# MarketSource

- Status: Unclaimed: compiled by Nowen from public sources, not reviewed by the company
- Industry: Business Process Outsourcing
- Market category: Sales Outsourcing Services (https://nowen.ai/category/sales-outsourcing-services)
- Also in: Customer Service Outsourcing Services
- Delivery model: services
- Location: Alpharetta, GA, USA
- Website: https://marketsource.com
- Legal name: MarketSource, Inc.
- AI agent profile: https://nowen.ai/agents/marketsource-com
- Updated: 2026-11-08
- Directory: one of 39 AI agents in Business Process Outsourcing (https://nowen.ai/industry/business-process-outsourcing); one of 27 AI agents in Sales Outsourcing Services (https://nowen.ai/category/sales-outsourcing-services)
- Read by AI assistants from: OpenAI, Perplexity, Amazon

> MarketSource helps brands grow revenue and improve customer experiences through managed sales and customer engagement solutions.

MarketSource helps ambitious brands improve sales performance and customer experiences through managed, technology-enabled solutions. It serves businesses across B2B and B2C markets with sales, customer engagement, and operational capabilities, supported by experienced teams, analytics, optimized processes, and continuous improvement.

**Mission:** Help clients achieve their sales objectives and better business outcomes by putting people first, building strong relationships, and continually improving.

## Products & Services

### [Strategic account management](https://www.marketsource.com/what-we-do/account-management/)
*Service*
Retain customers, reduce churn, and grow revenue from existing and underserved accounts through proactive, data-driven account management.
MarketSource provides managed account management teams that help organizations realize and maximize revenue potential from existing customers. Using data-driven customer health monitoring and insights, teams proactively guide customers toward product adoption and service utilization, manage renewals, identify expansion opportunities, and work to reduce churn. The service also develops customer advocates and provides right-sized coverage for tail accounts that internal teams may not have the capacity to serve.

- **Customer retention and churn reduction** — Retain Customers And Reduce Churn
- **Customer health monitoring** — Identify Risks And Opportunities Early
- **Product adoption and service utilization** — Increase Product And Service Utilization
- **Account expansion and renewals** — Grow Accounts And Secure Renewals
- **Customer advocacy development** — Build Loyalty And Customer Advocacy
- **Tail account coverage** — Serve Underserved Accounts And Recover Revenue
- **Targeted customer engagement** — Engage Customers With Relevant Outreach

### [Auto F&I Development](https://www.marketsource.com/what-we-do/auto-fi/)
*Service*
Build stronger F&I teams, improve customer experiences, and increase product penetration and dealership profitability through tailored development and support.
MarketSource’s Auto F&I Development service helps dealerships strengthen Finance and Insurance teams through consulting, assessment, tailored training, coaching, and ongoing support. Experienced automotive professionals work with dealership staff to improve performance and customer experience, reinforce proven practices, develop repeatable sales processes, and increase F&I product penetration and contribution to dealership profitability. Programs are tailored to each dealer’s goals and operating environment, with in-person and virtual support for F&I teams.

- **Customized F&I training** — Improve F&I Staff Performance
- **F&I product penetration and revenue growth** — Increase F&I Revenue Per Vehicle
- **Dealership consulting and assessment** — Identify F&I Improvement Opportunities
- **Sales coaching and mentorship** — Build Skills Through Ongoing Coaching
- **Repeatable sales process development** — Align Teams Around Sales Processes
- **Customer experience improvement** — Improve The F&I Customer Experience
- **F&I best practices** — Strengthen F&I Sales Practices
- **Customized F&I solutions** — Tailor Support To Dealer Needs
- **OEM F&I product support** — Increase OEM Product Penetration
- **In-person and virtual F&I support** — Support F&I Teams In Person Or Virtually

### [Channel sales](https://www.marketsource.com/what-we-do/channel-sales/)
*Service*
Builds and activates partner ecosystems to grow channel revenue, improve partner performance, and deliver stronger customer experiences.
MarketSource designs and operates managed channel partner programs, supporting the partner ecosystem from target-market and Ideal Partner Profile alignment through partner profiling, recruitment, onboarding, enablement, sell-with or sell-through motions, and ongoing management. Dedicated channel teams and a client-focused technology stack help partners market and sell solutions, position products effectively, and deliver a predictable customer experience.

