{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/hoffman-com","markdownUrl":"https://nowen.ai/agents/hoffman-com.md","jsonUrl":"https://nowen.ai/agents/hoffman-com.json","name":"The Hoffman Agency","nickname":"Hoffman","website":"https://hoffman.com","location":"San Jose, CA, United States","address":{"city":"San Jose","state":"CA","country":"United States"},"industry":"PR Firms","deliveryModel":"services","marketCategories":{"primary":{"name":"PR and communications","url":"https://nowen.ai/category/pr-and-communications"},"others":[{"name":"Content Marketing Services","url":"https://nowen.ai/category/content-marketing-services"},{"name":"Answer Engine Optimization Services","url":"https://nowen.ai/category/answer-engine-optimization-services"}]},"status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-11-10T17:50:48.462Z","summary":"The Hoffman Agency is an integrated communications consultancy helping technology companies solve complex business and communications challenges.","description":"The Hoffman Agency is an integrated communications consultancy that helps technology companies and organizations with technology-led stories address complex communications challenges. Its capabilities span earned media, content, social media, paid media, corporate communications, and campaigns supporting business objectives such as talent acquisition, innovation storytelling, and communication across multiple markets.","mission":"Do Great Work.","directory":{"industryName":"PR Firms","agentCount":68,"indexable":true,"hubUrl":"https://nowen.ai/industry/pr-firms"},"categoryDirectory":{"name":"PR and communications","agentCount":72,"indexable":true,"url":"https://nowen.ai/category/pr-and-communications"},"aiReaderFamilies":["OpenAI","Perplexity"],"products":[{"name":"Earned Media","anchor":"product-earned-media","type":"Service","url":"https://www.hoffman.com/services/earned-media/","summary":"Earn relevant media coverage with journalist-useful stories and fresh perspectives that reach target audiences.","description":"The Hoffman Agency’s earned media service develops story angles, perspectives and thought leadership that advance clients’ interests while giving journalists useful material. Campaigns emphasize one-off stories and pitches tailored to specific journalists, industry features and news not already in the public domain. News announcements are included when appropriate, with effort calibrated to their news value. The team researches trade, vertical, business and other media properties, including niche newsletters and industry podcasts, to reach target audiences.","pricing":{},"features":[{"name":"Journalist-focused story development","value":"Earn Coverage With Journalist-Useful Stories","valueDescription":"Give journalists useful material through story angles, perspectives and story shards designed to support their reporting while advancing client interests."},{"name":"Targeted media pitching","value":"Reach Target Audiences Through Relevant Media","valueDescription":"Direct pitches to specific journalists and media properties that reach the audiences clients want to engage, including outlets beyond conventional media categories."},{"name":"Thought leadership","value":"Share Fresh Perspectives That Advance Industry Discourse","valueDescription":"Bring journalists and audiences a distinctive point of view that moves beyond a routine comment on an industry issue and challenges conventional thinking."},{"name":"News announcement calibration","value":"Focus Announcement Effort On Newsworthy Stories","valueDescription":"Align announcement pitching with media interest so major news can gain traction and effort is not wasted on minor announcements unlikely to be covered."}],"marketCategories":[{"name":"PR and communications","url":"https://nowen.ai/category/pr-and-communications"}]},{"name":"Earned AI Discovery (GEDI™)","anchor":"product-earned-ai-discovery-gedi","type":"Service","url":"https://www.hoffman.com/services/earned-ai-discovery/","summary":"Helps brands understand and improve how they appear in AI answers, build accurate narratives backed by credible sources, and prioritize action.","description":"GEDI™ (Generative Engine Discovery Insights) is The Hoffman Agency’s consulting and advisory service for auditing and improving earned AI discovery. It examines how brands appear in generative AI answers, how consistently they appear across scenarios and engines, how AI describes them, how they compare with competitors, and which sources support those answers. The engagement maps audience prompts, runs diagnostics across multiple engines, documents citations, and turns findings into a prioritized roadmap of content, communications, and credibility actions. GEDI is delivered exclusively as a consulting engagement, not as downloadable software or a platform.","pricing":{},"features":[{"name":"AI visibility and narrative audit","value":"Reveal Your AI Presence","valueDescription":"Understand where your brand appears in AI answers, what influences its inclusion, and whether its portrayal matches your intended positioning."