# Ameritas Mutual Holding Company *Also known as Ameritas* - Status: Unclaimed: compiled by Nowen from public sources, not reviewed by the company - Industry: Insurance - Location: Lincoln, Nebraska, United States - Website: https://www.ameritas.com - AI agent profile: https://nowen.ai/agents/ameritas-com - Updated: 2026-09-06 - Directory: one of 42 AI agents in Insurance (https://nowen.ai/industry/insurance) - Read by AI assistants from: OpenAI, Meta, Amazon > Nationwide mutual holding company delivering insurance and financial services via its subsidiaries. Ameritas Mutual Holding Company is a nationwide mutual organization that provides a broad suite of insurance and financial services through its subsidiaries. Serving individuals, families and businesses, Ameritas enables planning and protection through a network of affiliated companies and independent financial professionals. The organization emphasizes a mission to help customers live better lives over lifetimes and a customer-centered approach to financial planning and risk management. **Mission:** Our mission is to make the lives of our customers and their families better over lifetimes. ## Products & Services ### [Life Insurance](https://www.ameritas.com/life-insurance/) *Product* Comprehensive life insurance solutions for financial security and legacy planning. Ameritas offers a broad life insurance portfolio for individuals, families, and businesses, including term life, whole life, universal life, index universal life, and variable universal life. The product family supports coverage needs from simple protection to cash value and flexible premium arrangements, backed by a range of underwriting options and digital tools to help customers compare, apply for, and manage coverage. - Pricing: Pricing not published - **Life Insurance Types** — Diverse Options to Meet Needs - **Digital Tools and Access** — Access Convenient Online Resources - **Underwriting Options** — Streamlined Application Processes - **Living Benefits** — Access Funds During Life - **Financial Planning Support** — Enhance Financial Literacy ### [Disability Income Insurance](https://www.ameritas.com/disability-income/) *Product* Protects your income during illness or injury for financial stability. Ameritas Disability Income Insurance provides income protection through a lineup of products designed for individuals and business owners. Core offerings include DInamic Cornerstone Income Protection and DInamic Fundamental, with add-ons and riders that tailor coverage to different needs. - Pricing: Pricing not published - **Core Product Lineup** — Provides Tailored Income Protection - **Coverage Definitions** — Flexible Definitions of Disability - **Guaranteed Standard Issue** — Simplifies Access to Coverage - **Additional Benefits** — Offers Comprehensive Coverage Benefits - **Mental Health Coverage** — Ensures Inclusive Mental Health Protection - **Riders and Add-ons** — Enhances Customization with Riders ### [Annuities](https://www.ameritas.com/annuities/) *Product* Secure your future with tax-deferred growth and flexible income options from Ameritas annuities. Ameritas offers a full line of annuities, including index, variable, and fixed options. These products provide retirement income solutions with tax-deferred growth and flexible payout choices to fit different retirement needs. - Pricing: Pricing not published - **Annuity Types** — Choose From Multiple Types - **Income Options** — Customize Your Payout - **Tax-Deferred Growth** — Enjoy Tax-Deferred Accumulation - **Income Protector Rider** — Receive Lifetime Income - **Market-Linked Returns** — Potential for High Returns ### [Dental and Vision Insurance](https://www.ameritas.com/businesses/dental-vision/) *Product* Comprehensive dental and vision coverage to enhance employee satisfaction and overall health. Dental, vision, and hearing care insurance offerings for individuals, families, and organizations. Ameritas provides group dental and vision plans and related coverage to employees and member organizations. - Pricing: Pricing not published - **Coverage Scope** — Supports Comprehensive Health Needs - **Employer Focus** — Enhances Employee Benefits Packages - **Nationwide Networks** — Offers Provider Flexibility - **Target Audiences** — Diverse Enrollment Options - **Online Member Access** — Simplifies Benefit Management ### [Education Assistance Programs](https://www.ameritas.com/businesses/education-assistance-programs/) *Product* Help employees pursue educational goals with structured benefits packages. Education assistance programs offered to businesses to support employee education and development. - Pricing: Pricing not published - **Employer-Assisted Student Loan Repayment** — Support Student Loan Repayment - **Tuition Reimbursement** — Manage Tuition Reimbursement - **Employee