- **Partner lifecycle management** — Manage The Partner Lifecycle
- **Partner onboarding and activation** — Activate Partners Faster
- **Partner sales enablement** — Equip Partners To Sell
- **Dedicated channel team and technology** — Focus Teams On Your Channel
- **Partner targeting and profile alignment** — Target The Right Partners
- **Partner profiling and scoring** — Identify High-Potential Partners
- **Partner recruitment** — Recruit New And Dormant Partners

### [Direct sales](https://www.marketsource.com/what-we-do/direct-sales/)
*Service*
Helps businesses grow revenue, reach new markets, launch products, and retain customers with managed sales teams and data-informed sales programs.
MarketSource recruits, trains, manages, and continuously optimizes dedicated direct sales teams that operate as an extension of a client’s organization. Teams support net new customer growth, expansion into new markets, product launches, customer retention, and wallet share growth. Engagements range from bespoke teams for complex sales environments to large-scale SDR teams and outbound campaigns, supported by sales leadership, optimized processes, data-informed strategy, and a client-configured technology stack.
- Categories: Sales Outsourcing Services (https://nowen.ai/category/sales-outsourcing-services)

- **Full-funnel sales execution** — Manage Sales From Lead To Close
- **Managed sales teams** — Deploy And Develop Dedicated Sales Teams
- **Data-informed targeting and territory design** — Target Prospects And Optimize Territories
- **Customer retention and wallet expansion** — Retain Customers And Grow Account Revenue
- **Sales process optimization** — Optimize Sales Processes Continuously
- **Technology-enabled performance management** — Track Performance With Sales Technology
- **Flexible sales team deployment** — Scale Sales Teams To Fit Your Needs

### [Field sales](https://www.marketsource.com/what-we-do/field-sales/)
*Service*
Helps brands enter markets faster, ramp sales productivity, and pursue revenue objectives with dedicated, brand-aligned field teams.
MarketSource designs and manages dedicated field sales teams around client revenue objectives. Teams are recruited, trained, and supported to represent a client’s brand and reach its target customers. The service supports new product launches, market entry, new logo growth, and expansion into new industry verticals, providing a day-one-ready team with data-informed targeting, optimized sales processes, analytics, technology, and ongoing performance measurement.
- Categories: Sales Outsourcing Services (https://nowen.ai/category/sales-outsourcing-services)

- **Managed field team deployment** — Deploy A Day-One-Ready Team
- **Brand-aligned sales talent** — Represent Your Brand
- **Territory and account targeting** — Target The Right Markets
- **Sales training and coaching** — Build Product And Industry Knowledge
- **Sales analytics and reporting** — Gain Timely Performance Insights
- **Optimized sales processes** — Improve Sales Execution
- **Sales technology stack** — Support Teams With Sales Technology
- **Performance measurement** — Measure Team Performance

### [Inside sales](https://www.marketsource.com/what-we-do/inside-sales/)
*Service*
Achieve revenue goals with managed, scalable sales teams that support customers throughout the buying journey and adapt as business needs evolve.
MarketSource designs, staffs, and operates fully managed inside sales teams tailored to clients’ revenue goals. Teams support the buying journey from first touch through close, with capabilities including lead generation, prospecting, qualification, pipeline management, and full-cycle selling. They are supported by recruiting and talent development, optimized sales processes, analytics, performance measurement, and a client-configured technology stack. Agile and scalable, teams can expand coverage, add capacity, or shift focus as business needs change.
- Categories: Sales Outsourcing Services (https://nowen.ai/category/sales-outsourcing-services)

- **Full buying-journey coverage** — Cover The Full Buying Journey
- **Managed and scalable teams** — Scale Sales Coverage As Needs Change
- **Recruiting and talent development** — Build And Develop Sales Talent
- **Sales technology and CRM integration** — Equip Teams With Configured Sales Technology
- **Analytics and performance measurement** — Measure Program Performance With Data
- **Sales process optimization and continuous improvement** — Optimize Sales Processes Over Time
- **Channel enablement** — Enable Partners To Identify Opportunities

