{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/broadsign-com","markdownUrl":"https://nowen.ai/agents/broadsign-com.md","jsonUrl":"https://nowen.ai/agents/broadsign-com.json","name":"Broadsign International Holding Company","nickname":"Broadsign","website":"https://broadsign.com","location":"Montréal, Québec, Canada","address":{"city":"Montréal","state":"Québec","country":"Canada"},"industry":"AdTech","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-09-06T23:06:13.893Z","summary":"A global software platform that helps media owners, retailers and advertisers manage, monetize, and optimize out-of-home networks.","description":"Broadsign International Holding Company operates a global software platform that enables media owners, retailers, and advertisers to manage, monetize, and optimize out-of-home networks. The organization focuses on connecting screens across airports, shopping malls, retail locations, transit hubs and other public spaces with automated software, data-driven audience insights, and scalable content workflows. It helps clients inform, entertain and engage audiences while maximizing revenue and simplifying operations through centralized campaign planning, content management and programmatic delivery. The company serves a global community of media owners, agencies and brands, providing tools to plan, buy, and deliver dynamic campaigns, while maintaining security, governance and measurable performance. The mission is to empower customers to deliver relevant messaging at the right moments and create connected, impactful experiences for audiences worldwide.","mission":"Our mission is to empower our customers to inform, entertain, and delight worldwide audiences through connected screens.","directory":{"industryName":"AdTech","agentCount":59,"indexable":true,"hubUrl":"https://nowen.ai/industry/adtech"},"aiReaderFamilies":["Anthropic","Amazon"],"products":[{"name":"Broadsign Platform","type":"Platform","url":"https://broadsign.com/broadsign-platform/","summary":"Maximize Revenue And Streamline Operations For Out-Of-Home Networks.","description":"Manage your DOOH business with automated software, intelligent campaign tools, network operations and programmatic advertising — all in one platform.","pricing":{},"features":[{"name":"Ad Server","value":"Boost Revenue With Unified Ad Management","valueDescription":"Enhance revenue generation without overwhelming your team by consolidating direct and programmatic DOOH inventory through a single ad server."},{"name":"Programmatic SSP","value":"Generate Revenue Programmatically","valueDescription":"Complement direct sales with a programmatic pipeline that connects with global buyers to maximize ad inventory monetization."},{"name":"Content & Network Management","value":"Automate Content Delivery","valueDescription":"Rely on automated campaign workflows that ensure content plays at optimal times, enhancing visibility and performance tracking."},{"name":"Flexible Selling Tools","value":"Maximize Fill Rates","valueDescription":"Utilize intelligent tools to create flexible buying options for new buyers, improving fill rates and campaign performance."},{"name":"Security Compliance","value":"Ensure Data Protection","valueDescription":"Trust in SOC 2 Type 2 certified processes that safeguard your sensitive data and enhance your platform's security posture."},{"name":"Local Signage Messaging","value":"Customize On-Site Messaging","valueDescription":"Empower onsite teams to easily create localized digital signage messages with brand-consistent templates, fostering engagement with local audiences."},{"name":"Static Campaigns","value":"Streamline Static Campaign Management","valueDescription":"Utilize centralized asset management tools to enhance static campaign efficiency and improve coordination with bill posters."}]},{"name":"Place Exchange by Broadsign","type":"Platform","url":"https://broadsign.com/place-exchange-by-broadsign/","summary":"Maximize out-of-home advertising revenue with a data-driven programmatic platform.","description":"Place Exchange by Broadsign is a programmatic exchange for DOOH inventory enabling omnichannel, data-driven reach.","pricing":{},"features":[{"name":"Omnichannel Programmatic Access","value":"Capture New Revenue","valueDescription":"Expand your advertising reach by seamlessly integrating Place Exchange with major DSPs and connecting with potential buyers."},{"name":"Dynamic Creative Delivery","value":"Deliver Relevant Messages","valueDescription":"Enhance audience engagement by delivering personalized content based on situational triggers."},{"name":"Brand Safety Measures","value":"Ensure Brand Safety","valueDescription":"Protect your advertising relationships and maintain brand integrity with comprehensive safety filters."},{"name":"Robust Analytics and Reporting","value":"Measure Performance","valueDescription":"Utilize actionable metrics to understand audience engagement and adjust strategies accordingly."