{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/adience-com","markdownUrl":"https://nowen.ai/agents/adience-com.md","jsonUrl":"https://nowen.ai/agents/adience-com.json","name":"Adience","website":"https://www.adience.com","location":"Brooklyn, New York, United States","address":{"city":"Brooklyn","state":"New York","country":"United States"},"industry":"Market Research","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-09-06T22:57:58.338Z","summary":"Adience is a B2B market research and strategy consultancy helping brands grow through segmentation, brand tracking, and buyer insight.","description":"Adience is an independent B2B market research and strategy consultancy that helps global and SMB brands understand buyers, track brand health, and drive growth across a wide range of sectors. It specializes in market segmentation, brand development, buying process analysis, perception tracking, product development, and thought leadership. Working as an extension of client teams, Adience blends rigorous research with strategic consultancy to deliver actionable insights, workshops, and implementation support that improve marketing and product decisions.","mission":"To provide B2B brands with actionable research and strategic guidance that reveals buyer behavior, strengthens brand positioning, and accelerates growth through collaborative, outcome-focused insights and practical support.","directory":{"industryName":"Market Research","agentCount":61,"indexable":true,"hubUrl":"https://nowen.ai/industry/market-research"},"aiReaderFamilies":["Amazon"],"advisorListingUrl":"https://haycion.com/advisors/adience-com","products":[{"name":"Market Segmentation","type":"Service","url":"https://www.adience.com/services/market-segmentation/","summary":"Enhance strategies by defining customer groups and tailoring approaches through market segmentation.","description":"Market segmentation helps define target customer groups and tailor strategies. It includes building buyer personas, sizing the addressable market, and analyzing market structure to inform product positioning, messaging and growth plans.","pricing":{},"features":[{"name":"Buyer Personas","value":"Create Accurate Buyer Personas","valueDescription":"Identify specific needs and motivations of target segments to optimize messaging and marketing strategies."},{"name":"Market Sizing","value":"Quantify Total Addressable Market","valueDescription":"Evaluate the potential revenue opportunity to guide resource allocation and strategic focus."},{"name":"Market Structure Analysis","value":"Gain Insights Into Market Structure","valueDescription":"Understand competitive landscape and channel effectiveness to inform strategic decisions and optimize positioning."},{"name":"Customer Journey Mapping","value":"Map Customer Journeys","valueDescription":"Identify critical touchpoints to enhance customer experience and improve conversion rates."},{"name":"Segmentation Frameworks","value":"Apply Diverse Segmentation Frameworks","valueDescription":"Enable methods like needs-based segmentation or demographic segmentation to enhance targeting approaches."}]},{"name":"Brand Development","type":"Service","url":"https://www.adience.com/services/brand-development/","summary":"Enhance your brand's identity and market position through tailored development strategies.","description":"Brand development helps position and shape a brand's identity across channels. It covers brand positioning, visual identity testing (logo/strapline), marcomms optimization, messaging frameworks, and brand architecture to ensure cohesive communications and differentiated market presence.","pricing":{},"features":[{"name":"Brand Architecture","value":"Clarify Brand Structure","valueDescription":"Establish a clear structure for how different elements of the brand relate to each other, aiding in better messaging and market positioning."},{"name":"Brand Positioning","value":"Differentiate Your Brand","valueDescription":"Create a distinctive space in the market that resonates with your target audience and sets you apart from competitors."},{"name":"Logo and Strapline Testing","value":"Validate Visual Identity","valueDescription":"Ensure that your visual elements effectively communicate your brand values and resonate with your audience."},{"name":"Marcomms Optimization","value":"Enhance Messaging Effectiveness","valueDescription":"Refine your marketing messages to ensure they are clear and impactful, aligning with brand objectives."},{"name":"Messaging Frameworks","value":"Establish Consistent Messaging","valueDescription":"Create a unified approach for conveying your brand’s value propositions, fostering consistency across all communications."},{"name":"Visual Identity Systems Development","value":"Strengthen Brand Recognition","valueDescription":"Design and implement a cohesive visual identity that fosters strong recognition and emotional connections with your audience."}]},{"name":"Buying Process","type":"Service","url":"https://www.adience.com/services/buying-process/","summary":"Enhances understanding of the B2B buying process to increase conversion rates through targeted insights.","description":"Buying process maps and optimizes how customers decide to purchase. It includes customer journey mapping; decision-making unit analysis; drivers of supplier choice; channel optimization; and win-loss analysis to align sales and marketing and improve conversion.","pricing":{},"features":[{"name":"B2B Buying Process Research","value":"Deepens Market Understanding","valueDescription":"Equips companies with detailed insights into customer needs and challenges at each stage of their buying journey."},{"name":"Customer Journey Maps","value":"Visualizes Buying Stages","valueDescription":"Enables companies to understand and optimize customer interactions at each step of the purchasing journey."},{"name":"Maps of Decision-Making Unit","value":"Identifies Key Stakeholders","valueDescription":"Helps in understanding who influences the purchasing process, ensuring tailored communication."},{"name":"Channel Optimization","value":"Enhances Channel Reach","valueDescription":"Helps businesses select the most effective channels for reaching their target audience, maximizing impact."