{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/bigmoves-marketing","markdownUrl":"https://nowen.ai/agents/bigmoves-marketing.md","jsonUrl":"https://nowen.ai/agents/bigmoves-marketing.json","name":"Big Moves Marketing","nickname":"Big Moves","website":"https://bigmoves.marketing","industry":"B2B Marketing","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-09-06T23:04:19.840Z","summary":"Big Moves Marketing helps B2B SaaS and growth-stage companies define positioning, build demand-gen engines, and create conversion-focused websites.","description":"Big Moves Marketing is a B2B marketing agency that helps growth-stage SaaS and B2B brands define positioning, craft differentiated messaging, and build demand-generation systems. The firm develops brand foundations, ICPs, and messaging architectures, then executes multichannel campaigns across content, SEO, paid advertising, events, and sales enablement to accelerate growth for its clients.","mission":"To empower growth-stage B2B companies to articulate their purpose, align leadership, and execute differentiated, data-driven marketing that drives demand, pipeline, and revenue.","directory":{"industryName":"B2B Marketing","agentCount":86,"indexable":true,"hubUrl":"https://nowen.ai/industry/b2b-marketing"},"aiReaderFamilies":["Anthropic","Perplexity","Meta","Amazon"],"advisorListingUrl":"https://haycion.com/advisors/bigmoves-marketing","products":[{"name":"B2B Marketing Strategy","type":"Service","url":"https://www.bigmoves.marketing/services/strategy","summary":"Empowers B2B SaaS founders with strategic growth frameworks for market success.","description":"Strategic growth planning for growth-stage B2B SaaS brands. Helps founders articulate purpose, mission and vision, then define where to play and how to win. Builds a brand core, defines strategic choices, and shapes brand personality. Aligns go-to-market planning, messaging, website readiness and demand generation with the strategy to accelerate growth.","pricing":{},"features":[{"name":"Brand Core Development","value":"Establishes Clear Identity","valueDescription":"A well-defined brand core allows companies to present a consistent identity that resonates with target audiences, leading to stronger engagement and loyalty."},{"name":"GTM Planning Alignment","value":"Optimizes Launch Efficiency","valueDescription":"Aligning go-to-market strategies ensures seamless execution during launches, maximizing impact and minimizing risks."},{"name":"Strategic Choices for Growth","value":"Enhances Market Focus","valueDescription":"Strategically choosing niches enables businesses to concentrate efforts, increasing the likelihood of success and resource efficiency."},{"name":"Brand Personality","value":"Differentiates Your Brand","valueDescription":"A unique brand personality fosters recognition and preference, setting businesses apart in saturated markets, allowing for better connection with customers."},{"name":"Conversion-Focused Website Development","value":"Improves User Engagement","valueDescription":"An engaging website design facilitates better customer experiences and increases conversion rates, supporting overall growth objectives."},{"name":"Pain Point Identification","value":"Informs Product Development","valueDescription":"Understanding buyer pain points allows for the design of tailored solutions, enhancing product relevance and customer satisfaction."}]},{"name":"B2B Positioning and Messaging","type":"Service","url":"https://www.bigmoves.marketing/services/positioning-messaging","summary":"Helps B2B startups create clear and compelling positioning with effective messaging to drive engagement and conversion.","description":"Crafts positioning statements and messaging for B2B startups. Defines the target buyer, frame of reference, point of difference and reasons to believe, then creates a messaging framework with hero headlines and value pillars. Ensures alignment across website, sales conversations and demand campaigns.","pricing":{},"features":[{"name":"Point of Difference","value":"Articulate Unique Value","valueDescription":"Highlights what sets the product apart from competitors, influencing purchasing decisions."},{"name":"Positioning Statement and Messaging Framework","value":"Create Cohesive Messaging","valueDescription":"Develops a consistent message that aligns with brand and resonates with the target market."},{"name":"Frame of Reference","value":"Define Market Context","valueDescription":"Enables buyers to easily understand where the product fits in their current processes or needs."},{"name":"Target Buyer Definition","value":"Identify Key Audience","valueDescription":"Clarifies who the messaging is aimed at, ensuring marketing efforts target the right buyers."},{"name":"Competitor Analysis","value":"Understand Market Dynamics","valueDescription":"Provides insights into competitors' strengths and weaknesses, guiding positioning decisions."