{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/berlinrosen-com","markdownUrl":"https://nowen.ai/agents/berlinrosen-com.md","jsonUrl":"https://nowen.ai/agents/berlinrosen-com.json","name":"BerlinRosen LLC","website":"https://berlinrosen.com","location":"New York, New York, United States","address":{"city":"New York","state":"New York","country":"United States"},"industry":"PR Firms","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-09-06T23:04:04.656Z","summary":"BerlinRosen is a leading, full-service strategic communications firm that shapes narratives and activates audiences.","description":"BerlinRosen is a leading, full-service strategic communications and marketing firm that helps organizations shape narratives, develop strategy, and activate audiences across corporate reputation, public affairs, culture, health, education, technology, and crisis management. We partner with corporations, nonprofits, cultural institutions, and government entities to craft integrated campaigns—encompassing public relations, content development, social media, branding, advertising, influencer relations, events, and policy engagement. Our 360-degree approach centers on audience-first storytelling, rapid-response capability, research-driven insights, and organizational transformation to drive measurable results.","mission":"To translate clients’ goals into action through results-driven, integrated communications that shape narratives, activate audiences, and elevate stories, helping organizations navigate change and achieve strategic impact.","directory":{"industryName":"PR Firms","agentCount":66,"indexable":true,"hubUrl":"https://nowen.ai/industry/pr-firms"},"aiReaderFamilies":["Anthropic","Amazon"],"advisorListingUrl":"https://haycion.com/advisors/berlinrosen-com","products":[{"name":"Public Affairs","type":"Service","url":"https://berlinrosen.com/public-affairs/","summary":"Advance policy objectives through targeted public affairs and strategic communications.","description":"Public Affairs at BerlinRosen focuses on policy and political engagement through strategic communications and government relations. The practice supports campaigns across diverse policy areas, engaging policymakers, building coalitions and shaping public opinion to advance client objectives in state and local settings, environment, public health, economic development and transportation.","pricing":{},"features":[{"name":"Public Affairs Campaigns","value":"Execute Strategic Campaigns","valueDescription":"We create impactful campaigns tailored to influence decision-makers and shape public sentiment effectively."},{"name":"Environment and Health Policy Campaigns","value":"Shape Environmental Policies","valueDescription":"Our campaigns focus on elevating public health and environmental issues to influence legislation and community practices."},{"name":"State and Local Policy Engagement","value":"Advance Policy Goals","valueDescription":"Our engagement strategies ensure that client voices resonate with key policymakers and community stakeholders."},{"name":"Economic Development Advocacy","value":"Facilitate Economic Growth","valueDescription":"We assist organizations in promoting and developing economic policies that create job opportunities and enhance community growth."},{"name":"Policy Research and Messaging","value":"Enhance Policy Communication","valueDescription":"Our research informs strong messaging strategies that clarify and advocate for client policies."},{"name":"Organizing and Mobilization","value":"Strengthen Advocacy Voices","valueDescription":"We leverage grassroots efforts to rally support, ensuring collective voices impact policy change."}]},{"name":"Crisis Management","type":"Service","url":"https://berlinrosen.com/crisis-management/","summary":"Navigate crises and reputational threats with expert guidance and strategic planning.","description":"Crisis Management helps clients anticipate, plan for and respond to reputational threats. BerlinRosen provides executive guidance, messaging, rapid-response support, media relations and coaching, scenario planning and ongoing monitoring to protect client reputation through fast, coordinated communications.","pricing":{},"features":[{"name":"Crisis Management Strategy","value":"Develop Comprehensive Plans","valueDescription":"We create tailored strategies that empower organizations to effectively prevent and respond to crises, ensuring a strong reputation amidst challenges."},{"name":"Executive Guidance","value":"Provide Executive Support","valueDescription":"Our advisors equip leaders with the insights and strategies needed to navigate complex crises, enhancing their decision-making and communication abilities."