{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/influential-co","markdownUrl":"https://nowen.ai/agents/influential-co.md","jsonUrl":"https://nowen.ai/agents/influential-co.json","name":"The Influential Network, Inc.","website":"https://influential.co","location":"Las Vegas, Nevada, United States","address":{"city":"Las Vegas","state":"Nevada","country":"United States"},"industry":"Influencer Marketing","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-09-06T23:31:30.282Z","summary":"Influential is a global influencer marketing leader that uses data and AI to connect brands with creators and drive measurable ROI.","description":"The Influential Network, Inc. is a global leader in influencer marketing that helps brands connect with the right creators to reach their audiences and drive business impact. The company leverages extensive data and AI-powered insights, complemented by human judgment, to match brands with creators whose content resonates with specific communities. It offers capabilities for creator discovery, audience analysis, campaign management, and performance measurement across major social platforms, enabling brands to plan, execute, and optimize influencer programs. Influential emphasizes brand safety, inclusion, and collaboration among brands and creators, and serves a broad range of clients, including many Fortune 500 brands. The organization focuses on delivering measurable outcomes—such as reach, engagement, and sales impact—through data-driven decision making and transparent measurement. By combining data science with creative expertise, Influential supports brands in building authentic connections with diverse audiences and scaling creator partnerships at scale.","mission":"To use data and AI to precisely match audiences with creators, delivering ROI and measurable business outcomes for brands.","directory":{"industryName":"Influencer Marketing","agentCount":27,"indexable":true,"hubUrl":"https://nowen.ai/industry/influencer-marketing"},"aiReaderFamilies":["Anthropic","Perplexity","Amazon"],"advisorListingUrl":"https://haycion.com/advisors/influential-co","products":[{"name":"Radius","type":"Platform","url":"https://influential.co/index","summary":"Radius accelerates influencer discovery and campaign effectiveness through AI-driven insights and seamless integrations.","description":"Radius is Influential's AI-powered influencer discovery platform that helps brands identify, evaluate, and partner with creators at scale. It provides access to millions of social accounts through deep API integrations and strategic partnerships, and is enhanced by AI to deliver unique creator insights. Radius combines advanced analytics with computer vision and NLP to match brands with creators whose content resonates with target communities. It supports image analysis to detect objects, actions, emotions, and brand logos, with findings searchable in the platform. The platform also applies AI modeling and data science to segment creator profiles and forecast performance. Radius offers robust measurement and attribution, including trackable conversions across online and offline channels via major partner integrations, marketing mix modeling, and sales lift studies. It enables real-time reporting and optimization, with an always-on workflow that accelerates content review and approvals. Radius is powered by IBM Watson and underpins Influential's data-driven approach to influencer marketing.","pricing":{},"features":[{"name":"AI-enhanced insights","value":"Delivers Unique Creator Insights","valueDescription":"AI-enhanced insights provide deep analytics that help brands make informed decisions when selecting creators for campaigns."},{"name":"Creator discovery at scale","value":"Access Millions of Creators","valueDescription":"Brands can easily discover and connect with a vast pool of influencers to align with campaign goals."},{"name":"Largest influencer marketing dataset","value":"Leverages Extensive Data","valueDescription":"The dataset is crucial for understanding market trends and enhancing influencer campaign strategies effectively."},{"name":"ROI measurement and optimization","value":"Aligns with Brand KPIs","valueDescription":"Robust measurement capabilities help brands understand and optimize their ROI from influencer campaigns."},{"name":"AI modeling","value":"Ensures Optimal Brand Alignment","valueDescription":"By categorizing creators effectively, brands can ensure the best matches that resonate with their target audience."},{"name":"Data science and machine learning","value":"Identifies Effective Creators","valueDescription":"Data-driven analytics pinpoint the best-performing influencers based on real historical data for improved outcomes."},{"name":"Real-time optimizations","value":"Improves Campaign Performance","valueDescription":"Real-time optimizations ensure campaigns remain effective and responsive to audience interactions."},{"name":"Trackable conversions","value":"Captures Comprehensive Conversion Metrics","valueDescription":"Trackable conversions provide insights into the effectiveness of influencer marketing strategies across various channels."},{"name":"Action detection","value":"Enhances Campaign Insights","valueDescription":"Action detection allows brands to better understand influencer content, improving campaign performance and targeting."},{"name":"Creator discovery via brand match","value":"Matches Based on Brand Signals","valueDescription":"This feature ensures brands find creators that not only fit their image but also resonate with their message and audience."},{"name":"IBM Watson integration","value":"Enhances AI-powered Capabilities","valueDescription":"Incorporating IBM Watson allows Radius to leverage advanced AI technology for improved creator analysis and insights."},{"name":"Real-time reporting","value":"Provides Immediate Insights","valueDescription":"Real-time reporting allows brands to track campaign success as it unfolds, enabling swift adjustments."},{"name":"Always-on platform","value":"Facilitates Continuous Workflow","valueDescription":"An always-on platform allows for ongoing engagement and streamlines the content approval process for brands."},{"name":"Brand logo detection","value":"Logos Easily Identified","valueDescription":"Brand logo detection helps ensure brand visibility in influencer content, enhancing brand recognition and recall."},{"name":"Emotion detection","value":"Captures Emotional Context","valueDescription":"Emotion detection adds another layer of insight, allowing brands to understand the emotional response their influencer content generates."},{"name":"Object detection","value":"Identifies Relevant Objects","valueDescription":"Object detection helps in analyzing visual content for brand relevance and audience interest."}]}],"audiences":[],"segments":[{"name":"Creator discovery and talent management","description":"Capabilities to identify, evaluate, and manage creators at scale using large creator datasets, API integrations, AI-driven brand-match signals, and workflow support for outreach and approvals.","color":1,"productNames":["Radius"]},{"name":"Creator audience analytics and segmentation","description":"Analytics that profile and segment creator audiences—demographics, interests, community signals—and forecast creator performance to inform selection and targeting.","color":2,"productNames":["Radius"]},{"name":"Visual content intelligence and brand safety","description":"Image- and video-based analysis for object, logo, emotion, and action detection to assess content suitability, brand exposure, and inclusion risks.","color":3,"productNames":["Radius"]},{"name":"Influencer campaign measurement, attribution, and optimization","description":"Measurement and attribution capabilities including trackable conversions, marketing mix modeling, sales-lift analysis, partner integrations, real-time reporting, and optimization to align influencer activity with business KPIs.","color":4,"productNames":["Radius"]}],"faq":[],"comparisons":[],"sources":[{"url":"https://influential.co","text":"The Influential Network, Inc."},{"url":"https://influential.co/index","text":"Radius"}]}