{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/marketsource-com","markdownUrl":"https://nowen.ai/agents/marketsource-com.md","jsonUrl":"https://nowen.ai/agents/marketsource-com.json","name":"MarketSource","legalName":"MarketSource, Inc.","website":"https://marketsource.com","location":"Alpharetta, GA, USA","address":{"city":"Alpharetta","state":"GA","country":"USA"},"industry":"Business Process Outsourcing","deliveryModel":"services","marketCategories":{"primary":{"name":"Sales Outsourcing Services","url":"https://nowen.ai/category/sales-outsourcing-services"},"others":[{"name":"Customer Service Outsourcing Services","url":"https://nowen.ai/category/customer-service-outsourcing-services"}]},"status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-11-08T12:20:13.565Z","summary":"MarketSource helps brands grow revenue and improve customer experiences through managed sales and customer engagement solutions.","description":"MarketSource helps ambitious brands improve sales performance and customer experiences through managed, technology-enabled solutions. It serves businesses across B2B and B2C markets with sales, customer engagement, and operational capabilities, supported by experienced teams, analytics, optimized processes, and continuous improvement.","mission":"Help clients achieve their sales objectives and better business outcomes by putting people first, building strong relationships, and continually improving.","directory":{"industryName":"Business Process Outsourcing","agentCount":39,"indexable":true,"hubUrl":"https://nowen.ai/industry/business-process-outsourcing"},"categoryDirectory":{"name":"Sales Outsourcing Services","agentCount":27,"indexable":true,"url":"https://nowen.ai/category/sales-outsourcing-services"},"aiReaderFamilies":["OpenAI","Perplexity","Amazon"],"products":[{"name":"Strategic account management","anchor":"product-strategic-account-management","type":"Service","url":"https://www.marketsource.com/what-we-do/account-management/","summary":"Retain customers, reduce churn, and grow revenue from existing and underserved accounts through proactive, data-driven account management.","description":"MarketSource provides managed account management teams that help organizations realize and maximize revenue potential from existing customers. Using data-driven customer health monitoring and insights, teams proactively guide customers toward product adoption and service utilization, manage renewals, identify expansion opportunities, and work to reduce churn. The service also develops customer advocates and provides right-sized coverage for tail accounts that internal teams may not have the capacity to serve.","pricing":{},"features":[{"name":"Customer retention and churn reduction","value":"Retain Customers And Reduce Churn","valueDescription":"Proactive account management and deeper customer relationships help organizations retain customers and reduce churn."},{"name":"Customer health monitoring","value":"Identify Risks And Opportunities Early","valueDescription":"Customer health monitoring helps account teams surface risk and expansion opportunities, enabling them to act proactively and strengthen customer relationships over time."},{"name":"Product adoption and service utilization","value":"Increase Product And Service Utilization","valueDescription":"By guiding customers toward product adoption and service utilization, account teams help customers realize value from their investments and support stronger retention."},{"name":"Account expansion and renewals","value":"Grow Accounts And Secure Renewals","valueDescription":"Account teams identify opportunities to expand existing relationships and guide customers toward renewals, supporting revenue growth from current customers."},{"name":"Customer advocacy development","value":"Build Loyalty And Customer Advocacy","valueDescription":"The service helps develop advocates who maintain brand loyalty, refer new customers, and act as quality references."},{"name":"Tail account coverage","value":"Serve Underserved Accounts And Recover Revenue","valueDescription":"Dedicated account coverage can help organizations manage smaller accounts that might otherwise receive limited attention, maintain sales momentum, and capture revenue potential."},{"name":"Targeted customer engagement","value":"Engage Customers With Relevant Outreach","valueDescription":"Segmented, personalized engagement supports customer onboarding, reactivation, loyalty program participation, and ongoing relationship management."}]},{"name":"Auto F&I Development","anchor":"product-auto-f-and-i-development","type":"Service","url":"https://www.marketsource.com/what-we-do/auto-fi/","summary":"Build stronger F&I teams, improve customer experiences, and increase product penetration and dealership profitability through tailored development and support.","description":"MarketSource’s Auto F&I Development service helps dealerships strengthen Finance and Insurance teams through consulting, assessment, tailored training, coaching, and ongoing support. Experienced automotive professionals work with dealership staff to improve performance and customer experience, reinforce proven practices, develop repeatable sales processes, and increase F&I product penetration and contribution to dealership profitability. Programs are tailored to each dealer’s goals and operating environment, with in-person and virtual support for F&I teams.","pricing":{},"features":[{"name":"Customized F&I training","value":"Improve F&I Staff Performance","valueDescription":"Tailored training develops the capabilities F&I staff need to perform effectively, engage customers, and contribute to dealership profitability."