{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/2x-com","markdownUrl":"https://nowen.ai/agents/2x-com.md","jsonUrl":"https://nowen.ai/agents/2x-com.json","name":"2X","website":"https://2x.com","location":"Malvern, Pennsylvania, United States","address":{"city":"Malvern","state":"Pennsylvania","country":"United States"},"industry":"Go-to-Market Services","deliveryModel":"services","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-11-04T03:43:44.529Z","summary":"2X helps B2B organizations coordinate go-to-market strategy, people, technology, and AI to improve execution and growth.","description":"2X partners with B2B organizations to turn go-to-market strategy into coordinated execution. It combines expert teams, AI, technology, and operational support across marketing, sales, and revenue operations, helping growth leaders adapt their capabilities, improve workflows, and advance business priorities.","mission":"Help B2B organizations turn go-to-market priorities into action by combining expert teams and AI in a flexible, accountable operating model.","directory":{"industryName":"Go-to-Market Services","agentCount":4,"indexable":false,"hubUrl":"https://nowen.ai/industry/go-to-market-services"},"aiReaderFamilies":["Perplexity"],"products":[{"name":"AI Transformation","type":"Service","url":"https://2x.com/services/ai-transformation/","summary":"Move AI into everyday GTM work to improve execution, support adoption, and keep workflows aligned with changing business priorities.","description":"2X helps B2B organizations move AI from fragmented pilots into everyday go-to-market work. The service identifies valuable workflows, defines ownership, handoffs, data requirements, governance, and success measures, then builds agents, automations, and integrations into the platforms clients already use. 2X supports launch and ongoing operation by monitoring performance, tuning workflows, and helping teams adopt and expand them as priorities change.","pricing":{},"features":[{"name":"GTM use case prioritization","value":"Prioritize High-Impact GTM Use Cases","valueDescription":"Focus AI investment on workflows with clear business value, usable data, defined ownership, and a realistic path into everyday work."},{"name":"AI agent and workflow development","value":"Build AI Workflows In Your Existing Stack","valueDescription":"Put agents and automations into the platforms teams already use, connecting data and workflow logic without requiring a new stack."},{"name":"AI operating model design","value":"Define Ownership And Operating Rules","valueDescription":"Give teams clear ownership, handoffs, review points, and measures for running AI workflows as part of their GTM operations."},{"name":"GTM workflow automation","value":"Automate Repeatable GTM Work","valueDescription":"Apply AI to common GTM workflows, from routing and data quality to campaign coordination, follow-up, content, and performance reporting."},{"name":"AI governance and human review","value":"Govern Workflows With Human Oversight","valueDescription":"Keep review, accountability, and operating rules inside AI workflows so teams can oversee how the work is performed."},{"name":"Ongoing workflow operation and improvement","value":"Monitor And Improve Workflows After Launch","valueDescription":"Keep AI workflows aligned with changing business needs through ongoing performance monitoring, tuning, documentation, and expansion."},{"name":"Shared AI context","value":"Give Teams And Agents Shared Context","valueDescription":"Help teams and agents work from a governed, consistent understanding of the organization, its customers, and its rules."},{"name":"AI adoption enablement","value":"Support Adoption Through Embedded Enablement","valueDescription":"Help teams understand and use updated workflows through specialist guidance, role-specific enablement, documentation, and support in daily execution."}]},{"name":"Brand, Content, and Creative","type":"Service","url":"https://2x.com/services/brand-content-creative/","summary":"Build a differentiated brand and connected creative that earns buyer attention, strengthens preference, and supports pipeline growth.","description":"2X provides B2B brand, content, and creative services from audience research and strategic direction through production and optimization. The service covers brand development, positioning and messaging, content strategy and operations, campaign concepts, digital experiences, video, and motion graphics. 2X connects messaging, design, content, and sales enablement across the go-to-market experience. AI-enabled workflows extend production capacity, while human experts guide strategy, originality, and quality.","pricing":{},"features":[{"name":"B2B brand development","value":"Build A Distinctive Brand Foundation","valueDescription":"Clarify the brand's purpose, audience, and market expression to strengthen differentiation and create a foundation for consistent brand work."},{"name":"Product positioning and messaging","value":"Align Teams Around One Clear Story","valueDescription":"Give marketing and sales a shared narrative and messaging source to support consistent communication across buyer interactions."