{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/fieldtrip-agency","markdownUrl":"https://nowen.ai/agents/fieldtrip-agency.md","jsonUrl":"https://nowen.ai/agents/fieldtrip-agency.json","name":"Fieldtrip","website":"https://www.fieldtrip.agency","industry":"Marketing Agencies","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-09-06T23:21:22.402Z","summary":"Fieldtrip is a global, full-service marketing partner that aligns strategy, creative, media, and measurement to drive enterprise-scale growth.","description":"Fieldtrip is a global, full-service marketing agency that unites strategy, creative, media, and measurement into one coherent system. Serving enterprise brands and global campaigns, Fieldtrip builds scalable brand systems, develops content across channels, and uses data-driven analytics to optimize performance. Their approach emphasizes cross-market relevance, localization, and collaborative partnerships with large organizations to drive growth through integrated marketing, influencer content, and rigorous measurement.","mission":"To help global brands scale with speed and precision by delivering integrated, data-driven marketing that connects strategy, creative, media, and measurement.","directory":{"industryName":"Marketing Agencies","agentCount":207,"indexable":true,"hubUrl":"https://nowen.ai/industry/marketing-agencies"},"aiReaderFamilies":["Amazon"],"advisorListingUrl":"https://haycion.com/advisors/fieldtrip-agency","products":[{"name":"Strategy","type":"Service","url":"https://www.fieldtrip.agency/services/strategy","summary":"Empower brands through data-driven strategic audits and actionable growth plans.","description":"Strategy is Fieldtrip's core service that provides focused, data-driven planning to align creative, media, and measurement across campaigns. It combines strategic audits, growth roadmaps, and market insights with research-driven foundations to guide execution.","pricing":{},"features":[{"name":"Growth roadmaps","value":"Structured Growth Approach","valueDescription":"Offers a detailed path to achieving growth targets, ensuring all efforts are aligned and strategically sound."},{"name":"Consumer segmentation","value":"Target Right Audiences","valueDescription":"Precision targeting through well-defined consumer segments ensures marketing efforts resonate with the intended demographics."},{"name":"Market research","value":"Informed Decision-Making","valueDescription":"Fieldtrip conducts thorough research to provide insights that drive action and gauge performance effectiveness."},{"name":"Competitive intelligence","value":"Enhance Market Position","valueDescription":"By understanding competitors, Fieldtrip assists in creating strategies that elevate brand positioning in crowded markets."},{"name":"Cultural analysis","value":"Ensure Cultural Relevance","valueDescription":"Fieldtrip embeds cultural insights into strategies to foster deeper connections with diverse audiences."},{"name":"Strategy audits","value":"Identify Strategic Gaps","valueDescription":"Fieldtrip reviews existing strategies to unearth insights that enhance overall effectiveness and drive improvement."},{"name":"Media and communications planning","value":"Optimized Messaging","valueDescription":"Crafting tailored media plans that ensure optimal impact across diverse channels."}]},{"name":"Creative","type":"Service","url":"https://www.fieldtrip.agency/services/creative","summary":"Fieldtrip's Creative delivers tailored content solutions that enhance brand visibility and engagement across diverse platforms.","description":"Creative is Fieldtrip's design-forward production engine, delivering brand systems, UGC and influencer content, video production, and ongoing production to keep campaigns fresh across channels.","pricing":{},"features":[{"name":"Production","value":"Deliver Faster Assets","valueDescription":"We streamline production, ensuring timely delivery of marketing assets across channels without compromising quality."},{"name":"UGC and influencer content","value":"Leverage Authentic Voices","valueDescription":"We harness the power of authentic user-generated content and influencer partnerships to enhance brand relatability and reach."},{"name":"Data-driven optimization","value":"Optimize Campaign Performance","valueDescription":"Our analytics framework helps to continuously enhance content strategies based on real-time audience insights and performance metrics."},{"name":"Brand identity and visual systems","value":"Ensure Brand Consistency","valueDescription":"Our brand identity systems are crafted to maintain consistency across all marketing channels while allowing for adaptations tailored to local markets."},{"name":"Social-first campaigns","value":"Maximize Social Engagement","valueDescription":"Our social-first strategy ensures campaign elements are crafted to resonate deeply within each platform's unique context."},{"name":"Video production","value":"Engage Through Visual Storytelling","valueDescription":"Our video production services encompass all stages, offering compelling storytelling that captures audience attention."},{"name":"Content retainer","value":"Maintain Fresh Content","valueDescription":"Consistent and fresh content creation tailored for various platforms, ensuring brands always stay relevant."},{"name":"Testing frameworks for creative","value":"Ensure Effective Campaigns","valueDescription":"We implement structured testing methodologies that allow for iterative improvements based on audience reaction."},{"name":"Out-of-home","value":"Engage Locally","valueDescription":"Our out-of-home campaigns are designed to captivate local audiences through impactful experiential advertisements."}]},{"name":"Media","type":"Service","url":"https://www.fieldtrip.agency/services/media","summary":"Fieldtrip's Media service enhances brand visibility across multiple channels through strategic buying and optimization.","description":"Media is Fieldtrip's cross-channel buying and optimization service, coordinating paid social, search, programmatic display and video, connected TV, out-of-home, and influencer media to drive performance in concert with strategy and creative.","pricing":{},"features":[{"name":"Influencer media","value":"Boost Engagement Through Influencers","valueDescription":"Align influencer partnerships with media strategies to maximize outreach and engagement."