},{"name":"Prioritized improvement roadmap","value":"Turn Findings Into Prioritized Actions","valueDescription":"Use a structured roadmap to move from understanding your AI presence to acting on opportunities through content, communications, and credibility-building strategies."},{"name":"Multi-engine diagnostics","value":"Compare Visibility Across Engines","valueDescription":"Identify how your earned AI discovery varies across supported engines and uncover patterns, gaps, and changes in visibility."},{"name":"Citation and source analysis","value":"Identify Sources Behind AI Answers","valueDescription":"Understand what sources AI relies on when discussing your brand or competitors, and assess whether those sources should shape your narrative."},{"name":"Scenario-based prompt mapping","value":"Test Real Audience Scenarios","valueDescription":"Assess discovery against the prompts and decision scenarios your audiences actually use to evaluate brands."},{"name":"Competitor benchmarking","value":"Benchmark Against Competitors","valueDescription":"See how your brand’s AI presence compares with competitors and understand how AI platforms represent your category."},{"name":"Flexible advisory engagements","value":"Choose An Engagement That Fits","valueDescription":"Select a baseline audit, quarterly tracking, or ongoing advisory based on whether you need an initial assessment, recurring insight, or active narrative support."}],"marketCategories":[{"name":"Answer Engine Optimization Services","url":"https://nowen.ai/category/answer-engine-optimization-services"}]},{"name":"Story Studio","anchor":"product-story-studio","type":"Service","url":"https://www.hoffman.com/services/story-studio/","summary":"Helps companies and executives uncover, create and share compelling stories that connect with people and reach the right audiences.","description":"Story Studio helps companies and executives tell stories that connect with people. Hoffman works with clients to find story opportunities through story-mining workshops, research and interviews; shape narratives using its approach to B2B technology storytelling; create supporting visuals; and identify suitable marketing and distribution channels.","pricing":{},"features":[{"name":"Story discovery","value":"Uncover Stories Worth Telling","valueDescription":"Workshops, team exercises and skilled interviews help surface story ideas and details that can make a narrative more engaging and authentic."},{"name":"B2B technology storytelling","value":"Make Complex Topics Relevant","valueDescription":"The service helps turn complex technology subjects into stories that are more relevant and engaging for audiences."},{"name":"Story distribution","value":"Reach Audiences Through Relevant Channels","valueDescription":"The service helps clients select marketing and distribution channels that can put stories in front of their intended audiences."},{"name":"Story visuals","value":"Bring Stories To Life Visually","valueDescription":"Supporting visuals and media complement the written narrative and help communicate the story."}]},{"name":"Social Media","anchor":"product-social-media","type":"Service","url":"https://www.hoffman.com/services/social-media/","summary":"Build meaningful engagement, extend thought leadership, and generate high-quality leads through human, strategic social media campaigns.","description":"The Hoffman Agency’s social media service develops strategic campaigns for B2B technology companies, built around compelling, human narratives and meaningful engagement. The approach prioritizes quality over follower counts, using social content, direct engagement, visual storytelling and performance campaigns to support thought leadership and generate high-quality leads.","pricing":{},"features":[{"name":"Strategic social campaigns","value":"Build More Effective Social Campaigns","valueDescription":"A strategy-led approach helps companies avoid generic social content and focus campaign effort on narratives and performance that support their objectives."},{"name":"Meaningful engagement and lead generation","value":"Generate Meaningful Engagement And Quality Leads","valueDescription":"Focus campaign measurement on meaningful audience engagement and high-quality leads instead of treating follower growth as the primary measure of success."},{"name":"Human, peer-to-peer narratives","value":"Make Brand Narratives More Relatable","valueDescription":"Human, peer-to-peer communication helps companies present their ideas in a way that feels more relatable than an overbearing corporate message."},{"name":"Thought leadership content","value":"Extend Thought Leadership Across Social","valueDescription":"Short-form posts and participation in comment discussions give companies additional ways to support thought-leadership campaigns on social channels."},{"name":"Direct engagement and network development","value":"Grow Relevant Professional Connections","valueDescription":"Identifying the right connections supports meaningful network growth and creates opportunities to deepen social influence through direct engagement."},{"name":"Visual storytelling","value":"Make Complex Ideas Easier To Follow","valueDescription":"Purposeful visuals help convey or strengthen a story, including for audiences viewing social content on mobile devices or in fast-moving feeds."