},{"name":"Message Development and Rapid Response","value":"Craft Credible Messages","valueDescription":"Our team ensures that messaging is consistent and persuasive, allowing clients to respond swiftly to emerging situations."},{"name":"Media Relations and Training","value":"Facilitate Press Interactions","valueDescription":"We prepare clients for effective media engagement, enhancing their confidence and ability to communicate under pressure."},{"name":"Monitoring and Rapid Reaction","value":"Track Trends","valueDescription":"We provide critical insights and alerts on media and public sentiment, enabling preemptive actions before issues escalate."},{"name":"Scenario Planning","value":"Conduct Scenario Exercises","valueDescription":"Utilizing realistic simulations, we help clients prepare for a variety of crisis scenarios, refining their responses and increasing adaptability."}]},{"name":"Education PR","type":"Service","url":"https://berlinrosen.com/education/","summary":"Amplify educational narratives and engage communities to enhance communication strategies.","description":"Education PR focuses on colleges, universities and education-focused organizations. The practice supports leadership transitions, strategic communications research and planning, campus messaging, admissions marketing, crisis communications and policy advocacy, delivering storytelling that highlights research, programs and student outcomes.","pricing":{},"features":[{"name":"Crisis communications readiness","value":"Ensure Prompt Response","valueDescription":"Establishes protocols and materials that protect institutional reputations during emergencies."},{"name":"Advocacy and policy","value":"Advance Educational Priorities","valueDescription":"Elevates research and programs to drive national conversations on significant educational issues."},{"name":"Strategic communications research & planning","value":"Define Institutional Identity","valueDescription":"Enables institutions to clarify their unique positioning through tailored strategic communications."},{"name":"Elevating research","value":"Highlight Innovation","valueDescription":"Translates academic research into compelling stories that resonate with broader audiences."},{"name":"Admissions and enrollment campaigns","value":"Attract Students","valueDescription":"Defines and executes targeted outreach to help institutions boost enrollment numbers."},{"name":"Leadership transitions","value":"Support Leadership Changes","valueDescription":"Facilitates smooth transitions that strengthen community backing and excitement."},{"name":"Storytelling","value":"Uplift Impactful Narratives","valueDescription":"Crafts narratives that showcase the positive effects of educational policies on communities."},{"name":"Campus development messaging","value":"Promote Campus Growth","valueDescription":"Creates effective narratives that garner support and engagement for new campus developments."}]},{"name":"Arts & Culture","type":"Service","url":"https://berlinrosen.com/arts/","summary":"We amplify the voices of artists and cultural institutions to drive impactful narratives.","description":"Arts & Culture represents artists, galleries, institutions and brands, turning vision into impact through integrated campaigns. Work includes Amplifying Art, Supporting Institutions, and Film/TV/Music projects, alongside narrative development and audience engagement that elevates cultural storytelling.","pricing":{},"features":[{"name":"Amplifying Art Campaigns","value":"Raise Visibility","valueDescription":"Ensure that artists and cultural projects achieve high visibility through tailored campaigns and strategic outreach."},{"name":"Narrative Development","value":"Craft Compelling Narratives","valueDescription":"Develop unique narratives that resonate with audiences and establish cultural relevance."},{"name":"Audience Engagement","value":"Engage Audiences","valueDescription":"Utilizes multifaceted strategies to actively engage and expand audience participation across various media."},{"name":"Film, TV & Music Campaigns","value":"Drive Entertainment Projects","valueDescription":"Ensure successful campaigns for various entertainment mediums, creating buzz and audience engagement."},{"name":"Supporting Institutions","value":"Broadening Impact","valueDescription":"Assist cultural organizations in amplifying their voices and broadening their impact through effective communication strategies."},{"name":"Brand Partnerships","value":"Amplify Reach","valueDescription":"Create synergies with brands to enhance visibility and impact of cultural initiatives."},{"name":"Engaging Cultural Conversations","value":"Foster Discussions","valueDescription":"Encourage meaningful conversations that foster community engagement and cultural understanding."