},{"name":"F&I product penetration and revenue growth","value":"Increase F&I Revenue Per Vehicle","valueDescription":"Improving F&I product penetration helps dealerships increase revenue per vehicle sold and maximize F&I’s contribution to the bottom line."},{"name":"Dealership consulting and assessment","value":"Identify F&I Improvement Opportunities","valueDescription":"Expert assessment helps dealerships identify strengths, skill gaps, process issues, and opportunities to improve F&I performance."},{"name":"Sales coaching and mentorship","value":"Build Skills Through Ongoing Coaching","valueDescription":"Individualized coaching, reinforcement, and mentorship help F&I professionals refine their selling skills and engage informed customers."},{"name":"Repeatable sales process development","value":"Align Teams Around Sales Processes","valueDescription":"A repeatable sales process creates greater alignment across departments and supports dealership profitability."},{"name":"Customer experience improvement","value":"Improve The F&I Customer Experience","valueDescription":"Training and coaching help F&I professionals engage customers effectively and deliver a stronger experience in the F&I office."},{"name":"F&I best practices","value":"Strengthen F&I Sales Practices","valueDescription":"Applying proven practices helps dealerships reinforce their F&I departments and establish a foundation for sustainable growth."},{"name":"Customized F&I solutions","value":"Tailor Support To Dealer Needs","valueDescription":"A solution designed around each dealership’s needs and operating environment provides relevant support for its F&I goals."},{"name":"OEM F&I product support","value":"Increase OEM Product Penetration","valueDescription":"Support for OEM products helps manufacturers build dealership mindshare and improve product penetration against independent alternatives."},{"name":"In-person and virtual F&I support","value":"Support F&I Teams In Person Or Virtually","valueDescription":"Flexible in-person and virtual delivery gives dealerships options for accessing F&I development and team support."}]},{"name":"Channel sales","anchor":"product-channel-sales","type":"Service","url":"https://www.marketsource.com/what-we-do/channel-sales/","summary":"Builds and activates partner ecosystems to grow channel revenue, improve partner performance, and deliver stronger customer experiences.","description":"MarketSource designs and operates managed channel partner programs, supporting the partner ecosystem from target-market and Ideal Partner Profile alignment through partner profiling, recruitment, onboarding, enablement, sell-with or sell-through motions, and ongoing management. Dedicated channel teams and a client-focused technology stack help partners market and sell solutions, position products effectively, and deliver a predictable customer experience.","pricing":{},"features":[{"name":"Partner lifecycle management","value":"Manage The Partner Lifecycle","valueDescription":"Coordinate partner engagement from recruitment and activation through ongoing management and sell-with or sell-through activity."},{"name":"Partner onboarding and activation","value":"Activate Partners Faster","valueDescription":"Prepare recruited partners to market and sell the solution promptly, with training on products, programs, and enablement tools and support for customer delivery."},{"name":"Partner sales enablement","value":"Equip Partners To Sell","valueDescription":"Give partners product and program training, tools, and support to help them position and sell the client’s solutions and provide a consistent end-customer experience."},{"name":"Dedicated channel team and technology","value":"Focus Teams On Your Channel","valueDescription":"Give the channel program a dedicated engagement team and technology stack, with processes and sales playbooks focused exclusively on the client’s channel."},{"name":"Partner targeting and profile alignment","value":"Target The Right Partners","valueDescription":"Align target markets with an Ideal Partner Profile to focus engagement on partners suited to the client’s business and channel objectives."},{"name":"Partner profiling and scoring","value":"Identify High-Potential Partners","valueDescription":"Evaluate prospective partners against the client’s Ideal Partner Profile to identify those best positioned to influence, fulfill, service, and expand sales over time."},{"name":"Partner recruitment","value":"Recruit New And Dormant Partners","valueDescription":"Engage suitable new and dormant partners to extend the client’s channel ecosystem and support sales activity."