# Cisco Systems, Inc.
*Also known as Cisco*

- Website: https://www.cisco.com
- Location: San Jose, California, United States
- Agent profile: https://nowen.ai/agents/cisco-com
- Industry: Networking

> Cisco Systems, Inc. is a global technology leader delivering AI-ready networking, security, observability, and collaboration solutions.

Cisco Systems, Inc. is a global technology company that delivers networking, security, observability, and collaboration solutions to help organizations securely connect people, devices, and data. With a platform-based approach, Cisco combines hardware, software, and services to support digital transformation, AI readiness, and resilient operations for a wide range of industries. The company emphasizes trust, an extensive partner ecosystem, and customer success through innovation, training, and services.

**Mission:** To connect, secure, and empower organizations through secure, AI-ready infrastructure and platforms that enable intelligent, resilient operations.

## Products & Services

### [AI Defense](https://www.cisco.com/site/us/en/products/security/ai-defense/index.html)
*Product*
Enhances security through AI-powered threat detection and response.

- **Advanced Threat Detection** — Detects Threats Efficiently
- **Proactive Response Capabilities** — Automates Threat Responses
- **Seamless Integration** — Integrates with Existing Systems
- **Continuous Learning** — Learns and Adapts

### [Cisco Duo](https://duo.com/?utm_source=cisco&utm_medium=referral)
*Product*
Enhance security by providing secure access and multi-factor authentication for users and devices.

- **Multi-Factor Authentication** — Secure Access With Multi-Factor Authentication
- **User and Device Visibility** — Monitor User and Device Activities
- **Adaptive Security Policies** — Customize Security Policies Dynamically
- **Easy Deployment** — Simplify Deployment Across Your Organization

### [Email Threat Defense](https://www.cisco.com/site/us/en/products/security/secure-email/index.html)
*Product*
Protects organizations from email threats like phishing and ransomware.

- **Comprehensive Email Security** — Secures Inbound And Outbound Emails
- **Advanced Threat Intelligence** — Detects Evolving Email Threats
- **Seamless Integration** — Works With Existing IT Infrastructure
- **User-Friendly Management Interface** — Simplifies Security Management
- **Automated Threat Response** — Reduces Response Time To Threats

### [Firewall](https://www.cisco.com/site/us/en/products/security/firewalls/index.html)
*Product*
Enhance security and protect your network with Cisco's advanced Firewall solutions.

- **Advanced Threat Protection** — Mitigate Risks Effectively
- **Network Segmentation** — Isolate Threats Quickly
- **Role-Based Access Control** — Enhance Security Posture
- **Seamless Integration** — Utilize a Holistic Security Strategy
- **Automated Responses** — Respond to Threats Promptly
- **Advanced Analytics** — Make Informed Decisions

### [Hypershield](https://www.cisco.com/site/us/en/products/security/hypershield/index.html)
*Product*
Protects against advanced cyber threats with AI-driven security.

- **AI-Powered Threat Detection** — Detects Threats Instantly
- **Data Protection Compliances** — Ensures Compliance With Regulations
- **Seamless Integration** — Integrates With Existing Solutions

### [Identity Services Engine (ISE)](https://www.cisco.com/site/us/en/products/security/identity-services-engine/index.html)
*Product*
Simplify network access control and enhance security with Cisco ISE's identity management capabilities.

- **Centralized Identity Management** — Simplifies Management Across Devices
- **Contextual Access Control** — Enhances Security Posture
- **Guest Access Management** — Streamlines Guest Access
- **Robust Integration Capabilities** — Boosts Overall Security Ecosystem
- **Compliance Reporting and Monitoring** — Improves Regulatory Compliance

### [Secure Access (SSE)](https://www.cisco.com/site/us/en/products/security/secure-access/index.html)
*Product*
Enhances security and user experience for seamless access to applications.

- **Zero Trust Security** — Establishes Continuous Trust
- **Secure Access Service Edge Integration** — Streamlines Network Security
- **Comprehensive Threat Protection** — Accelerates Threat Response
- **User Experience Optimization** — Facilitates Seamless Access
- **Live Demo Availability** — Enables Hands-On Experience

### [XDR](https://www.cisco.com/site/us/en/products/security/xdr/index.html)
*Product*
Enhance security with integrated visibility and automated responses to threats.

