{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/listenlabs-ai","markdownUrl":"https://nowen.ai/agents/listenlabs-ai.md","jsonUrl":"https://nowen.ai/agents/listenlabs-ai.json","name":"Listen Labs","nickname":"Listen","website":"https://listenlabs.ai","location":"San Francisco, CA, United States","address":{"city":"San Francisco","state":"CA","country":"United States"},"industry":"Market Research","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-09-06T23:37:48.907Z","summary":"Listen Labs enables teams to understand customers at scale through AI-driven qualitative research.","description":"Listen Labs is an AI-powered qualitative research company that helps organizations understand their customers at scale through AI-enabled interviews and analysis. It enables researchers, product teams, brands, agencies, and investors to recruit participants, conduct interviews, and analyze responses with traceable insights. The platform supports multi-language, cross-market research and delivers structured findings, charts, and executive briefs that tie insights back to source data. Listen Labs emphasizes data protection and security, with comprehensive governance and compliance practices. The organization highlights applications across product development, brand perception, creative testing, and usability research, and seeks to turn dispersed observations into a connected knowledge base that teams can query over time. The goal is to accelerate learning, shorten time-to-insight, and empower evidence-based decisions about customer experiences and strategies.","mission":"Build the future of customer understanding with us.","directory":{"industryName":"Market Research","agentCount":61,"indexable":true,"hubUrl":"https://nowen.ai/industry/market-research"},"aiReaderFamilies":["OpenAI","Amazon"],"products":[{"name":"AI-led User Interviews","type":"Service","url":"https://listenlabs.ai/use-case/consumer-journey","summary":"Accelerate user insights with AI-led, real-time, one-on-one interviews for actionable results.","description":"AI-led User Interviews is Listen Labs' core service that uses AI-moderated interviews to recruit participants, conduct one-on-one conversations, and generate structured, source-linked insights at scale across languages and markets. The platform handles recruitment, transcription, sentiment tagging, and insight summarization, enabling teams to move from questions to findings in hours rather than weeks.","pricing":{},"features":[{"name":"AI Moderation","value":"Conduct AI-Moderated Interviews","valueDescription":"AI conducts personalized interviews that adapt in real-time to ensure comprehensive understanding."},{"name":"Auto-Recruiting and Panel Access","value":"Access Target Users Instantly","valueDescription":"Tap into a vast network of verified participants without long lead times."},{"name":"Multi-Language and Cross-Market Reach","value":"Conduct Global Research","valueDescription":"Engage audiences worldwide, ensuring diverse feedback."},{"name":"Insight Summarization with Source Linking","value":"Get Traceable Insights","valueDescription":"Ensure insights are backed by direct source data for better decision-making."},{"name":"Real-Time Theme Detection","value":"Discover Key Themes Instantly","valueDescription":"Quickly identify trends and themes to speed up reporting processes."},{"name":"Transcription and Sentiment Tagging","value":"Analyze User Sentiment Effectively","valueDescription":"Capture emotional insights effortlessly through automatic analysis."}]},{"name":"Brand Tracker","type":"Product","url":"https://listenlabs.ai/use-case/brand-perception","summary":"Understand how brand perception shifts over time for informed decision-making.","description":"Brand Tracker measures how brand perception shifts across segments, turning customer opinions into structured, actionable insights. It auto-generates decks and slides, includes authentic video responses, and leverages a large recruitment pool for rapid stakeholder-ready findings.","pricing":{},"features":[{"name":"Recruitment Included","value":"Streamline Participant Recruitment","valueDescription":"Effortlessly recruit diverse participants, ensuring comprehensive study results."},{"name":"Automated Insights","value":"Generate Actionable Insights","valueDescription":"Transform scattered feedback into coherent insights that drive strategic decisions."},{"name":"Authentic Video Responses","value":"Reveal Customer Sentiment","valueDescription":"Capture genuine reactions from participants to understand how they feel about your brand."