{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/b2binternational-com","markdownUrl":"https://nowen.ai/agents/b2binternational-com.md","jsonUrl":"https://nowen.ai/agents/b2binternational-com.json","name":"B2B International","nickname":"B2B","website":"https://www.b2binternational.com","industry":"Market Research","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-09-06T23:03:14.248Z","summary":"Global market research consultancy delivering B2B brand, customer and market insights.","description":"B2B International is a global market research consultancy that specializes in business-to-business insights. The company delivers end-to-end research focused on understanding markets, opportunities, brands and customers, with services spanning brand tracking, customer research and segmentation, market sizing, market opportunity analysis, pricing and proposition testing, and thought leadership. Its work is aimed at helping organisations make evidence-based decisions that drive growth and competitive advantage.","mission":"To deliver evidence-based, actionable market and brand insights that help business-to-business organisations grow and compete effectively.","directory":{"industryName":"Market Research","agentCount":61,"indexable":true,"hubUrl":"https://nowen.ai/industry/market-research"},"aiReaderFamilies":["Perplexity","Amazon"],"advisorListingUrl":"https://haycion.com/advisors/b2binternational-com","products":[{"name":"Brand & Communications","type":"Service","url":"https://www.b2binternational.com/what-we-do/brand/","summary":"Enhance brand visibility and track performance effectively.","description":"Brand & Communications helps measure perceptions and track brand health across key brand dimensions. It comprises brand awareness and health tracking, brand positioning and perception research, brand identity research, brand strategy research, campaign effectiveness research, and stakeholder perceptions research.","pricing":{},"features":[{"name":"Brand Awareness Tracking","value":"Monitor Brand Visibility","valueDescription":"Regular assessments ensure strategic insights into how well the brand resonates in the market."},{"name":"Campaign Effectiveness Research","value":"Optimize Campaign Performance","valueDescription":"Ensure marketing investments yield maximum return through effective message delivery."},{"name":"Brand Perception Research","value":"Gain Competitive Insights","valueDescription":"Identify strengths and areas for improvement in brand positioning against key competitors."},{"name":"Brand Strategy Research","value":"Enhance Brand Strategy","valueDescription":"Align brand strategies with market expectations and drive greater engagement."},{"name":"Brand Identity Testing","value":"Refine Brand Image","valueDescription":"Tailor brand messages effectively based on audience perceptions and preferences."},{"name":"Stakeholder Perceptions Research","value":"Engage Key Stakeholders","valueDescription":"Strengthen relationships by addressing stakeholder concerns and aligning with expectations."}]},{"name":"Customer Research & Segmentation","type":"Service","url":"https://www.b2binternational.com/what-we-do/customers/","summary":"Enhance customer loyalty and insights through comprehensive research and segmentation solutions.","description":"Customer Research & Segmentation covers understanding customer needs and tracking loyalty through customer journey research, loyalty research, segmentation, buyer persona research, and related metrics such as customer needs and NPS, including Lost Customer Research.","pricing":{},"features":[{"name":"Customer Journey Research","value":"Optimize Customer Experience","valueDescription":"Map the complete customer journey to discover touchpoints that can be enhanced, ensuring a seamless experience that nurtures customer loyalty."},{"name":"Customer Loyalty Research","value":"Strengthen Customer Relationships","valueDescription":"Understand what drives customer loyalty and create strategies to foster long-term relationships, increasing retention and satisfaction."},{"name":"Buyer Persona Research","value":"Identify Target Audiences Effectively","valueDescription":"Utilize detailed buyer personas to enhance marketing strategies and tailor communications that resonate with distinct customer segments."},{"name":"Customer Needs Research","value":"Tailor Offerings to Customer Needs","valueDescription":"Conduct thorough analysis to identify critical customer needs, allowing for the development of targeted services and products."},{"name":"Customer Segmentation Research","value":"Unlock Market Potential","valueDescription":"Segment customers based on behaviors and preferences, facilitating more effective marketing and strategic planning."