{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/luno-com","markdownUrl":"https://nowen.ai/agents/luno-com.md","jsonUrl":"https://nowen.ai/agents/luno-com.json","name":"Luno (Pty) Ltd","nickname":"Luno","website":"https://www.luno.com","location":"Cape Town, Western Cape, South Africa","address":{"city":"Cape Town","state":"Western Cape","country":"South Africa"},"industry":"Cryptocurrency","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-09-06T23:38:29.713Z","summary":"Luno is a global digital asset platform delivering trading, custody, and institutional infrastructure to individuals and organizations.","description":"Luno is a global digital asset exchange and infrastructure provider focused on making digital money accessible and secure for individuals, institutional clients, and developers. The organization operates trading venues and technology platforms that enable buying, selling, and storing a broad range of digital assets, offering high-speed execution, deep liquidity, and custody capabilities. Luno emphasizes security, compliance, transparency, and robust anti-money-laundering and know-your-customer controls. The company serves retail investors, professional traders, and institutions, and supports developers and enterprise clients through API connectivity and enterprise-grade services. Its mission is Building the future of finance, and it positions itself as a trusted partner for customers seeking reliable access to digital assets, risk management, and scalable infrastructure for digital asset activities.","mission":"Our mission: Building the future of finance.","directory":{"industryName":"Cryptocurrency","agentCount":17,"indexable":true,"hubUrl":"https://nowen.ai/industry/cryptocurrency"},"aiReaderFamilies":["Anthropic","Amazon"],"products":[{"name":"Luno API","type":"Platform","url":"https://www.luno.com/api","summary":"Empower trading and payment integrations with a secure and feature-rich API.","description":"The Luno API is a programmable cryptocurrency API that enables programmatic access to wallets, transactions, and market data. It supports multi-currency wallets, secure transactions, configurable API key permissions, real-time data streams, and robust security features to power trading and payments integrations.","pricing":{},"features":[{"name":"Secure Transactions","value":"Ensure Secure Transactions","valueDescription":"Utilizes advanced security measures to ensure that the majority of funds are held in highly secure offline environments."},{"name":"Security","value":"Protect Accounts With 2FA","valueDescription":"Enhanced account security through mandatory two-factor authentication and compliance with banking standards."},{"name":"API Key Permissions","value":"Control Access And Actions","valueDescription":"Customizable permissions enhance security by ensuring that each API key has limited access based on user roles and requirements."},{"name":"Multi Currency Wallets","value":"Manage Multiple Cryptocurrencies","valueDescription":"Easily create and manage diverse cryptocurrency wallets, enhancing trading flexibility and efficiency."},{"name":"Data Streams","value":"Access Real-Time Market Data","valueDescription":"Stay updated with instantaneous market fluctuations and wallet transactions through continuous data streaming."},{"name":"Programmatic Trading Bots","value":"Build And Deploy Trading Bots","valueDescription":"Create automated trading solutions tailored to your strategies to optimize trading efficiency."},{"name":"WebSocket Feed","value":"Connect To Real-Time Market Data","valueDescription":"Leverage websocket technology for rapid access to streaming market data, enabling timely trading decisions."},{"name":"Dynamic Fee Structure","value":"Benefit From Lower Fees","valueDescription":"Encourage higher trading volumes with a flexible fee system designed to reward active users."}]},{"name":"Blue Chip+ Bundle","type":"Product","url":"","summary":"Diversify your investment portfolio with leading crypto and stocks in one easy bundle.","description":"Blue Chip+ Bundle combines top crypto assets with global stocks into a bundled offering that aims to diversify exposure with a single, convenient package.","pricing":{},"features":[{"name":"Crypto and Stocks Bundled","value":"Combine Top Assets","valueDescription":"Invest in a diverse range of top-performing crypto and stocks through a single product."