},{"name":"Market-Specific Storytelling","value":"Tailor Insights to Markets","valueDescription":"Understand the unique perceptions and needs of different market segments."},{"name":"CMO-Ready Reports","value":"Present Findings Quickly","valueDescription":"Deliver polished insights to stakeholders without extensive preparation time."},{"name":"Global Language Coverage","value":"Facilitate Global Research","valueDescription":"Conduct studies in diverse languages to cater to international markets."}]},{"name":"Concept & Prototype Testing","type":"Product","url":"https://listenlabs.ai/use-case/concept-testing","summary":"Validate and refine concepts with real user feedback to enhance product development success.","description":"Concept & Prototype Testing helps validate early product ideas by presenting stimuli to a global pool of participants. It captures authentic responses, supports 50+ languages, and helps identify winning concepts and the reasons they resonate to inform development decisions.","pricing":{},"features":[{"name":"Authentic Video Responses","value":"Watch Real Reactions","valueDescription":"Gain insights from genuine customer feedback that informs concept viability."},{"name":"Idea Testing and Refinement","value":"Enhance Winning Concepts","valueDescription":"Iterate on concepts that resonate with users, improving the likelihood of market success."},{"name":"Global Participant Pool","value":"Access Diverse Audiences","valueDescription":"Engage with a global demographic to capture varied insights and preferences."},{"name":"Recruitment Included","value":"Quickly Validate Concepts","valueDescription":"Speed up the research process with on-demand recruitment for user testing."},{"name":"Multi-Language Support","value":"Conduct Global Research","valueDescription":"Eliminate language barriers and obtain feedback from a diverse user base."}]},{"name":"Creative Testing","type":"Product","url":"https://listenlabs.ai/use-case/creative-testing","summary":"Quickly test messaging and visuals for maximum emotional impact.","description":"Creative Testing evaluates messaging and visuals across variants and languages to determine which elements drive activation and positive emotional impact. It supports multi-variant testing, automatic translations, and AI-generated highlight reels and reports.","pricing":{},"features":[{"name":"Automated Translations","value":"Ensure Global Consistency","valueDescription":"Automatic translations allow your creative to resonate across different languages and cultures, ensuring your messaging is consistent and effective worldwide."},{"name":"Multi-Variant Testing","value":"Test Creative Variants","valueDescription":"Empower your decision-making by analyzing various creative outputs to identify which drives the greatest impact and engagement."},{"name":"Cross-Market Coverage","value":"Validate Localization","valueDescription":"Offers insights into how well creative concepts translate across markets, ensuring your campaigns resonate with diverse audiences."},{"name":"Emotional Intelligence","value":"Understand Emotional Responses","valueDescription":"Engage customers more effectively by tapping into underlying emotional cues, ensuring your campaigns connect on a personal level."},{"name":"Video Highlight Reels","value":"Witness Real Reactions","valueDescription":"Get a deeper understanding of audience reactions through video highlights, revealing emotional engagement and insights that traditional metrics can't capture."}]},{"name":"Usability Testing","type":"Product","url":"https://listenlabs.ai/use-case/usability-testing","summary":"Empower product decisions with real user insights through dynamic usability testing.","description":"Usability Testing validates ease of use by observing real users navigate features, with screen sharing and task-based scenarios to identify friction points before launch.","pricing":{},"features":[{"name":"Screen Sharing","value":"Observe Real User Behavior","valueDescription":"Understand how users interact with your product in real-time, leading to more focused improvements."},{"name":"AI-Moderated Sessions","value":"Streamline Testing Process","valueDescription":"Reduce the time and complexity of running usability tests while maintaining depth of insights."},{"name":"Highlight Reels","value":"Identify Key User Issues","valueDescription":"Get instant feedback on user reactions to improve design quickly."},{"name":"Task-Based Testing","value":"Measure Usability Effectiveness","valueDescription":"Quantify user success and pinpoint breakdowns in the user journey to enhance functionality."