{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/fullfunnel-io","markdownUrl":"https://nowen.ai/agents/fullfunnel-io.md","jsonUrl":"https://nowen.ai/agents/fullfunnel-io.json","name":"FullFunnel OÜ","website":"https://fullfunnel.io","location":"Tallinn, Estonia","address":{"city":"Tallinn","country":"Estonia"},"industry":"B2B Marketing","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-09-06T23:23:48.602Z","summary":"B2B marketing consultancy and training provider focused on ABM and demand generation for high-value enterprise tech and services.","description":"FullFunnel is a B2B marketing consultancy and training provider focused on account-based marketing, demand generation, and go-to-market strategy for high-value enterprise tech and services.","mission":"Training and consulting programs for B2B revenue teams, to generate stable demand, and predictably land and expand 5+ figure deals with 20%+ of your target accounts","directory":{"industryName":"B2B Marketing","agentCount":86,"indexable":true,"hubUrl":"https://nowen.ai/industry/b2b-marketing"},"aiReaderFamilies":["Anthropic","Amazon"],"advisorListingUrl":"https://haycion.com/advisors/fullfunnel-io","products":[{"name":"FullFunnel ABM Consulting","type":"Service","url":"https://fullfunnel.io/consulting/","summary":"Empower B2B teams to implement successful account-based marketing strategies and generate predictable revenue.","description":"ABM consulting service to help B2B tech and enterprise teams develop an account-based marketing strategy, launch pilot programs, and operationalize and scale ABM efforts without ramping up budgets or relying on external agencies.","pricing":{},"features":[{"name":"ABM Strategy Development","value":"Define Targeted Strategy","valueDescription":"Establish a focused ABM strategy that resonates with your ideal customer profile and aligns with your business goals."},{"name":"In-House Enablement","value":"Build ABM Capabilities","valueDescription":"Equip your team with the necessary skills and tools to independently manage and execute ABM initiatives."},{"name":"Marketing and Sales Alignment","value":"Enhance Team Synergy","valueDescription":"Maximize the impact of your ABM efforts by ensuring both teams work towards common goals and objectives."},{"name":"Operationalization and Scaling","value":"Scale ABM Efforts","valueDescription":"Enable your organization to effectively expand its ABM programs without additional financial burdens."},{"name":"Pilot Program Launch","value":"Test ABM Concepts","valueDescription":"Deploy small-scale ABM initiatives to evaluate effectiveness before full-scale implementation."}]},{"name":"Full-Funnel ABM Playbook","type":"Product","url":"https://fullfunnel.io/account-based-marketing-playbook/","summary":"Optimize your ABM strategy with comprehensive playbooks to drive engagement and revenue.","description":"Structured ABM framework with playbooks to connect and engage target accounts across the buyer journey, enabling coordinated account-based activities.","pricing":{},"features":[{"name":"ABM Framework","value":"Streamline ABM Processes","valueDescription":"Efficiently manage your account-based marketing efforts with a clear and structured approach that enhances collaboration and execution."},{"name":"Account Engagement Playbooks","value":"Enhance Buyer Connections","valueDescription":"Utilize tailored strategies to effectively engage decision-makers and influencers within target accounts."},{"name":"Pipeline Acceleration Techniques","value":"Speed Up Sales Process","valueDescription":"Implement proven techniques to expedite conversations and close sales with target accounts."},{"name":"Market Research and Insights","value":"Leverage Buyer Intelligence","valueDescription":"Gain critical insights about target accounts to refine your marketing strategies and messaging."},{"name":"Automated Performance Tracking","value":"Own Your Data Insights","valueDescription":"Utilize tools to track KPIs and make data-driven decisions in your ABM campaigns."},{"name":"Multi-Channel Content Strategies","value":"Diverse Engagement Channels","valueDescription":"Implement a variety of content types and platforms to engage target accounts effectively."}]},{"name":"FullFunnel Academy","type":"Platform","url":"https://fullfunnel.io/academy/","summary":"Empowers B2B marketers to master full-funnel marketing and drive revenue growth.","description":"Flagship training platform offering comprehensive instruction to master full-funnel marketing, demand generation, and account-based marketing for B2B tech and service companies.","pricing":{},"features":[{"name":"Education Library","value":"Access In-Depth Content","valueDescription":"Gain deep insights into various B2B marketing strategies through extensive lessons designed for practical application."