},{"name":"Content strategy and operations","value":"Turn Positioning Into Measurable Content","valueDescription":"Establish the strategy, workflows, governance, and measurement model needed to produce consistent content and connect its performance to pipeline."},{"name":"Creative and content production at scale","value":"Produce More High-Quality Creative","valueDescription":"Extend creative capacity with specialist production across content formats and channels, helping teams keep high-value work moving as demand changes."},{"name":"Audience and buyer research","value":"Understand Buyers And Focus Your Message","valueDescription":"Use insight into buying committees, their motivations, and decision processes to ground downstream brand, messaging, and creative choices in buyer needs."},{"name":"Creative concept and campaign development","value":"Launch Campaigns Built On B2B Strategy","valueDescription":"Translate strategy into a cohesive campaign concept, messaging, design, and activation plan ready to bring to market."},{"name":"Creative governance and brand consistency","value":"Maintain Brand Consistency As You Scale","valueDescription":"Standardize creative processes and apply governance across teams, markets, and asset types to support consistent brand experiences as production expands."},{"name":"Connected go-to-market experiences","value":"Connect Creative Across Buyer Touchpoints","valueDescription":"Coordinate messaging, content, design, and sales enablement to create more continuous brand experiences for buyers."},{"name":"AI-enabled creative workflows","value":"Extend Creative Capacity With AI","valueDescription":"Apply AI to repeatable production tasks such as intake, tagging, repurposing, and optimization while keeping strategic direction, originality, and quality in human hands."},{"name":"Digital experience and conversion","value":"Improve Online Discovery And Conversion","valueDescription":"Refine digital experiences to help buyers find relevant information, navigate the online presence, and take conversion steps."},{"name":"Video and motion graphics","value":"Bring Your Story To Life In Video","valueDescription":"Develop video and motion graphics in formats buyers want to watch, from initial concept through production."},{"name":"Creative performance optimization","value":"Improve Creative With Performance Insights","valueDescription":"Use results and lessons from completed work to refine creative direction and improve subsequent materials and campaigns."}]},{"name":"GTM engineering","type":"Service","url":"https://2x.com/services/gtm-engineering/","summary":"Connects revenue systems and automates GTM workflows to improve data quality, routing, pipeline generation, and the efficiency of revenue teams.","description":"2X designs, builds, and maintains AI-powered workflows that connect revenue systems and automate go-to-market operations. Working with your existing technology stack, GTM engineers map how accounts move through identification, enrichment, routing, sales action, and close, then build workflows to support that motion. Services include CRM data enrichment, inbound lead processing, outbound automation, account prioritization, and operational automation. Builds account for scale, security, compliance, and system integrations, with runbooks and architecture documentation for handoff. Clients can manage systems independently or have 2X maintain, improve, and expand them after launch.","pricing":{},"features":[{"name":"Revenue workflow design","value":"Build Workflows Around Your Revenue Motion","valueDescription":"Map the existing process and address its friction points before automating, so workflows support how revenue moves through the business rather than simply speeding up broken processes."},{"name":"CRM data enrichment","value":"Keep CRM Data Accurate And Usable","valueDescription":"Enrich, validate, deduplicate, and continuously clean CRM records so sales teams have data they can trust and use."},{"name":"GTM operations automation","value":"Free Teams From Repeatable Operational Work","valueDescription":"Automate ongoing research, handoffs, updates, and reporting under expert oversight, freeing teams to focus on higher-value work."},{"name":"Outbound automation","value":"Scale Personalized Multichannel Outreach","valueDescription":"Automate account sourcing, personalization, and multichannel sequencing so representatives spend less time researching and more time selling."},{"name":"Revenue technology integration","value":"Connect Revenue Systems And Workflows","valueDescription":"Connect platforms and workflows across the existing stack so data and operational activity can support a coordinated revenue motion."},{"name":"Inbound lead processing","value":"Route Qualified Inbound Prospects With Context","valueDescription":"Capture inbound signals, enrich and score them, and route qualified prospects to the right representative with the context needed to convert."