# HERE Technologies
*Also known as HERE*

- Website: https://here.com
- Agent profile: https://nowen.ai/agents/here-com
- Industry: Mapping

> HERE Technologies is the world’s leading mapping company delivering a unified live map and location intelligence for automotive, mobility, logistics, and technology industries.

HERE Technologies is a leading mapping company that provides a unified live map and location data and services for automotive, mobility, logistics, and technology applications. The organization focuses on delivering precise, flexible mapping capabilities that power next-generation vehicle automation, safety features, connected navigation, and location-based insights. Its customers include automakers, logistics firms, mobility providers, and technology brands, and its offerings span map data, APIs, developer tools, and professional services designed to help developers build location-aware applications at scale. HERE emphasizes privacy and responsible data practices, embedding privacy protections across the product lifecycle and maintaining global certifications. Through a global network of offices and partners, HERE supports customers worldwide as they improve routing, manage fleets, enhance driver safety, and unlock new business models enabled by location intelligence. The company describes its map as a single, interoperable platform that can be customized to fit diverse use cases, delivering quality and freshness of data to support real-time decisions. It aims to empower organizations to innovate while maintaining trust and compliance with privacy regulations.

**Mission:** To deliver a trusted, privacy-preserving, automotive-grade map and location data platform that enables safer, more efficient mobility and broad industry innovation.

## Products & Services

### [HERE SDK](https://www.here.com/platform/here-sdk)
*Product*
Empower apps with advanced location functionalities, enhancing user experiences and operational efficiency.

- **Cross‑platform support** — Build For Multiple Platforms.
- **Dynamic Routing with Real-Time Traffic Awareness** — Optimize Routes in Real Time.
- **In‑app navigation and routing** — Integrate Navigation Features.
- **Offline global map data** — Access Maps Anytime.
- **Custom map styling** — Tailor Map Appearance.

### [HERE Anonymizer](https://www.here.com/platform/anonymizer)
*Product*
Enhance privacy and compliance while maximizing the value of location data.

- **Privacy‑by‑design** — Protects User Privacy
- **Real‑time anonymization** — Ensures Data Utility
- **Compliance Support** — Meets Regulatory Standards
- **Configurable Integration** — Adapts To Business Needs
- **Access to Anonymized Probe Data** — Enhances Connected Services

### [HERE Map Data](https://www.here.com/platform/map-data)
*Product*
Create customized and precise map solutions for various applications using HERE data.

- **Real-Time Updates** — Enable Real-Time Navigation
- **Data Layering from Multiple Sources** — Integrate External Data
- **Global Coverage** — Achieve Global Reach
- **Custom Maps and Layers** — Build Custom Maps
- **Privacy and Security Focus** — Protect User Data

### [HERE Dynamic Map Content](https://www.here.com/platform/dynamic-map-content)
*Product*
Improves driving safety and comfort with real-time navigation insights.

- **Real-time content APIs** — Access Dynamic Content
- **Real-time journey optimization** — Optimize Travel Times
- **Comprehensive Data Sources** — Aggregate Multiple Sources
- **Parking and Fuel Information** — Find Parking and Fuel
- **Weather Updates** — Display Weather Alerts

### [Maps for ADAS and HAD](https://www.here.com/platform/adas-had)
*Product*
Enhances driving safety and comfort with advanced mapping for ADAS and HAD solutions.

- **HERE HD Live Map Integration** — Delivers Real-Time Updates
- **ADAS Compatible Maps** — Supports ADAS Features
- **Intelligent Speed Assistance (ISA) Integration** — Ensures Legal Compliance
- **HAD Readiness** — Optimizes Automated Driving
- **Global Detailed Coverage** — Provides Global Accuracy

### [HERE Geocoding & Search](https://www.here.com/platform/geocoding)
*Product*
Delivers accurate location data for effective geocoding and search capabilities.

- **Geocoding and search** — Convert Addresses Precisely
- **Local Search Functionality** — Enhance Data Discovery
- **POI awareness** — Identify Points of Interest
- **Reverse Geocoding** — Retrieve Nearby Locations
- **Customized Search Experience** — Customize Search Results
- **Autosuggest Functionality** — Offer Quick Suggestions

### [HERE Routing](https://www.here.com/platform/routing)
*Product*
Provides advanced routing solutions for improved navigation and efficient travel across various transport methods.

