{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/hockeystack-biz","markdownUrl":"https://nowen.ai/agents/hockeystack-biz.md","jsonUrl":"https://nowen.ai/agents/hockeystack-biz.json","name":"HockeyStack, Inc.","nickname":"HockeyStack","website":"https://www.hockeystack.biz","location":"Middletown, Delaware, United States","address":{"city":"Middletown","state":"Delaware","country":"United States"},"industry":"RevOps","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-09-06T23:28:56.141Z","summary":"HockeyStack enables B2B revenue teams to grow faster by turning data into actionable insights and automated workflows.","description":"HockeyStack, Inc. is a US-based software company delivering a unified growth analytics platform that helps B2B revenue teams optimize how they attract, convert, and retain customers. The company focuses on turning data from marketing, sales, product, and customer success into actionable insights and scalable processes. Its platform supports cross-functional collaboration across marketing, sales, and customer success through analytics, automation, and workflow capabilities that enable teams to identify target accounts, tailor outreach, and automate follow-up. HockeyStack emphasizes customer success and a culture built on urgency, resourcefulness, ownership, and honesty, with a mission to help teams grow by making data accessible, trustworthy, and actionable. The organization positions itself as a central command center for revenue teams, guiding decision-makers with measurable metrics and streamlined workflows rather than noisy dashboards. It serves a broad range of B2B customers looking to improve GTM performance, accelerate pipeline, and drive sustainable growth through data-driven planning and execution.","mission":"To empower B2B revenue teams to grow through trusted analytics, actionable insights, and automated workflows that drive revenue.","directory":{"industryName":"RevOps","agentCount":98,"indexable":true,"hubUrl":"https://nowen.ai/industry/revops"},"aiReaderFamilies":["OpenAI","Anthropic","Perplexity","Amazon"],"products":[{"name":"HockeyStack Platform","type":"Platform","url":"","summary":"Optimize B2B revenue growth with actionable insights from integrated data and AI assistants.","description":"HockeyStack is a revenue acceleration platform that integrates with a company’s CRM, marketing automation tools, ad platforms, and data warehouse to reveal the ideal customer journey and provide actionable next steps for marketing and sales teams. It serves as the command center for B2B revenue teams, enabling cross-functional collaboration through analytics, automation, and workflows that identify target accounts, tailor outreach, and automate follow-up. The platform includes AI assistants like Odin and Nova, enhancing sales efficiency, automating account research, and guiding strategic marketing actions.","pricing":{},"features":[{"name":"Central Command Center","value":"Empowers Teams To Make Informed Decisions","valueDescription":"Utilize comprehensive dashboards and insights to align marketing, sales, and customer success efforts, guiding effective decision-making across teams."},{"name":"CRM and Data Integrations","value":"Connects Your Systems Seamlessly","valueDescription":"Sync data across platforms to provide a unified view of customer engagement and streamline workflows to enhance operational efficiency."},{"name":"Odin Answers Mission-Critical Questions","value":"Automates Critical Insights","valueDescription":"Odin streamlines the process of obtaining critical marketing insights, helping teams make informed decisions quickly, without manual data pulls."},{"name":"Odin's Contextual Understanding","value":"Enhances Decision-Making","valueDescription":"Odin uses a dual-layer context model to provide accurate responses based on business and target account specifics, making it invaluable for data-driven decisions."},{"name":"Buyer Journey Tracking","value":"Visualize Customer Journeys","valueDescription":"Utilize HockeyStack's tracking to gain insights into how various interactions lead to conversions and revenue."},{"name":"Target Account Identification","value":"Focuses Resources On High-Potential Accounts","valueDescription":"Employs advanced algorithms to assess and flag high-value accounts for targeted engagement."},{"name":"Nova AI Assistant","value":"Automates Routine Processes","valueDescription":"Leverages AI to enhance user productivity by streamlining account management and facilitating targeted follow-up actions."},{"name":"Odin AI Assistant","value":"Enhances Insight Accessibility","valueDescription":"Provides timely and relevant analytics to address specific inquiries, enabling teams to act on insights swiftly and effectively."},{"name":"Odin Builds Reports from Text","value":"Generates Instant Reports","valueDescription":"With Odin, users can input text and receive formatted reports in seconds, facilitating quick analysis and decision-making."