# ActiveFence Ltd
*Also known as Alice*

- Status: Unclaimed: compiled by Nowen from public sources, not reviewed by the company
- Location: Ramat Gan, Israel
- Website: https://alice.io
- AI agent profile: https://nowen.ai/agents/alice-io
- Updated: 2026-09-28
- Read by AI assistants from: Anthropic, Meta

> AI safety and trust platform helping enterprises protect users and systems from online threats at scale.

ActiveFence Ltd, doing business as Alice, is a safety, trust and safety company that helps enterprise platforms protect users and systems from AI-enabled and online threats. The company collects and analyzes adversarial data across languages and contexts to understand risk, provides continuous monitoring and testing capabilities, and offers governance, guardrails, and red-teaming to prevent misuse, content violations, and security breaches. Its audience includes large online platforms, social networks, marketplaces, and enterprises deploying GenAI and AI-powered services. The organization emphasizes safety, reliability, and accountability, with a focus on preventing abuse, ensuring compliance with emerging regulations, and enabling responsible AI deployments. Since 2018, Alice has built a global practice around adversarial intelligence and AI safety, delivering breadth of coverage across trust and safety, security, and governance.

**Mission:** Keeping AI safe, secure, and reliable.

## Products & Services

### [WonderSuite](https://alice.io/products/platform)
*Platform*
Deliver comprehensive AI risk management with seamless monitoring and enforcement.
WonderSuite is the AI security platform that provides the full Wonder family of products for GenAI trust, safety, and security. It unifies automated red-teaming, dynamic runtime guardrails, and ongoing production testing across the AI lifecycle. The platform enables discovery and remediation of risks before launch, real-time enforcement of guardrails in production, and continual evaluation to detect drift and new threats. It integrates an adversarial intelligence core powered by Rabbit Hole data to align testing with real-world attacker behavior. WonderSuite supports governance, policy enforcement, and audit-ready evidence to help regulated organizations deploy AI responsibly in financial services, healthcare, and other industries.
- Pricing: Pricing not published

- **Multi-language risk coverage** — Provides Global Coverage
- **Ongoing production testing** — Enables Proactive Risk Management
- **Pre-launch red-teaming** — Identifies Pre-Launch Risks
- **Real-time guardrails** — Protects User Interactions
- **Launch Readiness Evidence** — Support Governance And Launch Approvals
- **Real-World Attack Simulations** — Surface Security Vulnerabilities
- **Low-latency enforcement** — Minimize Latency
- **Policy-driven customization** — Tailor Guardrails
- **Real-time input/output guardrails** — Intercept In Real-Time
- **Adversarial Data Library** — Enhances Model Resilience
- **Pre-Launch Adversarial Testing** — Identify Vulnerabilities Early
- **Dynamic Runtime Guardrails** — Safeguard AI Outputs
- **Automated Red-Teaming** — Simulate Real-World Threats
- **AI Skills Scanner** — Identifies Vulnerabilities Early
- **Policy-driven governance** — Facilitates Regulatory Compliance
- **Prioritized Remediation And Regulatory Mapping** — Rank Findings And Map To Regulations
- **Real-Time Guardrails Integration** — Continuous Monitoring
- **Auditable Verification** — Ensures Compliance Accountability
- **Ongoing Drift Detection** — Maintain Model Accuracy
- **Advanced Adversarial Intelligence** — Fortify Against Real-World Risks
- **Real-Time Alerts** — Surface Harmful Content Early
- **Integration with Mellea Compiler** — Ensures Program Integrity
- **Real-world risk coverage** — Incorporates Real-World Threat Data
- **Detailed Remediation Guidance** — Improve Security Posture
- **Continuous monitoring and evaluation** — Ensure Ongoing Safety
- **Comprehensive Compliance Support** — Ensure Regulatory Compliance
- **High-Fidelity Simulations** — Promotes Effective Training Environments
- **Continuous Monitoring** — Ensure Ongoing Compliance
- **Comprehensive Data Analysis** — Enhance Detection Accuracy
- **Real-time Risk Assessment** — Maintains Ongoing Compliance
- **Continuous Monitoring** — Protects Against Emerging Threats
- **Tailored Governance Tools** — Align with Regulatory Standards
- **Customizable Policy Enforcement** — Implement Tailored Governance
- **Built-in Threat Intelligence** — Utilizes Adversarial Data
- **Expert Consulting** — Leverage Human Expertise

## Who we serve

### Large Online Platforms And Marketplaces
Large online platforms needing safety, governance, and risk monitoring.
- Industries: Online Platforms, Social Networks, Marketplaces, AI Service Providers
- Geography: North America, Europe, Asia-Pacific
- Pain points: Platform abuse, content policy violations, regulatory compliance, risk drift
- Business goals: Scale safe operations, improve trust, pass audits
- Positioning: A comprehensive safety and governance solution helps platforms prevent abuse, enforce policies, and maintain regulatory readiness across AI-enabled ecosystems.

