{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/moi-global-com","markdownUrl":"https://nowen.ai/agents/moi-global-com.md","jsonUrl":"https://nowen.ai/agents/moi-global-com.json","name":"MOI Global","nickname":"MOI","website":"https://moi-global.com","industry":"Marketing Agencies","deliveryModel":"services","marketCategories":{"primary":{"name":"Integrated Marketing Services","url":"https://nowen.ai/category/integrated-marketing-services"},"others":[{"name":"Demand generation","url":"https://nowen.ai/category/demand-generation"}]},"status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-11-09T12:50:24.619Z","summary":"MOI Global is a B2B marketing agency and consultancy that connects customer experience, brand, and revenue growth.","description":"MOI Global is a multi-specialist B2B marketing agency and consultancy that helps businesses create customer-centered strategies and experiences to build brand awareness, generate demand, and drive sustainable growth. Its capabilities span research, strategy, creative, media, digital, content, events, account-based marketing, and data-driven intelligence.","mission":"Help businesses drive growth by putting customers at the heart of their go-to-market strategies and experiences.","directory":{"industryName":"Marketing Agencies","agentCount":224,"indexable":true,"hubUrl":"https://nowen.ai/industry/marketing-agencies"},"categoryDirectory":{"name":"Integrated Marketing Services","agentCount":67,"indexable":true,"url":"https://nowen.ai/category/integrated-marketing-services"},"aiReaderFamilies":["OpenAI","Perplexity"],"products":[{"name":"Not-so-B2B Growth Engine","anchor":"product-not-so-b2b-growth-engine","type":"Service","url":"https://moi-global.com/the-not-so-b2b-growth-engine/","summary":"Connects brand, demand and customer experience to help B2B teams engage buyers, focus investment and support sustainable growth.","description":"MOI Global’s integrated approach to B2B growth connects brand, demand and customer experience across the buying journey. It combines consulting, intelligence, creative, content, events, media, digital and account-based marketing capabilities. Services span research, strategy, production, activation, analytics and marketing operations. The approach builds brand preference before buying needs emerge and focuses demand activity on relevant buying groups, accounts and moments to support decision-making and measurable growth.","pricing":{},"features":[{"name":"Connected brand, demand and experience","value":"Connect Brand, Demand, And Experience","valueDescription":"Coordinate brand, demand and experience as parts of a joined-up growth approach."},{"name":"Brand, marketing and customer strategy","value":"Build Customer-Focused Strategies","valueDescription":"Shape strategies around customer needs to support brand differentiation, marketing effectiveness and business growth."},{"name":"Account intelligence and prioritization","value":"Prioritize Accounts With Relevant Insights","valueDescription":"Identify and reassess high-potential accounts using account research, scoring models and engagement data."},{"name":"Customer journey-led content","value":"Align Content With Buyer Journeys","valueDescription":"Plan content around customer needs at different points in the journey so each interaction has a relevant purpose."},{"name":"Experience strategy and event planning","value":"Align Events With Audience And Objectives","valueDescription":"Give each event a clear purpose by planning around audience needs and intended outcomes."},{"name":"Account-based go-to-market strategy","value":"Connect ABM Across Go-To-Market Activity","valueDescription":"Apply account-based principles across go-to-market activity to connect research, activation and customer experience."},{"name":"Omnichannel customer journeys","value":"Reach Buying Groups Across Their Journey","valueDescription":"Connect customer touchpoints across channels and stages to serve buying groups whether they are ready to buy or not."},{"name":"Dynamic account monitoring","value":"Monitor Account Behavior In Real Time","valueDescription":"Track account behavior to help teams respond when needs emerge or interest grows."},{"name":"Intent and readiness scoring","value":"Identify And Prioritize Buyer Readiness","valueDescription":"Interpret behavior and intent data to distinguish meaningful buying signals and prioritize audiences by readiness."},{"name":"Marketing investment allocation","value":"Allocate Investment By Buyer Readiness","valueDescription":"Direct resources toward audiences and marketing activity suited to their stage, supporting current demand and future potential customers."},{"name":"Industry and business assessment","value":"Identify Growth Opportunities","valueDescription":"Clarify business and market context to identify challenges and opportunities that inform growth plans."},{"name":"Data-driven recommendations","value":"Turn Data Into Practical Actions","valueDescription":"Use data-informed recommendations to identify relevant opportunities and decide how Sales and Marketing teams can act on them."},{"name":"Custom research and reporting","value":"Uncover Insights With Bespoke Research","valueDescription":"Choose tailored research and reporting outputs to understand accounts, audiences, markets, competitors and engagement."},{"name":"Customer-informed creative development","value":"Create Relevant Work From Concept To Production","valueDescription":"Ground creative in customer understanding and support development from early concepts through copy, visual work and production."},{"name":"Purposeful multichannel media planning","value":"Reach Audiences Across Relevant Channels","valueDescription":"Coordinate channel activity around customer purpose and meaningful engagement rather than simply serving ads."},{"name":"Content development and activation","value":"Build And Activate Relevant Content","valueDescription":"Develop and activate content and interactive experiences to support customer interactions across the journey."