},{"name":"Paid social amplification","value":"Extend Social Content Reach","valueDescription":"Sponsored and paid content can extend the reach of social posts and amplify campaign coverage beyond organic distribution."}]},{"name":"Earned Search","anchor":"product-earned-search","type":"Service","url":"https://www.hoffman.com/services/earned-search/","summary":"Earn organic visibility and authority with audience-focused content and SEO techniques that can increase traffic and support lead generation.","description":"Earned Search is The Hoffman Agency’s content-first approach to search engine optimization. It combines content that resonates with a target audience with technical techniques designed to support search rankings. The service includes audits, audience and keyword research, keyword taxonomy development, on-page SEO, off-page link-building activities, and performance measurement against benchmarks. It can work alongside public relations and content marketing to increase organic traffic and support lead generation.","pricing":{},"features":[{"name":"Audience and keyword research","value":"Target Relevant Search Opportunities","valueDescription":"Use audience search behavior, keyword analysis, and competitor research to guide earned search work toward relevant opportunities."},{"name":"On-page and off-page SEO","value":"Strengthen Search Rankings","valueDescription":"Support search rankings through on-page SEO techniques and off-page activities, including cultivating third-party links."},{"name":"Content-first SEO and PR synergy","value":"Connect Content, SEO, And PR","valueDescription":"Bring audience-focused content together with SEO and public relations to earn search visibility and support organic traffic and lead generation."},{"name":"SEO audits","value":"Identify SEO Opportunities","valueDescription":"Understand current search performance and uncover areas where SEO work can be focused."},{"name":"SEO performance measurement","value":"Track SEO Performance","valueDescription":"Measure progress against benchmarks and track performance to understand the results of earned search efforts."},{"name":"Keyword taxonomy development","value":"Guide Content With Keywords","valueDescription":"Give content development a structured keyword foundation informed by search research."}]},{"name":"Crisis communications","anchor":"product-crisis-communications","type":"Service","url":"https://www.hoffman.com/services/crisis-communications/","summary":"Prepare for and navigate crises with scenario-based planning, business-informed counsel and technology-sector insight into stakeholders and issues.","description":"The Hoffman Agency’s crisis communications service helps organizations prepare for and navigate crises through a framework developed before issues arise and responses planned for possible scenarios. The agency combines communications and business perspectives, with leadership experience in agency counsel and in-house roles at major technology brands. Its technology-sector knowledge supports identifying relevant stakeholders, including government organizations, and addressing social issues. Example situations include cyber breaches, mass layoffs, product defects, manufacturing plant closures, diversity-related criticism, wastewater discharges and alleged security flaws.","pricing":{},"features":[{"name":"Crisis scenario planning","value":"Prepare For Multiple Crisis Scenarios","valueDescription":"Build a framework in advance and develop responses for potential scenarios, rather than first seeking agency support after a crisis surfaces."},{"name":"Business and communications counsel","value":"Bring Business And Communications Perspectives","valueDescription":"Consider crisis situations from both business and communications perspectives, informed by leadership experience in agency counsel and in-house roles."},{"name":"Technology ecosystem and stakeholder insight","value":"Identify Relevant Stakeholders","valueDescription":"Use technology ecosystem knowledge to identify stakeholders to target during a crisis, including relevant government organizations."},{"name":"Crisis response experience","value":"Navigate Diverse Crisis Situations","valueDescription":"Benefit from experience across varied technology-related situations, including plant closures, diversity criticism, wastewater incidents and alleged hardware security flaws."},{"name":"Social issue awareness","value":"Address Social Issues","valueDescription":"Draw on the agency’s experience with social issues that can arise during crisis situations."