},{"name":"Language Coverage","value":"Reach Global Audiences","valueDescription":"Conduct usability tests across diverse markets to gather comprehensive insights."}]},{"name":"Multi-Market Segmentation","type":"Product","url":"https://listenlabs.ai/use-case/multi-market","summary":"Gather local insights across global markets for targeted product development.","description":"Multi-Market Segmentation enables native-language interviews across markets to deliver international insights at scale, with translation, transcription, and localized insights to tailor products and messaging.","pricing":{},"features":[{"name":"Automated Translation and Transcription","value":"Streamline Research Processes","valueDescription":"Facilitates quick understanding by converting interviews into actionable insights swiftly."},{"name":"Localized Market Insights","value":"Optimize Marketing Strategies","valueDescription":"Provides detailed insights that inform region-specific marketing and product strategies."},{"name":"Global-Language Interviews","value":"Enhance Global Reach","valueDescription":"Captures authentic consumer feedback, ensuring relevance to local markets."},{"name":"Broad Language Support","value":"Ensure Inclusive Research","valueDescription":"Enables access to diverse consumer insights across different language speakers."},{"name":"Verified Recruitment Options","value":"Reach Targeted Consumers Quickly","valueDescription":"Streamlines participant recruitment, ensuring the right demographics are included for relevant insights."}]},{"name":"Emotional Intelligence","type":"Product","url":"https://listenlabs.ai/blog/emotional-intelligence","summary":"Uncover nuanced emotional insights to enhance customer understanding and decision-making.","description":"Emotional Intelligence analyzes tone of voice, word choice, and subconscious micro expressions to quantify emotions per question, enabling deeper interpretation of responses and integration with Listen’s research workflow.","pricing":{},"features":[{"name":"Micro-Expression Analysis","value":"Capture Subtle Emotions","valueDescription":"Identify and quantify non-verbal cues to understand deeper emotional responses during interviews."},{"name":"Per-Question Emotion Quantification","value":"Quantify Emotional Responses","valueDescription":"Receive precise emotional scores for each question, allowing targeted analysis and comparison across concepts."},{"name":"Timestamped Quotes and Reasoning","value":"Ensure Traceability in Insights","valueDescription":"Directly connect emotional insights to specific responses, ensuring accountability and clarity in analysis."},{"name":"Tone-of-Voice Analysis","value":"Analyze Vocal Cues","valueDescription":"Identify emotional variations in participants' tone, offering context to their verbal responses."},{"name":"Word-Choice Analysis","value":"Discover Sentiment Through Language","valueDescription":"Understand consumers' feelings and intentions based on their word choices, aiding precise market insights."},{"name":"Integration with Research Agent","value":"Streamline Insights Generation","valueDescription":"Easily access emotional insights and create engaging presentations using AI-driven data compilation."}]},{"name":"Research Agent","type":"Platform","url":"https://listenlabs.ai/blog/research-agent","summary":"Transform raw data into insights quickly and efficiently with AI-powered analysis.","description":"Research Agent handles the full analysis workflow: from raw data to final output. It generates charts, performs significance tests, creates highlight reels and branded reports, and exports data with full thematic coding linked to source responses.","pricing":{},"features":[{"name":"End-to-End Analysis Workflow","value":"Streamline the Research Process","valueDescription":"Significantly reduce the time and effort required to turn raw data into actionable insights, improving overall research efficiency."},{"name":"Charts and Significance Tests","value":"Visualize Data Effectively","valueDescription":"Understand complex data through visual representations that clearly communicate findings and their significance."},{"name":"Direct Linkage to Response Data","value":"Ensure Traceability of Insights","valueDescription":"Maintain clarity and trust in findings by tracing insights directly back to original participant responses."},{"name":"Cross-Study Synthesis","value":"Unify Insights Across Research","valueDescription":"Bring together diverse insights from multiple studies to create comprehensive reports that highlight significant trends."