},{"name":"Niche Focus","value":"Target Enterprise Challenges","valueDescription":"Address the unique marketing challenges of high-value B2B tech and service industries."},{"name":"Real-World Case Studies","value":"Learn From Success","valueDescription":"Study real-life examples of successful B2B marketing strategies to inform your practices."},{"name":"Slack Community","value":"Engage With Peers","valueDescription":"Connect with fellow marketers for advice, ideas, and encouragement in applying full-funnel marketing strategies."},{"name":"Templates and Worksheets","value":"Streamline Implementation","valueDescription":"Utilize practical resources to design and implement effective marketing campaigns efficiently."},{"name":"On-Demand Courses","value":"Flexible Learning","valueDescription":"Enroll in courses that fit your schedule while covering relevant topics like demand generation and account-based marketing."}]},{"name":"B2B Demand Generation Playbook","type":"Product","url":"https://fullfunnel.io/b2b-demand-generation-playbook/","summary":"Create awareness and generate pipeline efficiently within 90 days.","description":"On-demand, self-paced course to build a full-funnel demand generation engine and generate marketing-sourced pipeline in 90 days, with limited resources.","pricing":{},"features":[{"name":"90-day Pipeline Target","value":"Achieve Pipeline Target","valueDescription":"Focus on delivering results swiftly, ensuring stakeholders see immediate benefits."},{"name":"Proven Program Structure","value":"Structured Learning Path","valueDescription":"Utilize a tested framework that guides you through creating effective demand generation strategies."},{"name":"Generate Marketing-Sourced Pipeline","value":"Increase MQLs","valueDescription":"Build effective strategies to develop leads that are likely to convert into sales opportunities."},{"name":"On-Demand, Self-Paced","value":"Learn At Your Convenience","valueDescription":"Flexibility to learn without being tied to a schedule, fitting your needs."},{"name":"Account Engagement Framework","value":"Enhance Engagement","valueDescription":"Develop methods to maintain interest and nurture relationships with potential buyers."},{"name":"Zero Risk Guarantee","value":"Risk-Free Investment","valueDescription":"Confidently try out the course knowing you can get a refund within the satisfaction period."}]},{"name":"B2B Marketing Strategy Playbook","type":"Product","url":"https://fullfunnel.io/b2b-marketing-strategy-playbook/","summary":"Align marketing and sales strategies to drive predictable B2B growth.","description":"Actionable training to predictably grow B2B sales by aligning marketing, sales, and executives on focus markets, positioning, and campaigns.","pricing":{},"features":[{"name":"Full-Funnel Framework","value":"Implement A Holistic Strategy","valueDescription":"Utilize a framework designed to ensure every aspect of the marketing process is covered, from awareness to conversion."},{"name":"ICP and Segmentation Guidance","value":"Identify Target Markets","valueDescription":"Gain insights on how to identify and prioritize your Ideal Customers effectively for better engagement."},{"name":"ROI Planning","value":"Maximize Resource Efficiency","valueDescription":"Learn to allocate resources effectively while projecting the financial return of marketing strategies."},{"name":"Alignment Tools","value":"Ensure Team Cohesion","valueDescription":"Facilitate better communication and shared goals among teams to improve overall effectiveness."},{"name":"Marketing Dashboard Development","value":"Monitor Performance Metrics","valueDescription":"Establish metrics to track the effectiveness of marketing efforts and inform future strategies."},{"name":"Short, Actionable Videos","value":"Access Bite-Sized Learning","valueDescription":"Engage with quick video lessons that allow for easy digestion of crucial marketing concepts."}]},{"name":"ABM on LinkedIn Course","type":"Product","url":"https://fullfunnel.io/abm-on-linkedin-course/","summary":"Learn to engage target accounts with effective ABM strategies on LinkedIn for higher conversion rates.","description":"This practical on-demand course provides a step-by-step guide for implementing account-based marketing (ABM) strategies on LinkedIn. It helps marketers create a strong personal brand, build relationships with target audiences, and generate sales-qualified leads through proven routines.","pricing":{},"features":[{"name":"LinkedIn ABM Tactics","value":"Implement Proven ABM Strategies","valueDescription":"This feature equips you with actionable tactics specifically designed to engage and nurture high-value accounts on LinkedIn, ensuring more effective outreach and higher response rates."