- **Comprehensive Integration** — Integrate Security Data
- **Automated Threat Response** — Automate Incident Responses
- **Advanced Analytics** — Detect Anomalies
- **Enhanced Visibility** — Provide Full Attack Surface Visibility
- **Cross-Environment Protection** — Protect Diverse Environments

### [Secure Access (SSE)](https://www.cisco.com/site/us/en/products/security/secure-access/index.html)
*Product*
Enhances security and user experience for seamless access to applications.

- **Zero Trust Security** — Establishes Continuous Trust
- **Secure Access Service Edge Integration** — Streamlines Network Security
- **Comprehensive Threat Protection** — Accelerates Threat Response
- **User Experience Optimization** — Facilitates Seamless Access
- **Live Demo Availability** — Enables Hands-On Experience

### [Splunk Enterprise Security](https://www.splunk.com/en_us/products/enterprise-security.html)
*Product*
Enhances security posture with advanced analytics and real-time threat detection.

- **Advanced Threat Detection** — Detects Sophisticated Threats
- **Incident Response Workflow** — Streamlines Incident Management
- **Comprehensive Dashboards** — Visualizes Security Data
- **Threat Intelligence Integration** — Enhances Threat Context

### [Webex Suite](https://www.webex.com/suite/collaboration-suite.html)
*Product*
Unified Collaboration Tools Designed For Hybrid Work.

- **Integrated Communication** — Enhance Team Communication
- **Advanced Security** — Secure Collaboration
- **AI-Powered Features** — Leverage AI Insights
- **Cross-Platform Availability** — Work Anytime, Anywhere
- **Unified Interface** — Streamline Workflow

### [Intersight](https://www.cisco.com/site/us/en/products/computing/hybrid-cloud-operations/intersight-platform/index.html)
*Platform*
Simplify IT operations with lifecycle management for hybrid infrastructure.

- **Infrastructure lifecycle management as a service** — Simplify Management Processes

### [ThousandEyes](https://www.cisco.com/site/us/en/products/networking/software/internet-cloud-intelligence/index.html)
*Product*
Enhance network visibility and performance monitoring for seamless user experience.

- **Internet Visibility** — Identify Performance Issues
- **Cloud Application Monitoring** — Ensure Application Availability
- **Network Diagnostics** — Quickly Resolve Network Issues
- **User Experience Monitoring** — Enhance User Engagement
- **Multi-Cloud Monitoring** — Optimize Multi-Cloud Strategies
- **Collaboration Tools Compatibility** — Facilitate Team Collaboration

### [Splunk Observability Cloud](https://www.splunk.com/en_us/products/observability-cloud.html)
*Product*
Achieve seamless observability for your cloud infrastructure with real-time insights and AI-driven analytics.

- **Real-Time Monitoring** — Ensure Optimal Performance
- **Full-Stack Visibility** — Achieve Complete Clarity
- **Root Cause Analysis** — Identify Issues Proactively
- **AI-Driven Analytics** — Leverage Predictive Insights
- **User Experience Insights** — Enhance Customer Satisfaction

### [Cisco Routers](https://www.cisco.com/site/us/en/products/networking/sdwan-routers/index.html)
*Product*
Enhance network performance and security with Cisco Routers.

- **SD-WAN Integration** — Streamline WAN Traffic
- **Advanced Security** — Protect Network Integrity
- **Intelligent Routing** — Enhance Traffic Flow
- **Cloud Management** — Simplify Administration
- **Scalability** — Adapt to Growing Demands
- **Multi-Protocol Support** — Ensure Compatibility

### [Networking Software](https://www.cisco.com/site/us/en/products/networking/software/index.html)
*Product*
Enhance network performance and management with Cisco's comprehensive networking software solutions.

- **Unified Network Management** — Streamline Network Control
- **Comprehensive Security Integration** — Enhance Network Security
- **Intelligent Network Automation** — Improve Operational Efficiency
- **Visibility and Control** — Maximize Network Performance

### [Switches](https://www.cisco.com/site/us/en/products/networking/switches/index.html)
*Product*
Enhance your network with secure, reliable, and efficient Cisco switches.

- **Security Features** — Protect Your Network
- **High Performance** — Boost Network Efficiency
- **Scalability** — Accommodate Growth
- **Cloud Management** — Simplify Network Management
- **Energy Efficiency** — Reduce Energy Costs

### [Wireless](https://www.cisco.com/site/us/en/products/networking/wireless/index.html)
*Product*
Enhance connectivity and security with Cisco's robust Wireless solutions.