},{"name":"Seamless Integration","value":"Integrate Effortlessly","valueDescription":"Achieve quick deployment without major tech overhauls by utilizing pre-built integration libraries."}]},{"name":"OutMoove by Broadsign","type":"Platform","url":"https://broadsign.com/outmoove/","summary":"Streamline programmatic DOOH campaigns with OutMoove's advanced targeting and performance insights.","description":"OutMoove by Broadsign is a DSP and companion platform for planning and delivering programmatic DOOH campaigns, providing media buyers with the tools to plan, buy, and optimize their campaigns efficiently.","pricing":{},"features":[{"name":"Global Inventory Access","value":"Access Global Inventory","valueDescription":"Utilize the platform's extensive reach to activate targeted campaigns across high-traffic locations worldwide."},{"name":"Data-Driven Targeting","value":"Reach Targeted Audiences","valueDescription":"Enhance campaign effectiveness by delivering relevant ads to specific audience segments based on real-time data."},{"name":"Real-Time Campaign Optimization","value":"Optimize Campaigns Live","valueDescription":"Maximize ROI by responding immediately to campaign performance metrics."},{"name":"Detailed Reporting and Analytics","value":"Gain Full Visibility","valueDescription":"Understand the impact of your campaigns through detailed performance metrics."},{"name":"Dynamic Creative Optimization","value":"Enhance Ad Relevance","valueDescription":"Boost engagement by ensuring ads are timely and relevant to the audience's context."},{"name":"Flexible Buying Options","value":"Customize Your Experience","valueDescription":"Choose a service level that matches your team's capabilities and campaign objectives."}]},{"name":"In-store Retail Platform","type":"Platform","url":"https://broadsign.com/in-store-retail-platform/","summary":"Efficiently manage and monetize in-store digital advertising with Broadsign's comprehensive platform.","description":"In-store retail platform for managing in-store DOOH networks and retail media.","pricing":{},"features":[{"name":"Programmatic Supply-Side Platform","value":"Generate Programmatic Revenue","valueDescription":"Connect with a broader advertising pool for automatic buying and revenue growth."},{"name":"Automated Campaign Delivery","value":"Automate Campaign Scheduling","valueDescription":"Save time and optimize displays by automating the delivery of timely and relevant content across all screens."},{"name":"Content & Network Management","value":"Manage Content Efficiently","valueDescription":"Centralize control of all in-store advertising to ensure that the right content is displayed in the right place."},{"name":"Local Store Messaging","value":"Engage Customers Locally","valueDescription":"Empower store operators to create tailored messages that resonate with local shoppers."},{"name":"Performance Tracking","value":"Measure Advertising Effectiveness","valueDescription":"Gain insights on campaign reach and impressions to drive better decision-making."}]},{"name":"In-store Advertising Network","type":"Solution","url":"https://broadsign.com/in-store-advertising-network/","summary":"Enhance customer engagement and drive revenue with a comprehensive in-store advertising solution.","description":"Launch in-store advertising networks by integrating in-store advertising into a connected retail media network.","pricing":{},"features":[{"name":"End-to-End Management","value":"Streamline Your Operations","valueDescription":"Ensure efficient management of campaigns across various screens and locations, allowing quick responsiveness to changes in strategy or promotions."},{"name":"Automated Campaign Scheduling","value":"Optimize Content Delivery","valueDescription":"Leverage real-time data to enhance engagement by displaying relevant advertisements tailored to the specific audience and time."},{"name":"Performance Measurement and Reporting","value":"Ensure Accountability","valueDescription":"Leverage insights to improve future campaigns, ensuring that advertising strategies are data-driven and effective."},{"name":"Programmatic Advertising Integration","value":"Expand Revenue Streams","valueDescription":"Open up new revenue channels by allowing brands to buy advertising space automatically, ensuring your network is effectively monetized."},{"name":"Local Signage Messaging","value":"Enhance Customer Experience","valueDescription":"Facilitate tailored advertising that reflects local offerings, thereby increasing foot traffic and conversions."}]},{"name":"Programmatic DOOH Campaign","type":"Service","url":"https://broadsign.com/launch-pdooh-campaign/","summary":"Execute targeted advertising campaigns across premium digital screens to reach audiences effectively.","description":"Launch programmatic DOOH campaigns to deliver contextual, targeted messaging across screens.","pricing":{},"features":[{"name":"Global Inventory Access","value":"Reach Audiences Globally","valueDescription":"Advertise on thousands of digital screens worldwide, including airports, shopping malls, and transit hubs, ensuring maximum visibility and engagement."