{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/isurusmrc-com","markdownUrl":"https://nowen.ai/agents/isurusmrc-com.md","jsonUrl":"https://nowen.ai/agents/isurusmrc-com.json","name":"Isurus Market Research & Consulting","nickname":"Isurus","website":"https://isurusmrc.com","location":"Lawrence, Massachusetts, United States","address":{"city":"Lawrence","state":"Massachusetts","country":"United States"},"industry":"Market Research","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-09-06T23:33:06.325Z","summary":"B2B-focused research firm delivering market, buyer, and brand insights for strategic decision making.","description":"Isurus Market Research & Consulting is a data-driven, B2B-focused research firm that helps organizations understand markets, buyers, and brand perception. Serving a wide range of industries, Isurus combines qualitative and quantitative methodologies to identify buyer criteria, develop buyer personas and journeys, and segment markets for more informed decision making. The firm supports clients across the product lifecycle with services that address market opportunities, competitive landscapes, messaging, and customer experience. Its engagements are rooted in practical insights designed to inform strategic planning, product development, and marketing campaigns, enabling clients to prioritize roadmaps, sharpen positioning, and improve outcomes across channels. Isurus emphasizes collaborative partnerships with strategy, product, and marketing professionals and maintains a portfolio that includes research in sectors such as manufacturing, healthcare, financial services, education, and more. The company highlights a focus on long-term relationships and measurable impact through tailored research programs, framework-driven analyses, and rigorous data interpretation. Overall, Isurus helps B2B teams translate complex market information into actionable, credible recommendations that drive smarter decisions and stronger performance.","mission":"Isurus helps B2B clients understand their markets’ buying criteria, develop personas and buyer journeys, and segment their markets.","directory":{"industryName":"Market Research","agentCount":61,"indexable":true,"hubUrl":"https://nowen.ai/industry/market-research"},"aiReaderFamilies":["OpenAI","Perplexity","Amazon"],"advisorListingUrl":"https://haycion.com/advisors/isurusmrc-com","products":[{"name":"Market Research & Consulting Services","type":"Service","url":"https://isurusmrc.com/","summary":"Gain actionable insights for informed strategic decisions in B2B markets.","description":"Isurus provides market research and strategic insights for B2B organizations. The firm helps clients understand markets and buyers, size opportunities, evaluate competitors, manage branding and communications, and improve the customer experience through a mix of qualitative and quantitative research.","pricing":{},"features":[{"name":"Market and buyer understanding","value":"Understand Markets","valueDescription":"Provides insights on buyer behavior, influencing product development and marketing initiatives."},{"name":"Buyer criteria identification","value":"Identify Key Buyer Criteria","valueDescription":"Understanding the decision-making factors that buyers prioritize when evaluating solutions helps tailor offerings and enhance competitiveness."},{"name":"Buyer personas and journeys","value":"Create Detailed Buyer Personas","valueDescription":"By exploring the needs and concerns of stakeholders, clients can create targeted personas that guide effective marketing strategies."},{"name":"Brand and communications management","value":"Define Brand Position","valueDescription":"Clarifies how the brand is perceived compared to competitors, guiding marketing strategies."},{"name":"Market opportunities sizing","value":"Size Market Potential","valueDescription":"Identifies potential growth areas and informs investment strategies."},{"name":"Pricing and bundling research","value":"Inform Pricing Strategies","valueDescription":"Guides pricing decisions based on buyer perceptions and market conditions."},{"name":"Buying journey mapping","value":"Map Buyer Journeys","valueDescription":"Understanding buyer interactions through different stages aids in aligning marketing and sales efforts."},{"name":"Total Addressable Market (TAM) analysis","value":"Analyze Market Potential","valueDescription":"Identify potential market size and investment opportunity using comprehensive analysis to ensure actionable insights."},{"name":"Acquisition target customer base health","value":"Inform Due Diligence","valueDescription":"Evaluate the health of acquisition targets' customer bases to guide strategic investments."},{"name":"Competitor landscape assessment","value":"Analyze Competition","valueDescription":"Informs strategic decisions by understanding competitor strengths and weaknesses."},{"name":"Customer experience improvement","value":"Enhance Customer Satisfaction","valueDescription":"Focuses on critical interactions that shape overall customer perceptions and loyalty."},{"name":"Offerings configuration","value":"Optimize Offerings","valueDescription":"Enhances product packaging and pricing strategies to meet buyer needs."},{"name":"Market requirements analysis","value":"Analyze Adoption Barriers","valueDescription":"Improves readiness for market entry by understanding buyer expectations."},{"name":"Market segmentation","value":"Segment Markets Effectively","valueDescription":"This optimization allows clients to focus their marketing efforts on the most promising sectors and customer profiles."},{"name":"Market requirements","value":"Assess Buyer Expectations","valueDescription":"Gain insights into what buyers expect from new offerings and identify factors hindering adoption."