Choice** — Offer Flexible Fund Allocation - **Employer-Assisted College Savings** — Support College Savings - **Student Loan Repayment Support** — Provide Student Loan Resources - **Tax-Free Benefits Packages** — Offer Tax-Free Benefits ### [Executive Benefits](https://www.ameritas.com/businesses/executive-benefits/) *Product* Attracts top talent and ensures executive retention through tailored benefits. Executive benefits programs for businesses to recruit, reward and retain key leaders and executives. - Pricing: Pricing not published - **Key Employee Focus** — Enhance Talent Retention - **Strategic Purpose** — Support Long-Term Growth - **Tax Advantages** — Maximize Financial Efficiency - **Flexible Plans** — Tailor Employee Benefits ### [Succession Planning](https://www.ameritas.com/businesses/succession-planning/) *Product* Ensure smooth business transitions and preserve value with tailored succession planning. Succession planning services helping businesses prepare for leadership transitions and future ownership changes. - Pricing: Pricing not published - **Leadership Continuity** — Ensure Smooth Transitions - **Strategic Outcomes** — Preserve Business Value - **Identifying Successors** — Prepare New Leadership - **Legal and Financial Structures** — Establish Legal Frameworks - **Buy-Sell Agreements** — Facilitate Business Transfers - **Business Valuation** — Understand Business Value - **Crisis Management Planning** — Manage Unexpected Events ### [Retirement Plans](https://www.ameritas.com/businesses/retirement-plans/) *Product* Customized retirement plans that meet the diverse needs of organizations. Flexible retirement plan solutions for small to midsize businesses, nonprofits, and governmental groups. Includes pooled plans, government and nonprofit options, and configurable investment features with fiduciary support. - Pricing: Pricing not published - **Audience** — Serves Diverse Organizations - **Plan Types** — Flexible Plan Options - **Custodial and Fiduciary Support** — Ensures Compliance - **Fiduciary Assistance** — Navigates Complex Regulations - **Implementation Support** — Streamlines Onboarding ### [Investments](https://www.ameritas.com/investments/) *Platform* Empower your financial future with a comprehensive investment platform tailored to grow your wealth. A platform offering a broad set of investment products and services, including brokerage services and investment advisory services through Ameritas Investment Company and Ameritas Advisory Services. It features asset management programs and access to mutual funds, ETFs, stocks, 529 plans, and alternatives. - Pricing: Pricing not published - **Brokerage Services** — Facilitate Investment Transactions - **Investment Advisory Services** — Personalized Financial Guidance - **Expertise** — Leverage Professional Knowledge - **Professional Money Management** — Achieve Financial Goals - **Investment Spectrum** — Diverse Investment Options - **Public Finance Support** — Streamlined Capital Raising ### [Investment Advisory Services](https://www.ameritas.com/ameritas-advisory-services/) *Service* Access Tailored Investment Solutions and Professional Financial Planning. Ameritas Advisory Services, LLC offers investment advisory products and services, including managed portfolios and comprehensive financial planning services. - Pricing: Pricing not published - **Financial Planning Services** — Achieve Financial Goals - **Managed Portfolios** — Optimize Investment Performance - **Personalized Investment Strategy** — Tailor Investments to Goals - **Regulatory Compliance Support** — Navigate Regulatory Landscape - **Wealth Management Consulting** — Comprehensive Wealth Strategies ### [Brokerage Services](https://www.ameritas.com/investments/brokerage-services/) *Service* Get access to diverse investment products and professional guidance for better financial outcomes. Brokerage services offered through Ameritas Investment Company, LLC, providing access to a wide range of investment products and research tools. - Pricing: Pricing not published - **Investment Variety** — Access A Wide Range Of Investments - **Regulatory Framework** — Enjoy Regulatory Protections - **Professional Financial Guidance** — Receive Professional Financial Guidance - **Research Tools** — Leverage Advanced Research Tools ### [Ameritas Wealth Platform](https://www.ameritas.com/wealth/) *Platform* Provides tailored wealth management solutions through professional money management. Ameritas Wealth Platform centers on professional money management aligned to investment goals, objectives, and risk tolerance, offering platform-based wealth management for financial professionals and clients. - Pricing: Pricing not published - **Professional Money Management** — Tailor Portfolios - **Support for Professionals** — Network and Resources - **Platform