# Advertima Vision AG
*Also known as Advertima*

- Website: https://advertima.com
- AI agent profile: https://nowen.ai/agents/advertima-com

> Advertima Vision AG is a Switzerland-based Retail Media technology company turning in-store shoppers into measurable audiences.

Advertima Vision AG provides real-time visual interpretation of people in the physical world, turning in-store shoppers into measurable Retail Media audiences. Founded in 2021, the company aims to reinvent in-store Retail Media by applying 3D computer vision and machine learning to convert store traffic into relevant audiences. The platform integrates with existing Retail Media ecosystems, enabling brands and retailers to deliver online-like performance marketing in physical stores. The company emphasizes privacy by design, processing anonymized data locally on edge devices with no storage of images or videos, and using aggregated signals to protect individual privacy. With a global footprint and a focus on retailers and brands, Advertima enables real-time audience activation, measurement, and improved shopper experiences without exposing personal data.

**Mission:** Our mission is to reinvent in-store Retail Media using cutting-edge technology.

## Products & Services

### [Audience AI & In-store Retail Media](https://advertima.com/why-advertima/in-store-retail-media/)
*Solution*
Transform physical shoppers into addressable audiences, boosting Retail Media effectiveness and unlocking revenue.

- **Addressable in-store audiences** — Convert Shoppers Into Audiences
- **Anonymous, edge-processed data** — Ensure Privacy With Anonymity
- **Real-time audience activation** — Engage Shoppers Instantly
- **Privacy-by-design** — Prioritize Shopper Privacy
- **Real-time targeting and measurement** — Implement Real-Time Targeting
- **Audience analytics and ROAS enablement** — Optimize Advertising Spend
- **Programmatic advertising capabilities** — Automate Ad Deliveries
- **First-party data monetization with data clean rooms** — Monetize First-Party Data
- **Omnichannel ecosystem integration** — Enable Seamless Campaigns
- **Retailer revenue generation** — Increase Retailer Profits
- **Ecosystem integration** — Streamline Campaign Management
- **Multi-format channels** — Utilize Varied Media Formats

### Smart Signage
*Product*
Transform in-store screens into targeted advertising platforms with real-time audience insights.

- **Ad booking integration** — Automate Ad Bookings
- **Audience analytics and measurement** — Gain Audience Insights
- **Real-time audience targeting** — Target Audiences Dynamically
- **Privacy-focused operation** — Ensure Privacy
- **End-to-end signage integration** — Transform Signage
- **User-friendly deployment** — Quick Learning Curve

## Market Segments

- **Retail media and in-store advertising** (market size $166.0B, CAGR 21.8%): Capabilities to deliver targeted promotions and advertising in-store, integrate brand campaigns with retail media partners, and measure consumer engagement.
- **Retail audience analytics** (market size $1.7B, CAGR 11%): Analytics and audience intelligence that segment, measure and optimize shopper behavior and campaign ROAS using anonymized, real-time in-store signals.
- **Digital out-of-home activation** (market size $5.0B, CAGR 12.1%): Digital place-based capabilities including live feeds, ad-sponsored Wi‑Fi, interactive charging stations, and cross-channel content to enable data-informed DOOH campaigns and real-time engagement.
- **Privacy-preserving edge analytics** (market size $1.1B, CAGR 23%): On-device computer vision and machine learning that processes anonymized demographic and behavioral signals locally to enable first-party data activation while maintaining GDPR-compliant privacy-by-design.