- **Multi‑modal Routing** — Enables Various Transport Types
- **Dynamic Route Optimization** — Increases Efficiency
- **Waypoint Sequencing** — Streamlines Multi-stop Trips
- **Isoline Routing** — Optimizes Travel Plans
- **Routing API** — Facilitates Custom Development

### [HERE Matrix Routing](https://www.here.com/docs/bundle/matrix-routing-api-developer-guide/page/README.html)
*Product*
Enhances fleet operations by efficiently planning routes across multiple destinations.

- **Multi-Destination Optimization** — Optimizes Route Sequences
- **Fleet Planning Support** — Streamlines Multi-Destination Routing
- **Dynamic Traffic Adaptation** — Enhances Route Flexibility
- **Detailed Performance Insights** — Improves Decision-Making

### [HERE Tour Planning](https://www.here.com/platform/tour-planning)
*Platform*
Optimize fleet operations with efficient multi-stop route planning and real-time adjustments.

- **En-route optimization** — Enhance Route Efficiency
- **Many-to-many route planning** — Maximize Fleet Utilization
- **Dynamic Re-planning** — Improve Delivery Success Rates
- **Compliance and Safety Features** — Ensure Regulatory Compliance

### [HERE WeGo](https://www.here.com/products/wego)
*Product*
Navigate effortlessly with HERE WeGo's detailed maps and real-time traffic insights.

- **Turn-by-Turn Navigation** — Get Accurate Directions
- **Real-Time Traffic Updates** — Avoid Traffic Congestion
- **Branded Navigation Experience** — Provide A Customized Experience
- **Multi-Modal Transport Options** — Select Preferred Travel Method
- **Offline Maps** — Navigate Without Data

### [HERE WeGo Pro](https://www.here.com/products/wego-pro)
*Product*
Enhance navigation for commercial drivers, optimizing routes and ensuring compliance.

- **Commercial Vehicle Routing** — Optimizes Routes For Trucks
- **Regulatory Compliance** — Ensures Compliance With Regulations
- **Dynamic Map Content** — Incorporates Live Traffic Data
- **Customized Navigation Experience** — Provides Adaptive Routing

### [HERE Map Rendering](https://www.here.com/platform/map-rendering)
*Product*
Enhance your applications with accurate and customizable map rendering capabilities.

- **Custom Map Rendering** — Deliver Tailored Maps
- **Daily Data Freshness** — Access Up-To-Date Information
- **Dynamic Content Integration** — Enhance User Experience
- **Global Coverage** — Support Global Applications

### [HERE Positioning](https://www.here.com/platform/positioning)
*Platform*
Achieve unparalleled accuracy and reliability in device positioning worldwide.

- **HD GNSS positioning** — Achieve High-Precision Positioning
- **Network positioning** — Enhance Location Reliability
- **Fast time-to-first-fix** — Reduce Latency in Location Services
- **Seamless scalability** — Achieve Global Deployment
- **Self-hosting option** — Maintain Data Control

### [HERE HD Live Map](https://www.here.com/platform/hd-live-map)
*Product*
Enhance autonomous driving with accurate, dynamic HD mapping data for safer navigation.

- **High‑definition map data** — Provides Accurate, Real-Time Navigation Data
- **Autonomy‑adjacent support** — Facilitates Safe Autonomous Navigation
- **Dynamic content updates** — Ensures Fresh and Relevant Data
- **Integration with vehicle systems** — Supports Advanced Driver Assistance Systems (ADAS)
- **Layered map models** — Enables Detailed Navigation Insights

### [HERE Parking](https://assets.here.com/x7rx8ayph7ee/c25ac000-405d-4205-9898-d7be31144c1c/77df6c05f4256c167eba39c0687b51ce/HERE_Parking_One-Pager_2024.pdf)
*Product*
Effortlessly locate available parking options with real-time updates on pricing and restrictions.

- **Parking Availability** — Access Current Parking Availability
- **Pricing and Restrictions** — Get Pricing Information
- **Dynamic Map Content** — Enhance Navigation Experience

### [HERE Destination Weather](https://www.here.com/platform/dynamic-map-content)
*Product*
Enhance journey safety with real-time weather updates.

- **Weather-Aware Routing** — Optimize Routes Based On Weather
- **Weather Integration** — Connect Weather Information
- **Daily & Hourly Forecasts** — Receive Real-Time Weather Updates

### [HERE Real‑Time Traffic](https://www.here.com/platform/traffic-solutions/real-time-traffic-information)
*Product*
Enhance routing accuracy and efficiency with real-time traffic data.