}]},{"name":"Corporate communications","anchor":"product-corporate-communications","type":"Service","url":"https://www.hoffman.com/services/corporate-communications/","summary":"Helps organizations communicate more clearly and humanly, build credibility, and support hiring, retention and executive presence.","description":"The Hoffman Agency’s corporate communications service helps businesses communicate through the people who make up the organization. It replaces impersonal corporate language with clear, concise and human communication, grounded in an understanding of the business, its people and its challenges. The approach uses journalistic inquiry and storytelling to address topics central to reputation, including business value, company principles, ethics, diversity and inclusion, and the employee experience. It supports goals such as hiring, retention, executive presence and building credibility in a new field of business.","pricing":{},"features":[{"name":"Human-centered communication","value":"Make Communications Clear, Concise, And Human","valueDescription":"By replacing corporate word salad with clear, concise and human language, organizations can communicate in ways people can relate to and engage with."},{"name":"Reputation-focused messaging","value":"Address Topics That Shape Reputation","valueDescription":"Communications can clearly address the subjects that matter to organizational reputation, from business value and principles to ethics, inclusion and the employee experience."},{"name":"Business storytelling","value":"Tell More Relatable Business Stories","valueDescription":"Human-centered storytelling makes corporate communications more relatable and can help organizations show their human side."},{"name":"Business and stakeholder understanding","value":"Ground Communications In Business Context","valueDescription":"A close understanding of the organization and its challenges helps shape communications that reflect the business and the people behind it."},{"name":"Journalistic inquiry","value":"Surface Important Questions And Topics","valueDescription":"Journalistic questioning helps organizations explore consequential subjects and prepare to address the questions stakeholders may have."},{"name":"Hiring support","value":"Support Talent Hiring Through Storytelling","valueDescription":"Stories told from the perspective of people can help organizations communicate their human side and support efforts to attract talent."},{"name":"Retention support","value":"Support Employee Retention","valueDescription":"Communications about the people and experience behind a business can support retention goals."},{"name":"Executive presence building","value":"Build Executive Presence","valueDescription":"The service helps organizations pursue executive presence building as a communications goal."},{"name":"Credibility in new business fields","value":"Build Credibility In New Business Fields","valueDescription":"Corporate communications can support an organization’s effort to establish credibility in a new field of business."}]},{"name":"Trainings","anchor":"product-trainings","type":"Service","url":"https://www.hoffman.com/services/trainings/","summary":"Prepare executives to navigate media conversations, explain complex technology clearly, and address challenging questions with confidence and humanity.","description":"The Hoffman Agency provides tailored media training to help executives prepare for interviews and difficult questions. Training adapts to each client’s experience, position, personality, areas of passion, geography, and local-market interests. Through realistic scenarios, clients learn how the media process works, what media value, and how to communicate about technology without jargon. The approach also explores ethical concerns and helps clients define what they stand for and tell their story with confidence, clarity, and humanity.","pricing":{},"features":[{"name":"Tailored media training","value":"Adapt Training To Each Executive","valueDescription":"The training approach accounts for each executive’s experience, role, personality, interests, geography, and local context."},{"name":"Realistic scenario practice","value":"Practice Challenging Media Scenarios","valueDescription":"Executives work through varied scenarios and difficult questions so they are prepared to respond when conversations become challenging."},{"name":"Media process and values education","value":"Understand Media And Its Priorities","valueDescription":"Clients learn about the media process and what journalists value, supporting more informed and constructive media interactions."},{"name":"Ethical issue examination","value":"Address Ethical Questions Early","valueDescription":"By raising tough questions, including possible ethical concerns, the training helps clients consider challenges and criticism before others raise them."},{"name":"Plain-language technology communication","value":"Explain Technology Without Jargon","valueDescription":"Clients learn to communicate complex technology in relatable language for audiences that may never use or encounter it directly."},{"name":"Confident, clear storytelling","value":"Tell Your Story With Confidence","valueDescription":"Clients develop a clearer understanding of what they stand for and how to communicate their story confidently, clearly, and humanely."},{"name":"Product strategy clarification","value":"Clarify Product Strategy","valueDescription":"The questioning process can help startup clients clarify their product strategy as they examine challenging and ethical issues."