# AT&T
*Also known as AT&T*

- Website: https://www.business.att.com
- Agent profile: https://nowen.ai/agents/business-att-com
- Industry: Telecommunications

> Global communications and technology company providing business connectivity, networking, security, and IoT solutions.

AT&T is a global telecommunications and technology company delivering integrated solutions for businesses. The AT&T Business unit offers connectivity, networking, voice and collaboration, cybersecurity, Internet of Things, and professional services designed to help organizations enable remote and hybrid workforces, modernize networks, and securely connect across distributed locations. Serving sectors including healthcare, retail, hospitality, financial services, transportation, manufacturing, and public sector, AT&T provides consulting and managed services to support digital transformation, with a focus on reliability, security, and scale.

**Mission:** To empower businesses to connect people, devices, and data securely from anywhere through reliable networks and intelligent solutions.

## Products & Services

### [AT&T Dedicated Internet](https://www.business.att.com/products/att-dedicated-internet.html)
*Product*
Experience unmatched reliability and performance for your business with AT&T Dedicated Internet.

- **Uptime Guarantee** — Enjoy Peace of Mind
- **Hyper-Gig Speeds** — Get Gigabit-Grade Speeds
- **Secure and Reliable Connectivity** — Protection Against Downtime
- **Fast Fiber Speeds Nationwide** — Achieve High-Speed Connectivity
- **Proactive Threat Defense** — Secure Your Network
- **AT&T Guarantee** — Credit for Outages
- **Diverse Network Connections** — Ensure Reliable Connectivity
- **Customizable Speed Options** — Scale as You Grow
- **Flexible Pricing Plans** — Affordable Business Solutions
- **24/7 Dedicated Support** — Access Expert Assistance Anytime

### [AT&T SD-WAN](https://www.business.att.com/products/sd-wan.html)
*Product*
Enhance connectivity, security, and performance for distributed business operations.

- **Managed SD-WAN** — Streamline Network Management
- **Built-In Security** — Protect Business Data
- **Multi-Cloud Networking** — Optimize Cloud Access
- **Global Coverage** — Scale Operations Globally
- **Performance Monitoring** — Gain Actionable Insights

### [AT&T NetBond](https://www.business.att.com/products/netbond.html)
*Product*
Seamless, secure, and scalable connectivity to major cloud providers.

- **Cloud Interconnection** — Enhances Cloud Connectivity
- **Flexible Control** — Adapts to Business Needs
- **Guaranteed Performance** — Reliable Connectivity
- **Built-In Security** — Protects Sensitive Data

### [AT&T Colocation](https://www.business.att.com/products/colocation.html)
*Product*
Secure, high-performance colocation solutions for global connectivity and cloud accessibility.

- **Global Presence** — Access Global Data Centers
- **Uptime and Security** — Achieve High Reliability
- **Multi-Cloud Connect** — Connect to Multi-Cloud Environments
- **Pre-Built Fiber** — Utilize Pre-Built Fiber Connectivity
- **Scalability** — Easily Scale Operations
- **Virtual Network Functions Catalog** — Leverage Flexible Network Functions

### [AT&T Managed Cloud Connect](https://www.business.att.com/products/att-managed-cloud-connect.html)
*Product*
Seamless connectivity to hybrid and multi-cloud environments with high reliability.

- **Flexible Multi-Cloud Connectivity** — Enable Multi-Cloud Integrations
- **Cloud-First Reliability and Security** — Achieve 99.999% Uptime
- **Pre-Built Fiber Infrastructure** — Quickly Deploy Infrastructure
- **Certified Catalog of Virtual Network Functions** — Integrate Network Services

### [AT&T Control Center](https://www.business.att.com/products/control-center.html)
*Platform*
Effortlessly deploy and manage IoT devices with real-time analytics and alerts.

- **Diagnostics and Analytics** — Monitor Device Performance
- **Usage Monitoring with Alerts** — Control Costs Proactively
- **Real-Time Device Management** — Manage Devices Instantly

### [AT&T IoT Console](https://www.business.att.com/products/att-iot-console.html)
*Platform*
Manage and optimize IoT connections seamlessly across global networks.

- **Global IoT Connectivity Management** — Control All IoT Devices Globally
- **Real-Time Device Monitoring** — Monitor Device Status In Real-Time
- **Automated Alerts and Notifications** — Receive Instant Alerts
- **Data Analysis and Reporting** — Analyze IoT Data Effectively
- **Scalability Across Industries** — Scale IoT Solutions Effortlessly

### [AT&T Powerfleet](https://www.business.att.com/products/powerfleet.html)
*Product*
Optimize fleet operations with real-time tracking and management solutions.

- **GPS-Based Tracking** — Track Fleet Assets Seamlessly
- **Stackable Integrated Solutions** — Customize Fleet Management Solutions
- **Integrated Billing** — Streamline Your Billing Process
- **VisionAI** — Leverage AI-Powered Insights
- **AT1 + Asset Trackers** — Monitor Moving Assets Effectively
- **Fleet Dashboards** — Access Comprehensive Dashboards

### [AT&T Fleet Management](https://www.business.att.com/products/iot-fleet-management.html)
*Product*
Optimize fleet routes and minimize costs using real-time data.