}]},{"name":"Direct sales","anchor":"product-direct-sales","type":"Service","url":"https://www.marketsource.com/what-we-do/direct-sales/","summary":"Helps businesses grow revenue, reach new markets, launch products, and retain customers with managed sales teams and data-informed sales programs.","description":"MarketSource recruits, trains, manages, and continuously optimizes dedicated direct sales teams that operate as an extension of a client’s organization. Teams support net new customer growth, expansion into new markets, product launches, customer retention, and wallet share growth. Engagements range from bespoke teams for complex sales environments to large-scale SDR teams and outbound campaigns, supported by sales leadership, optimized processes, data-informed strategy, and a client-configured technology stack.","pricing":{},"features":[{"name":"Full-funnel sales execution","value":"Manage Sales From Lead To Close","valueDescription":"Support sales across the funnel, including setting appointments, generating and qualifying leads, managing pipelines, and selling through to close."},{"name":"Managed sales teams","value":"Deploy And Develop Dedicated Sales Teams","valueDescription":"Recruit, train, manage, and coach dedicated sales professionals and leadership who work as an extension of the client’s team."},{"name":"Data-informed targeting and territory design","value":"Target Prospects And Optimize Territories","valueDescription":"Use market and customer data to guide account segmentation, precise targeting, territory design, and contact data enrichment, informing strategic sales decisions."},{"name":"Customer retention and wallet expansion","value":"Retain Customers And Grow Account Revenue","valueDescription":"Engage existing customers to support retention and expand the share of wallet, creating opportunities to grow revenue from current accounts."},{"name":"Sales process optimization","value":"Optimize Sales Processes Continuously","valueDescription":"Build sales processes around opportunities for success, then evaluate and refine them as performance data and program needs evolve."},{"name":"Technology-enabled performance management","value":"Track Performance With Sales Technology","valueDescription":"Use a client-configured technology stack, CRM integration, AI productivity tools, analytics, and performance tracking to support sales execution and program visibility."},{"name":"Flexible sales team deployment","value":"Scale Sales Teams To Fit Your Needs","valueDescription":"Choose an engagement designed for complex sales environments or deploy large-scale SDR teams and outbound campaigns aligned with specific go-to-market needs."}],"marketCategories":[{"name":"Sales Outsourcing Services","url":"https://nowen.ai/category/sales-outsourcing-services"}]},{"name":"Field sales","anchor":"product-field-sales","type":"Service","url":"https://www.marketsource.com/what-we-do/field-sales/","summary":"Helps brands enter markets faster, ramp sales productivity, and pursue revenue objectives with dedicated, brand-aligned field teams.","description":"MarketSource designs and manages dedicated field sales teams around client revenue objectives. Teams are recruited, trained, and supported to represent a client’s brand and reach its target customers. The service supports new product launches, market entry, new logo growth, and expansion into new industry verticals, providing a day-one-ready team with data-informed targeting, optimized sales processes, analytics, technology, and ongoing performance measurement.","pricing":{},"features":[{"name":"Managed field team deployment","value":"Deploy A Day-One-Ready Team","valueDescription":"Gain a dedicated field team primed to execute against revenue objectives, without building an internal team from scratch. MarketSource describes the model as enabling quicker market entry and speed to productivity."},{"name":"Brand-aligned sales talent","value":"Represent Your Brand","valueDescription":"Field representatives focus on the client’s products and target customers while embodying the client’s brand and communicating its story."},{"name":"Territory and account targeting","value":"Target The Right Markets","valueDescription":"Use data-informed territory design, account segmentation, and targeting to guide field coverage and prospecting."},{"name":"Sales training and coaching","value":"Build Product And Industry Knowledge","valueDescription":"MarketPro™ sales methodology equips representatives with essential industry and product knowledge. Training and coaching support their readiness and continued development."},{"name":"Sales analytics and reporting","value":"Gain Timely Performance Insights","valueDescription":"Access reporting and data visualization that provide visibility into field sales performance and support data-informed decisions."},{"name":"Optimized sales processes","value":"Improve Sales Execution","valueDescription":"Use optimized sales processes and ongoing program evaluation to adapt execution and pursue client objectives."},{"name":"Sales technology stack","value":"Support Teams With Sales Technology","valueDescription":"A robust technology stack supports the launch and ongoing operation of field sales teams."},{"name":"Performance measurement","value":"Measure Team Performance","valueDescription":"Include performance measurement as part of a managed field sales operation to track execution against client objectives."