},{"name":"Net Promoter Score (NPS)","value":"Gauge Customer Loyalty","valueDescription":"Utilize NPS to assess customer loyalty and make informed adjustments to improve their experience and advocacy."},{"name":"Lost Customer Research","value":"Recover Lost Business","valueDescription":"Identify reasons behind customer churn and develop strategies for retention and reacquisition to strengthen your customer base."}]},{"name":"Markets & Opportunities","type":"Service","url":"https://www.b2binternational.com/what-we-do/markets/","summary":"Identify and evaluate new market opportunities to drive growth.","description":"Markets & Opportunities assesses the size of new opportunities and markets, providing competitive intelligence, go-to-market planning, market assessment and situation analysis, market sizing analysis, and usage/attitude research.","pricing":{},"features":[{"name":"Competitive Intelligence","value":"Identify Market Trends","valueDescription":"Gain insights into competitor movements and market trends to strengthen your strategic position."},{"name":"Go-to-Market Planning","value":"Formulate Effective Strategies","valueDescription":"Create tailored marketing strategies to effectively reach your target audience and maximize impact."},{"name":"Market Assessment & Situation Analysis","value":"Assess Current Market Conditions","valueDescription":"Understand the competitive landscape and market conditions to make informed decisions."},{"name":"Market Sizing Analysis","value":"Quantify Market Potential","valueDescription":"Determine the total addressable market and segment potential for better targeting."},{"name":"Usage & Attitude Research","value":"Gain Consumer Insights","valueDescription":"Analyze customer behaviors and preferences to align your offerings accordingly."}]},{"name":"Product, Proposition & 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Ideas","valueDescription":"Encourages creative thinking to develop concepts that meet market demands."},{"name":"Opportunity Sizing Research","value":"Identifies Market Potential","valueDescription":"Helps clients make informed decisions based on realistic market assessments."}]},{"name":"Thought Leadership Research","type":"Service","url":"https://www.b2binternational.com/what-we-do/brand/thought-leadership-research/","summary":"Establish authority with evidence-based thought leadership content.","description":"Thought Leadership Research focuses on creating compelling, evidence-based content to establish authority and influence within target markets.","pricing":{},"features":[{"name":"Thought Leadership Content Development","value":"Develop Evidence-Based Content","valueDescription":"Ensures your thought leadership initiatives resonate with your audience by providing factual, research-backed content that positions you as an industry leader."},{"name":"Expert Analysis and Recommendations","value":"Receive Expert Recommendations","valueDescription":"Ensures you benefit from expert insights that guide strategic decision-making and enhance thought leadership initiatives."},{"name":"Market Positioning Insights","value":"Enhance Brand Positioning","valueDescription":"Helps in understanding market dynamics and positioning strategies that can effectively enhance your brand’s visibility and authority."}]},{"name":"Insights","type":"Platform","url":"https://www.b2binternational.com/insights/","summary":"Gain strategic insights to enhance decision-making and drive growth.","description":"Insights hub offering original and fresh thinking from the B2B research experts, spanning branding, business strategy, customer experience and loyalty, employee and stakeholder engagement, FAQ, market assessment & entry, and marketing effectiveness & strategy.","pricing":{},"features":[{"name":"Business Strategy Insights","value":"Inform Strategic 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Strategies","valueDescription":"Access data-driven insights to enhance engagement with your employees and stakeholders."},{"name":"FAQ Insights","value":"Clarify Common Queries","valueDescription":"Resolve frequently asked questions and provide insights to ease decision-making."}]}],"audiences":[],"segments":[{"name":"Brand research and tracking","description":"Measures brand awareness, health, positioning and campaign effectiveness to guide brand strategy and communications across markets.","color":1,"productNames":["Brand & Communications"]},{"name":"Customer segmentation and experience research","description":"Develops buyer personas, segments customers, maps journeys and measures satisfaction and loyalty to inform targeting, retention and product decisions.","color":2,"productNames":["Customer Research & Segmentation"]},{"name":"Market sizing and opportunity analysis","description":"Assesses market size, growth potential, competitive landscape and go-to-market feasibility to 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