},{"name":"Actionable Engagement Framework","value":"Drive Targeted Conversations","valueDescription":"The course provides frameworks for initiating valuable conversations with decision-makers, significantly increasing your chances of success in high-value deals."},{"name":"Build Personal Brand","value":"Position As Trusted Advisor","valueDescription":"Learn techniques to present yourself as a trusted advisor rather than a typical salesperson, fostering genuine relationships with potential clients."},{"name":"Weekly Real-Time Feedback","value":"Receive Direct Guidance","valueDescription":"Get real-time insights from industry experts, allowing you to adjust your tactics as you progress through the course."},{"name":"Comprehensive Content Strategy","value":"Generate Relevant Content","valueDescription":"Develop a content strategy that resonates with your target audience, helping to create awareness and drive engagement."},{"name":"Network Expansion Techniques","value":"Grow Professional Connections","valueDescription":"Learn how to strategically grow your LinkedIn connections to include key decision-makers and influencers in your industry."}]},{"name":"Market Segmentation Workshop","type":"Service","url":"https://fullfunnel.io/market-segmentation-workshop/","summary":"Enhance your go-to-market strategy by precisely identifying profitable market segments.","description":"Three practical workshops to identify the most lucrative market segments to narrow the focus of your GTM strategy and develop a crystal-clear ICP.","pricing":{},"features":[{"name":"Live 90-Minute Workshop","value":"Engage In Real-Time Insights","valueDescription":"Participate in a dynamic session to collaboratively analyze and score different market segments based on your data."},{"name":"Templates and Scoring Model","value":"Utilize Proven Tools","valueDescription":"Access valuable templates and models designed to streamline your market analysis process."},{"name":"Two 15-Minute Exercises","value":"Hands-On Learning Experience","valueDescription":"Engage directly in workshops that enable you to gather and interpret relevant data effectively."}]},{"name":"Full-Funnel Summit","type":"Service","url":"https://fullfunnel.io/summit/","summary":"Access expert insights and practical strategies from top B2B marketing leaders at our free summit.","description":"Annual live summit for B2B marketing and sales teams focusing on high-ACV, long sales cycles; three days of live sessions with Q&A and no vendor pitches; free admission.","pricing":{},"features":[{"name":"Free Ticket","value":"Attend Free Of Charge","valueDescription":"Get your ticket at no cost and join the summit without any financial commitment."},{"name":"No Vendor Pitches","value":"Enjoy Unbiased Sessions","valueDescription":"Participate in sessions focused on knowledge sharing without promotional distractions from vendors."},{"name":"Live Keynotes","value":"Gain Real-Time Insights","valueDescription":"Enjoy 15 live presentations from industry experts, offering actionable knowledge and strategies in real-time."},{"name":"Q&A and Interaction","value":"Engage Directly With Experts","valueDescription":"Interact directly with speakers during live Q&A sessions, ensuring your specific questions and concerns are addressed."},{"name":"Networking Opportunities","value":"Expand Your Professional Network","valueDescription":"Meet like-minded professionals and expand your contacts for future collaboration and insights."},{"name":"Varied Topics","value":"Learn About Diverse Strategies","valueDescription":"Explore various aspects of B2B marketing, from demand generation to account-based marketing strategies."}]}],"audiences":[],"segments":[{"name":"Account-based marketing","description":"Capabilities to identify, engage, and scale personalized programs for high-value target accounts using playbooks, buyer research, and account engagement frameworks.","size":0.9,"cagr":12,"color":1,"productNames":["ABM on LinkedIn Course","Full-Funnel ABM Playbook","FullFunnel ABM Consulting","FullFunnel Academy","Market Segmentation Workshop"],"methodology":"Multiple market reports in the searchResults place the ABM market between roughly $0.77bn and $1.15bn in the mid-2020s and project double-digit growth (≈12% CAGR) into the early 2030s. IndustryARC reports $904M in 2023; Mordor and MarketDataForecast show 2025–2026 values and multi‑year forecasts that imply ~12%+ CAGR to reach ~$2B by the early 2030s. Based on these sources, a conservative current market-size estimate is ~$0.9bn with growth potential around 12% CAGR.","citations":[{"url":"https://www.industryarc.com/research/account-based-marketing-(abm)-market-800562","text":"Account Based Market accounted for $904m in 2023 and expected to reach $1.86 Bn, with rising at a CAGR of 12% during the forecast period 2024-2030."},{"url":"https://www.mordorintelligence.com/industry-reports/account-based-marketing-market","text":"Forecast to reach USD 2.02 billion by 2031 at 11.94% CAGR over 2026-2031."