},{"name":"One-Tap Diversification","value":"Invest Instantly","valueDescription":"Easily enhance your portfolio by adding a diverse selection of assets with just one tap."},{"name":"Automated Maintenance","value":"Stay Updated Automatically","valueDescription":"Ensures that your investment remains relevant without ongoing management."}]},{"name":"Luno Tokenised Stocks","type":"Product","url":"","summary":"Easily invest in tokenised stocks with global access and fractional shares.","description":"Tokenised stocks offering instant access to global companies and fractional shares.","pricing":{},"features":[{"name":"Global Stock Access","value":"Invest in Worldwide Companies","valueDescription":"Provides immediate access to international stock markets and well-known global brands."},{"name":"Fractional Shares","value":"Enables Fractional Investments","valueDescription":"Allows users to purchase shares in fractions, making investing more accessible."},{"name":"Compliance and Security","value":"Secure and Compliant Platform","valueDescription":"Operates under stringent security protocols and regulatory frameworks to protect user investments."},{"name":"Integrated Trading Experience","value":"Unified Trading Interface","valueDescription":"Simplifies the investment process by allowing users to trade both cryptocurrencies and stocks from the same app."}]},{"name":"Prediction Markets","type":"Product","url":"https://www.luno.com/prediction-markets","summary":"Transform your insights into financial outcomes with Prediction Markets.","description":"Prediction Markets enable taking positions on market outcomes and provide tradable knowledge with real-world results.","pricing":{},"features":[{"name":"Take a Position on Market Moves","value":"Bet On Market Movements","valueDescription":"Engage directly with market predictions, translating insights into actionable financial strategies."},{"name":"Tradable Knowledge and Outcomes","value":"Real-World Outcomes","valueDescription":"Experience immediate market responses as predictions settle based on actual price movements, enhancing engagement."},{"name":"Back Positions with USDC","value":"Use Stablecoins for Transactions","valueDescription":"Mitigate cryptocurrency volatility risks by engaging with a stablecoin for both trading and payouts."},{"name":"Trade New Markets Every Hour","value":"Flexible Trading Options","valueDescription":"Stay agile in the market with the ability to react as conditions change every hour, maximizing opportunity."},{"name":"Transparent Fee Structure","value":"Clear Cost Awareness","valueDescription":"Stay informed about transaction fees, allowing for better financial planning and risk management."}]},{"name":"Price Prediction","type":"Product","url":"https://www.luno.com/price-predict","summary":"Enhance your trading strategies with AI-driven forecasts and win Bitcoin prizes.","description":"Price Prediction provides AI-driven market forecasts and sentiment data to help users stay ahead. With no entry fee required, users can predict Bitcoin prices to win weekly and monthly Bitcoin prizes.","pricing":{},"features":[{"name":"Weekly Price Prizes","value":"Win Weekly Bitcoin Rewards","valueDescription":"Enter predictions for the chance to win $1,250 in Bitcoin every week and $5,000 monthly, motivating you to refine your forecasting skills."},{"name":"AI-driven market forecasts","value":"Stay Ahead With AI","valueDescription":"Utilize advanced algorithms to anticipate market trends and improve your trading strategy."},{"name":"Sentiment data","value":"Access Integrated Sentiment Data","valueDescription":"Make informed trading decisions using comprehensive sentiment analysis integrated within price forecasts."},{"name":"Free Entry","value":"Join With No Costs","valueDescription":"Get started with Price Prediction at no cost, making it accessible for all participants."}]},{"name":"Luno Pay","type":"Service","url":"https://luno.com/pay","summary":"Instantly send and spend crypto at a million merchants in South Africa.","description":"Luno Pay enables sending and spending crypto instantly, providing a fast payment experience within the Luno ecosystem.","pricing":{},"features":[{"name":"Send Crypto Instantly","value":"Transfer Crypto Immediately","valueDescription":"Quickly send crypto to anyone within the Luno platform with zero delays."