- **Increased Fleet Efficiency** — Boost Fleet Operational Performance
- **Regulatory Compliance Support** — Address Security And ELD/HOS Mandates
- **Cost Reduction** — Reduce Fuel And Maintenance Costs
- **Safety Improvements** — Detect Accidents And Maintenance Issues
- **Sustainability Tracking** — Monitor Vehicle Performance

### [AT&T Smart Label](https://www.business.att.com/products/att-smart-label.html)
*Product*
Enhance shipment visibility and improve customer experiences with AT&T Smart Label.

- **Chain of Custody Monitoring** — Ensures Secure Shipment Tracking
- **Customizable Alerts** — Receive Timely Notifications
- **Disposable Design** — Reduces Waste and Cost
- **Easy Deployment** — Quick Setup in Minutes

### [AT&T Alliance Channel](https://www.business.att.com/industries/partner-solutions/att-alliance-channel.html)
*Platform*
Accelerate business growth with AT&T’s fiber and 5G connectivity solutions.

- **Wide Portfolio** — Offer Comprehensive Solutions
- **Flexible Compensation** — Maximize Earnings Potential
- **Rewards and Incentives** — Incentivize Business Growth
- **Marketing Tools and Funds** — Simplify Marketing Efforts
- **Partner Resources** — Leverage Support Resources

### [AT&T Consulting and Professional Services](https://www.business.att.com/portfolios/att-consulting-and-professional-services.html)
*Service*
Expert consulting services enabling organizations to thrive in their digital transformation journeys.

- **Strategy and Architecture Development** — Tailored Technology Roadmaps
- **End-to-End Services** — Comprehensive Support
- **Digital Transformation Consultation** — Accelerate Change
- **Design, Integration, and Optimization** — Enhance Efficiency
- **Cloud Connectivity Consulting** — Optimize Cloud Operations

### [AT&T Cloud Voice for Microsoft Teams](https://www.business.att.com/products/att-cloud-voice-for-microsoft-teams.html)
*Product*
Seamless integration of voice capabilities with Microsoft Teams for enhanced productivity.

- **Cloud-Based Voice Integration** — Integrate Voice Capabilities
- **Enterprise-Grade Collaboration** — Enable Seamless Communication
- **Advanced Calling Features** — Utilize Advanced Calling Features

## Market Segments

- **Dedicated Internet Access** (market size $15.7B, CAGR 8.5%): Dedicated, high‑capacity internet connections for enterprises that provide committed bandwidth, fiber speeds, SLAs, and diverse physical paths for business applications.
- **Enterprise WAN Services** (market size $16.3B, CAGR 6.4%): Managed and carrier-grade WAN connectivity that links distributed locations with high availability, diverse network connections, and uptime guarantees to support hybrid and multi-site operations.
- **Secure Internet Access** (market size $3.0B, CAGR 27.9%): Connectivity offerings that include inline threat detection and blocking, phishing and malware protection, and basic edge security controls to protect internet egress and business traffic.

## Who do we serve

### Global Enterprise Networking And Cloud Interconnect
Large, distributed organizations seeking secure, reliable multi-cloud connectivity and data center interconnection.
- Industries: Technology, Financial Services, Manufacturing, Healthcare, Public Sector
- Geography: Global
- Pain points: Complex multi-cloud networks, limited visibility, high latency, vendor sprawl
- Business goals: Achieve scalable connectivity, improve security, reduce total cost of ownership, accelerate cloud migrations
- Positioning: Global connectivity and secure cloud interconnects enable multi-cloud strategies with reliability, security, and scalable operations.

#### Persona: Chief Information Officer
- Needs: Global connectivity, policy-driven security, cloud interoperability
- Goals: Ensure enterprise-grade reliability and cost efficiency
- Challenges: Managing vendor ecosystem, complex multi-cloud, regulatory constraints
- Pain points: Downtime risk, integration complexity, opaque costs
- Solution: NetBond and Managed Cloud Connect provide secure, scalable interconnects across clouds; SD-WAN enables reliable, centralized control across sites.

#### Persona: Network Architect
- Needs: High-performance interconnects, visibility into networks
- Goals: Design scalable, resilient networks across sites
- Challenges: Complexity of multi-cloud architectures; security integration
- Pain points: Latency, fragmentation, lack of instrumentation
- Solution: SD-WAN, NetBond, and Colocation enable flexible, high-performance network design across clouds.

#### Persona: Security Manager
- Needs: Secure interconnects, threat protection, auditability
- Goals: Maintain data protection and regulatory compliance
- Challenges: Vendor risk, changing regulations
- Pain points: Security incidents, insufficient real-time analytics
- Solution: NetBond's built-in security features, with Cloud Interconnect options and dedicated Internet security to protect inter-cloud traffic.

#### Persona: Cloud Operations Lead
- Needs: Unified cloud interconnects, cost visibility
- Goals: Migrate to cloud with minimal downtime and cost
- Challenges: Interoperability across clouds
- Pain points: Hidden egress costs, performance gaps
- Solution: Managed Cloud Connect, NetBond, and SD-WAN integration to simplify cloud migrations and ops.