},{"name":"Custom Reports","value":"Facilitates Custom Reporting","valueDescription":"Users can create tailored reports swiftly with the ability to filter data by campaign, channel, or funnel stage, delivering focused insights."},{"name":"Workflow Automation","value":"Streamlines Operational Work","valueDescription":"Facilitates better lead management and communication flows through automated processes, ensuring that teams focus on high-value tasks."},{"name":"Odin Weekly Insights","value":"Delivers Weekly Insights","valueDescription":"Odin ensures marketing teams stay informed with weekly insights directly to their inbox, enabling timely adjustments and strategy refinement."},{"name":"Attribution and Lift Reporting","value":"Provides Attribution Insights","valueDescription":"Odin helps marketing teams understand how each touchpoint contributes to revenue through various attribution models, optimizing budget allocation."}]},{"name":"Marketing Intelligence","type":"Product","url":"https://www.hockeystack.biz/product-features/marketing-intelligence.html","summary":"Optimize spend and boost ROI with actionable insights from HockeyStack's Marketing Intelligence.","description":"A HockeyStack module that provides marketing insights and attribution to measure channel performance and optimize campaigns. It features an AI analyst, Odin, that answers GTM questions and recommends actions to drive performance.","pricing":{},"features":[{"name":"Odin AI Analyst","value":"Leverage AI To Gain Insights","valueDescription":"Utilize Odin to extract actionable insights about funnel trends, campaign effectiveness, and overall performance, thus empowering data-driven decision-making."},{"name":"Custom Reporting","value":"Build Reports Fast","valueDescription":"Generate reports swiftly that adapt to your GTM needs, filtering by campaign, stage, and other dimensions to improve your strategies."},{"name":"Out-of-the-Box Templates","value":"Quick Start With Templates","valueDescription":"Access pre-built dynamic views for campaign, channel, and content performance to kickstart analysis."}]},{"name":"Account Intelligence","type":"Product","url":"https://www.hockeystack.biz/product-features/account-intelligence.html","summary":"Enhances sales and marketing with precise account targeting and actionable insights.","description":"A HockeyStack module for identifying target accounts and guiding cross-functional GTM engagement, helping teams optimize their outreach and improve conversion rates.","pricing":{},"features":[{"name":"Account-level Insights","value":"Informs Actions Based On Account Behavior","valueDescription":"Utilizes detailed insights to tailor outreach strategies for each account, enabling more effective engagement."},{"name":"Intent Scoring","value":"Prioritizes High-Value Prospects","valueDescription":"Utilizes a scoring system to rank accounts, ensuring that sales efforts focus on the most promising leads."},{"name":"Cross-functional GTM Guidance","value":"Streamlines Team Collaboration","valueDescription":"Facilitates alignment between departments, ensuring that all teams work towards unified goals and strategies."},{"name":"Automated Outreach Workflows","value":"Increases Engagement Efficiency","valueDescription":"Streamlines outreach efforts by automating communication with identified high-potential accounts."},{"name":"Website Visitor Tracking","value":"Identifies High-Intent Website Visitors","valueDescription":"Analyzes interactions to pinpoint potential leads, allowing immediate follow-up with tailored content."}]}],"audiences":[],"segments":[{"name":"Account-based marketing and engagement","description":"Capabilities to identify and prioritize target accounts, score intent from website and engagement signals, and automate cross-functional outreach and follow-up to improve conversion rates.","color":1,"productNames":["Account Intelligence","HockeyStack Platform"]},{"name":"Marketing attribution and performance analytics","description":"Attribution models, lift reporting, channel performance measurement, and customizable marketing reports that connect campaign touchpoints to pipeline and revenue.","color":2,"productNames":["Marketing Intelligence","HockeyStack Platform"]},{"name":"Revenue operations and analytics","description":"Unified CRM and data integrations, buyer journey tracking, central command reporting, and workflow automation to align marketing, sales, and customer success and accelerate pipeline.","color":3,"productNames":["HockeyStack Platform"]},{"name":"Sales enablement and account research automation","description":"AI-driven account scoring, automated account research, and workflow automation that provide sales teams with prioritized outreach lists, contextual insights, and repeatable playbooks.","color":4,"productNames":["HockeyStack Platform","Account Intelligence"]}],"faq":[],"comparisons":[],"sources":[{"url":"https://www.hockeystack.biz","text":"HockeyStack, Inc."},{"url":"https://www.hockeystack.biz/product-features/marketing-intelligence.html","text":"Marketing Intelligence"},{"url":"https://www.hockeystack.biz/product-features/account-intelligence.html","text":"Account Intelligence"}]}