}]},{"name":"Gaming","type":"Service","url":"https://berlinrosen.com/gaming/","summary":"Elevate gaming brands through innovative PR strategies and impactful storytelling.","description":"Gaming PR 3.0 combines product, brand, corporate and internal communications into a cohesive approach. BerlinRosen tells stories for consumers, brands and studios—AAA or indie—while positioning launches at major events like CES and delivering strategic outreach to grow visibility and momentum in the gaming ecosystem.","pricing":{},"features":[{"name":"CES and event positioning","value":"Maximize Launch Visibility","valueDescription":"Enhances product launches by strategically positioning them at high-visibility events like CES."},{"name":"Gaming PR 3.0 approach","value":"Craft Unified Communications","valueDescription":"Delivers a comprehensive communication strategy that enhances brand identity across all channels."},{"name":"Consumer and brand engagement","value":"Strengthen Consumer Relationships","valueDescription":"Creates targeted campaigns that foster emotional connections between gamers and brands."},{"name":"Studio and publisher storytelling","value":"Engage Media Effectively","valueDescription":"Develops compelling stories that attract media coverage and audience interest."},{"name":"Transformative Campaigns","value":"Drive Brand Loyalty","valueDescription":"Utilizes inventive PR tactics that resonate with consumers and foster brand loyalty."}]},{"name":"Health Affairs","type":"Service","url":"https://berlinrosen.com/healthcare/","summary":"Advancing healthcare priorities through strategic communications and advocacy.","description":"Health Affairs encompasses reproductive health, policy, access to medicine, and mental health. BerlinRosen works with patient advocacy groups, health systems, and policymakers to craft advocacy, policy campaigns, and strategic communications that elevate patient voices and advance healthcare priorities.","pricing":{},"features":[{"name":"Health Policy Campaigns","value":"Drive Health Policy Change","valueDescription":"BerlinRosen designs impactful campaigns to influence health policy decisions, ensuring access to medicine for all."},{"name":"Reproductive Health Advocacy","value":"Advance Reproductive Health Rights","valueDescription":"Our advocacy efforts focus on promoting and protecting reproductive health initiatives and policies."},{"name":"Mental Health Communications","value":"Promote Mental Health Awareness","valueDescription":"Through targeted campaigns, we address mental health issues and support initiatives that enhance public understanding and engagement."},{"name":"Strategic Healthcare Communications","value":"Enhance Healthcare Messaging","valueDescription":"We create integrated communication strategies that align with organizational goals and drive public engagement."},{"name":"Patient Advocacy and Outreach","value":"Empower Patient Voices","valueDescription":"We help amplify the voices of patients, ensuring their needs and concerns are central to healthcare discussions."}]},{"name":"Energy & Sustainability","type":"Service","url":"https://berlinrosen.com/environment/","summary":"Supports organizations in advancing climate initiatives and shaping environmental policy.","description":"Energy & Sustainability helps climate tech and environmental organizations scale solutions and shape policy. The practice develops campaigns, thought leadership and investment messaging, engages policymakers and investors, and runs public affairs programs to advance environmental initiatives.","pricing":{},"features":[{"name":"Climate Tech Campaigns","value":"Promote Innovative Solutions","valueDescription":"Engages the public and stakeholders through targeted campaigns to elevate awareness of climate innovations."},{"name":"Environment and Policy Messaging","value":"Influence Policy Development","valueDescription":"Enhances the impact of environmental policies through strategic messaging that resonates with decision-makers."},{"name":"Investment and Funding Messaging","value":"Attract Funding Opportunities","valueDescription":"Communicates the value and potential of climate initiatives to investors and stakeholders, facilitating financial support."},{"name":"Public Affairs Programs","value":"Mobilize Community Support","valueDescription":"Drives public engagement and advocacy to build grassroots support for environmental efforts."},{"name":"Thought Leadership Initiatives","value":"Establish Expertise","valueDescription":"Showcases innovative ideas and responses to climate challenges through strategic insights and publications."