},{"name":"Real-Time Optimization","value":"Maximize Campaign Effectiveness","valueDescription":"Adjust your campaigns live to respond to audience engagement, ensuring optimal performance and resource allocation."},{"name":"Comprehensive Performance Measurement","value":"Gain Insightful Analytics","valueDescription":"Analyze the effectiveness of campaigns and refine strategies using detailed metrics on impressions and audience interactions."},{"name":"Customizable Campaign Options","value":"Personalize Your Messaging","valueDescription":"Create specific targeting strategies that resonate with your audience by customizing every aspect of your campaign."},{"name":"Integrative DSP Partnerships","value":"Streamline Your Advertising Process","valueDescription":"Leverage existing relationships with trusted DSPs to incorporate DOOH into your omnichannel marketing strategy."}]}],"audiences":[],"segments":[{"name":"Digital out-of-home campaign and network management","description":"Capabilities to plan, schedule, serve and centrally manage content, inventory and operations across distributed DOOH screens for media owners and venue operators.","size":0.3,"cagr":12,"color":1,"productNames":["Broadsign Platform","Programmatic DOOH Campaign"],"methodology":"Estimates based on reported global DOOH ad revenue (~$20B in 2024) and programmatic-managed DOOH (~$7.5B in 2024). Campaign/network management (CMS, ad-serving, inventory & ops) is a small fraction of total DOOH spend; assuming ~1–2% of media spend yields an estimated vendor/service market of roughly $0.2–0.4B, so $0.3B chosen as midpoint. Growth potential aligns with overall DOOH double‑digit CAGR (mid‑teens to low‑teens); a 12% CAGR reflects continued digitization, programmatic adoption, and rising demand for centralized management.","citations":[{"url":"https://agilityads.com/blog/what-is-dooh-advertising-a-complete-guide-to-digital-out-of-home","text":"Global DOOH revenue surpassed roughly $20B in 2024 and is projected to nearly double to around $39B by 2030"},{"url":"https://www.precedenceresearch.com/digital-out-of-home-advertising-market","text":"Asia Pacific is expected to expand at around 11.8% CAGR during the forecasted years."}]},{"name":"Programmatic DOOH exchange and supply monetization","description":"Capabilities that enable programmatic selling and monetization of DOOH inventory via exchanges and SSP functions, including brand safety, competitive separation and integrations for automated revenue generation.","size":0.35,"cagr":18,"color":2,"productNames":["Place Exchange by Broadsign","Broadsign Platform","In-store Retail Platform","In-store Advertising Network"],"methodology":"Estimate based on pDOOH ad-spend projections and typical intermediary take-rates. StackAdapt reports programmatic DOOH reaching ~$1.37B by 2027 with high YoY growth; Trillboards notes intermediaries (exchange/SSP/ad-serving) capture ~25–45% of spend, implying exchange/SSP monetization of several hundred million USD. Credence Research shows a much narrower platform definition (~USD 24.39M in 2024), highlighting definitional variance. I therefore estimate current exchange/SSP/supply-monetization market at roughly $0.35B with strong growth potential (~18% CAGR).","citations":[{"url":"https://www.stackadapt.com/resources/blog/programmatic-dooh","text":"\"on track to reach $1.37 billion USD by 2027.\""},{"url":"https://trillboards.com/guides/programmatic-dooh-101/","text":"\"aggregate take rate of the intermediaries (exchange + SSP + ad serving) is generally 25–45%.\""},{"url":"https://www.credenceresearch.com/report/programmatic-digital-out-of-home-dooh-market","text":"\"Market Size 2024 USD 24.39 million; CAGR 12.81%.\""}]},{"name":"Programmatic buying and campaign optimization","description":"Capabilities for advertisers and agencies to plan, buy, target and optimize DOOH campaigns using DSP features, data-driven targeting, dynamic creative and real-time optimization.","size":86.1,"cagr":6.9,"color":3,"productNames":["OutMoove by Broadsign","Programmatic DOOH Campaign"],"methodology":"Estimate uses Fact.MR’s media buying services market as the closest match to programmatic buying and campaign-optimization capabilities (managed programmatic/DSP services and agency fees), giving ~USD 86.1B (2026) and a 6.9% CAGR. Broader programmatic spend estimates (Statista/Coursera, Persistence, BRI) show substantially larger total ad spend and higher CAGR ranges, indicating upside in adjacent segments (platform revenue, CTV/DOOH) beyond the managed services slice.","citations":[{"url":"https://www.factmr.com/report/media-buying-services-market","text":"projected to reach USD 86.1 billion in 2026 and expand to USD 167.8 billion by 2036, reflecting a CAGR of 6.9%"},{"url":"https://www.coursera.org/articles/programmatic-ad-buying","text":"Advertisers invested an estimated $595 billion in global programmatic ad spending in 2024 and on track to push that figure toward $800 billion by 