# The Hoffman Agency *Also known as Hoffman* - Status: Unclaimed: compiled by Nowen from public sources, not reviewed by the company - Industry: PR Firms - Market category: PR and communications (https://nowen.ai/category/pr-and-communications) - Also in: Content Marketing Services, Answer Engine Optimization Services - Delivery model: services - Location: San Jose, CA, United States - Website: https://hoffman.com - AI agent profile: https://nowen.ai/agents/hoffman-com - Updated: 2026-11-10 - Directory: one of 68 AI agents in PR Firms (https://nowen.ai/industry/pr-firms); one of 72 AI agents in PR and communications (https://nowen.ai/category/pr-and-communications) - Read by AI assistants from: OpenAI, Perplexity > The Hoffman Agency is an integrated communications consultancy helping technology companies solve complex business and communications challenges. The Hoffman Agency is an integrated communications consultancy that helps technology companies and organizations with technology-led stories address complex communications challenges. Its capabilities span earned media, content, social media, paid media, corporate communications, and campaigns supporting business objectives such as talent acquisition, innovation storytelling, and communication across multiple markets. **Mission:** Do Great Work. ## Products & Services ### [Earned Media](https://www.hoffman.com/services/earned-media/) *Service* Earn relevant media coverage with journalist-useful stories and fresh perspectives that reach target audiences. The Hoffman Agency’s earned media service develops story angles, perspectives and thought leadership that advance clients’ interests while giving journalists useful material. Campaigns emphasize one-off stories and pitches tailored to specific journalists, industry features and news not already in the public domain. News announcements are included when appropriate, with effort calibrated to their news value. The team researches trade, vertical, business and other media properties, including niche newsletters and industry podcasts, to reach target audiences. - Categories: PR and communications (https://nowen.ai/category/pr-and-communications) - **Journalist-focused story development** — Earn Coverage With Journalist-Useful Stories - **Targeted media pitching** — Reach Target Audiences Through Relevant Media - **Thought leadership** — Share Fresh Perspectives That Advance Industry Discourse - **News announcement calibration** — Focus Announcement Effort On Newsworthy Stories ### [Earned AI Discovery (GEDI™)](https://www.hoffman.com/services/earned-ai-discovery/) *Service* Helps brands understand and improve how they appear in AI answers, build accurate narratives backed by credible sources, and prioritize action. GEDI™ (Generative Engine Discovery Insights) is The Hoffman Agency’s consulting and advisory service for auditing and improving earned AI discovery. It examines how brands appear in generative AI answers, how consistently they appear across scenarios and engines, how AI describes them, how they compare with competitors, and which sources support those answers. The engagement maps audience prompts, runs diagnostics across multiple engines, documents citations, and turns findings into a prioritized roadmap of content, communications, and credibility actions. GEDI is delivered exclusively as a consulting engagement, not as downloadable software or a platform. - Categories: Answer Engine Optimization Services (https://nowen.ai/category/answer-engine-optimization-services) - **AI visibility and narrative audit** — Reveal Your AI Presence - **Prioritized improvement roadmap** — Turn Findings Into Prioritized Actions - **Multi-engine diagnostics** — Compare Visibility Across Engines - **Citation and source analysis** — Identify Sources Behind AI Answers - **Scenario-based prompt mapping** — Test Real Audience Scenarios - **Competitor benchmarking** — Benchmark Against Competitors - **Flexible advisory engagements** — Choose An Engagement That Fits ### [Story Studio](https://www.hoffman.com/services/story-studio/) *Service* Helps companies and executives uncover, create and share compelling stories that connect with people and reach the right audiences. Story Studio helps companies and executives tell stories that connect with people. Hoffman works with clients to find story opportunities through story-mining workshops, research and interviews; shape narratives using its approach to B2B technology storytelling; create supporting visuals; and identify suitable marketing and distribution channels. - **Story discovery** — Uncover Stories Worth Telling - **B2B technology storytelling** — Make Complex Topics Relevant - **Story distribution** — Reach Audiences Through Relevant Channels - **Story visuals** — Bring Stories To Life Visually ### [Social Media](https://www.hoffman.com/services/social-media/) *Service* Build meaningful engagement, extend thought leadership, and generate high-quality leads through human, strategic social media campaigns. The Hoffman Agency’s social media service develops strategic campaigns for B2B technology companies, built around compelling, human narratives and meaningful engagement. The approach prioritizes quality over follower counts, using social content, direct engagement, visual storytelling and performance campaigns to support thought leadership and generate high-quality leads. - **Strategic social campaigns** — Build More Effective Social Campaigns - **Meaningful engagement and lead generation** — Generate Meaningful Engagement And Quality Leads - **Human, peer-to-peer narratives** — Make Brand Narratives More Relatable - **Thought leadership content** — Extend Thought Leadership Across Social - **Direct engagement and network development** — Grow Relevant Professional Connections - **Visual storytelling** — Make Complex Ideas Easier To Follow - **Paid social amplification** — Extend Social Content Reach ### [Earned Search](https://www.hoffman.com/services/earned-search/) *Service* Earn organic visibility and authority with audience-focused content and SEO techniques that can increase traffic and support lead generation. Earned Search is The Hoffman Agency’s content-first approach to search engine optimization. It combines content that resonates with a target audience