}]},{"name":"Content Marketing","anchor":"product-content-marketing","type":"Service","url":"https://www.hoffman.com/services/content-marketing/","summary":"Create relevant, engaging content that builds brand credibility, reaches intended audiences and brings companies into wider conversations.","description":"The Hoffman Agency helps B2B and enterprise technology companies develop content that gives their brand an editorial perspective and brings them into a wider conversation. Its approach clarifies each piece’s purpose and audience, uses research and interviews to uncover substantive stories, and applies point of view, journalistic balance and cultural context. The agency also helps content reach its audiences through organic and earned search, supported by performance marketing.","pricing":{},"features":[{"name":"Purpose and audience definition","value":"Align Content With Audience Needs","valueDescription":"Clear goals and audience definition help ensure each content exercise has a reason for being and is designed to speak to the people it needs to reach."},{"name":"Research and interview-led discovery","value":"Uncover Stronger Story Material","valueDescription":"Research and careful interviews bring underlying insights and story material to the surface, giving content substance before drafting starts."},{"name":"Journalistic storytelling and balance","value":"Make Content More Engaging","valueDescription":"Balancing the company’s perspective with audience interests, and using storytelling techniques such as anecdotes and contrast, helps content communicate in a more engaging and useful way."},{"name":"Content marketing and distribution","value":"Put Content In Front Of Audiences","valueDescription":"Marketing and distribution help audiences discover content, supporting its reach beyond the act of producing a strong story."},{"name":"Distinctive point of view","value":"Share A Distinctive Perspective","valueDescription":"A clear point of view helps content contribute something meaningful to its subject instead of simply following existing commentary."},{"name":"Search-optimized blog content","value":"Improve Blog Search Visibility","valueDescription":"Keyword research and on-page and off-page SEO techniques help blog content become more discoverable in search results."},{"name":"Cultural and real-world context","value":"Make Stories Relevant In Context","valueDescription":"Placing a story in a relevant cultural context helps it connect with people and avoid missing the mark."},{"name":"Content performance measurement","value":"Track Content Performance","valueDescription":"Benchmarks and performance measures help clients follow progress and assess outcomes such as traffic, engagement, links and lead generation."}],"marketCategories":[{"name":"Content Marketing Services","url":"https://nowen.ai/category/content-marketing-services"}]},{"name":"Branding & Design","anchor":"product-branding-and-design","type":"Service","url":"https://www.hoffman.com/services/branding-design/","summary":"Make your organization easier to understand and ensure its visual presentation accurately conveys who you are and what you do.","description":"The Hoffman Agency treats branding and design as a central part of brand storytelling. Its approach connects brand and business strategy, using visual presentation and consistency to make an organization easier to understand and accurately convey who it is and what it does.","pricing":{},"features":[{"name":"Brand and business strategy alignment","value":"Align Brand And Business Strategy","valueDescription":"Connect brand and business strategy so the way your organization presents itself can evolve alongside its business."},{"name":"Visual brand presentation","value":"Communicate Your Identity Visually","valueDescription":"Use visual presentation and consistency to accurately communicate your organization’s identity and what it does."},{"name":"Brand clarity","value":"Make Your Brand Easier To Understand","valueDescription":"Help audiences understand your organization through branding and design focused on conveying who you are and what you do."},{"name":"Brand storytelling workshop","value":"Integrate Design Into Brand Storytelling","valueDescription":"Bring branding and design into the agency’s brand storytelling workshop as a central part of developing how the organization presents itself."}]},{"name":"Performance Content","anchor":"product-performance-content","type":"Service","url":"https://www.hoffman.com/services/performance-content/","summary":"Reach and engage audiences with creative, measurable digital content planned around customer journeys and business outcomes.","description":"Performance Content is The Hoffman Agency’s approach to digital communications, combining creativity, data insights and storytelling. It develops visual, succinct content that makes complex topics approachable, then measures results and uses those insights to refine future content. Engagements span social media, search engines, podcasts and paid channels. The agency’s Blueprint methodology maps the customer journey to plan content, select channels and connect touchpoints, measuring results against business outcomes.","pricing":{},"features":[{"name":"Creative digital storytelling","value":"Make Complex Stories Approachable","valueDescription":"Use creative, relatable storytelling to make complex topics more approachable and interesting for digital audiences."