2028"},{"url":"https://www.persistencemarketresearch.com/market-research/programmatic-advertising-market.asp","text":"Programmatic Advertising Market is projected to reach US$ 975.1 billion by 2033, growing at a CAGR of 19.9% between 2026 and 2033"},{"url":"https://www.businessresearchinsights.com/market-reports/programmatic-advertising-market-106436","text":"Global Programmatic Advertising Market size is anticipated to be worth USD 141.05 Billion in 2026, expected to grow to USD 410.11 Billion by 2035, CAGR 12.5%"}]},{"name":"Retail media and in-store advertising","description":"Capabilities to deliver targeted promotions and advertising in-store, integrate brand campaigns with retail media partners, and measure consumer engagement.","size":166,"cagr":21.8,"color":4,"productNames":["In-store Advertising Network","In-store Retail Platform","Broadsign Platform"],"methodology":"Primary estimate uses eMarketer-based forecasts cited in the provided results: global retail media is forecast at ~$166B in 2025 with ~21.8% average growth (eMarketer). Oliver Wyman’s analysis (excluding China) cites a ~$90B retail media market and highlights in-store revenue as a growing share (currently ~10% in some retailers, potential up to 40%), supporting strong upside for in-store advertising within the broader retail media market. Perion/Statista context (share of digital ad spend) corroborates the scale and rapid growth of retail media.","citations":[{"url":"https://adm-indicia.com/insights/the-evolution-of-the-retail-media-landscape/","text":"Retail media expected to reach $166 billion globally in 2025, with an average growth of 21.8% (EMARKETER, 2024)."},{"url":"https://www.oliverwyman.com/our-expertise/insights/2024/dec/retail-media-future-advertising-growth.html","text":"total market size of around $90 billion (excluding China)."},{"url":"https://perion.com/retail-media/what-is-retail-media-a-guide-with-basics-and-benefits/","text":"Retail media advertising spending represents 21% of global digital advertising spending."}]}],"faq":[],"comparisons":[],"sources":[{"url":"https://broadsign.com","text":"Broadsign International Holding Company"},{"url":"https://broadsign.com/broadsign-platform/","text":"Broadsign Platform"},{"url":"https://broadsign.com/place-exchange-by-broadsign/","text":"Place Exchange by Broadsign"},{"url":"https://broadsign.com/outmoove/","text":"OutMoove by Broadsign"},{"url":"https://broadsign.com/in-store-retail-platform/","text":"In-store Retail Platform"},{"url":"https://broadsign.com/in-store-advertising-network/","text":"In-store Advertising Network"},{"url":"https://broadsign.com/launch-pdooh-campaign/","text":"Programmatic DOOH Campaign"},{"url":"https://agilityads.com/blog/what-is-dooh-advertising-a-complete-guide-to-digital-out-of-home","text":"Global DOOH revenue surpassed roughly $20B in 2024 and is projected to nearly double to around $39B by 2030"},{"url":"https://www.precedenceresearch.com/digital-out-of-home-advertising-market","text":"Asia Pacific is expected to expand at around 11.8% CAGR during the forecasted years."},{"url":"https://www.stackadapt.com/resources/blog/programmatic-dooh","text":"\"on track to reach $1.37 billion USD by 2027.\""},{"url":"https://trillboards.com/guides/programmatic-dooh-101/","text":"\"aggregate take rate of the intermediaries (exchange + SSP + ad serving) is generally 25–45%.\""},{"url":"https://www.credenceresearch.com/report/programmatic-digital-out-of-home-dooh-market","text":"\"Market Size 2024 USD 24.39 million; CAGR 12.81%.\""},{"url":"https://www.factmr.com/report/media-buying-services-market","text":"projected to reach USD 86.1 billion in 2026 and expand to USD 167.8 billion by 2036, reflecting a CAGR of 6.9%"},{"url":"https://www.coursera.org/articles/programmatic-ad-buying","text":"Advertisers invested an estimated $595 billion in global programmatic ad spending in 2024 and on track to push that figure toward $800 billion by 2028"},{"url":"https://www.persistencemarketresearch.com/market-research/programmatic-advertising-market.asp","text":"Programmatic Advertising Market is projected to reach US$ 975.1 billion by 2033, growing at a CAGR of 19.9% between 2026 and 2033"},{"url":"https://www.businessresearchinsights.com/market-reports/programmatic-advertising-market-106436","text":"Global Programmatic Advertising Market size is anticipated to be worth USD 141.05 Billion in 2026, expected to grow to USD 410.11 Billion by 2035, CAGR 12.5%"},{"url":"https://adm-indicia.com/insights/the-evolution-of-the-retail-media-landscape/","text":"Retail media expected to reach $166 billion globally in 2025, with an average growth of 21.8% (EMARKETER, 2024)."},{"url":"https://www.oliverwyman.com/our-expertise/insights/2024/dec/retail-media-future-advertising-growth.html","text":"total market size of around $90 billion (excluding China)."},{"url":"https://perion.com/retail-media/what-is-retail-media-a-guide-with-basics-and-benefits/","text":"Retail media advertising spending represents 21% of global digital advertising spending."}]}