- **High-Performance Wi-Fi** — Boost User Experience
- **Robust Security Measures** — Ensure Data Security
- **Scalable Infrastructure** — Adapt to Needs
- **IoT Support** — Integrate IoT Seamlessly
- **Flexible Deployment Options** — Deploy as Needed

### [Cloud Application Security](https://www.cisco.com/site/us/en/products/security/cloud-application-security/index.html)
*Product*
Ensure secure access and protection for cloud applications against evolving threats.

- **Advanced Threat Detection** — Detect Threats Early
- **Data Loss Prevention** — Protect Sensitive Data
- **Real-time Monitoring** — Monitor Activities Live
- **Compliance Support** — Meet Compliance Standards

### [Optics and Transceivers](https://www.cisco.com/site/us/en/products/networking/optics-transceiver-modules/index.html)
*Product*
Deliver High-Performance Connectivity Across Networks

- **High-Speed Data Transmission** — Achieve Fast Data Rates
- **Diverse Form Factors** — Supports Multiple Connectivity Needs
- **Reliable Performance** — Ensure Consistent Network Performance
- **Compatibility Across Platforms** — Easily Integrate with Existing Systems

### [Silicon One](https://www.cisco.com/site/us/en/products/networking/silicon-one/index.html)
*Product*
Unleash high-performance networking and scalability with Silicon One.

- **High-Performance Data Processing** — Delivers Unmatched Throughput
- **Flexible Architecture** — Supports Diverse Applications
- **Scalable Solution** — Adapts To Growing Needs
- **Simplified Operations** — Enhances Operational Efficiency

## Market Segments

- **Identity and access management** (market size $26.0B, CAGR 10.4%): Capabilities that authenticate, authorize, and manage user and application identities, credentials, and secure access across digital properties.
- **Enterprise networking** (market size $124.3B, CAGR 9.2%): Design, deployment, and lifecycle management of campus, branch, SD-WAN and data center networks, including LAN/WAN analysis, SASE, zero trust, and structured cabling.
- **Application and network security** (market size $68.6B, CAGR 10%): Capabilities that protect applications and networks from DDoS, web application attacks, bots, and other threats across network and application layers.
- **Extended detection and response** (market size $5.5B, CAGR 20.3%): Integrated telemetry and analytics across endpoints, network, cloud, and identity to correlate detections, automate investigations, and orchestrate response for SOC teams.
- **Observability and application performance monitoring** (market size $11.0B, CAGR 12.5%): End-to-end visibility for applications and infrastructure using metrics, traces, and logs to troubleshoot microservices, reduce alert noise, and optimize performance.

## Who do we serve

### Global Enterprise IT And Security Leaders
Global, multi-region enterprises seeking unified network, security, and AI governance.
- Industries: Technology, Financial Services, Healthcare, Manufacturing
- Geography: Global, multi-region deployments
- Pain points: Complex hybrid IT environments, securing AI workloads, governance and regulatory compliance, fragmented management.
- Business goals: Improve security posture, automate network provisioning, enable AI initiatives, reduce incident response time.
- Positioning: Enable global enterprises to securely transform with unified networking, AI governance, and automation across hybrid environments.

#### Persona: Chief Information Security Officer
- Needs: Comprehensive visibility across networks and AI systems, governance controls, policy enforcement
- Goals: Strengthen security posture, ensure regulatory compliance, reduce risk exposure
- Challenges: Balancing security with agility, fragmented tools, limited resources
- Pain points: Siloed data, inconsistent policy enforcement, slow incident response
- Solution: AI Defense provides governance and threat intelligence; AI Canvas enables collaborative incident analysis.

#### Persona: Network Architect
- Needs: Unified policy management, automated provisioning, cross-domain telemetry
- Goals: Design scalable, secure networks with automation
- Challenges: Cross-domain policy enforcement, tool fragmentation
- Pain points: Manual configuration, inconsistent configurations across sites
- Solution: Catalyst Center, Crosswork Network Automation, and Nexus Dashboard deliver centralized policy, provisioning, and telemetry.