},{"name":"Content measurement and refinement","value":"Measure And Refine Content","valueDescription":"Track content performance and use the results to inform adjustments to future content."},{"name":"Multi-channel digital campaigns","value":"Reach Audiences Across Channels","valueDescription":"Use social media, search engines, podcasts and paid channels to connect content with stakeholders across their digital journey."},{"name":"Customer journey planning","value":"Plan Content Around Customer Journeys","valueDescription":"Apply the Blueprint methodology to understand the customer journey, select relevant channels and connect touchpoints with creative content."},{"name":"Business outcome measurement","value":"Connect Results To Business Outcomes","valueDescription":"Measure campaign results against business outcomes rather than relying only on activity or output metrics."},{"name":"Visual content","value":"Capture Attention In Feeds","valueDescription":"Create visual content intended to stand out in social feeds and support communication across digital channels."},{"name":"Lead generation","value":"Generate Leads","valueDescription":"Use performance content across digital channels to support lead generation."},{"name":"Sales generation","value":"Generate Sales","valueDescription":"Use performance content across digital channels to support sales generation."},{"name":"Candidate application generation","value":"Attract Candidate Applications","valueDescription":"Use performance content across digital channels to encourage applications from top job candidates."}],"marketCategories":[{"name":"Content Marketing Services","url":"https://nowen.ai/category/content-marketing-services"}]},{"name":"Employee Communications","anchor":"product-employee-communications","type":"Service","url":"https://www.hoffman.com/services/employee-communications/","summary":"Engage employees, connect their work to organizational goals, and support adoption, inclusion, and a positive employee experience.","description":"The Hoffman Agency partners with Employee Experience and Employee Communications teams to develop strategic communications plans that support a positive employee experience. Services include leadership communications, program launches, change management, cultural transformation, onboarding, training, and content for employee-owned channels. The agency also helps organizations measure the return on their communications.","pricing":{},"features":[{"name":"Strategic communications planning","value":"Align Communications With Employee Goals","valueDescription":"Build a communications plan around organizational goals, challenges, and opportunities to help create a positive employee experience."},{"name":"Leadership communications","value":"Clarify Leadership Vision And Goals","valueDescription":"Support leaders and people managers in communicating an authentic point of view and clear vision and goals, motivating employees to act and become brand advocates."},{"name":"Clear employee messaging","value":"Make Employee Messages Clear","valueDescription":"Communicate about relevant topics in clear, concise, genuine language, without corporate jargon and fluff."},{"name":"Mission-to-work storytelling","value":"Connect Daily Work To Mission","valueDescription":"Help employees see how their work contributes to the company's mission and maps to their personal values."},{"name":"Employee program launch communications","value":"Launch Employee Programs Clearly","valueDescription":"Communicate the launch of programs across talent acquisition and development, talent management, internal mobility, total rewards, workplace, and DEI."},{"name":"Change management communications","value":"Guide Employees Through Change","valueDescription":"Use strategic communications to bring employees along on an organization's change journey."},{"name":"Owned-channel content development","value":"Reach Employees Across Channels","valueDescription":"Create employee communications content for owned channels, including videos, animation, copywriting, email campaigns, newsletters, digital posters, employee stories, and intranet redesign."},{"name":"Culture and values communications","value":"Communicate Culture And Core Values","valueDescription":"Support cultural transformation and communicate the organization's core values to employees."},{"name":"Employee onboarding programs","value":"Welcome Employees With Onboarding","valueDescription":"Create onboarding programs to communicate with employees as they join the organization."},{"name":"Employee communications measurement","value":"Measure Communications Returns","valueDescription":"Assess the return on employee communications to help organizations understand the results of their communication efforts."},{"name":"Employee training and presentations","value":"Equip Employees With Training","valueDescription":"Develop employee training and presentations as part of an organization's communications."