Billion; CAGR (2025 - 2035) 5.19%."},{"url":"https://www.wiseguyreports.com/reports/web-design-market","text":"The Web Design Market was valued at USD 60.2 Billion in 2025 and is projected to grow to USD 105 Billion by 2035, at a CAGR of 5.7%."}]},{"name":"B2B demand generation","description":"Capabilities to design and run integrated digital campaigns, content, SEO, conversion optimization, and high-volume outreach that generate measurable pipeline and qualified opportunities.","size":12,"cagr":10.5,"color":2,"productNames":["B2B Marketing","Account-Based Marketing","High-intent lead generation","Paid & Performance Marketing","Content, SEO & AEO","Social media marketing","Growth marketing","Creative Services","LinkedIn Video Ads"],"methodology":"Search results describe the scope and constituent activities of B2B demand generation but provide no explicit market-size or CAGR figures. Estimated global market at approximately $12 billion, treating the segment as specialized B2B demand-generation services and associated execution capabilities—not total B2B advertising spend. The 10.5% CAGR is an indicative estimate reflecting continued investment in digital campaigns, content, automation, and data-driven outreach; both figures are uncertain because the segment has no consistent boundary in the supplied sources.","citations":[]},{"name":"Customer retention and lifecycle marketing","description":"Lifecycle and retention program design to increase customer lifetime value, reduce churn, and drive repeat revenue.","size":10,"cagr":12,"color":4,"productNames":["Retention & Lifecycle Marketing","CAC & LTV Optimisation","Growth marketing","Reviews in Customer.io"],"methodology":"Search results describe lifecycle and retention marketing practices but provide no explicit market-size or CAGR data. As a directional internal estimate, the market is proxied by global lifecycle-marketing technology and related program services, which overlap with marketing automation and customer engagement. The estimate is therefore uncertain and depends on how broadly the segment is defined.","citations":[]},{"name":"Marketing analytics","description":"Tracking, attribution, dashboards, and data integration that turn marketing data into actionable insights and measure ROI across channels.","size":8.02,"cagr":12.65,"color":5,"productNames":["AI & Data Intelligence","Compass Reporting","B2B Marketing","Paid & Performance Marketing","CAC & LTV Optimisation","Growth marketing"],"methodology":"Mordor Intelligence estimates the global marketing analytics market at USD 8.02 billion in 2026, growing at 12.65% CAGR through 2031; this is the closest match to the segment definition and the most recent directly comparable estimate. Other sources report USD 6.15 billion in 2024 with 17.0% CAGR, and USD 5.3 billion in 2023 with over 16% CAGR, reflecting differing estimates and forecast periods.","citations":[{"url":"https://www.mordorintelligence.com/industry-reports/marketing-analytics-market","text":"Market Size (2026) USD 8.02 Billion ... 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Growth Rate (2026 - 2031) 12.65 %"},{"url":"https://market.us/report/marketing-analytics-market/","text":"USD 6.15 billion in 2024, growing at a CAGR of 17.0% during the forecast period from 2025 to 2034."},{"url":"https://www.gminsights.com/industry-analysis/marketing-analytics-market","text":"Market size was valued at USD 5.3 billion in 2023 and is anticipated to register a CAGR of over 16% between 2024 and 2032."}]}