# Big Moves Marketing
*Also known as Big Moves*

- Website: https://bigmoves.marketing
- Agent profile: https://nowen.ai/agents/bigmoves-marketing
- Industry: B2B Marketing

> Big Moves Marketing helps B2B SaaS and growth-stage companies define positioning, build demand-gen engines, and create conversion-focused websites.

Big Moves Marketing is a B2B marketing agency that helps growth-stage SaaS and B2B brands define positioning, craft differentiated messaging, and build demand-generation systems. The firm develops brand foundations, ICPs, and messaging architectures, then executes multichannel campaigns across content, SEO, paid advertising, events, and sales enablement to accelerate growth for its clients.

**Mission:** To empower growth-stage B2B companies to articulate their purpose, align leadership, and execute differentiated, data-driven marketing that drives demand, pipeline, and revenue.

## Products & Services

### [B2B Marketing Strategy](https://www.bigmoves.marketing/services/strategy)
*Service*
Empowers B2B SaaS founders with strategic growth frameworks for market success.

- **Brand Core Development** — Establishes Clear Identity
- **GTM Planning Alignment** — Optimizes Launch Efficiency
- **Strategic Choices for Growth** — Enhances Market Focus
- **Brand Personality** — Differentiates Your Brand
- **Conversion-Focused Website Development** — Improves User Engagement
- **Pain Point Identification** — Informs Product Development

### [B2B Positioning and Messaging](https://www.bigmoves.marketing/services/positioning-messaging)
*Service*
Helps B2B startups create clear and compelling positioning with effective messaging to drive engagement and conversion.

- **Point of Difference** — Articulate Unique Value
- **Positioning Statement and Messaging Framework** — Create Cohesive Messaging
- **Frame of Reference** — Define Market Context
- **Target Buyer Definition** — Identify Key Audience
- **Competitor Analysis** — Understand Market Dynamics
- **Reason to Believe** — Build Trust with Evidence
- **Messaging Alignment** — Achieve Messaging Consistency

### [B2B Website](https://www.bigmoves.marketing/services/website)
*Service*
Builds a high-performing B2B website in days for effective growth campaigns.

- **Messaging Framework** — Guide Copy Across All Pages
- **SEO-Ready, Conversion-Focused Pages** — Boost Organic Traffic and Conversions
- **Sitemap and Copywriting** — Structuring Your Content for Clarity
- **Webflow Template Deployment** — Launch a Professional Website Quickly
- **Conversion Optimization Strategy** — Increase Lead Generation Effectively
- **Customization Assistance** — Easily Scale Your Website

### [Shopify App Growth](https://www.bigmoves.marketing/services/shopify-app-growth)
*Service*
Support for Shopify apps to increase installs, reviews, and grow revenue effectively.

- **App Store Optimization** — Rank Higher On App Store
- **Conversion Optimization** — Boost Activation And Retention
- **Multi-Channel Growth Program** — Expand Your Growth Channels
- **Shopify Search Ads** — Drive Installs With Ads
- **Keyword Research and Strategy** — Discover Valuable Keywords
- **Onboarding Improvement** — Enhance User Onboarding

## Market Segments

- **Brand strategy and positioning** (market size $9.1B, CAGR 15.5%): Capabilities to define brand identity, differentiation, messaging, and positioning using qualitative and quantitative research to guide marketing and stakeholder alignment.
- **Demand generation and performance marketing** (market size $20.0B, CAGR 9.5%): Demand creation and conversion programs including paid media, pipeline generation, nurture, and sales activation to drive measurable lead-to-revenue performance.
- **Website design and conversion optimization** (market size $61.2B, CAGR 8.5%): Design and UX services focused on responsive, SEO-friendly website architecture and conversion-rate optimization to improve engagement and lead capture.
- **App store optimization and Shopify app growth** (market size $38.1B, CAGR 16.7%): App-specific growth services including app store optimization, Shopify Search Ads, onboarding improvement and cross-channel strategies to increase installs, activation and retention.