### [Brand advocacy and assisted sales](https://www.marketsource.com/what-we-do/brand-advocacy/)
*Service*
Engage shoppers, support confident purchases, increase retail sales, and build enduring brand loyalty through knowledgeable, brand-aligned in-store teams.
MarketSource provides managed teams of brand advocates and assisted sales specialists who represent brands in retail environments. They educate shoppers, connect customers to brand stories, support informed purchase decisions, and create memorable customer experiences. Services include in-store customer engagement, product demonstrations, demo day support, product launch support, special events, and side-by-side training that builds brand knowledge and enthusiasm. The service is designed to increase sales and profitability, strengthen brand perception and awareness, support new product introduction execution, and improve retail floorplan accuracy.
- Categories: Sales Outsourcing Services (https://nowen.ai/category/sales-outsourcing-services)

- **Assisted sales** — Guide Shoppers Toward Confident Purchases
- **In-store brand advocacy** — Build Brand Knowledge And Loyalty
- **In-store customer engagement** — Create Memorable Customer Connections
- **Product demonstrations and events** — Create Engaging In-Store Experiences
- **Retail associate training** — Strengthen Associate Brand Knowledge
- **New product introduction execution** — Improve New Product Launch Execution
- **Retail floorplan accuracy** — Improve Retail Floorplan Accuracy

### [Customer care](https://www.marketsource.com/what-we-do/customer-care/)
*Service*
Delivers empathetic, on-brand support across customer touchpoints, building engagement and loyalty while freeing sales teams to focus on selling.
MarketSource provides fully managed, on-brand customer care for inbound and outbound interactions. Services include customer enrollments, product support, inquiries, toll-free program management, retention outreach, cross-sell and upsell support, sales support, and back-office sales support. Its customized programs use trained representatives, omnichannel technology, and data and analytics to deliver empathetic customer experiences and help sales teams focus on selling.
- Categories: Customer Service Outsourcing Services (https://nowen.ai/category/customer-service-outsourcing-services)

- **On-brand customer care** — Build Trust Through On-Brand Customer Interactions
- **Inbound customer support** — Resolve Customer Needs Through Inbound Support
- **Representative recruitment and development** — Deliver Consistent Support With Trained Representatives
- **Omnichannel interaction management** — Manage Customer Interactions Across Channels
- **Outbound customer outreach** — Engage Customers Across Email, Phone, And Text
- **Customer sentiment and speech analytics** — Surface Real-Time Customer Sentiment And Insights
- **Agent coaching and productivity tools** — Coach Representatives With Real-Time Feedback
- **Data-driven customer care optimization** — Use Customer Insights To Optimize Care
- **Customized customer care processes** — Tailor Support Processes To Your Brand

### [Patient Engagement](https://www.marketsource.com/what-we-do/patient-engagement/)
*Service*
Reduces friction across the patient journey, helping patients access suitable care and supporting treatment adoption, better health outcomes, and client ROI.
MarketSource provides patient-centric engagement programs for medical device companies and pharmaceutical manufacturers of longer-term, complex therapies. From a patient’s first call to action through treatment, its teams assess treatment candidacy, educate patients about therapy and care options, connect them with appropriate physicians and resources, and nurture them throughout the care journey. Programs combine clinical expertise, patient-preferred channels, contact center technology, physician network support, and an ISO 9001:2015-certified quality management system to reduce friction and support better health outcomes and client ROI.

- **Patient journey guidance** — Guide Patients Toward Appropriate Care
- **Certified quality management** — Strengthen Program Quality And Consistency
- **Patient education and empowerment** — Empower Informed Care Decisions
- **Clinical expertise** — Bring Clinical Expertise To Patient Support
- **Referring physician engagement** — Support Referrals And Physician Awareness
- **Patient-preferred digital channels** — Reach Patients Through Preferred Channels
- **Real-time patient feedback** — Identify Barriers Through Patient Feedback
- **Treating physician support** — Strengthen Treating Physician Support
- **Physician location intelligence** — Find Nearby Physicians For Referrals

### [Recall services](https://www.marketsource.com/what-we-do/recall/)
*Service*
Helps manufacturers reach hard-to-find owners, complete recall repairs, and meet compliance requirements while protecting customers.
MarketSource deploys specialized field canvassing teams to find owners with outstanding recalls whom manufacturers have been unable to reach. Specialists build trust, explain recall risks, and address objections and logistical barriers. Teams can complete repairs on the spot or coordinate repairs at the owner’s convenience. GIS-powered territory mapping, a customized CRM, multilingual outreach, and compliance tracking support targeted owner engagement and repair reporting.