},{"name":"Connected TV","value":"Reach Diverse Audiences Effectively","valueDescription":"Leverage advanced data targeting to enhance brand visibility on connected TV platforms."},{"name":"Paid social","value":"Optimize Social Ad Performance","valueDescription":"Continually refine social media ad campaigns to ensure maximum visibility and ROI."},{"name":"Programmatic display and video","value":"Automate Media Buying","valueDescription":"Utilize programmatic technology to efficiently buy and optimize display and video ad placements."},{"name":"Out-of-home","value":"Enhance Local Presence","valueDescription":"Utilize out-of-home media to capture attention in targeted geographical markets."},{"name":"Search","value":"Increase Search Visibility","valueDescription":"Implement targeted search strategies to capture high-intent traffic while measuring campaign success."}]},{"name":"Measurement","type":"Service","url":"https://www.fieldtrip.agency/services/measurement","summary":"Enhance campaign success with comprehensive performance measurement and analytics.","description":"Measurement is Fieldtrip's analytics backbone, delivering performance analytics, testing and reporting, attribution, and diagnostics to optimize campaigns and demonstrate impact.","pricing":{},"features":[{"name":"Performance analytics","value":"Gain Actionable Insights","valueDescription":"Access comprehensive analytics dashboards that provide real-time performance insights, enabling data-driven decision-making for ongoing campaign adjustments."},{"name":"Audits","value":"Ensure Data Accuracy","valueDescription":"Conduct thorough audits to validate the reliability and accuracy of your measurement systems and data inputs."},{"name":"Measurement and attribution","value":"Connect Exposure and Results","valueDescription":"Leverage advanced attribution modeling techniques to establish correlations between marketing exposure and actual business outcomes, refining strategies accordingly."},{"name":"Creative testing and reporting","value":"Boost Asset Performance","valueDescription":"Utilize A/B testing frameworks to identify high-performing creative assets and refine campaign strategies based on analytical reports."},{"name":"Funnel diagnostics","value":"Optimize Customer Journeys","valueDescription":"Perform diagnostics to pinpoint areas of friction in customer journeys and recommend enhancements to improve user experience and conversions."},{"name":"Targeting and activation","value":"Maximize Audience Relevance","valueDescription":"Implement advanced targeting and activation techniques to ensure your marketing messages reach the most relevant audience, increasing the likelihood of engagement and conversion."}]},{"name":"Design","type":"Service","url":"https://www.fieldtrip.agency/services/design","summary":"Create visually impactful brands with comprehensive design services.","description":"Design is Fieldtrip's branding and visual design service, delivering brand identities, guidelines, packaging, and motion to ensure consistent, compelling visuals across channels.","pricing":{},"features":[{"name":"Brand Identity and Visual Systems","value":"Ensure Brand Consistency","valueDescription":"Fieldtrip develops unique brand identities that resonate across various channels, ensuring a consistent and memorable brand presence."},{"name":"Design Guidelines","value":"Standardize Visuals","valueDescription":"Guidelines provide clarity on brand application, ensuring all visual elements align with the overall branding strategy."},{"name":"Logo Design","value":"Establish Brand Recognition","valueDescription":"Developing a professional logo that reflects the brand's values and messaging while being versatile for various uses."},{"name":"Motion Graphics","value":"Enhance Engagement","valueDescription":"Utilizing moving visuals to create dynamic and engaging brand stories that capture attention across digital platforms."},{"name":"Packaging Design","value":"Attract Customers on Shelves","valueDescription":"Creating eye-catching packaging that not only protects the product but also positions it effectively in the market."},{"name":"Typography and Color Systems","value":"Establish Visual Identity","valueDescription":"Defining specific typography choices and color palettes that reinforce brand recognition and standards."},{"name":"Print Collateral","value":"Support Offline Branding","valueDescription":"Producing professional print materials that maintain brand continuity in physical environments."}]}],"audiences":[],"segments":[{"name":"Brand management","description":"Capabilities to develop and govern scalable brand identities, design systems, packaging, and guidelines to ensure consistent cross-market brand expression.","color":1,"productNames":["Design","Strategy","Creative"]},{"name":"Creative production and content operations","description":"High-volume, production-led services for video, motion, out-of-home, and ongoing content retainers that enable rapid asset delivery and iterative optimization across channels.","color":2,"productNames":["Creative","Design"]},{"name":"Content and influencer marketing","description":"Creation, activation, and amplification of UGC and influencer content optimized for social-first channels and integrated with paid media to drive reach and engagement.","color":3,"productNames":["Creative","Media"]},{"name":"Performance media buying and cross-channel activation","description":"Data-driven planning and execution of paid social, search, programmatic display/video, connected TV, and out-of-home to maximize reach, conversions, and media efficiency.","color":4,"productNames":["Media","Strategy"]},{"name":"Marketing measurement and attribution","description":"Analytics, A/B testing, funnel diagnostics, attribution modeling, and reporting to connect marketing exposure to outcomes and optimize campaign 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