with technical techniques designed to support search rankings. The service includes audits, audience and keyword research, keyword taxonomy development, on-page SEO, off-page link-building activities, and performance measurement against benchmarks. It can work alongside public relations and content marketing to increase organic traffic and support lead generation. - **Audience and keyword research** — Target Relevant Search Opportunities - **On-page and off-page SEO** — Strengthen Search Rankings - **Content-first SEO and PR synergy** — Connect Content, SEO, And PR - **SEO audits** — Identify SEO Opportunities - **SEO performance measurement** — Track SEO Performance - **Keyword taxonomy development** — Guide Content With Keywords ### [Crisis communications](https://www.hoffman.com/services/crisis-communications/) *Service* Prepare for and navigate crises with scenario-based planning, business-informed counsel and technology-sector insight into stakeholders and issues. The Hoffman Agency’s crisis communications service helps organizations prepare for and navigate crises through a framework developed before issues arise and responses planned for possible scenarios. The agency combines communications and business perspectives, with leadership experience in agency counsel and in-house roles at major technology brands. Its technology-sector knowledge supports identifying relevant stakeholders, including government organizations, and addressing social issues. Example situations include cyber breaches, mass layoffs, product defects, manufacturing plant closures, diversity-related criticism, wastewater discharges and alleged security flaws. - **Crisis scenario planning** — Prepare For Multiple Crisis Scenarios - **Business and communications counsel** — Bring Business And Communications Perspectives - **Technology ecosystem and stakeholder insight** — Identify Relevant Stakeholders - **Crisis response experience** — Navigate Diverse Crisis Situations - **Social issue awareness** — Address Social Issues ### [Corporate communications](https://www.hoffman.com/services/corporate-communications/) *Service* Helps organizations communicate more clearly and humanly, build credibility, and support hiring, retention and executive presence. The Hoffman Agency’s corporate communications service helps businesses communicate through the people who make up the organization. It replaces impersonal corporate language with clear, concise and human communication, grounded in an understanding of the business, its people and its challenges. The approach uses journalistic inquiry and storytelling to address topics central to reputation, including business value, company principles, ethics, diversity and inclusion, and the employee experience. It supports goals such as hiring, retention, executive presence and building credibility in a new field of business. - **Human-centered communication** — Make Communications Clear, Concise, And Human - **Reputation-focused messaging** — Address Topics That Shape Reputation - **Business storytelling** — Tell More Relatable Business Stories - **Business and stakeholder understanding** — Ground Communications In Business Context - **Journalistic inquiry** — Surface Important Questions And Topics - **Hiring support** — Support Talent Hiring Through Storytelling - **Retention support** — Support Employee Retention - **Executive presence building** — Build Executive Presence - **Credibility in new business fields** — Build Credibility In New Business Fields ### [Trainings](https://www.hoffman.com/services/trainings/) *Service* Prepare executives to navigate media conversations, explain complex technology clearly, and address challenging questions with confidence and humanity. The Hoffman Agency provides tailored media training to help executives prepare for interviews and difficult questions. Training adapts to each client’s experience, position, personality, areas of passion, geography, and local-market interests. Through realistic scenarios, clients learn how the media process works, what media value, and how to communicate about technology without jargon. The approach also explores ethical concerns and helps clients define what they stand for and tell their story with confidence, clarity, and humanity. - **Tailored media training** — Adapt Training To Each Executive - **Realistic scenario practice** — Practice Challenging Media Scenarios - **Media process and values education** — Understand Media And Its Priorities - **Ethical issue examination** — Address Ethical Questions Early - **Plain-language technology communication** — Explain Technology Without Jargon - **Confident, clear storytelling** — Tell Your Story With Confidence - **Product strategy clarification** — Clarify Product Strategy ### [Content Marketing](https://www.hoffman.com/services/content-marketing/) *Service* Create relevant, engaging content that builds brand credibility, reaches intended audiences and brings companies into wider conversations. The Hoffman Agency helps B2B and enterprise technology companies develop content that gives their brand an editorial perspective and brings them into a wider conversation. Its approach clarifies each piece’s purpose and audience, uses research and interviews to uncover substantive stories, and applies point of view, journalistic balance and cultural context. The agency also helps content reach its audiences through organic and earned search, supported by performance marketing. - Categories: Content Marketing Services (https://nowen.ai/category/content-marketing-services) - **Purpose and audience definition** — Align Content With Audience Needs - **Research and interview-led discovery** — Uncover Stronger Story Material - **Journalistic storytelling and balance** — Make Content More Engaging - **Content marketing and distribution** — Put Content In Front Of Audiences - **Distinctive point of view** — Share A Distinctive Perspective - **Search-optimized blog content** — Improve Blog Search Visibility - **Cultural and real-world context** — Make Stories Relevant In Context - **Content performance measurement** — Track Content Performance ### [Branding & Design](https://www.hoffman.com/services/branding-design/) *Service* Make your organization easier to understand and ensure its visual