}],"marketCategories":[{"name":"Sales Outsourcing Services","url":"https://nowen.ai/category/sales-outsourcing-services"}]},{"name":"Inside sales","anchor":"product-inside-sales","type":"Service","url":"https://www.marketsource.com/what-we-do/inside-sales/","summary":"Achieve revenue goals with managed, scalable sales teams that support customers throughout the buying journey and adapt as business needs evolve.","description":"MarketSource designs, staffs, and operates fully managed inside sales teams tailored to clients’ revenue goals. Teams support the buying journey from first touch through close, with capabilities including lead generation, prospecting, qualification, pipeline management, and full-cycle selling. They are supported by recruiting and talent development, optimized sales processes, analytics, performance measurement, and a client-configured technology stack. Agile and scalable, teams can expand coverage, add capacity, or shift focus as business needs change.","pricing":{},"features":[{"name":"Full buying-journey coverage","value":"Cover The Full Buying Journey","valueDescription":"Support customers at every stage of the revenue cycle, from first touch and lead qualification through pipeline management and close."},{"name":"Managed and scalable teams","value":"Scale Sales Coverage As Needs Change","valueDescription":"Adjust team capacity and focus as opportunities evolve, with MarketSource managing the recruiting, training, operations, and technology that support the program."},{"name":"Recruiting and talent development","value":"Build And Develop Sales Talent","valueDescription":"Use specialized recruiting and talent development capabilities to staff teams and build the skills needed to support client sales programs."},{"name":"Sales technology and CRM integration","value":"Equip Teams With Configured Sales Technology","valueDescription":"Use technology selected for the client engagement, integrated with the client’s CRM or a custom Salesforce environment, with AI tools to enhance rep productivity."},{"name":"Analytics and performance measurement","value":"Measure Program Performance With Data","valueDescription":"Use analytics and data visualization to monitor performance and inform decisions about the sales program."},{"name":"Sales process optimization and continuous improvement","value":"Optimize Sales Processes Over Time","valueDescription":"Apply optimized processes and continuous improvement to evaluate and refine the sales program as performance and sales needs evolve."},{"name":"Channel enablement","value":"Enable Partners To Identify Opportunities","valueDescription":"Support partner sales teams with product education and sales enablement activities that help them identify and engage opportunities."}],"marketCategories":[{"name":"Sales Outsourcing Services","url":"https://nowen.ai/category/sales-outsourcing-services"}]},{"name":"Brand advocacy and assisted sales","anchor":"product-brand-advocacy-and-assisted-sales","type":"Service","url":"https://www.marketsource.com/what-we-do/brand-advocacy/","summary":"Engage shoppers, support confident purchases, increase retail sales, and build enduring brand loyalty through knowledgeable, brand-aligned in-store teams.","description":"MarketSource provides managed teams of brand advocates and assisted sales specialists who represent brands in retail environments. They educate shoppers, connect customers to brand stories, support informed purchase decisions, and create memorable customer experiences. Services include in-store customer engagement, product demonstrations, demo day support, product launch support, special events, and side-by-side training that builds brand knowledge and enthusiasm. The service is designed to increase sales and profitability, strengthen brand perception and awareness, support new product introduction execution, and improve retail floorplan accuracy.","pricing":{},"features":[{"name":"Assisted sales","value":"Guide Shoppers Toward Confident Purchases","valueDescription":"Sales specialists engage shoppers where they are, explain products, and help them make informed buying decisions."},{"name":"In-store brand advocacy","value":"Build Brand Knowledge And Loyalty","valueDescription":"Knowledgeable advocates bring brand stories to life and create meaningful customer connections that support brand awareness and enduring loyalty."},{"name":"In-store customer engagement","value":"Create Memorable Customer Connections","valueDescription":"Engaging customer experiences help shoppers connect with the brand and contribute to customer satisfaction and loyalty."},{"name":"Product demonstrations and events","value":"Create Engaging In-Store Experiences","valueDescription":"Demonstrations, launch support, demo days, and special events let shoppers interact with products and experience them in person."},{"name":"Retail associate training","value":"Strengthen Associate Brand Knowledge","valueDescription":"Side-by-side training helps retail associates understand the brand and its products, equipping them to engage customers more effectively."