},{"name":"Spend Crypto Instantly","value":"Pay With Crypto Seamlessly","valueDescription":"Use your crypto at close to a million merchants across South Africa for everyday purchases."},{"name":"Instant Payment Processing","value":"Complete Payments Instantly","valueDescription":"Merchant confirmations within seconds, akin to card payments."},{"name":"Earn Rewards","value":"Gain Cashback Rewards","valueDescription":"Earn 15% back in Tether Gold (XAUT) with ZARU for every transaction made using Luno Pay."},{"name":"No Transaction Fees","value":"Enjoy Fee-Free Transactions","valueDescription":"No transaction fees apply when using crypto to pay merchants."}]},{"name":"Luno Staking","type":"Service","url":"https://www.luno.com/en-gb/staking","summary":"Secure Your Crypto And Earn Crypto Rewards With Staking","description":"Luno Staking lets users stake cryptocurrency to earn rewards and participate in securing the network.","pricing":{},"features":[{"name":"Crypto Rewards","value":"Earn Rewards Automatically","valueDescription":"Rewards are paid out automatically each week directly to your wallet."},{"name":"Network Participation","value":"Secure The Network","valueDescription":"Help maintain the integrity and security of the cryptocurrency network."},{"name":"Flexible Staking","value":"Control Your Staking Amount","valueDescription":"You're in complete control of your staking decisions, maximizing flexibility."},{"name":"User-Friendly Process","value":"Create A Staking Wallet Easily","valueDescription":"Setup is quick and intuitive, with just a few taps."}]},{"name":"OTC Desk","type":"Service","url":"https://www.luno.com/otc","summary":"Execute High-Value Trades Privately and Efficiently.","description":"OTC Desk provides high-value crypto trades through a private desk designed for speed, privacy, and precise pricing, ensuring an effortless trading experience for institutions and high-net-worth individuals.","pricing":{},"features":[{"name":"Firm Pricing","value":"Provide Fixed Prices","valueDescription":"Offers clients the assurance of predetermined pricing, minimizing market impact and ensuring transparency."},{"name":"High-Value Trades","value":"Facilitate Large Trades","valueDescription":"Designed specifically for transactions starting at $50,000, ensuring liquidity and efficient execution."},{"name":"Private Desk","value":"Ensure Trading Privacy","valueDescription":"Provides a secure environment for confidential trading, catering to the unique needs of institutional clients."},{"name":"Flexible Settlement Options","value":"Choose Settlement Terms","valueDescription":"Offers clients the ability to select their desired settlement timelines, from immediate to flexible arrangements based on trading requirements."},{"name":"Direct Trader Support","value":"Receive Expert Support","valueDescription":"Clients work directly with committed traders to navigate market complexities and enhance their trading strategies."}]},{"name":"Luno Institutional","type":"Platform","url":"https://www.luno.com/institutional","summary":"Empower your institution with secure, compliant digital asset solutions and deep liquidity.","description":"Luno Institutional provides institutional digital asset infrastructure with deep liquidity, custody, and compliance capabilities. Experience seamless execution, robust security, and dedicated support tailored for institutional clients.","pricing":{},"features":[{"name":"1:1 Asset Backing","value":"Ensures Security","valueDescription":"This feature guarantees that all customer assets are securely held, promoting trust and reliability."},{"name":"Deep Liquidity and Custody","value":"Facilitates Large Transactions","valueDescription":"This ensures that institutions can execute large trades without impacting market prices."},{"name":"Dedicated Institutional Support","value":"Access Expert Guidance","valueDescription":"Clients receive personalized assistance, ensuring that their specific needs and queries are addressed promptly."},{"name":"OTC Trading","value":"Optimizes Trade Efficiency","valueDescription":"Specialized for high-value trades, providing a streamlined and confidential service for large institutions."},{"name":"Independent Proof of Reserves","value":"Enhances Transparency","valueDescription":"Independent verification supports the integrity of the platform, assuring customers of the safety of their assets."