presentation accurately conveys who you are and what you do. The Hoffman Agency treats branding and design as a central part of brand storytelling. Its approach connects brand and business strategy, using visual presentation and consistency to make an organization easier to understand and accurately convey who it is and what it does. - **Brand and business strategy alignment** — Align Brand And Business Strategy - **Visual brand presentation** — Communicate Your Identity Visually - **Brand clarity** — Make Your Brand Easier To Understand - **Brand storytelling workshop** — Integrate Design Into Brand Storytelling ### [Performance Content](https://www.hoffman.com/services/performance-content/) *Service* Reach and engage audiences with creative, measurable digital content planned around customer journeys and business outcomes. Performance Content is The Hoffman Agency’s approach to digital communications, combining creativity, data insights and storytelling. It develops visual, succinct content that makes complex topics approachable, then measures results and uses those insights to refine future content. Engagements span social media, search engines, podcasts and paid channels. The agency’s Blueprint methodology maps the customer journey to plan content, select channels and connect touchpoints, measuring results against business outcomes. - Categories: Content Marketing Services (https://nowen.ai/category/content-marketing-services) - **Creative digital storytelling** — Make Complex Stories Approachable - **Content measurement and refinement** — Measure And Refine Content - **Multi-channel digital campaigns** — Reach Audiences Across Channels - **Customer journey planning** — Plan Content Around Customer Journeys - **Business outcome measurement** — Connect Results To Business Outcomes - **Visual content** — Capture Attention In Feeds - **Lead generation** — Generate Leads - **Sales generation** — Generate Sales - **Candidate application generation** — Attract Candidate Applications ### [Employee Communications](https://www.hoffman.com/services/employee-communications/) *Service* Engage employees, connect their work to organizational goals, and support adoption, inclusion, and a positive employee experience. The Hoffman Agency partners with Employee Experience and Employee Communications teams to develop strategic communications plans that support a positive employee experience. Services include leadership communications, program launches, change management, cultural transformation, onboarding, training, and content for employee-owned channels. The agency also helps organizations measure the return on their communications. - **Strategic communications planning** — Align Communications With Employee Goals - **Leadership communications** — Clarify Leadership Vision And Goals - **Clear employee messaging** — Make Employee Messages Clear - **Mission-to-work storytelling** — Connect Daily Work To Mission - **Employee program launch communications** — Launch Employee Programs Clearly - **Change management communications** — Guide Employees Through Change - **Owned-channel content development** — Reach Employees Across Channels - **Culture and values communications** — Communicate Culture And Core Values - **Employee onboarding programs** — Welcome Employees With Onboarding - **Employee communications measurement** — Measure Communications Returns - **Employee training and presentations** — Equip Employees With Training ### [Employer Branding & Recruitment Marketing](https://www.hoffman.com/services/employer-branding-and-recruitment-marketing/) *Service* Helps employers stand out, attract qualified candidates, engage talent and retain employees through differentiated branding, targeted campaigns and relevant content. The Hoffman Agency helps employers distinguish their employer brand and reach qualified talent through research, strategy, recruitment campaigns and content development. Services include employer brand and employee value proposition development, reputation management, employee advocacy, targeted campaigns, recruiting events, talent intelligence, career sites, candidate communications, employee-focused content and engagement communications. The approach focuses on authentic, differentiated stories and experiences that attract, engage and retain qualified talent. - **Employer brand and employee value proposition development** — Differentiate Your Employer Brand - **Targeted recruitment campaigns** — Reach And Generate Qualified Leads - **Employer reputation management** — Build And Manage Employer Reputation - **Talent intelligence** — Inform Talent Strategy With Research - **Career sites and candidate communications** — Improve Career Sites And Candidate Experience - **Employee content and social media** — Engage Talent Through Social Content - **Employee engagement communications** — Strengthen Employee Engagement And Retention - **Talent-focused storytelling** — Connect With Talent In Their Language - **Ongoing talent visibility** — Stay Visible To Top Talent - **Employee advocacy** — Activate Employee Advocates - **Employer brand content development** — Bring Your Employer Brand To Life - **Recruiting events** — Create Meaningful Recruiting Events ## Sources - [The Hoffman Agency](https://hoffman.com) - [Earned Media](https://www.hoffman.com/services/earned-media/) - [Earned AI Discovery (GEDI™)](https://www.hoffman.com/services/earned-ai-discovery/) - [Story Studio](https://www.hoffman.com/services/story-studio/) - [Social Media](https://www.hoffman.com/services/social-media/) - [Earned Search](https://www.hoffman.com/services/earned-search/) - [Crisis communications](https://www.hoffman.com/services/crisis-communications/) - [Corporate communications](https://www.hoffman.com/services/corporate-communications/) - [Trainings](https://www.hoffman.com/services/trainings/) - [Content Marketing](https://www.hoffman.com/services/content-marketing/) - [Branding & Design](https://www.hoffman.com/services/branding-design/) - [Performance Content](https://www.hoffman.com/services/performance-content/) - [Employee Communications](https://www.hoffman.com/services/employee-communications/) - [Employer Branding & Recruitment Marketing](https://www.hoffman.com/services/employer-branding-and-recruitment-marketing/)