},{"name":"Event concepts and storytelling","value":"Make Event Content Worth Attending","valueDescription":"Use purposeful concepts, narratives and programming to make event content engaging and memorable."},{"name":"Experiential and exhibition design","value":"Bring Brands To Life Through Immersion","valueDescription":"Create spaces and interactive experiences that invite participation and help attendees experience a brand, product or idea."},{"name":"Event production and management","value":"Deliver Events Across Markets","valueDescription":"Coordinate production and operations to deliver events in different locations with consistent execution."},{"name":"Attendee personalization and journey design","value":"Make Attendee Experiences More Relevant","valueDescription":"Help attendees find content, connections and follow-up that reflect their goals and interests."},{"name":"Integrated event strategy","value":"Extend Event Impact Beyond The Venue","valueDescription":"Connect event interactions with broader marketing activity and follow-up so the experience continues after attendees leave."},{"name":"ABM maturity assessment and transformation","value":"Build An ABM-First Operating Culture","valueDescription":"Use pilots, assessments, workshops, roadmaps and ongoing collaboration to support the shift toward an ABM-first culture."},{"name":"Flexible ABM programs","value":"Choose The Right ABM Program Scope","valueDescription":"Select among different program approaches, with support ranging from tactical pilots to full programs."},{"name":"Sales and marketing alignment","value":"Coordinate Sales And Marketing Efforts","valueDescription":"Bring teams together around shared account data and goals to coordinate strategy and campaign activity."},{"name":"Integrated marketing capabilities","value":"Bring Marketing Capabilities Together","valueDescription":"Coordinate specialist capabilities across strategy and activation to connect customer experiences with sales and marketing needs."},{"name":"Research and market intelligence","value":"Inform Decisions With Insights","valueDescription":"Use research and market, customer and competitor insights to inform decisions and prioritize opportunities."},{"name":"Cross-functional alignment and change management","value":"Align Teams Around Shared Goals","valueDescription":"Connect stakeholders and support change management so teams can work toward a coordinated, customer-focused approach."},{"name":"Account defense and buyer analysis","value":"Understand Accounts And Buying Decisions","valueDescription":"Gain insight into target accounts, the value a solution can offer and stakeholders involved in purchasing decisions."},{"name":"Audience targeting and segmentation","value":"Target High-Propensity Segments","valueDescription":"Use market data and custom scoring to focus on audience segments with greater collective propensity to buy."},{"name":"Pipeline diagnosis","value":"Identify Pipeline Bottlenecks","valueDescription":"Review stalled opportunities to find bottlenecks and inefficient processes that can be addressed."},{"name":"Sales enablement and territory planning","value":"Equip Sales With Actionable Insights","valueDescription":"Inform sales actions and resource allocation with insight into accounts, stakeholders, markets and competitors."},{"name":"Creative effectiveness and design craft","value":"Connect Creative Work To Clear Objectives","valueDescription":"Use considered design and purposeful creative to communicate brand value, capture attention and contribute to measurable marketing results."},{"name":"Engagement and value measurement","value":"Measure Engagement Beyond Vanity Metrics","valueDescription":"Focus measurement on real audience engagement and value instead of treating impressions and clicks as the primary measure of success."},{"name":"Marketing operations and technology enablement","value":"Streamline Marketing Operations","valueDescription":"Connect technology, platforms, analytics and development to support marketing work and operations."},{"name":"Digital experience delivery","value":"Deliver Customer-Focused Digital Experiences","valueDescription":"Use digital capabilities to create customer experiences connected to customer needs and value."},{"name":"Thought leadership content","value":"Share Research-Led Perspectives","valueDescription":"Use primary research to shape thought leadership around audience interests and perspectives."},{"name":"Centralized content planning","value":"Coordinate Account-Based Content","valueDescription":"Centralize content planning to coordinate material for target audiences and account-based programs."},{"name":"Content personalization at scale","value":"Personalize Content Across Target Accounts","valueDescription":"Adapt content to different audiences and stakeholders while supporting personalized delivery across many accounts."},{"name":"Live, virtual and hybrid event formats","value":"Connect Attendees Across Event Formats","valueDescription":"Offer different ways to participate and extend event reach beyond the physical venue."},{"name":"Hospitality and executive experiences","value":"Create Personal Executive Connections","valueDescription":"Provide guest services and private event formats that help senior attendees connect and have meaningful conversations."},{"name":"Event measurement and audience insight","value":"Measure Impact And Inform Future Events","valueDescription":"Use audience and commercial signals to understand event performance and inform future experiences."},{"name":"ABM campaign activation","value":"Activate Account-Focused Campaigns","valueDescription":"Turn account-based strategy into coordinated campaign activity across messaging, creative, events and media."},{"name":"Full-journey account relationships","value":"Build Relationships Across The Buyer Journey","valueDescription":"Engage target accounts beyond immediate buying needs with brand and trust-building activity alongside targeted demand motions."