}]},{"name":"Technology & Innovation","type":"Service","url":"https://berlinrosen.com/technology/","summary":"Accelerate tech market adoption through expert communications and strategic outreach.","description":"Technology & Innovation supports consumer tech, fintech, greentech, gaming, healthtech, inclusive tech, mobility tech and workplace/education tech. BerlinRosen plans product launches, investor outreach and thought leadership, delivering multi-channel campaigns across earned, owned and paid media to accelerate market adoption.","pricing":{},"features":[{"name":"Tech Campaigns","value":"Drive Market Awareness","valueDescription":"Delivers precise marketing strategies tailored to various tech sectors, effectively increasing brand awareness and customer engagement."},{"name":"Product Launches","value":"Launch Products Successfully","valueDescription":"Orchestrates comprehensive launch strategies that ensure maximum visibility and market penetration for new tech products."},{"name":"Investor Outreach","value":"Maximize Investor Connections","valueDescription":"Facilitates strategic engagement with investors to enhance brand reputation and secure essential funding for tech innovators."},{"name":"Inclusive Tech Campaigns","value":"Enhance Engagement With Inclusive Solutions","valueDescription":"Crafts powerful narratives that connect inclusive technology to diverse audiences, driving engagement and adoption across underrepresented communities."},{"name":"Thought Leadership Profiles","value":"Establish Expert Authority","valueDescription":"Positions tech leaders as industry experts through compelling narratives and strategic media placements, enhancing their visibility in a competitive landscape."}]},{"name":"Real Estate & Land Use","type":"Service","url":"https://berlinrosen.com/real-estate/","summary":"Comprehensive PR and marketing solutions for real estate projects.","description":"Real Estate & Land Use is BerlinRosen’s full-service real estate PR and marketing practice. It delivers earned, owned, digital and paid media campaigns, plus communications for leasing and sales, social media curation and advertising, and public affairs support for real estate developments.","pricing":{},"features":[{"name":"Real estate communications","value":"Drive Campaign Success","valueDescription":"Develops compelling stories and media strategies that elevate real estate projects, enhancing brand recognition and project visibility."},{"name":"Public affairs for real estate","value":"Build Community Support","valueDescription":"Cultivates relationships with local stakeholders and government officials to garner support for real estate initiatives."},{"name":"Leasing and sales marketing","value":"Enhance Visibility For Leasing","valueDescription":"Crafts targeted marketing messages and outreach to boost interest and engagement in leasing and sales efforts."},{"name":"Social media and advertising","value":"Maximize Outreach Through Digital","valueDescription":"Employs engaging social media strategies and precision advertising to reach targeted demographics effectively."},{"name":"Precision advertising","value":"Optimize Ad Spend","valueDescription":"Utilizes advanced metrics to ensure maximum ROI on advertising campaigns, reaching the most relevant audiences."}]},{"name":"Labor and Economic Justice","type":"Service","url":"https://berlinrosen.com/labor/","summary":"Advances economic and racial justice through organizing and advocacy campaigns.","description":"Labor and Economic Justice amplifies workers’ voices and designs campaigns to transform the economy. The practice supports organizing campaigns, economic justice advocacy, and coalitions that advance wage standards and workers’ rights.","pricing":{},"features":[{"name":"Labor Organizing Campaigns","value":"Plan and Execute Campaigns","valueDescription":"Develops and implements strategic campaigns aimed at empowering workers and fostering collective action."},{"name":"Economic Justice Advocacy","value":"Advocate for Economic Justice","valueDescription":"Pushes for legislative and policy changes that enhance economic rights and equality for workers."},{"name":"Coalition Building and Fundraising","value":"Build Coalitions and Raise Funds","valueDescription":"Facilitates the creation of strong coalitions to collectively address labor issues and secure necessary funding."},{"name":"Support for Striking Workers","value":"Support Striking Workers","valueDescription":"Offers guidance and support to workers engaged in strikes to strengthen their positions and outcomes."}]},{"name":"Sports","type":"Service","url":"https://berlinrosen.com/sports/","summary":"Enhance brand visibility and engagement in sports through strategic communications and innovative campaigns.","description":"Sports communications focuses on franchises, leagues, owners and athletes. BerlinRosen builds bold narratives, drives brand health, supports fan engagement and handles public affairs, media relations and stakeholder outreach for sports organizations.","pricing":{},"features":[{"name":"Sports branding and reputation management","value":"Strengthen Brand Identity","valueDescription":"Comprehensive branding ensures sports organizations are positively perceived and embraced by their communities."