},{"name":"Competitive landscape understanding","value":"Thorough Competitive Analysis","valueDescription":"Gain a thorough understanding of market competitors and buyer preferences to improve positioning."},{"name":"Market sizing and segmentation analysis","value":"Pinpoint Specific Segments","valueDescription":"Identify and prioritize specific market segments based on detailed research insights."},{"name":"Research tools","value":"Utilize Research Methods","valueDescription":"Employs various methodologies to gather comprehensive market insights."},{"name":"Market readiness assessment","value":"Evaluate Adoption Viability","valueDescription":"Ensure strategic decisions account for market dynamics that may influence product acceptance."},{"name":"Go-to-market requirements","value":"Refine Market Entry Strategy","valueDescription":"Align market entry approaches with research-backed strategies tailored to specific opportunities."}]},{"name":"Improve Customer Experience","type":"Service","url":"https://isurusmrc.com/improve-customer-experience","summary":"Enhance customer satisfaction and loyalty through targeted experience improvements.","description":"Improve customer experience by analyzing key touchpoints and journeys across onboarding, invoicing, support, and ongoing relationships to enhance satisfaction and outcomes.","pricing":{},"features":[{"name":"Customer touchpoint analysis","value":"Identifies Key Experience Factors","valueDescription":"Understanding and optimizing critical touchpoints enhances overall customer satisfaction, leading to better retention and loyalty."},{"name":"Customer support optimization","value":"Enhances Resolution Speed","valueDescription":"Streamlined support processes ensure quicker responses and effective solutions, boosting customer satisfaction."},{"name":"Onboarding and implementation optimization","value":"Accelerates Customer Time-To-Value","valueDescription":"A seamless onboarding process sets the foundation for immediate usage and satisfaction, reducing churn associated with negative first impressions."},{"name":"Clear invoicing improvement","value":"Provides Transparency In Billing","valueDescription":"Clear invoicing reduces customer confusion, enhances trust in billing practices, and fosters positive relationships."},{"name":"Ongoing relationship management","value":"Cultivates Long-Term Partnerships","valueDescription":"Consistent engagement ensures that clients feel valued, reducing churn and promoting loyalty."}]},{"name":"Research Tools","type":"Service","url":"https://isurusmrc.com/research-tools","summary":"Comprehensive research tools to gather, analyze, and leverage market insights for informed decision-making.","description":"Research Tools comprises the methods Isurus uses to collect and analyze data, including qualitative, quantitative, desk/secondary, and international research.","pricing":{},"features":[{"name":"Qualitative research","value":"Gather Rich Insights","valueDescription":"Captures in-depth narratives that reveal customer motivations and preferences, enhancing understanding of market dynamics."},{"name":"Quantitative research","value":"Quantify Findings","valueDescription":"Employs statistical techniques to ensure findings are measureable and representative, supporting objective decision-making."},{"name":"International research","value":"Capture Global Perspectives","valueDescription":"Incorporates diverse market insights to inform strategies for global expansion and adaptation."},{"name":"Desk/secondary market research","value":"Synthesize Existing Data","valueDescription":"Utilizes existing resources to provide insights that support decision-making processes efficiently."}]}],"audiences":[],"segments":[{"name":"Market sizing and TAM analysis","description":"Capabilities to quantify total addressable market (TAM), serviceable available market (SAM), and serviceable obtainable market (SOM) by geography, vertical, and customer attributes to inform revenue and product planning.","size":4,"cagr":6,"color":1,"productNames":["Market Research & Consulting Services","Research Tools"],"methodology":"Search results provide methodology and use cases for TAM/SAM/SOM and market‑sizing services but contain no explicit market‑size or CAGR figures. Using internal industry context (global market research services market roughly tens of billions USD) and assuming market‑sizing/TAM analysis comprises a modest specialist share (roughly 3–7% of overall market research revenue), I estimate the niche market sizing/TAM analysis services market at about $3–5B; midpoint $4.0B was chosen. Growth potential (CAGR ~6%) reflects continued demand from startups, VC/private equity, consultancies, and increased digitization/AI-enabled analytics driving higher spend on market opportunity analysis.","citations":[]},{"name":"Buyer research and insights","description":"Qualitative buyer interviews, journey mapping, and decision-criteria analysis that uncover ideal customer profiles, purchasing barriers, and messaging recommendations to improve go-to-market effectiveness.","size":8,"cagr":6,"color":2,"productNames":["Market Research & Consulting Services","Research Tools"],"methodology":"Estimate derived by triangulating industry figures in the provided results: IBISWorld reports the US market-research industry at an estimated $39.0 billion (historical CAGR 4.8%); Fortune Business Insights reports customer-analytics (adjacent, higher-growth) at $24.85 billion (2025) with strong CAGR. Buyer research and insights (qualitative interviews, journey mapping, decision-criteria analysis) is a specialized subset of market research/customer analytics; assuming ~10% share of the global market-research ecosystem (~$80B scale implied by US and analytics figures) yields an estimated global niche size of about $8B. Growth potential (CAGR ~6%) aligns with historical market-research growth (~4.8%) moderated upward by rising demand for buyer-centric insights and digital/analytics adoption (but below high-growth analytics software rates).","citations":[{"url":"https://www.ibisworld.com/united-states/industry/market-research-public-opinion-polling/1442/","text":"Revenue grew at a CAGR of 4.8% to an estimated $39.0 billion over the past five years."