},{"name":"Customer-focused performance measurement","value":"Measure Engagement And Shared Outcomes","valueDescription":"Evaluate marketing through customer engagement, value and shared outcomes rather than relying only on impressions and clicks."},{"name":"Go-to-market modeling","value":"Test And Refine Go-To-Market Positioning","valueDescription":"Test potential positioning with a target audience and use findings to refine go-to-market strategy."},{"name":"Collaborative creative development","value":"Build Better Ideas Through Collaboration","valueDescription":"Bring client knowledge and different skills into the creative process from the start."},{"name":"Subject matter expert and influencer engagement","value":"Engage Audiences Through Trusted Expertise","valueDescription":"Create opportunities for audiences to engage with relevant expert perspectives and content."},{"name":"Digital analytics and sales insights","value":"Generate Actionable Sales Insights","valueDescription":"Use digital data analytics to generate insights that support marketing operations and inform sales action."},{"name":"AI-enhanced content and adaptation","value":"Apply AI To Content And Adaptation","valueDescription":"Use an AI content engine and related adaptation services to support account-based marketing activity."},{"name":"Resource-efficient event design","value":"Use Event Resources More Efficiently","valueDescription":"Design flexible events that make better use of materials and budgets while supporting sustainability goals."},{"name":"Content reuse and repurposing","value":"Reuse Content Across Activations","valueDescription":"Repurpose content across marketing activity to extend its use beyond a single campaign or event."}],"marketCategories":[{"name":"Integrated Marketing Services","url":"https://nowen.ai/category/integrated-marketing-services"}]},{"name":"Demand generation","anchor":"product-demand-generation","type":"Service","url":"https://moi-global.com/about-us/","summary":"Helps B2B teams focus demand activity on priority buyers, improve engagement and build pipeline while preparing future customers.","description":"MOI’s demand generation service focuses resource-intensive marketing activity on the right buying groups within priority accounts, at the right time, using intelligence to inform engagement. It combines intent and behavior signals, account prioritization, personalized campaigns and sales-marketing collaboration to support buyer decision-making. It also keeps the wider target audience in view, building brand familiarity and readiness before prospects enter the market.","pricing":{},"features":[{"name":"Buying-group targeting","value":"Focus Demand On Priority Buying Groups","valueDescription":"Concentrate demand activity on relevant buying groups within priority accounts."},{"name":"Intent- and behavior-led activation","value":"Activate Campaigns Around Buyer Signals","valueDescription":"Use intent and behavioral signals to inform when and how to engage accounts."},{"name":"Account prioritization and readiness scoring","value":"Prioritize Accounts By Buying Readiness","valueDescription":"Identify and reassess high-potential accounts as engagement changes to inform investment and sales attention."},{"name":"Full-journey audience coverage","value":"Engage Buyers Across The Full Journey","valueDescription":"Address current buying needs while maintaining brand presence with future buyers."},{"name":"Personalized demand activation","value":"Personalize Campaigns At Scale","valueDescription":"Adapt messaging and activation to different accounts and audience groups across media and sales nurture."},{"name":"Integrated sales and marketing alignment","value":"Align Sales And Marketing Around Accounts","valueDescription":"Give revenue teams a coordinated view of priority accounts and buyer activity."},{"name":"Multichannel demand programs","value":"Coordinate Demand Across Relevant Channels","valueDescription":"Connect demand activity across media, content, digital and event touchpoints."},{"name":"Data-led optimization","value":"Improve Programs With Engagement Insights","valueDescription":"Use account readiness and campaign engagement to refine activity and scale programs that are working."}],"marketCategories":[{"name":"Demand generation","url":"https://nowen.ai/category/demand-generation"}]},{"name":"Partner marketing","anchor":"product-partner-marketing","type":"Service","url":"https://moi-global.com/about-us/","summary":"Builds brand reach, strengthens credibility and drives revenue through managed B2B partner marketing programs.","description":"MOI Global delivers B2B partner marketing programs, from strategic alliances to co-branded campaigns. Its integrated approach includes partner identification, relationship management, campaign execution and performance optimization to help brands amplify reach, strengthen credibility, drive revenue and achieve measurable results.","pricing":{},"features":[{"name":"Partner campaign execution","value":"Execute Co-Branded Campaigns","valueDescription":"Run campaigns with partners to amplify brand reach, boost credibility and drive revenue."},{"name":"Partner identification","value":"Identify The Right Partners","valueDescription":"Connect with partners suited to marketing programs to help amplify reach, strengthen credibility and support revenue goals."},{"name":"Partner program performance optimization","value":"Optimize Program Performance","valueDescription":"Use performance optimization to focus partner programs on measurable results and improve the contribution of each collaboration."},{"name":"Partner relationship management","value":"Build Stronger Partner Relationships","valueDescription":"Support partner relationships throughout collaborations and help keep partnerships focused on program objectives."}]}],"audiences":[],"segments":[],"faq":[],"comparisons":[],"sources":[{"url":"https://moi-global.com","text":"MOI Global"},{"url":"https://moi-global.com/the-not-so-b2b-growth-engine/","text":"Not-so-B2B Growth Engine"},{"url":"https://moi-global.com/about-us/","text":"Demand generation"}]}