},{"name":"API Connectivity","value":"Enables Custom Solutions","valueDescription":"API connectivity allows institutions to tailor their trading strategies and manage accounts seamlessly."},{"name":"ISO Certifications","value":"Ensures Compliance","valueDescription":"Maintaining international standards guarantees users that their operations are in line with best practices in the industry."}]}],"audiences":[{"title":"Global Institutional Investors","description":"Global institutions seeking deep liquidity, custody, and compliant API access.","industries":["Financial Services","Technology","Crypto Infrastructure"],"geography":"Global, including North America, Europe, and APAC.","painPoints":"Regulatory compliance, secure custody, high-volume liquidity, reliable API integration, risk management.","businessGoals":"Scale institutional trading and custody, reduce settlement risk, ensure regulatory compliance.","positioningStatement":"A regulated, API-first institutional crypto infrastructure delivering deep liquidity, secure custody, and dedicated support to scale large digital asset programs."},{"title":"Developer Oriented Fintech And Crypto Platforms","description":"Global fintechs and crypto platforms needing programmable access and multi-currency wallet capabilities.","industries":["Technology","Fintech","Crypto Infrastructure"],"geography":"Global","painPoints":"Need reliable API, real-time data streams, secure transactions, scalable integration.","businessGoals":"Enable fast time-to-market, add crypto features, secure operations.","positioningStatement":"Api-first platform infrastructure enabling fintechs to embed crypto features with speed, security, and scale."},{"title":"Retail Investors And Active Traders","description":"Global retail traders seeking diversified crypto and tokenised asset access.","industries":["Financial Services","Technology","Cryptocurrency"],"geography":"Global","painPoints":"Limited access to diversified assets, high fees, data reliability.","businessGoals":"Diversify portfolios, maximize returns.","positioningStatement":"Diversified asset access and reliable data for individual investors seeking value and growth."},{"title":"Merchant And Platform Crypto Payments","description":"Merchants and platforms needing fast, low-cost crypto payments and seamless settlement.","industries":["E-commerce","Retail","Fintech","Technology"],"geography":"Global","painPoints":"Payment friction, high fees, settlement delays, integration complexity.","businessGoals":"Improve checkout experience, attract crypto users, reduce payment costs.","positioningStatement":"A secure, developer-friendly crypto payments rail accelerating checkout, reducing costs, and enabling instant settlement."}],"segments":[{"name":"Retail brokerage and portfolio products","description":"Consumer-facing offerings that enable buying, holding, and diversified exposure to crypto and fractional global stocks, plus staking and prediction-based engagement.","size":30,"cagr":6.5,"color":1,"productNames":["Blue Chip+ Bundle","Luno Tokenised Stocks","Luno Staking","Price Prediction","Prediction Markets"],"methodology":"Synthesis of multiple market reports for consumer-facing brokerage/portfolio platforms. Sources report a wide range due to scope differences: online brokers & trading platforms (includes crypto) reported ~USD 11.49B (2026) and 6.4% CAGR; broader stockbroking estimates report USD 51.57B (2025) and ~6.0% CAGR; a retail brokerage report lists USD 29.69B (2025) with 7.5% CAGR. I selected a midpoint market size (~USD 30B) and blended CAGR (~6.5%) to reflect the consumer-facing brokerage segment that includes fractional stocks, crypto, staking and engagement features, while acknowledging source scope variance.","citations":[{"url":"https://www.businessresearchinsights.com/market-reports/online-brokers-and-trading-platform-market-118041","text":"The global Online Brokers and Trading Platforms Market is estimated to be valued at USD 11.49 Billion in 2026."},{"url":"https://www.fortunebusinessinsights.com/stockbroking-market-115712","text":"The stockbroking market size was valued at USD 51.57 billion in 2025."},{"url":"https://trendxinsights.com/syndicated-market-research-reports/retail-brokerage-market/","text":"The Retail Brokerage Market is projected to grow from USD 29.69 Bn in 2025 to USD 56.93 Bn by 2034, registering a CAGR of 7.50%."