},{"url":"https://www.fortunebusinessinsights.com/customer-analytics-market-116277","text":"The global customer analytics market size was valued at USD 24.85 billion in 2025."},{"url":"https://www.fortunebusinessinsights.com/customer-analytics-market-116277","text":"CAGR (2025–2034): 19.48%."}]},{"name":"Competitive intelligence and positioning analysis","description":"Analysis of competitor positioning, pricing, advantages, and market activity to inform differentiation, go-to-market strategy, and strategic decision-making.","size":1.5,"cagr":14,"color":3,"productNames":["Market Research & Consulting Services"],"methodology":"Estimate based on the search results showing a growing vendor ecosystem (Contify, Valona, Stravito, Caretta, etc.) and market maturation signals (inaugural Gartner Magic Quadrant for Competitive & Market Intelligence Platforms in 2026). These indicate a niche enterprise SaaS + services market—larger than early-stage point tools but smaller than broad market-research services—consistent with a low-single-billion USD current annual market. Adoption drivers (AI-enabled analytics, increased strategic reliance on CI, and expanding use cases across industries) support a strong mid-teen CAGR; selected CAGR (14%) is a midpoint reflecting accelerated AI-driven adoption but constrained by enterprise procurement cycles and competition from adjacent intelligence offerings.","citations":[]},{"name":"Customer experience management","description":"Mapping customer journeys, collecting feedback, personalizing interactions, and using analytics-driven lifecycle programs to improve satisfaction, retention, and customer lifetime value.","size":20.7,"cagr":15,"color":4,"productNames":["Improve Customer Experience","Market Research & Consulting Services","Research Tools"],"methodology":"Estimated 2026 market size based on multiple industry reports in the provided search results (MarketsandMarkets, Fortune Business Insights, Precedence Research, Polaris). I averaged reported 2026/2025-to-2026 market values (range ~15.8–26.1 billion USD) to arrive at ~20.7 billion. CAGR estimate (≈15.0%) is the midpoint of reported CAGRs (13.7%–15.8%).","citations":[{"url":"https://www.marketsandmarkets.com/Market-Reports/customer-experience-management-cem-market-543.html","text":"projected to grow from USD 15.78 billion in 2026 to USD 34.02 billion by 2032, registering a CAGR of 13.7%."},{"url":"https://www.fortunebusinessinsights.com/industry-reports/customer-experience-management-cem-market-101661","text":"market size was valued at USD 22.35 billion in 2025 and is projected to grow from USD 26.11 billion in 2026 to USD 84.22 billion by 2034, CAGR 15.80%."},{"url":"https://www.precedenceresearch.com/customer-experience-management-market","text":"predicted to increase from USD 20.57 billion in 2026 to approximately USD 70.64 billion by 2035, representing a CAGR of 14.74%."},{"url":"https://www.polarismarketresearch.com/industry-analysis/customer-experience-management-market","text":"market size was valued at USD 17.5 billion in 2025, growing at a CAGR of 15.7% from 2026 to 2034."}]},{"name":"Customer base health diagnostics","description":"Diagnostic services that assess customer-base composition, cohort behavior, heterogeneity, and longitudinal health to inform segmentation, product prioritization, and retention strategies.","color":5,"productNames":["Market Research & Consulting Services"]}],"faq":[],"comparisons":[],"sources":[{"url":"https://isurusmrc.com","text":"Isurus Market Research & Consulting"},{"url":"https://isurusmrc.com/","text":"Market Research & Consulting Services"},{"url":"https://isurusmrc.com/improve-customer-experience","text":"Improve Customer Experience"},{"url":"https://isurusmrc.com/research-tools","text":"Research Tools"},{"url":"https://www.ibisworld.com/united-states/industry/market-research-public-opinion-polling/1442/","text":"Revenue grew at a CAGR of 4.8% to an estimated $39.0 billion over the past five years."},{"url":"https://www.fortunebusinessinsights.com/customer-analytics-market-116277","text":"The global customer analytics market size was valued at USD 24.85 billion in 2025."},{"url":"https://www.marketsandmarkets.com/Market-Reports/customer-experience-management-cem-market-543.html","text":"projected to grow from USD 15.78 billion in 2026 to USD 34.02 billion by 2032, registering a CAGR of 13.7%."},{"url":"https://www.fortunebusinessinsights.com/industry-reports/customer-experience-management-cem-market-101661","text":"market size was valued at USD 22.35 billion in 2025 and is projected to grow from USD 26.11 billion in 2026 to USD 84.22 billion by 2034, CAGR 15.80%."},{"url":"https://www.precedenceresearch.com/customer-experience-management-market","text":"predicted to increase from USD 20.57 billion in 2026 to approximately USD 70.64 billion by 2035, representing a CAGR of 14.74%."},{"url":"https://www.polarismarketresearch.com/industry-analysis/customer-experience-management-market","text":"market size was valued at USD 17.5 billion in 2025, growing at a CAGR of 15.7% from 2026 to 2034."}]}