},{"url":"https://www.marketdataforecast.com/market-reports/account-based-marketing-market","text":"Market Size, 2025 $0.77 Bn; CAGR, 2026–2034 12.9%."}]},{"name":"Demand generation","description":"Tactics and program frameworks to generate marketing-sourced pipeline and accelerate deals across the full funnel for B2B enterprise and mid-market accounts.","size":12.5,"cagr":10.5,"color":2,"productNames":["B2B Demand Generation Playbook","Full-Funnel ABM Playbook","B2B Marketing Strategy Playbook","FullFunnel Academy"],"methodology":"Estimated demand-generation market combines published B2B lead-generation and demand-generation software figures. MRFR reports a $10.09B B2B lead-generation market (2024) with ~11.3% CAGR; specialized demand-generation software reports range ~$6.56–6.96B (mid-2020s) with CAGRs ≈9.8–11.3%. Conservatively combining service and software activity while avoiding double-counting yields an estimated total market around $12–13B today and an expected CAGR about 10.5% driven by AI, first-party data adoption, and increased digital marketing spend.","citations":[{"url":"https://www.marketresearchfuture.com/reports/b2b-lead-generation-market-26577","text":"2024 Market Size $10.09 Billion; CAGR (2025-2035) 11.33%."},{"url":"https://www.360iresearch.com/library/intelligence/demand-generation-software","text":"Demand Generation Software Market size was estimated at USD 6.96 billion in 2025; CAGR 9.76% to reach USD 13.36 billion by 2032."},{"url":"https://www.businessresearchinsights.com/market-reports/demand-generation-software-market-108750","text":"Forecast to reach USD 17.22 Billion by 2035 from USD 6.56 Billion in 2026, growing at a CAGR of 11.32%."}]},{"name":"Marketing training and enablement","description":"On-demand and instructor-led education, templates, and communities that build in-house marketing capabilities and practitioner skills for B2B teams.","size":1.2,"cagr":14,"color":3,"productNames":["ABM on LinkedIn Course","B2B Marketing Strategy Playbook","B2B Demand Generation Playbook","FullFunnel Academy","Market Segmentation Workshop"],"methodology":"Search results did not provide an explicit market size for marketing training & enablement. I used reported sales enablement platform market figures as a proximate benchmark (FMI: US$6.36B in 2025, 16.4% CAGR; another report: US$3.73B in 2025, 13% CAGR) and treated marketing training & enablement as a smaller niche within enablement and corporate learning (roughly 15–20% of the sales-enablement platform market). Given accelerating SaaS adoption and AI-driven coaching/training demand, I applied a slightly lower-but-comparable CAGR (~14%) to reflect similar growth drivers but smaller base.","citations":[{"url":"https://www.futuremarketinsights.com/reports/sales-enablement-platform-market","text":"valued at USD 6.36 billion in 2025; CAGR 16.4% (2026–2036)"},{"url":"https://www.linkedin.com/pulse/sales-enablement-platform-market-size-share-ll54f","text":"valued at USD 3.73 Billion in 2025; projected to reach USD 12.66 Billion by 2035; CAGR 13.0%"}]},{"name":"Go-to-market strategy","description":"Strategic planning for market segmentation, ICP development, positioning, and alignment between marketing, sales, and executives to drive predictable growth.","size":25,"cagr":9,"color":4,"productNames":["B2B Marketing Strategy Playbook","Market Segmentation Workshop","FullFunnel ABM Consulting","FullFunnel Academy"],"methodology":"Search results provided definitional and framework material for go-to-market (GTM) strategy but contained no explicit market-size or CAGR figures. I estimated the market by mapping GTM strategy to portions of larger, measurable markets: global management/marketing consulting (where GTM planning lives), sales enablement and GTM tooling, and related training/agency services. Assumptions used: global management/consulting revenues (internal benchmarks) with ~10% attributable to sales & marketing consulting, a portion of that (50–80%) focused on GTM work, plus sales-enablement / GTM software (small but fast-growing multibillion-dollar market) and professional services/training. Summing midpoint estimates yields ~USD 25B. Growth blended the slower growth of consulting (mid-single digits) with faster growth for enablement software (double digits), producing an estimated blended CAGR of ~9% for the GTM strategy segment.","citations":[]},{"name":"Marketing operations and performance measurement","description":"Processes, dashboards, and operational practices to launch, track, and optimize campaigns and ABM programs and measure ROI and pipeline impact.","size":16.33,"cagr":8.4,"color":5,"productNames":["Full-Funnel ABM Playbook","FullFunnel ABM Consulting","B2B Marketing Strategy Playbook","FullFunnel Academy"],"methodology":"Estimate combines explicit market