},{"name":"Highlight Reels and Branded Reports","value":"Deliver Insights Effectively","valueDescription":"Create professional-looking presentations and highlight videos that effectively communicate research findings to stakeholders."},{"name":"CSV Exports with Thematic Coding","value":"Facilitate Follow-Up Research","valueDescription":"Utilize well-organized data exports to facilitate deeper analysis and reporting, allowing for easy integration with other tools."},{"name":"Document Uploads and Web Search","value":"Enrich Analysis with External Information","valueDescription":"Incorporate diverse data sources, enhancing the context and depth of your research findings."}]},{"name":"Listen MCP","type":"Platform","url":"https://listenlabs.ai/blog/listen-mcp","summary":"Transform insights into actions efficiently with Listen MCP's seamless cross-tool integration.","description":"Listen MCP connects Listen Labs with the AI tools teams already use, enabling cross-tool access to themes, quotes, and cross-study synthesis, all within existing workflows for seamless action.","pricing":{},"features":[{"name":"Direct Tool Integrations","value":"Integrate Tools Directly","valueDescription":"Leverage existing AI tools seamlessly, enhancing productivity and workflow efficiency."},{"name":"Workflow Integration","value":"Integrate Insights into Workflows","valueDescription":"Streamline processes by embedding insights directly into your operational tools."},{"name":"Instant Theme and Quote Extraction","value":"Extract Themes Instantly","valueDescription":"Quickly access and utilize key study insights without manual extraction."},{"name":"Live Cross-Workspace Access","value":"Access Research Anywhere","valueDescription":"Ensure your insights are always accessible across various platforms for real-time collaboration."},{"name":"Plain-Language Querying","value":"Query in Natural Language","valueDescription":"Easily extract relevant information using straightforward language, enhancing user experience."},{"name":"Prototyping in Claude Code","value":"Update Prototypes Dynamically","valueDescription":"Ensure your designs reflect the latest user insights effortlessly."},{"name":"Monthly Insights Spotlight in Gmail","value":"Receive Monthly Insights","valueDescription":"Stay informed on the latest findings directly delivered to your inbox."}]}],"audiences":[],"segments":[{"name":"Automated qualitative research","description":"Scaleable capabilities to recruit, run AI-moderated interviews, transcribe and sentiment-tag responses, and generate traceable, source-linked findings for rapid qualitative insight.","size":3.2,"cagr":9,"color":1,"productNames":["AI-led User Interviews","Research Agent","Emotional Intelligence","Multi-Market Segmentation","Listen MCP"],"methodology":"Estimation based on published market-research totals and the size of qualitative/qualitative-software submarkets in the search results. Global market research was reported at ~$150B (2025); online/mobile qualitative accounts for ~6% (~$9B). The standalone qualitative data-analysis software market was ~$1.678B in 2025. Automated qualitative research (AI-moderated interviews, transcription/sentiment tagging, platformed findings) sits between the software-only segment and total qualitative services. Assuming automated solutions capture roughly 25–40% of online/mobile qualitative spend (midpoint ~35%) yields ~ $3.15B (rounded to $3.2B). For CAGR, published growth: qualitative software ~6.37% and the broader market ~8.4%; with accelerated AI adoption, a reasonable growth potential for automated qualitative research is ~9% CAGR.","citations":[{"url":"https://thealchemic.com/blog/market-research-statistics/","text":"The market research industry reached $150 billion in 2025."},{"url":"https://thealchemic.com/blog/market-research-statistics/","text":"Online and mobile qualitative research represents 6% of revenue."},{"url":"https://thealchemic.com/blog/market-research-statistics/","text":"Projected annual growth rates globally hover around 8.4%."},{"url":"https://www.globalgrowthinsights.com/market-reports/qualitative-data-analysis-software-market-109764","text":"Global Qualitative Data Analysis Software Market was valued at USD 1,678.1 Million in 2025; CAGR 6.37%."