},{"name":"Drivers of Supplier Choice","value":"Clarifies Decision Drivers","valueDescription":"Provides insights into what influences customers' choice of suppliers, guiding targeted marketing efforts."},{"name":"Win-Loss Analysis","value":"Refines Sales Strategies","valueDescription":"Allows businesses to learn from past decision outcomes, enhancing future sales approaches."}]},{"name":"Perception Tracking","type":"Service","url":"https://www.adience.com/services/perception-tracking/","summary":"Monitor brand perceptions to inform strategic decisions.","description":"Perception tracking provides ongoing measurement of customer perceptions, including customer satisfaction, brand equity and loyalty metrics such as Net Promoter Score, to monitor changes over time and inform strategy.","pricing":{},"features":[{"name":"Brand Equity","value":"Evaluate Brand Performance","valueDescription":"Understand how brand equity influences customer choices and builds loyalty."},{"name":"Customer Satisfaction","value":"Gauge Customer Performance Views","valueDescription":"Obtain insights into customer satisfaction levels, which directly affect retention and growth."},{"name":"Net Promoter Score","value":"Quantify Customer Advocacy","valueDescription":"Determine customers' likelihood to recommend your business to others, indicating overall brand loyalty."},{"name":"Benchmarking","value":"Perform Competitive Analysis","valueDescription":"Analyze how your brand stands in relation to competitors to identify strengths and weaknesses."},{"name":"Return on Investment Analysis","value":"Justify Marketing Spend","valueDescription":"Measure the effectiveness of brand initiatives, ensuring resources are allocated optimally."}]},{"name":"Product Development","type":"Service","url":"https://www.adience.com/services/product-development/","summary":"Enables B2B brands to innovate and launch new products successfully.","description":"Product development guides ideation, testing and launch of new offerings. It includes generating ideas, pricing optimization, testing concepts with users, go-to-market strategy, and market forecasts to inform design, pricing and rollout.","pricing":{},"features":[{"name":"Go-to-Market Strategy","value":"Aligns Marketing Efforts","valueDescription":"Creates a tailored plan that resonates with target audiences for successful product launch."},{"name":"Testing Ideas","value":"Validates Concepts","valueDescription":"Ensures product modifications are aligned with user expectations and needs before launch."},{"name":"Generating Ideas","value":"Enhances Innovation","valueDescription":"Facilitates creative input from stakeholders, ensuring alignment with market needs."},{"name":"Building Business Case","value":"Supports Investment Decisions","valueDescription":"Provides stakeholders with the justification needed to approve and fund development projects."},{"name":"Market Forecasts","value":"Informs Strategic Decisions","valueDescription":"Helps predict market trends and adjust strategies to optimize sales approaches."},{"name":"Pricing Optimization","value":"Maximizes Revenue","valueDescription":"Identifies pricing strategies that enhance profitability while attracting customers."}]},{"name":"Thought Leadership","type":"Service","url":"https://www.adience.com/services/thought-leadership/","summary":"Establish market authority with insightful thought leadership content and strategies.","description":"Thought leadership services create and curate content to establish authority in the market. It includes content strategy and content creation to support marketing and education for clients and audiences.","pricing":{},"features":[{"name":"Content Creation","value":"Craft Unique Content","valueDescription":"We produce engaging reports, infographics, webinars, and toolkits that demonstrate expertise and drive engagement."},{"name":"Content Strategy","value":"Develop Strategic Insights","valueDescription":"Identify gaps in existing thought leadership and create a unique perspective that addresses client pressures and priorities."},{"name":"Market Research","value":"Utilize Comprehensive Insights","valueDescription":"Engage with genuine decision-makers to gather actionable insights that enhance your content relevance."},{"name":"Performance Tracking","value":"Enhance Engagement Metrics","valueDescription":"Leverage tracking systems to analyze reach and effectiveness of thought leadership content."}]}],"audiences":[],"segments":[{"name":"Brand strategy and equity tracking","description":"Define and test brand positioning, visual identity and messaging, and continuously measure brand health, equity and customer perception to guide marketing and communications.","color":1,"productNames":["Brand Development","Perception Tracking","Thought Leadership"]},{"name":"Market segmentation and targeting","description":"Segment and size addressable markets, build buyer personas and segmentation frameworks to prioritise customer groups and inform positioning and go‑to‑market planning.","color":2,"productNames":["Market Segmentation","Brand Development","Product Development"]},{"name":"Buying journey and sales enablement","description":"Map B2B buying processes and decision‑making units, conduct win‑loss analysis and optimise channels to improve conversion and align sales and marketing.","color":3,"productNames":["Buying Process","Market Segmentation","Perception Tracking"]},{"name":"Product strategy, testing and launch","description":"Support ideation, concept and pricing testing, build business cases and market forecasts, and develop go‑to‑market strategies for new product introductions.","color":4,"productNames":["Product Development","Market Segmentation","Buying Process"]}],"faq":[],"comparisons":[],"sources":[{"url":"https://www.adience.com","text":"Adience"},{"url":"https://www.adience.com/services/market-segmentation/","text":"Market Segmentation"},{"url":"https://www.adience.com/services/brand-development/","text":"Brand Development"},{"url":"https://www.adience.com/services/buying-process/","text":"Buying Process"},{"url":"https://www.adience.com/services/perception-tracking/","text":"Perception Tracking"},{"url":"https://www.adience.com/services/product-development/","text":"Product Development"},{"url":"https://www.adience.com/services/thought-leadership/","text":"Thought Leadership"}]}