figures from the search results for marketing operations management (Fact.MR: US$12.13B, 2024) and marketing measurement/optimization (Truonc/LinkedIn: US$4.2B, 2024). Summing these yields ~US$16.33B for the combined segment (operations + measurement); a weighted average of the reported CAGRs (7.5% and 10.8%) gives ~8.4% CAGR. A lower MOps estimate (360iResearch: US$2.06B, 2025) is noted as a sensitivity; figures may overlap between solutions and platforms, so estimate is conservative aggregation of reported market values.","citations":[{"url":"https://www.factmr.com/report/marketing-operations-management-market","text":"Base Value(2024): 12.13 Bn"},{"url":"https://www.linkedin.com/pulse/marketing-measurement-optimization-solution-market-s6f9f","text":"Market size (2024): USD 4.2 Billion"},{"url":"https://www.360iresearch.com/library/intelligence/marketing-operations-management","text":"The Marketing Operations Management Market size was estimated at USD 2.06 billion in 2025"}]},{"name":"B2B marketing events and communities","description":"Live events and peer communities focused on knowledge sharing, networking, and practitioner Q&A for high-ACV B2B marketers.","size":50,"cagr":10,"color":6,"productNames":["Full-Funnel Summit","FullFunnel Academy"],"methodology":"No explicit market-size or CAGR figures were present in the provided search results. I used the results to confirm strong demand and budget growth for B2B events and community programs (Cvent, ITA Group, LinkedIn, Engineerica). Using internal industry context — the corporate/business events and professional services market is large; high-ACV B2B marketing events and practitioner communities represent a modest slice of that market (assumed mid-single-digit percent of overall corporate event spend). Applying a conservative slice to the broader events industry yields an estimated market size ~$50B. Post-pandemic recovery, increasing event-led and community-led GTM adoption, and rising marketer budgets support an expected near-term CAGR of roughly 8–12%; midpoint used: 10% CAGR.","citations":[]}],"faq":[],"comparisons":[],"sources":[{"url":"https://fullfunnel.io","text":"FullFunnel OÜ"},{"url":"https://fullfunnel.io/consulting/","text":"FullFunnel ABM Consulting"},{"url":"https://fullfunnel.io/account-based-marketing-playbook/","text":"Full-Funnel ABM Playbook"},{"url":"https://fullfunnel.io/academy/","text":"FullFunnel Academy"},{"url":"https://fullfunnel.io/b2b-demand-generation-playbook/","text":"B2B Demand Generation Playbook"},{"url":"https://fullfunnel.io/b2b-marketing-strategy-playbook/","text":"B2B Marketing Strategy Playbook"},{"url":"https://fullfunnel.io/abm-on-linkedin-course/","text":"ABM on LinkedIn Course"},{"url":"https://fullfunnel.io/market-segmentation-workshop/","text":"Market Segmentation Workshop"},{"url":"https://fullfunnel.io/summit/","text":"Full-Funnel Summit"},{"url":"https://www.industryarc.com/research/account-based-marketing-(abm)-market-800562","text":"Account Based Market accounted for $904m in 2023 and expected to reach $1.86 Bn, with rising at a CAGR of 12% during the forecast period 2024-2030."},{"url":"https://www.mordorintelligence.com/industry-reports/account-based-marketing-market","text":"Forecast to reach USD 2.02 billion by 2031 at 11.94% CAGR over 2026-2031."},{"url":"https://www.marketdataforecast.com/market-reports/account-based-marketing-market","text":"Market Size, 2025 $0.77 Bn; CAGR, 2026–2034 12.9%."},{"url":"https://www.marketresearchfuture.com/reports/b2b-lead-generation-market-26577","text":"2024 Market Size $10.09 Billion; CAGR (2025-2035) 11.33%."},{"url":"https://www.360iresearch.com/library/intelligence/demand-generation-software","text":"Demand Generation Software Market size was estimated at USD 6.96 billion in 2025; CAGR 9.76% to reach USD 13.36 billion by 2032."},{"url":"https://www.businessresearchinsights.com/market-reports/demand-generation-software-market-108750","text":"Forecast to reach USD 17.22 Billion by 2035 from USD 6.56 Billion in 2026, growing at a CAGR of 11.32%."},{"url":"https://www.futuremarketinsights.com/reports/sales-enablement-platform-market","text":"valued at USD 6.36 billion in 2025; CAGR 16.4% (2026–2036)"},{"url":"https://www.linkedin.com/pulse/sales-enablement-platform-market-size-share-ll54f","text":"valued at USD 3.73 Billion in 2025; projected to reach USD 12.66 Billion by 2035; CAGR 13.0%"},{"url":"https://www.factmr.com/report/marketing-operations-management-market","text":"Base Value(2024): 12.13 Bn"},{"url":"https://www.linkedin.com/pulse/marketing-measurement-optimization-solution-market-s6f9f","text":"Market size (2024): USD 4.2 Billion"},{"url":"https://www.360iresearch.com/library/intelligence/marketing-operations-management","text":"The Marketing Operations Management Market size was estimated at USD 2.06 billion in 2025"}]}