}]},{"name":"Usability research","description":"Task-based and moderated user testing with screen sharing, highlight reels and AI-driven analysis to identify usability friction and validate UX changes before launch.","size":0.52,"cagr":11.6,"color":2,"productNames":["Usability Testing","AI-led User Interviews","Research Agent","Listen MCP"],"methodology":"Primary estimates come from UX/UX research software market reports in the search results. Fortune Business Insights reports USD 520.1M for 2026 and a 11.6% CAGR (2026–2034); MarketGrowthReports shows USD 461.02M for 2026 and 12.8% CAGR. I selected ~USD 0.52B (2026) and 11.6% CAGR as a conservative central estimate for the usability-research/UX research software segment. A larger $35B figure in one report appears to use a broader market definition and is noted as an outlier.","citations":[{"url":"https://www.fortunebusinessinsights.com/user-experience-ux-research-software-market-110632","text":"2026 Market Size: USD 520.1 million; CAGR: 11.60% from 2026-2034"},{"url":"https://www.marketgrowthreports.com/market-reports/user-experience-ux-research-software-market-103257","text":"market size estimated at USD 461.02 million in 2026; CAGR of 12.8% from 2026 to 2035"},{"url":"https://www.marketresearchfuture.com/reports/user-research-user-testing-software-market-28111","text":"2024 Market Size $35.02 Billion; CAGR (2025 - 2035) 11.31%"},{"url":"https://www.linkedin.com/pulse/user-research-testing-software-market-growth-study-9agde","text":"Currently valued at over $1 billion; expected to grow at a CAGR of 5.8% from 2026 to 2033"}]},{"name":"Brand and advertising testing","description":"Automated evaluation and optimization of advertising creatives and brand assets to measure resonance and inform creative decisions.","size":10,"cagr":12,"color":3,"productNames":["Brand Tracker","Creative Testing","Emotional Intelligence","AI-led User Interviews","Listen MCP"],"methodology":"Search results show the broader digital advertising/marketing markets range from ~$780B (digital marketing, 2023) to ~$939B (digital advertising, 2024) and mobile advertising ~$263B (2025). Treating brand & advertising testing as a specialist subset of overall digital ad spend (tools, testing services, measurement) and applying a conservative share of ~1–1.2% of global digital advertising (~$938.8B) yields an estimated market size ~ $9–11B; midpoint used: $10B. Growth potential is set above overall ad-market CAGRs (MRFR 8.0%) because testing/measurement is technology-driven (AI, automation, programmatic) and often grows faster than media spend; comparators show 11.1% (digital marketing) and 18.6% (mobile advertising), so a plausible CAGR for automated brand & ad testing is ~12%.","citations":[{"url":"https://www.marketresearchfuture.com/reports/digital-advertising-market-21579","text":"2024 Market Size$ 938.79 Billion; CAGR (2025 - 2035)8.0%."},{"url":"https://www.marknteladvisors.com/research-library/digital-marketing-market.html","text":"The Global Digital Marketing Market size was valued at USD 780 billion in 2023; CAGR around 11.1% (2024-30)."},{"url":"https://www.fortunebusinessinsights.com/mobile-advertising-market-102496","text":"The mobile advertising market size was valued at USD 262.84 billion in 2025; CAGR 18.60% (projected)."}]},{"name":"Product development and concept testing","description":"Sequential concept, packaging, naming and pricing testing plus early-stage validation to de-risk product innovation and go-to-market decisions.","size":5.6,"cagr":8.7,"color":4,"productNames":["Concept & Prototype Testing","AI-led User Interviews","Research Agent","Multi-Market Segmentation"],"methodology":"Estimate based on HTF Market Intelligence (reported via OpenPR) which projects the global new product concept testing market at $5.6B in 2025, growing to $12.1B by 2032 (CAGR 8.7%). This report directly covers concept testing and aligns with the specified product development/concept testing segment.","citations":[{"url":"https://www.openpr.com/news/4426183/new-product-concept-testing-market-is-booming-worldwide","text":"HTF projects CAGR 8.7% from 2025 to 2032, growing from $5.6B (2025) to $12.1B (2032)."}]},{"name":"Insights activation and workflow automation","description":"Capabilities to operationalize insights through automated reporting, activation workflows, and collaborative hubs that turn analysis into marketing actions.","size":3,"cagr":12.5,"color":5,"productNames":["Listen MCP","Research Agent","AI-led User Interviews"],"methodology":"Search results show the broader workflow automation market ranging ~USD 21–30B (2025–2026) with multi-year forecasts and CAGRs between ~9–17%. I treated \"insights activation and workflow automation\" as a focused subsegment (marketing/analytics activation, automated reporting, orchestration hubs) and estimated it as ~10% of the total workflow automation market (~USD 29.9B per 2026 sources → ~USD 3.0B). For CAGR I selected a midpoint (12.5%) within reported market growth ranges (9–16.6%), reflecting faster adoption driven by AI/analytics integration in activation workflows.","citations":[{"url":"https://www.coherentmarketinsights.com/market-insight/workflow-automation-market-5607","text":"valued at USD 29,945.2 Mn in 2026; expected USD 87,743.9 Mn in 2033; CAGR 16.6%."