}]},{"name":"Institutional custody and prime brokerage","description":"Custody, unified accounts, OTC execution, compliance and auditing support, and liquidity incentives designed for institutional clients and market makers.","size":85.3,"cagr":6,"color":2,"productNames":["Luno Institutional","OTC Desk","Luno API"],"methodology":"Estimate combines a $55.3B 2025 global prime brokerage market (MarketIntelo) with ~ $30B annual custody-related revenue cited for traditional banks (The Block), yielding ~ $85.3B total addressable market for institutional custody and prime brokerage. Growth potential is driven by the prime brokerage CAGR (6.2%), with faster-growing but smaller crypto prime brokerage (~$2.95B, high CAGR) exerting limited upward pressure; hedge fund assets (~$4.5T) support sustained institutional demand.","citations":[{"url":"https://marketintelo.com/report/prime-brokerage-market","text":"Global prime brokerage market valued at $55.3 billion in 2025; expected to reach $92.8 billion by 2034 at CAGR of 6.2%."},{"url":"https://growthmarketreports.com/report/crypto-prime-brokerage-market","text":"Global crypto prime brokerage market size reached USD 2.95 billion in 2024; expected to expand at a CAGR of 23.8% (2025–2033)."},{"url":"https://f.hubspotusercontent00.net/hubfs/6024551/About%20-%20Genesis%20Prime/Digital%20Asset%20Prime%20Brokerage%20Landscape.pdf","text":"Global Custodian... will help traditional banks generate $30 billion this year."},{"url":"https://www.bis.org/publ/qtrpdf/r_qt2403y.htm","text":"As of end-2022, US-registered hedge funds held over $4.5 trillion of gross assets."}]},{"name":"Payments and wallet services","description":"Capabilities to send, spend, and manage multi-currency crypto wallets with instant processing, rewards, and low-cost transfers.","size":9851.7,"cagr":18.9,"color":3,"productNames":["Luno Pay","Luno API"],"methodology":"Estimated using transaction-value figures for global digital/mobile wallets from the provided sources. Knowledge-Sourcing gives a 2026 transaction value of USD 9,851.7 billion (used as the primary market-size estimate). Visa and Fortune Business Insights provide corroborating transaction-level figures and growth ranges (Visa: USD 7.5T to USD 12T by 2026; FortuneBI reports multi-trillion market sizes and high CAGRs), supporting a high-growth outlook. The selected CAGR (18.9%) aligns with the Knowledge-Sourcing forecast for digital wallets.","citations":[{"url":"https://www.knowledge-sourcing.com/report/global-digital-wallet-market","text":"Market Size in 2026 USD 9,851.7 billion"},{"url":"https://www.fortunebusinessinsights.com/industry-reports/mobile-payment-market-100336","text":"The global mobile payment market size was valued at USD 4.97 trillion in 2025."},{"url":"https://corporate.visa.com/content/dam/VCOM/regional/na/us/services/documents/vca-mobile-wallets-are-becoming-universal.pdf","text":"value of digital wallet transactions will go up from US $7.5 trillion in 2022 to US $12 trillion in 2026."}]},{"name":"Developer API and data integrations","description":"APIs, developer portals, and integration support that enable access to marketplace data and embed product insights into third-party applications and workflows.","size":22.5,"cagr":16,"color":4,"productNames":["Luno API"],"methodology":"Estimates synthesized from multiple adjacent market reports in the provided search results (cloud API, API management, API marketplaces, and data integration). Source values range widely (cloud API reports from ~US$2.15B–US$64.8B depending on scope; API management and data-integration reports show mid-single-digit to low-double-digit billions). Because “developer APIs and data integrations” is a focused subset (developer portals, connectors, integration support, marketplace data access), the estimate uses a conservative aggregation and overlap-adjusted midpoint of the cited markets to reflect the segment’s addressable revenue (~USD 20–25B) and a blended growth outlook (mid-teens CAGR) driven by API-first adoption, API management and integration demand, and rising real-time data use cases.","citations":[{"url":"https://www.fortunebusinessinsights.com/cloud-api-market-109324","text":"Global cloud API market size was valued at USD 64.78 billion in 2025; CAGR 31.73% (2025–2034)."