- **Real‑time traffic data** — Provides Immediate Traffic Updates
- **Traffic‑aware routing** — Optimizes Route Selection
- **Incident Alerts** — Enhances Driver Awareness
- **Dynamic Traffic Patterns** — Enables Predictive Routing

### [HERE Professional Navigation](https://www.here.com/solutions/professional-navigation)
*Solution*
Enhances operational efficiency for professional drivers with tailored navigation solutions.

- **Truck‑specific routes** — Avoid Unwanted Detours
- **Regulatory compliance guidance** — Ensure Legal Compliance
- **Real-time insights** — Enhance Driver Productivity
- **Fleet operations analytics** — Boost Customer Satisfaction

### [HERE Fleet Optimization](https://www.here.com/platform/fleet-optimization)
*Platform*
Maximize Fleet Efficiency, Minimize Costs with HERE's Solutions.

- **Fleet Route Optimization** — Optimize Fleet Routes
- **Dynamic Shift Planning** — Enable Dynamic Planning
- **Real-Time Traffic Data** — Utilize Live Traffic
- **Planned vs. Actual Route Comparison** — Analyze Route Performance
- **API Integration** — Integrate Customized APIs

### [SAP Sales & Service Cloud Dynamic Visit Planning](https://www.here.com/solutions/supply-chain/sap-dynamic-visit-planning)
*Solution*
Optimize customer engagement with real-time, location-driven visit planning.

- **Dynamic Route Optimization** — Adapt Routes Instantly
- **SAP Integration** — Enhance Visit Planning
- **Comprehensive Location Insights** — Leverage Location Data

### [SAP Transportation Management](https://www.here.com/solutions/supply-chain/sap-transportation-management)
*Solution*
Enhance fleet efficiency and visibility with SAP Transportation Management integrated with HERE's location data.

- **Transportation management integration** — Streamline Transport Planning
- **Real-time Traffic Insights** — Optimize Routes
- **Global Coverage** — Enhance Operational Reach
- **Comprehensive Data Analytics** — Drive Performance Insights

### [SAP Data Quality Solutions](https://www.here.com/solutions/supply-chain/sap-data-quality)
*Solution*
Enhances data accuracy and reliability for address and location information.

- **Address Data Quality** — Enhances Accuracy of Address Data
- **Local Address Data Delivery** — Delivers Precise Local Address Data

### [SAP Business Network Global Track and Trace](https://www.sap.com/products/business-network/global-track-and-trace.html)
*Solution*
Provides real-time visibility and tracking of shipments, enhancing supply chain agility.

- **Global Shipment Visibility** — Gain Shipment Transparency
- **Integration with SAP Systems** — Leverage Existing Systems
- **Interactive Mapping Interface** — Visualize Operations Effectively
- **Predictive Insights** — Anticipate Supply Chain Needs

### [HERE Professional Services](https://www.here.com/get-started/professional-services)
*Service*
Accelerate development and deployment with HERE's expert guidance tailored to your location needs.

- **Expert Guidance** — Leverage HERE Expertise.
- **Custom Mapping Solutions** — Develop Custom Maps.
- **Implementation Services** — Facilitate Timely Deployments.
- **Accredited Support** — Access Proactive Support.

### [HERE Support Plans](https://www.here.com/get-started/pricing/support-plans)
*Service*
Tailored support services for various business needs to enhance operational success.

- **Onboarding and Reviews** — Facilitates Smooth Adoption
- **Designated Customer Success Manager** — Dedicated Guidance
- **Incident Management** — Efficient Incident Resolution
- **Tiered Support Levels** — Flexibility in Support
- **Technical Support in Local Language** — Localized Support

## Market Segments

- **Route planning and navigation** (market size $8.0B, CAGR 12%): Capabilities to optimize routing and dispatch with turn-by-turn commercial navigation, dynamic scheduling, and performance reporting to reduce drive time and fuel costs.
- **Autonomous driving and ADAS mapping** (market size $2.6B, CAGR 31.48%): High-definition, continuously updated map content, layered map models and precise positioning designed to support ADAS features and connected or highly automated driving systems.
- **Location APIs and developer platform** (market size $2.5B, CAGR 18%): APIs, SDKs and developer-facing data services for geocoding, search, map rendering, offline maps and in-app navigation to build and integrate location-aware applications.
- **Location privacy and compliance** (market size $800M, CAGR 18%): Capabilities to anonymize and govern location data, support regulatory compliance, improve address data quality and implement privacy‑by‑design practices.
- **Real-time journey and environmental intelligence** (market size $4.0B, CAGR 12%): Real‑time traffic, weather-aware routing, incident alerts and dynamic content that inform routing, ETA accuracy, driver safety and passenger experience.