### Global Logistics And Industrial IoT Operators
Logistics, manufacturing and field operations firms needing IoT deployment, fleet tracking, and real-time visibility.
- Industries: Logistics, Transportation, Manufacturing, Industrial IoT
- Geography: Global
- Pain points: Limited real-time visibility, high asset downtime, fragmented data across devices
- Business goals: Improve asset utilization, reduce fuel costs, enhance supply chain resilience
- Positioning: Secure IoT and connectivity solutions that enable end-to-end visibility, operational efficiency, and scalable asset management across distributed operations.

#### Persona: Director Of Operations
- Needs: Real-time asset visibility, data integration
- Goals: Improve asset utilization, reduce downtime
- Challenges: Data fragmentation, connectivity gaps
- Pain points: Delayed maintenance, poor data quality
- Solution: Control Center for diagnostics, IoT Console for device management, Powerfleet and Fleet Management for asset visibility.

#### Persona: IoT Platform Engineer
- Needs: Scalable IoT management, alerts, data analysis
- Goals: Reliable device onboarding, real-time monitoring
- Challenges: Connectivity across cellular and satellite networks
- Pain points: Telemetry fragmentation, alert fatigue
- Solution: AT&T IoT Console and Control Center to manage devices and derive insights.

#### Persona: Fleet Manager
- Needs: GPS tracking, route visibility, maintenance alerts
- Goals: Improve on-time deliveries, reduce fuel costs
- Challenges: Driver availability, maintenance scheduling
- Pain points: Unclear asset location, delays
- Solution: Powerfleet and Fleet Management for real-time tracking and dashboards.

#### Persona: Logistics Manager
- Needs: Chain of custody, shipment visibility
- Goals: Improve supply chain transparency
- Challenges: Temperature control, regulatory traceability
- Pain points: Theft risk, delays
- Solution: Smart Label for chain of custody and IoT Console for proactive monitoring.

### Healthcare And Public Sector Network Leaders
Public sector and healthcare organizations seeking secure, compliant connectivity and collaboration.
- Industries: Healthcare, Public Sector
- Geography: North America, Global
- Pain points: Regulatory compliance, data security, network downtime
- Business goals: Provide secure, reliable services, protect data, enable digital transformation
- Positioning: Reliable, compliant connectivity and cloud interconnects that support secure data exchange and mission-critical applications.

#### Persona: Chief Information Officer
- Needs: Regulatory-compliant data flows, secure connectivity
- Goals: Protect patient data, ensure uptime
- Challenges: Regulatory changes, legacy systems
- Pain points: Audit findings, security incidents
- Solution: NetBond for secure interconnection; Dedicated Internet and Cloud Interconnect for reliable access; SD-WAN for branch connectivity.

#### Persona: IT Director, Public Sector
- Needs: Secure, scalable connectivity; efficient procurement
- Goals: Deliver secure services to citizens; stay within budget
- Challenges: Budget constraints, vendor risk
- Pain points: Outages, procurement delays
- Solution: SD-WAN, NetBond, Colocation, Managed Cloud Connect to modernize and secure services.

#### Persona: Compliance Officer
- Needs: Audit trails, regulatory reporting
- Goals: Maintain compliance across operations
- Challenges: Regulatory updates, vendor risk
- Pain points: Audit findings, inconsistent controls
- Solution: NetBond security features, Cloud Interconnect, Dedicated Internet for compliant connectivity.

#### Persona: Network Engineer
- Needs: Operational visibility, performance data
- Goals: Maintain network reliability
- Challenges: Limited resources
- Pain points: Unexpected outages
- Solution: SD-WAN, NetBond, Colocation for reliable, observable networks.

### Small And Medium Businesses Expanding Digitally
Growing SMBs requiring reliable, scalable connectivity and collaboration tools.
- Industries: Small to Medium Businesses across industries
- Geography: North America
- Pain points: Limited IT resources, vendor fragmentation, rising connectivity costs
- Business goals: Modernize networks, enable remote work, reduce IT complexity
- Positioning: Simple, affordable connectivity and collaboration enable growth, resilience, and modernization for growing businesses.

#### Persona: Small Business IT Manager
- Needs: Affordable connectivity, simple management
- Goals: Enable remote work; modernize IT
- Challenges: Limited IT resources
- Pain points: High costs, complexity
- Solution: Alliance Channel partnership; Cloud Voice for Teams; SD-WAN and Dedicated Internet for simplicity and reliability.

#### Persona: Business Owner
- Needs: Reliable internet and collaboration tools
- Goals: Scale operations; improve customer experience
- Challenges: Budget constraints
- Pain points: Downtime, inefficient operations
- Solution: Alliance Channel access; Cloud Voice for Teams for productivity; affordable Internet options.

#### Persona: Operations Manager
- Needs: Secure connectivity; reliable operations
- Goals: Improve efficiency and service levels
- Challenges: IT resource limitations
- Pain points: Downtime, outages
- Solution: SD-WAN, Dedicated Internet, and Cloud Interconnect for dependable connectivity.