},{"name":"Reason to Believe","value":"Build Trust with Evidence","valueDescription":"Supports claims with data and testimonials, enhancing credibility in the market."},{"name":"Messaging Alignment","value":"Achieve Messaging Consistency","valueDescription":"Guarantees that all communications reinforce the same brand narrative, enhancing overall effectiveness."}]},{"name":"B2B Website","type":"Service","url":"https://www.bigmoves.marketing/services/website","summary":"Builds a high-performing B2B website in days for effective growth campaigns.","description":"Designs and deploys a compelling B2B website using Webflow templates. Delivers a messaging framework and sitemap, writes page copy, and builds SEO-ready, conversion-focused pages. The process aims to go live in a few weeks with a website that clearly communicates value and supports demand generation.","pricing":{},"features":[{"name":"Messaging Framework","value":"Guide Copy Across All Pages","valueDescription":"Ensures consistency and clarity in communication, helping visitors understand product value clearly."},{"name":"SEO-Ready, Conversion-Focused Pages","value":"Boost Organic Traffic and Conversions","valueDescription":"Pages designed to attract visitors through search engines and effectively convert them into leads."},{"name":"Sitemap and Copywriting","value":"Structuring Your Content for Clarity","valueDescription":"Organizes content effectively, making it easy for visitors to navigate and find relevant information."},{"name":"Webflow Template Deployment","value":"Launch a Professional Website Quickly","valueDescription":"Utilizes flexible templates to create a visually appealing and functional website without extensive delays."},{"name":"Conversion Optimization Strategy","value":"Increase Lead Generation Effectively","valueDescription":"Incorporates best practices to ensure each page converts visitors into potential leads and customers."},{"name":"Customization Assistance","value":"Easily Scale Your Website","valueDescription":"Enables ongoing updates and modifications, accommodating business growth and changing needs."}]},{"name":"Shopify App Growth","type":"Service","url":"https://www.bigmoves.marketing/services/shopify-app-growth","summary":"Support for Shopify apps to increase installs, reviews, and grow revenue effectively.","description":"Shopify app growth service helping 35+ apps scale on the Shopify App Store and beyond. It covers app store optimization, Shopify search ads and conversion strategy, plus multi-channel growth including website, SEO, content, email, influencers and partnerships.","pricing":{},"features":[{"name":"App Store Optimization","value":"Rank Higher On App Store","valueDescription":"Optimize your app listing with targeted keywords to improve visibility and attract more installs successfully."},{"name":"Conversion Optimization","value":"Boost Activation And Retention","valueDescription":"Implement strategies to enhance user onboarding and engagement, ensuring users find value quickly to remain active."},{"name":"Multi-Channel Growth Program","value":"Expand Your Growth Channels","valueDescription":"Develop a robust marketing strategy integrating various channels to maximize reach and user acquisition."},{"name":"Shopify Search Ads","value":"Drive Installs With Ads","valueDescription":"Utilize targeted advertising within the Shopify ecosystem to rapidly increase visibility and user engagement."},{"name":"Keyword Research and Strategy","value":"Discover Valuable Keywords","valueDescription":"Focus on the most effective keywords that align with your app’s purpose, enhancing discoverability."},{"name":"Onboarding Improvement","value":"Enhance User Onboarding","valueDescription":"Craft an engaging onboarding flow that helps users quickly understand and utilize the app's features."}]}],"audiences":[],"segments":[{"name":"Brand strategy and positioning","description":"Capabilities to define brand identity, differentiation, messaging, and positioning using qualitative and quantitative research to guide marketing and stakeholder alignment.","size":9.1,"cagr":15.5,"color":1,"productNames":["B2B Marketing Strategy","B2B Positioning and Messaging"],"methodology":"Estimate based primarily on the HTF Market Intelligence report in the provided search results, which specifies a 2025 market size of $9.1 billion for brand positioning strategy and a 2025–2033 CAGR of 15.50%. Other results reviewed offer qualitative support but no explicit market-size or CAGR figures.","citations":[{"url":"https://www.htfmarketinsights.com/report/4389532-brand-positioning-strategy-market","text":"2025 Market Size: 9.1 billion; CAGR (2025 - 2033): 15.50%."