},{"name":"New product introduction execution","value":"Improve New Product Launch Execution","valueDescription":"Dedicated teams and product launch support help brands execute new product introductions in retail environments."},{"name":"Retail floorplan accuracy","value":"Improve Retail Floorplan Accuracy","valueDescription":"Support for optimal, accurate floorplans helps brands maintain effective retail product presentation across store locations."}],"marketCategories":[{"name":"Sales Outsourcing Services","url":"https://nowen.ai/category/sales-outsourcing-services"}]},{"name":"Customer care","anchor":"product-customer-care","type":"Service","url":"https://www.marketsource.com/what-we-do/customer-care/","summary":"Delivers empathetic, on-brand support across customer touchpoints, building engagement and loyalty while freeing sales teams to focus on selling.","description":"MarketSource provides fully managed, on-brand customer care for inbound and outbound interactions. Services include customer enrollments, product support, inquiries, toll-free program management, retention outreach, cross-sell and upsell support, sales support, and back-office sales support. Its customized programs use trained representatives, omnichannel technology, and data and analytics to deliver empathetic customer experiences and help sales teams focus on selling.","pricing":{},"features":[{"name":"On-brand customer care","value":"Build Trust Through On-Brand Customer Interactions","valueDescription":"Customers receive consistent, empathetic support that reflects the brand and aims to build meaningful engagement and emotional connections."},{"name":"Inbound customer support","value":"Resolve Customer Needs Through Inbound Support","valueDescription":"Customers can contact a dedicated team for help with enrollments, product support, and inquiries."},{"name":"Representative recruitment and development","value":"Deliver Consistent Support With Trained Representatives","valueDescription":"Representatives receive training and ongoing development to strengthen product knowledge, empathetic support, and consistent brand representation."},{"name":"Omnichannel interaction management","value":"Manage Customer Interactions Across Channels","valueDescription":"Integrated interaction management supports customer experiences across channels, with capabilities for routing, chat, outbound campaigns, and workforce management."},{"name":"Outbound customer outreach","value":"Engage Customers Across Email, Phone, And Text","valueDescription":"Outbound outreach gives brands ways to engage customers through email, phone, and text for retention and sales support."},{"name":"Customer sentiment and speech analytics","value":"Surface Real-Time Customer Sentiment And Insights","valueDescription":"Real-time sentiment analysis and customer insights help teams identify customer experience gaps and coaching opportunities as they emerge."},{"name":"Agent coaching and productivity tools","value":"Coach Representatives With Real-Time Feedback","valueDescription":"Centralized development plans and real-time agent feedback support coaching, training, employee readiness, and productivity."},{"name":"Data-driven customer care optimization","value":"Use Customer Insights To Optimize Care","valueDescription":"Data and analytics help teams understand customer interactions and improve customer care programs over time."},{"name":"Customized customer care processes","value":"Tailor Support Processes To Your Brand","valueDescription":"Customized processes and back-office sales support help align service delivery with a client’s needs and brand."}],"marketCategories":[{"name":"Customer Service Outsourcing Services","url":"https://nowen.ai/category/customer-service-outsourcing-services"}]},{"name":"Patient Engagement","anchor":"product-patient-engagement","type":"Service","url":"https://www.marketsource.com/what-we-do/patient-engagement/","summary":"Reduces friction across the patient journey, helping patients access suitable care and supporting treatment adoption, better health outcomes, and client ROI.","description":"MarketSource provides patient-centric engagement programs for medical device companies and pharmaceutical manufacturers of longer-term, complex therapies. From a patient’s first call to action through treatment, its teams assess treatment candidacy, educate patients about therapy and care options, connect them with appropriate physicians and resources, and nurture them throughout the care journey. Programs combine clinical expertise, patient-preferred channels, contact center technology, physician network support, and an ISO 9001:2015-certified quality management system to reduce friction and support better health outcomes and client ROI.","pricing":{},"features":[{"name":"Patient journey guidance","value":"Guide Patients Toward Appropriate Care","valueDescription":"Patients receive support across care milestones, from an initial encounter through connections to suitable treatment and the next steps in their care journey."},{"name":"Certified quality management","value":"Strengthen Program Quality And Consistency","valueDescription":"A certified quality management system builds documented processes, controls, monitoring, and continuous improvement into workflows and patient interactions."