},{"url":"https://www.mordorintelligence.com/industry-reports/workflow-automation-market","text":"Market Size (2026) USD 26.01 Billion; grow to USD 40.77 Billion by 2031 at 9.41% CAGR."},{"url":"https://www.researchnester.com/reports/workflow-automation-market/4816","text":"2025: USD 21.17B; 2026 assessed at USD 23.89B; projected USD 80.57B by 2035; 14.3% CAGR."},{"url":"https://www.linkedin.com/pulse/workflow-automation-market-size-share-growth-rahul-salunkhe-lab6f","text":"valued at USD 25.10B in 2025; projected USD 27.91B in 2026 to USD 65.26B by 2034; CAGR 11.20%."}]}],"faq":[],"comparisons":[],"sources":[{"url":"https://listenlabs.ai","text":"Listen Labs"},{"url":"https://listenlabs.ai/use-case/consumer-journey","text":"AI-led User Interviews"},{"url":"https://listenlabs.ai/use-case/brand-perception","text":"Brand Tracker"},{"url":"https://listenlabs.ai/use-case/concept-testing","text":"Concept & Prototype Testing"},{"url":"https://listenlabs.ai/use-case/creative-testing","text":"Creative Testing"},{"url":"https://listenlabs.ai/use-case/usability-testing","text":"Usability Testing"},{"url":"https://listenlabs.ai/use-case/multi-market","text":"Multi-Market Segmentation"},{"url":"https://listenlabs.ai/blog/emotional-intelligence","text":"Emotional Intelligence"},{"url":"https://listenlabs.ai/blog/research-agent","text":"Research Agent"},{"url":"https://listenlabs.ai/blog/listen-mcp","text":"Listen MCP"},{"url":"https://thealchemic.com/blog/market-research-statistics/","text":"The market research industry reached $150 billion in 2025."},{"url":"https://www.globalgrowthinsights.com/market-reports/qualitative-data-analysis-software-market-109764","text":"Global Qualitative Data Analysis Software Market was valued at USD 1,678.1 Million in 2025; CAGR 6.37%."},{"url":"https://www.fortunebusinessinsights.com/user-experience-ux-research-software-market-110632","text":"2026 Market Size: USD 520.1 million; CAGR: 11.60% from 2026-2034"},{"url":"https://www.marketgrowthreports.com/market-reports/user-experience-ux-research-software-market-103257","text":"market size estimated at USD 461.02 million in 2026; CAGR of 12.8% from 2026 to 2035"},{"url":"https://www.marketresearchfuture.com/reports/user-research-user-testing-software-market-28111","text":"2024 Market Size $35.02 Billion; CAGR (2025 - 2035) 11.31%"},{"url":"https://www.linkedin.com/pulse/user-research-testing-software-market-growth-study-9agde","text":"Currently valued at over $1 billion; expected to grow at a CAGR of 5.8% from 2026 to 2033"},{"url":"https://www.marketresearchfuture.com/reports/digital-advertising-market-21579","text":"2024 Market Size$ 938.79 Billion; CAGR (2025 - 2035)8.0%."},{"url":"https://www.marknteladvisors.com/research-library/digital-marketing-market.html","text":"The Global Digital Marketing Market size was valued at USD 780 billion in 2023; CAGR around 11.1% (2024-30)."},{"url":"https://www.fortunebusinessinsights.com/mobile-advertising-market-102496","text":"The mobile advertising market size was valued at USD 262.84 billion in 2025; CAGR 18.60% (projected)."},{"url":"https://www.openpr.com/news/4426183/new-product-concept-testing-market-is-booming-worldwide","text":"HTF projects CAGR 8.7% from 2025 to 2032, growing from $5.6B (2025) to $12.1B (2032)."},{"url":"https://www.coherentmarketinsights.com/market-insight/workflow-automation-market-5607","text":"valued at USD 29,945.2 Mn in 2026; expected USD 87,743.9 Mn in 2033; CAGR 16.6%."},{"url":"https://www.mordorintelligence.com/industry-reports/workflow-automation-market","text":"Market Size (2026) USD 26.01 Billion; grow to USD 40.77 Billion by 2031 at 9.41% CAGR."},{"url":"https://www.researchnester.com/reports/workflow-automation-market/4816","text":"2025: USD 21.17B; 2026 assessed at USD 23.89B; projected USD 80.57B by 2035; 14.3% CAGR."},{"url":"https://www.linkedin.com/pulse/workflow-automation-market-size-share-growth-rahul-salunkhe-lab6f","text":"valued at USD 25.10B in 2025; projected USD 27.91B in 2026 to USD 65.26B by 2034; CAGR 11.20%."}]}