},{"url":"https://www.persistencemarketresearch.com/market-research/cloud-api-market.asp","text":"Cloud API market valued at US$2,151.6 million in 2026; expected to reach US$7,749.3 million by 2033; CAGR 20.1%."},{"url":"https://www.marketsandmarkets.com/Market-Reports/api-management-market-178266736.html","text":"API Management projected to reach USD 16,938.6 million by 2029; CAGR 17.1% (2024–2029)."},{"url":"https://www.snsinsider.com/reports/data-integration-market-3038","text":"Data integration market valued at USD 13.28 billion in 2023; expected to reach USD 37.78 billion by 2032; CAGR 12.38%."},{"url":"https://www.businessresearchinsights.com/market-reports/api-market-121801","text":"API Marketplace Software Market valued at USD 1.4 billion in 2026; projected to USD 7.02 billion by 2035; CAGR 18.5%."}]}],"faq":[],"comparisons":[],"sources":[{"url":"https://www.luno.com","text":"Luno (Pty) Ltd"},{"url":"https://www.luno.com/api","text":"Luno API"},{"url":"https://www.luno.com/prediction-markets","text":"Prediction Markets"},{"url":"https://www.luno.com/price-predict","text":"Price Prediction"},{"url":"https://luno.com/pay","text":"Luno Pay"},{"url":"https://www.luno.com/en-gb/staking","text":"Luno Staking"},{"url":"https://www.luno.com/otc","text":"OTC Desk"},{"url":"https://www.luno.com/institutional","text":"Luno Institutional"},{"url":"https://www.businessresearchinsights.com/market-reports/online-brokers-and-trading-platform-market-118041","text":"The global Online Brokers and Trading Platforms Market is estimated to be valued at USD 11.49 Billion in 2026."},{"url":"https://www.fortunebusinessinsights.com/stockbroking-market-115712","text":"The stockbroking market size was valued at USD 51.57 billion in 2025."},{"url":"https://trendxinsights.com/syndicated-market-research-reports/retail-brokerage-market/","text":"The Retail Brokerage Market is projected to grow from USD 29.69 Bn in 2025 to USD 56.93 Bn by 2034, registering a CAGR of 7.50%."},{"url":"https://marketintelo.com/report/prime-brokerage-market","text":"Global prime brokerage market valued at $55.3 billion in 2025; expected to reach $92.8 billion by 2034 at CAGR of 6.2%."},{"url":"https://growthmarketreports.com/report/crypto-prime-brokerage-market","text":"Global crypto prime brokerage market size reached USD 2.95 billion in 2024; expected to expand at a CAGR of 23.8% (2025–2033)."},{"url":"https://f.hubspotusercontent00.net/hubfs/6024551/About%20-%20Genesis%20Prime/Digital%20Asset%20Prime%20Brokerage%20Landscape.pdf","text":"Global Custodian... will help traditional banks generate $30 billion this year."},{"url":"https://www.bis.org/publ/qtrpdf/r_qt2403y.htm","text":"As of end-2022, US-registered hedge funds held over $4.5 trillion of gross assets."},{"url":"https://www.knowledge-sourcing.com/report/global-digital-wallet-market","text":"Market Size in 2026 USD 9,851.7 billion"},{"url":"https://www.fortunebusinessinsights.com/industry-reports/mobile-payment-market-100336","text":"The global mobile payment market size was valued at USD 4.97 trillion in 2025."},{"url":"https://corporate.visa.com/content/dam/VCOM/regional/na/us/services/documents/vca-mobile-wallets-are-becoming-universal.pdf","text":"value of digital wallet transactions will go up from US $7.5 trillion in 2022 to US $12 trillion in 2026."},{"url":"https://www.fortunebusinessinsights.com/cloud-api-market-109324","text":"Global cloud API market size was valued at USD 64.78 billion in 2025; CAGR 31.73% (2025–2034)."},{"url":"https://www.persistencemarketresearch.com/market-research/cloud-api-market.asp","text":"Cloud API market valued at US$2,151.6 million in 2026; expected to reach US$7,749.3 million by 2033; CAGR 20.1%."},{"url":"https://www.marketsandmarkets.com/Market-Reports/api-management-market-178266736.html","text":"API Management projected to reach USD 16,938.6 million by 2029; CAGR 17.1% (2024–2029)."},{"url":"https://www.snsinsider.com/reports/data-integration-market-3038","text":"Data integration market valued at USD 13.28 billion in 2023; expected to reach USD 37.78 billion by 2032; CAGR 12.38%."},{"url":"https://www.businessresearchinsights.com/market-reports/api-market-121801","text":"API Marketplace Software Market valued at USD 1.4 billion in 2026; projected to USD 7.02 billion by 2035; CAGR 18.5%."}]}