},{"name":"Patient education and empowerment","value":"Empower Informed Care Decisions","valueDescription":"Patient education helps people understand available treatment and physician options so they can make informed choices and take confident steps in their care."},{"name":"Clinical expertise","value":"Bring Clinical Expertise To Patient Support","valueDescription":"Clinical professionals and disease educators support patient engagement and education throughout care programs."},{"name":"Referring physician engagement","value":"Support Referrals And Physician Awareness","valueDescription":"Education, patient support, and engagement with referring physician networks help connect patients with potential care pathways."},{"name":"Patient-preferred digital channels","value":"Reach Patients Through Preferred Channels","valueDescription":"Engagement through patients’ preferred channels helps teams deliver education and support in ways aligned with how patients choose to communicate."},{"name":"Real-time patient feedback","value":"Identify Barriers Through Patient Feedback","valueDescription":"Real-time feedback reveals obstacles in the patient journey, giving clients actionable information to address friction points and growth opportunities."},{"name":"Treating physician support","value":"Strengthen Treating Physician Support","valueDescription":"Field and inside sales resources support treating physicians on behalf of manufacturers throughout physician onboarding and ongoing engagement."},{"name":"Physician location intelligence","value":"Find Nearby Physicians For Referrals","valueDescription":"GIS technology helps identify nearby physicians likely to recommend a procedure, supporting more convenient and effective patient referrals."}]},{"name":"Recall services","anchor":"product-recall-services","type":"Service","url":"https://www.marketsource.com/what-we-do/recall/","summary":"Helps manufacturers reach hard-to-find owners, complete recall repairs, and meet compliance requirements while protecting customers.","description":"MarketSource deploys specialized field canvassing teams to find owners with outstanding recalls whom manufacturers have been unable to reach. Specialists build trust, explain recall risks, and address objections and logistical barriers. Teams can complete repairs on the spot or coordinate repairs at the owner’s convenience. GIS-powered territory mapping, a customized CRM, multilingual outreach, and compliance tracking support targeted owner engagement and repair reporting.","pricing":{},"features":[{"name":"Hard-to-reach owner identification and outreach","value":"Reach Owners Other Outreach Misses","valueDescription":"Combines field canvassing, geographic data, and a customized CRM to find and contact owners who have not responded to other outreach."},{"name":"GIS territory mapping and language intelligence","value":"Target Canvassing More Precisely","valueDescription":"Territory mapping and language insights help plan efficient field coverage and identify where multilingual outreach may be needed."},{"name":"Recall education and objection resolution","value":"Guide Owners Toward Completed Repairs","valueDescription":"Trust-building conversations explain recall risks and address concerns or practical obstacles that may prevent owners from completing repairs."},{"name":"Mobile on-site repairs","value":"Complete Repairs On The Spot","valueDescription":"On-site repair capabilities allow teams to complete repairs during the visit, including while owners wait."},{"name":"Compliance tracking and reporting","value":"Track Recall Compliance And Outcomes","valueDescription":"Compliance tracking and reporting give manufacturers visibility into outreach progress and repair closures."},{"name":"Multilingual canvassing and outreach","value":"Communicate With Owners In Their Languages","valueDescription":"Multilingual field teams and communications help the program connect with owners in communities where multiple languages are spoken."},{"name":"Convenient repair coordination","value":"Arrange Repairs At Owners’ Convenience","valueDescription":"Specialists can coordinate dealership repairs or arrange an appointment that fits the owner’s schedule."},{"name":"Rapid field team deployment","value":"Deploy Recall Teams Quickly","valueDescription":"A demonstrated campaign deployment in less than 70 days shows the ability to mobilize field canvassing teams rapidly for large recall programs."},{"name":"Omnichannel recall outreach","value":"Reach Owners Across Multiple Channels","valueDescription":"Using a mix of mail, email, phone, and social media supports outreach beyond field visits."