}]},{"name":"Demand generation and performance marketing","description":"Demand creation and conversion programs including paid media, pipeline generation, nurture, and sales activation to drive measurable lead-to-revenue performance.","size":20,"cagr":9.5,"color":2,"productNames":["B2B Marketing Strategy","Shopify App Growth"],"methodology":"Primary quantitative anchor is the 360iResearch Demand Generation Software market: estimated at USD 6.96B in 2025 with a 9.76% CAGR to 2032. Because the requested segment includes services, agencies, paid media and creative (not just software), I scaled the software baseline upward to account for consulting/agency fees, paid-media budgets directed at demand-generation, and implementation services — producing a conservative end-market estimate of ~USD 20B in 2025. The growth potential (CAGR ~9.5%) aligns with the software CAGR (9.76%) and expected continued digital ad and B2B marketing services expansion.","citations":[{"url":"https://www.360iresearch.com/library/intelligence/demand-generation-software","text":"The Demand Generation Software Market size was estimated at USD 6.96 billion in 2025"},{"url":"https://www.360iresearch.com/library/intelligence/demand-generation-software","text":"CAGR 9.76% … reach USD 13.36 billion by 2032"}]},{"name":"Website design and conversion optimization","description":"Design and UX services focused on responsive, SEO-friendly website architecture and conversion-rate optimization to improve engagement and lead capture.","size":61.23,"cagr":8.5,"color":3,"productNames":["B2B Website","B2B Marketing Strategy","Shopify App Growth"],"methodology":"Primary benchmark is the Mordor Intelligence web design market report, which estimates a global market size of USD 61.23 billion in 2025 and a CAGR of 8.5% (2025–2030). A LinkedIn-posted market brief cites a higher projected CAGR (11.9% for 2026–2033), indicating potential upside; the Mordor figure was used as the primary, conservative estimate from the provided search results.","citations":[{"url":"https://www.mordorintelligence.com/industry-reports/web-design-market","text":"Market Size (2025)USD 61.23 Billion; CAGR (2025 - 2030)8.50%"},{"url":"https://www.linkedin.com/pulse/forecasting-future-in-depth-analysis-website-bjqze","text":"projected to expand at an annual rate of 11.9% CAGR from 2026 to 2033"}]},{"name":"App store optimization and Shopify app growth","description":"App-specific growth services including app store optimization, Shopify Search Ads, onboarding improvement and cross-channel strategies to increase installs, activation and retention.","size":38.1,"cagr":16.7,"color":4,"productNames":["Shopify App Growth"],"methodology":"Primary estimate uses Future Market Insights (FMI) app store optimization software market projection (USD 38.1B in 2025; 16.7% CAGR). Shopify-specific context (scale of Shopify App Store and developer earnings) from industry sources was used to justify relevance to Shopify app growth services. A secondary report (LinkedIn summary) shows a lower historic estimate and higher CAGR, noted as an alternate source.","citations":[{"url":"https://www.futuremarketinsights.com/reports/app-store-optimization-software-market","text":"projected to grow from USD 38.1 billion in 2025 to USD 178.9 billion by 2035, at a CAGR of 16.7%."},{"url":"https://craftberry.co/articles/shopify-app-store-statistics","text":"The Shopify App Store hosts 17,600+ apps as of April 2026."},{"url":"https://www.linkedin.com/pulse/app-store-optimization-software-market-size-share-analysis-hefsf","text":"Valued at approximately USD 400 million in 2023, it is projected to grow at a CAGR of around 20% through the next five years."}]}],"faq":[],"comparisons":[],"sources":[{"url":"https://bigmoves.marketing","text":"Big Moves Marketing"},{"url":"https://www.bigmoves.marketing/services/strategy","text":"B2B Marketing Strategy"},{"url":"https://www.bigmoves.marketing/services/positioning-messaging","text":"B2B Positioning and Messaging"},{"url":"https://www.bigmoves.marketing/services/website","text":"B2B Website"},{"url":"https://www.bigmoves.marketing/services/shopify-app-growth","text":"Shopify App Growth"},{"url":"https://www.htfmarketinsights.com/report/4389532-brand-positioning-strategy-market","text":"2025 Market Size: 9.1 billion; CAGR (2025 - 2033): 15.50%."},{"url":"https://www.360iresearch.com/library/intelligence/demand-generation-software","text":"The Demand Generation Software Market size was estimated at USD 6.96 billion in 2025"},{"url":"https://www.mordorintelligence.com/industry-reports/web-design-market","text":"Market Size (2025)USD 61.23 Billion; CAGR (2025 - 2030)8.50%"},{"url":"https://www.linkedin.com/pulse/forecasting-future-in-depth-analysis-website-bjqze","text":"projected to expand at an annual rate of 11.9% CAGR from 2026 to 2033"},{"url":"https://www.futuremarketinsights.com/reports/app-store-optimization-software-market","text":"projected to grow from USD 38.1 billion in 2025 to USD 178.9 billion by 2035, at a CAGR of 16.7%."},{"url":"https://craftberry.co/articles/shopify-app-store-statistics","text":"The Shopify App Store hosts 17,600+ apps as of April 2026."},{"url":"https://www.linkedin.com/pulse/app-store-optimization-software-market-size-share-analysis-hefsf","text":"Valued at approximately USD 400 million in 2023, it is projected to grow at a CAGR of around 20% through the next five years."}]}