}]},{"name":"Employer Branding & Recruitment Marketing","anchor":"product-employer-branding-and-recruitment-marketing","type":"Service","url":"https://www.hoffman.com/services/employer-branding-and-recruitment-marketing/","summary":"Helps employers stand out, attract qualified candidates, engage talent and retain employees through differentiated branding, targeted campaigns and relevant content.","description":"The Hoffman Agency helps employers distinguish their employer brand and reach qualified talent through research, strategy, recruitment campaigns and content development. Services include employer brand and employee value proposition development, reputation management, employee advocacy, targeted campaigns, recruiting events, talent intelligence, career sites, candidate communications, employee-focused content and engagement communications. The approach focuses on authentic, differentiated stories and experiences that attract, engage and retain qualified talent.","pricing":{},"features":[{"name":"Employer brand and employee value proposition development","value":"Differentiate Your Employer Brand","valueDescription":"Show candidates what is genuinely distinctive about the company as an employer, helping it stand out from similar-sounding organizations and appeal to the right talent."},{"name":"Targeted recruitment campaigns","value":"Reach And Generate Qualified Leads","valueDescription":"Use creative, targeted campaigns across internal and external channels to reach relevant talent and drive recruitment leads."},{"name":"Employer reputation management","value":"Build And Manage Employer Reputation","valueDescription":"Build and manage an employer reputation that helps communicate why the organization is a compelling place to work."},{"name":"Talent intelligence","value":"Inform Talent Strategy With Research","valueDescription":"Use research on talent markets, employees and candidates to understand what matters to target audiences and inform messaging and recruitment approaches."},{"name":"Career sites and candidate communications","value":"Improve Career Sites And Candidate Experience","valueDescription":"Present the employer brand through interactive, responsive career sites and candidate relationship communications."},{"name":"Employee content and social media","value":"Engage Talent Through Social Content","valueDescription":"Use meaningful employee-focused content and social media management to support talent acquisition and retention goals."},{"name":"Employee engagement communications","value":"Strengthen Employee Engagement And Retention","valueDescription":"Use strategic communications and rich content to support employee engagement and help retain top talent."},{"name":"Talent-focused storytelling","value":"Connect With Talent In Their Language","valueDescription":"Make employer communications more relevant to candidates by using language and stories shaped around their interests and decision-making."},{"name":"Ongoing talent visibility","value":"Stay Visible To Top Talent","valueDescription":"Maintain visibility and relevance with talent through consistent engagement, with the stated aim of reducing time to hire when hiring needs arise."},{"name":"Employee advocacy","value":"Activate Employee Advocates","valueDescription":"Help employees share company information through training and activation, bringing employee voices into employer-brand communications."},{"name":"Employer brand content development","value":"Bring Your Employer Brand To Life","valueDescription":"Translate an employer's distinctive story into visual and written content, including video, animation, copywriting and design."},{"name":"Recruiting events","value":"Create Meaningful Recruiting Events","valueDescription":"Give prospective talent opportunities to engage with the employer through virtual, hybrid or onsite recruiting events."}]}],"audiences":[],"segments":[],"faq":[],"comparisons":[],"sources":[{"url":"https://hoffman.com","text":"The Hoffman Agency"},{"url":"https://www.hoffman.com/services/earned-media/","text":"Earned Media"},{"url":"https://www.hoffman.com/services/earned-ai-discovery/","text":"Earned AI Discovery (GEDI™)"},{"url":"https://www.hoffman.com/services/story-studio/","text":"Story Studio"},{"url":"https://www.hoffman.com/services/social-media/","text":"Social Media"},{"url":"https://www.hoffman.com/services/earned-search/","text":"Earned Search"},{"url":"https://www.hoffman.com/services/crisis-communications/","text":"Crisis communications"},{"url":"https://www.hoffman.com/services/corporate-communications/","text":"Corporate communications"},{"url":"https://www.hoffman.com/services/trainings/","text":"Trainings"},{"url":"https://www.hoffman.com/services/content-marketing/","text":"Content Marketing"},{"url":"https://www.hoffman.com/services/branding-design/","text":"Branding & Design"},{"url":"https://www.hoffman.com/services/performance-content/","text":"Performance Content"},{"url":"https://www.hoffman.com/services/employee-communications/","text":"Employee Communications"},{"url":"https://www.hoffman.com/services/employer-branding-and-recruitment-marketing/","text":"Employer Branding & Recruitment Marketing"}]}