Flexibility** — Access Multiple Custodians - **Comprehensive Investment Services** — Integrated Services - **Transparent Fee Structure** — Straightforward Fees ## Who we serve ### Affluent Individuals And Families Affluent individuals and families seeking integrated wealth, insurance, and retirement planning. - Industries: Financial Services, Wealth Management, Insurance - Geography: North America - Pain points: Complex wealth planning, estate considerations, retirement income, and legacy transfers - Business goals: Grow legacy, optimize tax-efficient income, protect family wealth - Positioning: Integrated wealth, risk management, and retirement planning support for multi-generational families, delivered through a flexible platform with personalized guidance. ### Small And Midsize Businesses Small and midsize businesses seeking employee benefits and retirement plan solutions. - Industries: Employee Benefits - Geography: North America - Pain points: Attracting and retaining talent, managing benefits costs, fiduciary risk, regulatory compliance - Business goals: Improve employee engagement, simplify benefits administration, ensure plan compliance - Positioning: Provide compelling, compliant benefit programs with streamlined administration and fiduciary support to help small businesses attract and retain talent. ### Independent Financial Advisory Firms Independent financial professionals seeking platforms, research tools, and advisory services. - Industries: Financial Services, Wealth Management - Geography: North America - Pain points: Access to research, platform integration, compliance, client acquisition - Business goals: Grow client base, improve margins, deliver high-quality service - Positioning: Independent advisors can scale client service with a unified wealth platform and advisory support that streamlines research, compliance, and portfolio management. ### Nonprofit And Governmental Organizations Nonprofits and governmental groups seeking retirement plans and fiduciary support. - Industries: Nonprofit, Public Sector, Government - Geography: North America - Pain points: Fiduciary responsibilities, compliance, plan administration, participant engagement - Business goals: Provide robust retirement options, minimize fiduciary risk, streamline administration - Positioning: Fulfills fiduciary duties and delivers scalable retirement options for mission-driven organizations through fiduciary guidance and integrated plan services. ## Market Segments - **Wealth management and investment advisory**: Services that deliver professional portfolio management, financial planning, and custody access for high-net-worth and advised retail clients. - Products: Ameritas Wealth Platform, Investment Advisory Services, Investments, Brokerage Services - **Retirement income and annuities**: Retirement accumulation and distribution products providing tax‑deferred growth, guaranteed income options, and plan-level fiduciary support for employers and individuals. - Products: Annuities, Retirement Plans - **Employee benefits and group risk**: Group-focused benefits and risk protection for employers including dental, vision, disability, retirement plan administration, and education assistance to attract and retain employees. - Products: Dental and Vision Insurance, Disability Income Insurance, Retirement Plans, Education Assistance Programs - **Individual life insurance**: Personal life insurance products offering term, whole, universal and variable policies with living benefits and digital underwriting for income protection and wealth transfer. - Products: Life Insurance - **Executive compensation and succession planning**: Customized executive benefit and succession services that support executive recruitment, retention, tax optimization, and orderly ownership or leadership transitions. - Products: Executive Benefits, Succession Planning ## Sources - [Ameritas Mutual Holding Company](https://www.ameritas.com) - [Life Insurance](https://www.ameritas.com/life-insurance/) - [Disability Income Insurance](https://www.ameritas.com/disability-income/) - [Annuities](https://www.ameritas.com/annuities/) - [Dental and Vision Insurance](https://www.ameritas.com/businesses/dental-vision/) - [Education Assistance Programs](https://www.ameritas.com/businesses/education-assistance-programs/) - [Executive Benefits](https://www.ameritas.com/businesses/executive-benefits/) - [Succession Planning](https://www.ameritas.com/businesses/succession-planning/) - [Retirement Plans](https://www.ameritas.com/businesses/retirement-plans/) - [Investments](https://www.ameritas.com/investments/) - [Investment Advisory Services](https://www.ameritas.com/ameritas-advisory-services/) - [Brokerage Services](https://www.ameritas.com/investments/brokerage-services/) - [Ameritas Wealth Platform](https://www.ameritas.com/wealth/)