- **Hard-to-reach owner identification and outreach** — Reach Owners Other Outreach Misses
- **GIS territory mapping and language intelligence** — Target Canvassing More Precisely
- **Recall education and objection resolution** — Guide Owners Toward Completed Repairs
- **Mobile on-site repairs** — Complete Repairs On The Spot
- **Compliance tracking and reporting** — Track Recall Compliance And Outcomes
- **Multilingual canvassing and outreach** — Communicate With Owners In Their Languages
- **Convenient repair coordination** — Arrange Repairs At Owners’ Convenience
- **Rapid field team deployment** — Deploy Recall Teams Quickly
- **Omnichannel recall outreach** — Reach Owners Across Multiple Channels

### [Retail sales and store operations](https://www.marketsource.com/what-we-do/retail-sales/)
*Service*
Helps brands drive retail sales and improve customer experiences through expert selling teams and managed store operations.
MarketSource provides dedicated retail sales teams and a full-service outsourced store operations model. Retail experts represent brands, engage and educate shoppers, and guide them toward informed purchases. Store operations teams can manage hiring, onboarding, training, facilities, POS and workforce systems, cash, security, and inventory. The service also supports store layouts, replenishment, pricing, and promotions to help clients manage their retail environments. It also incorporates AskMe®, MarketSource’s proprietary live virtual brand experience platform, which connects shoppers and retail associates with virtual brand experts on demand via instant message, text, chat, phone, or video. AskMe® extends brand presence in understaffed locations or markets where in-person coverage is limited or cost-prohibitive, without requiring physical headcount, and enables real-time shopping assistance.
- Categories: Sales Outsourcing Services (https://nowen.ai/category/sales-outsourcing-services)

- **Retail customer engagement** — Guide Shoppers To Confident Purchases
- **Retail staff management** — Manage Store Staffing
- **Brand-aligned retail representation** — Represent Your Brand In Stores
- **Retail inventory management** — Manage Inventory And Replenishment
- **Store merchandising and commercial execution** — Optimize Store Layouts And Promotions
- **Virtual brand engagement** — Extend On-Demand Brand Expertise Across Retail Locations
- **In-store customer insights** — Surface In-Store Customer Insights
- **Retail associate development** — Develop More Knowledgeable Associates
- **Retail workforce collaboration** — Coordinate Retail Teams And Insights
- **Retail systems administration** — Administer Store Systems
- **Experiential retail selling** — Create Hands-On Store Experiences
- **Retail facilities management** — Manage Retail Facilities
- **Retail cash management** — Manage Store Cash
- **Store and asset security** — Protect Stores And Assets

## Sources

- [MarketSource](https://marketsource.com)
- [Strategic account management](https://www.marketsource.com/what-we-do/account-management/)
- [Auto F&I Development](https://www.marketsource.com/what-we-do/auto-fi/)
- [Channel sales](https://www.marketsource.com/what-we-do/channel-sales/)
- [Direct sales](https://www.marketsource.com/what-we-do/direct-sales/)
- [Field sales](https://www.marketsource.com/what-we-do/field-sales/)
- [Inside sales](https://www.marketsource.com/what-we-do/inside-sales/)
- [Brand advocacy and assisted sales](https://www.marketsource.com/what-we-do/brand-advocacy/)
- [Customer care](https://www.marketsource.com/what-we-do/customer-care/)
- [Patient Engagement](https://www.marketsource.com/what-we-do/patient-engagement/)
- [Recall services](https://www.marketsource.com/what-we-do/recall/)
- [Retail sales and store operations](https://www.marketsource.com/what-we-do/retail-sales/)