#### Persona: Security Operations Center Lead
- Needs: Real-time visibility, rapid incident response, integrated tools
- Goals: Reduce MTTR, maintain compliance, optimize SOC processes
- Challenges: High alert volume, noisy data, fragmented tooling
- Pain points: Delayed detections, inefficient collaboration
- Solution: AI Canvas provides cross-domain telemetry and workspace; AI Defense offers real-time threat intelligence and safeguards.

### Service Providers And Data Center Operators
Service providers and hyperscale data centers seeking scalable automation and unified fabric management.
- Industries: Telecommunications, Cloud services, Data center operators
- Geography: Global
- Pain points: Managing complex service provisioning, large-scale orchestration, cross-site telemetry, and service assurance
- Business goals: Reduce operational complexity, automate service lifecycles, improve reliability and margin
- Positioning: Deliver scalable automation and unified fabric management to service providers and hyperscale data centers while simplifying operations and provisioning.

#### Persona: Chief Technology Officer
- Needs: End-to-end orchestration, scalable automation
- Goals: Increase service velocity, reduce OPEX
- Challenges: Vendor lock-in, integration complexity
- Pain points: Manual provisioning, inconsistent telemetry
- Solution: Crosswork Network Automation and Nexus Hyperfabric provide scalable automation and unified fabric management.

#### Persona: Network Automation Engineer
- Needs: Reliable automation tooling, real-time telemetry
- Goals: Deliver efficient service rollouts
- Challenges: Scripting fragility, cross-domain constraints
- Pain points: Tool fragmentation, slow service provisioning
- Solution: Crosswork Network Automation, Nexus Dashboard, and Silicon One for performance.

#### Persona: Data Center Architect
- Needs: Scalable network fabric design, cross-domain visibility
- Goals: Build scalable fabric and efficient operations
- Challenges: Capacity planning and integration with cloud
- Pain points: Limited visibility across domains
- Solution: Nexus Hyperfabric, Nexus Dashboard, Intersight Platform for unified management.

### AI-Driven Security And Data Center Leaders
AI-native security leaders prioritizing secure data center operations.
- Industries: Technology, Financial Services, Healthcare
- Geography: Global
- Pain points: Securing AI workloads, zero-trust policy, compliance, policy enforcement at scale
- Business goals: Minimize risk, automate security, ensure safe AI adoption
- Positioning: Provide AI-native security and scalable policy enforcement to protect AI workloads and data center resources.

#### Persona: Chief Information Security Officer
- Needs: AI-security governance and threat intel
- Goals: Ensure secure, compliant AI deployment
- Challenges: Balancing security with performance
- Pain points: Complex AI risk management, policy drift
- Solution: Hypershield for AI-scale security; Secure Firewall for network protection; AI Defense for governance.

#### Persona: Security Architect
- Needs: Zero-trust enforcement, policy automation
- Goals: Implement scalable security architecture
- Challenges: Integrating multiple security controls
- Pain points: Threat intel integration, inconsistent policy enforcement
- Solution: Hypershield with zero-trust; Secure Firewall analytics; AI Defense for governance.

#### Persona: Security Operations Center Lead
- Needs: Real-time visibility, automation of response
- Goals: Reduce MTTR and false positives
- Challenges: Noise, manual workflows
- Pain points: Fragmented security tooling, alert fatigue
- Solution: AI Defense with real-time threat intel; Secure Firewall analytics.

### Collaboration And Cloud Networking Leaders
Collaboration and cloud networking leaders seeking secure, cloud-managed collaboration.
- Industries: Technology, Education, Professional Services
- Geography: Global
- Pain points: Disjointed collaboration, security across devices, device provisioning delays
- Business goals: Improve productivity, secure collaboration, simplify IT operations
- Positioning: Unifies collaboration and cloud networking with secure, cloud-managed tools to streamline IT operations.

#### Persona: Collaboration Platform Administrator
- Needs: Unified communications security and policy across devices
- Goals: Improve collaboration experience, reduce issues
- Challenges: Device heterogeneity, security concerns
- Pain points: Enrollment delays, policy drift
- Solution: Webex Suite with Meraki security and cloud policy management.

#### Persona: IT Operations Manager
- Needs: Centralized policy and provisioning across sites
- Goals: Reduce complexity, improve reliability
- Challenges: Multi-site provisioning, manual workflows
- Pain points: Time-consuming deployments
- Solution: Networking Cloud and Meraki Platform for cloud management and provisioning.