},{"name":"Fan engagement","value":"Boost Fan Loyalty","valueDescription":"Effective fan engagement strategies foster loyalty and create stronger community ties for teams and athletes."},{"name":"Media relations and outreach","value":"Enhance Media Presence","valueDescription":"Strategic media relations amplify sports brands' communications, ensuring they reach wider audiences."},{"name":"Building professional brands","value":"Elevate Brand Visibility","valueDescription":"Innovative branding strategies create memorable identities that resonate with fans and stakeholders."},{"name":"Public affairs campaigns","value":"Drive Policy Support","valueDescription":"Public affairs campaigns advocate for initiatives that foster community support and investment in sports."},{"name":"Navigating business ventures","value":"Explore New Opportunities","valueDescription":"Guidance through business ventures ensures sports organizations are positioned for growth and success."},{"name":"Monitoring brand health","value":"Protect Brand Image","valueDescription":"Ongoing evaluation keeps sports brands aligned with their audience's expectations and values."},{"name":"Establishing culture and thought leaders","value":"Foster Leadership Visibility","valueDescription":"Thought leadership initiatives ensure key stakeholders are recognized as influencers in the sports sector."}]},{"name":"Architecture and Urbanism","type":"Service","url":"https://berlinrosen.com/architecture-and-urbanism/","summary":"Enhances visibility and public support for architectural and urban design projects.","description":"Architecture and Urbanism partners with designers to shape public space and urban narratives. The practice helps elevate projects, strengthen brands and position cities and districts through messaging that resonates with key audiences and stakeholders.","pricing":{},"features":[{"name":"Launching Projects Messaging","value":"Launch Effectively","valueDescription":"This feature focuses on crafting targeted messaging and strategic outreach to generate excitement and public interest around new projects."},{"name":"Shaping Public Perception","value":"Influence Public Views","valueDescription":"Effective communication strategies help shape narratives that resonate with stakeholders and the public, driving positive perceptions of urban projects."},{"name":"Elevating Voices And Ideas","value":"Enhance Project Visibility","valueDescription":"By promoting impactful ideas and recognizing key figures, this feature ensures that projects receive the attention they deserve."},{"name":"Driving Public Support","value":"Build Community Support","valueDescription":"This feature aims to gather public backing for proposed developments through strategic engagement and communication."},{"name":"Comprehensive Project Positioning","value":"Position Projects Strategically","valueDescription":"Ensures that messaging is aligned with project goals and is effectively communicated across various channels."}]}],"audiences":[],"segments":[{"name":"Crisis communications","description":"Prepare for, respond to and recover from reputational incidents with rapid response, message development, media training and scenario planning.","color":1,"productNames":["Crisis Management","Education PR","Health Affairs","Public Affairs","Real Estate & Land Use"]},{"name":"Public affairs and policy advocacy","description":"Strategic engagement with policymakers, coalitions and stakeholders to influence public policy and regulatory outcomes at state and local levels.","color":2,"productNames":["Public Affairs","Energy & Sustainability","Labor and Economic Justice","Health Affairs","Education PR","Real 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Affairs"},{"url":"https://berlinrosen.com/crisis-management/","text":"Crisis Management"},{"url":"https://berlinrosen.com/education/","text":"Education PR"},{"url":"https://berlinrosen.com/arts/","text":"Arts & Culture"},{"url":"https://berlinrosen.com/gaming/","text":"Gaming"},{"url":"https://berlinrosen.com/healthcare/","text":"Health Affairs"},{"url":"https://berlinrosen.com/environment/","text":"Energy & Sustainability"},{"url":"https://berlinrosen.com/technology/","text":"Technology & Innovation"},{"url":"https://berlinrosen.com/real-estate/","text":"Real Estate & Land Use"},{"url":"https://berlinrosen.com/labor/","text":"Labor and Economic Justice"},{"url":"https://berlinrosen.com/sports/","text":"Sports"},{"url":"https://berlinrosen.com/architecture-and-urbanism/","text":"Architecture and Urbanism"}]}