}]},{"name":"Retail sales and store operations","anchor":"product-retail-sales-and-store-operations","type":"Service","url":"https://www.marketsource.com/what-we-do/retail-sales/","summary":"Helps brands drive retail sales and improve customer experiences through expert selling teams and managed store operations.","description":"MarketSource provides dedicated retail sales teams and a full-service outsourced store operations model. Retail experts represent brands, engage and educate shoppers, and guide them toward informed purchases. Store operations teams can manage hiring, onboarding, training, facilities, POS and workforce systems, cash, security, and inventory. The service also supports store layouts, replenishment, pricing, and promotions to help clients manage their retail environments. It also incorporates AskMe®, MarketSource’s proprietary live virtual brand experience platform, which connects shoppers and retail associates with virtual brand experts on demand via instant message, text, chat, phone, or video. AskMe® extends brand presence in understaffed locations or markets where in-person coverage is limited or cost-prohibitive, without requiring physical headcount, and enables real-time shopping assistance.","pricing":{},"features":[{"name":"Retail customer engagement","value":"Guide Shoppers To Confident Purchases","valueDescription":"Expert engagement and product education help shoppers make informed purchase decisions and support sales and lasting customer relationships."},{"name":"Retail staff management","value":"Manage Store Staffing","valueDescription":"The service covers hiring, onboarding, training, and ongoing management of store staff."},{"name":"Brand-aligned retail representation","value":"Represent Your Brand In Stores","valueDescription":"Dedicated, knowledgeable representatives bring a brand to life in retail environments and support consistent alignment with retail partners."},{"name":"Retail inventory management","value":"Manage Inventory And Replenishment","valueDescription":"MarketSource manages inventory and can adjust inventory levels and replenishment cycles as part of store operations."},{"name":"Store merchandising and commercial execution","value":"Optimize Store Layouts And Promotions","valueDescription":"The service includes managing store layouts, pricing strategies, and promotions—operational levers identified as helping maximize sales and profitability."},{"name":"Virtual brand engagement","value":"Extend On-Demand Brand Expertise Across Retail Locations","valueDescription":"AskMe® gives shoppers and retail associates real-time access to knowledgeable virtual brand experts through messaging, chat, phone, or video. This helps answer questions and support engaging shopping experiences in locations where in-person coverage is limited, unavailable, or cost-prohibitive, without adding physical headcount."},{"name":"In-store customer insights","value":"Surface In-Store Customer Insights","valueDescription":"Real-time customer behavior and sentiment insights help clients understand in-store experiences and inform retail decisions."},{"name":"Retail associate development","value":"Develop More Knowledgeable Associates","valueDescription":"Proactive training and continued development support associates in building product knowledge and growing in their roles."},{"name":"Retail workforce collaboration","value":"Coordinate Retail Teams And Insights","valueDescription":"The platform supports workforce management and peer collaboration while enabling teams to share competitive intelligence."},{"name":"Retail systems administration","value":"Administer Store Systems","valueDescription":"MarketSource supports POS, scheduling, and payroll systems as part of its store operations service."},{"name":"Experiential retail selling","value":"Create Hands-On Store Experiences","valueDescription":"Product demonstrations, demo day support, launch support, and special events give customers opportunities to experience products in store."},{"name":"Retail facilities management","value":"Manage Retail Facilities","valueDescription":"Facilities management is included in the outsourced store operations model, supporting the operation of retail locations."},{"name":"Retail cash management","value":"Manage Store Cash","valueDescription":"The store operations model includes cash management for retail locations."},{"name":"Store and asset security","value":"Protect Stores And Assets","valueDescription":"Store and asset security is included in the operational responsibilities MarketSource can manage."}],"marketCategories":[{"name":"Sales Outsourcing Services","url":"https://nowen.ai/category/sales-outsourcing-services"}]}],"audiences":[],"segments":[],"faq":[],"comparisons":[],"sources":[{"url":"https://marketsource.com","text":"MarketSource"},{"url":"https://www.marketsource.com/what-we-do/account-management/","text":"Strategic account management"},{"url":"https://www.marketsource.com/what-we-do/auto-fi/","text":"Auto F&I Development"},{"url":"https://www.marketsource.com/what-we-do/channel-sales/","text":"Channel sales"},{"url":"https://www.marketsource.com/what-we-do/direct-sales/","text":"Direct sales"},{"url":"https://www.marketsource.com/what-we-do/field-sales/","text":"Field sales"},{"url":"https://www.marketsource.com/what-we-do/inside-sales/","text":"Inside sales"},{"url":"https://www.marketsource.com/what-we-do/brand-advocacy/","text":"Brand advocacy and assisted sales"},{"url":"https://www.marketsource.com/what-we-do/customer-care/","text":"Customer care"},{"url":"https://www.marketsource.com/what-we-do/patient-engagement/","text":"Patient Engagement"},{"url":"https://www.marketsource.com/what-we-do/recall/","text":"Recall services"},{"url":"https://www.marketsource.com/what-we-do/retail-sales/","text":"Retail sales and store operations"}]}