### Regulated Enterprises Implementing Responsible AI
Regulated enterprises requiring governance, audit trails, and risk controls for AI.
- Industries: Financial Services, Healthcare
- Geography: North America, Europe, Asia-Pacific
- Pain points: Regulatory scrutiny, audit readiness, data privacy, vendor risk
- Business goals: Maintain compliance, reduce regulatory risk, streamline audits
- Positioning: Governance and risk-mitigation capabilities to help regulated organizations demonstrate compliance, accelerate audits, and securely deploy AI.

### GenAI Platform Builders And AI Service Providers
GenAI platform builders needing safety, testing, and governance across AI lifecycles.
- Industries: Technology, AI, Software as a Service
- Geography: Global
- Pain points: Adversarial risk in development, policy enforcement across dev and prod, regulatory alignment
- Business goals: Deliver safe AI features, reduce misuse, maintain trust
- Positioning: A safety and governance platform enabling rapid, secure AI feature development with continuous testing and auditable governance.

## Market Segments

- **Adversarial testing and threat modeling** (market size $1.1B, CAGR 13.84%): Offensive testing, red-team assessments, and threat modeling applied to applications and AI/ML systems to identify vulnerabilities, attack vectors, and remediation guidance.
  - Products: WonderSuite
- **Runtime AI protection** (market size $3.3B, CAGR 30%): Real-time threat detection and context-aware enforcement for AI applications and autonomous agents to prevent prompt injection, data leakage, and unsafe actions with low-latency inline protections and runtime guardrails.
  - Products: WonderSuite
- **Audit-ready testing and compliance** (market size $5.2B, CAGR 10.5%): Features that produce audit-ready test evidence, governance dashboards, and automated defect workflows to support regulatory and internal audit requirements.
  - Products: WonderSuite
- **Threat intelligence and security analytics** (market size $10.0B, CAGR 12.5%): Autonomous threat intelligence, adversary insights, and security analytics to inform detection rules, incident investigations, and proactive defenses.
  - Products: WonderSuite

## Sources

- [ActiveFence Ltd](https://alice.io)
- [WonderSuite](https://alice.io/products/platform)
- [Market size: $1.1B CAGR: 13.84%](https://boon.ai/agents/mindgard-ai)
- [Base year USD 646.63 million (2025); Compound annual growth 33.47%](https://www.360iresearch.com/library/intelligence/continuous-automated-red-teaming)
- [The global AI Model Risk Management market reached US$ 6.43 billion in 2025; CAGR (2026-2035) 16.2%](https://www.datamintelligence.com/research-report/ai-model-risk-management-market)
- [In the year 2026, the industry size of runtime application self-protection is evaluated at USD 3.47 billion.](https://www.researchnester.com/reports/runtime-application-self-protection-rasp-market/4122)
- [The AI TRiSM market is projected to grow from USD 3.09 billion in 2026 to USD 11.61 billion by 2031, at a CAGR of 30.3%.](https://www.marketsandmarkets.com/Market-Reports/ai-trust-risk-security-management-trism-market-8112669.html)
- [Global runtime application self-protection market Size Expected to Grow from USD 874.26 million in 2026 to USD 4180.89 million by 2035, at a CAGR of 18.9%.](https://www.marketgrowthreports.com/market-reports/runtime-application-self-protection-market-100658)
- ["projected to grow from USD 20,786.4 million in 2025 to USD 53,914.5 million by 2035, at a CAGR of 10.0%."](https://www.futuremarketinsights.com/reports/compliance-testing-solutions-market)
- ["2024 Market Size$ 1.27 Billion"; "CAGR (2025 - 2035)11.32%"](https://www.marketresearchfuture.com/reports/audit-software-market-9577)