},{"name":"TAM mapping and account prioritization","value":"Prioritize Accounts Against Your Ideal Customer Profile","valueDescription":"Map the addressable market and score accounts against your ideal customer profile to help teams direct attention to priority accounts."},{"name":"Enterprise-ready implementation","value":"Build Systems For Enterprise Requirements","valueDescription":"Account for scale, security, compliance, and platform connections during implementation, supporting workflows designed for enterprise environments."},{"name":"Documented systems and ongoing maintenance","value":"Maintain Or Extend Systems After Launch","valueDescription":"Give internal teams documentation and a structured handoff, with the option for 2X to maintain, improve, and expand the systems over time."}]},{"name":"Demand Generation, ABX, and Media","type":"Service","url":"https://2x.com/services/demand-gen-abx-and-media/","summary":"Coordinate campaigns around priority buyers and improve investment decisions with performance insights tied to qualified pipeline.","description":"2X plans and runs demand generation, account-based experience (ABX), paid media, and campaign programs as a connected go-to-market engine. The service coordinates audiences, messaging, channels, and timing; focuses investment on priority accounts; and measures performance against qualified pipeline. Support includes campaign execution, events and webinars, email nurture, outbound to target accounts, customer expansion programs, paid media management, conversion optimization, and pipeline reporting and attribution.","pricing":{},"features":[{"name":"ABX strategy and audience segmentation","value":"Align Teams Around Priority Accounts","valueDescription":"Coordinates account priorities, audience segmentation, messaging, channels, and campaign activity to support a shared approach to engaging important accounts."},{"name":"Pipeline reporting and attribution","value":"Connect Marketing Activity To Pipeline","valueDescription":"Provides reporting on pipeline contribution, opportunity costs, and target-account progress, with attribution models developed in collaboration with RevOps."},{"name":"Marketing campaign execution","value":"Launch Campaigns Across Required Channels","valueDescription":"Provides execution support across campaign channels and workstreams, helping teams move planned programs into market."},{"name":"Account prioritization","value":"Focus Effort On Likely Buyers","valueDescription":"Helps teams direct effort toward accounts with a greater likelihood of engagement, progression, and conversion."},{"name":"Paid media management","value":"Manage Media Against Pipeline Goals","valueDescription":"Coordinates paid media planning, launch, and optimization across multiple channels in alignment with pipeline goals."},{"name":"Performance and conversion optimization","value":"Improve Conversion And Media Efficiency","valueDescription":"Uses performance insights to identify conversion slowdowns and prioritize changes to campaign outcomes, engagement, and media efficiency."},{"name":"Integrated demand, ABX, media, and event planning","value":"Coordinate Channels Around Shared Accounts","valueDescription":"Brings inbound, ABX, paid media, and event planning together to coordinate activity around shared target accounts."},{"name":"Campaign planning","value":"Coordinate Campaigns Around Clear Outcomes","valueDescription":"Connects the components of campaign planning so teams can align activity with intended business outcomes."},{"name":"Email nurture","value":"Nurture Leads Through Email","valueDescription":"Uses email nurture programs to maintain engagement and support lead progression."},{"name":"Lead progression and sales handoff","value":"Advance Leads With Shared Handoff Rules","valueDescription":"Establishes agreed handoff rules between Marketing and Sales to support a coordinated transition of leads."},{"name":"Target-account outbound","value":"Reach Priority Buying Groups","valueDescription":"Supports researched and sequenced outreach to buying groups at selected target accounts."},{"name":"Customer expansion programs","value":"Identify And Advance Expansion Opportunities","valueDescription":"Uses whitespace and expansion signals to support customer account plays and route qualified opportunities to account teams."},{"name":"Built-in measurement","value":"Track Progress From The Start","valueDescription":"Defines success measures at kickoff, baselines performance during the first 30 days, and provides quarterly reporting."},{"name":"Field, event, and webinar programs","value":"Connect Events To Campaigns","valueDescription":"Integrates regional, virtual, and third-party events into coordinated campaigns."},{"name":"AI-enabled campaign workflows","value":"Accelerate Work With Expert Oversight","valueDescription":"Combines AI-enabled workflows for repeatable tasks with specialist judgment for decisions requiring context."}]},{"name":"Revenue Operations and GTM Enablement","type":"Service","url":"https://2x.com/services/revenue-operations-gtm-enablement/","summary":"Align revenue teams, improve the systems they rely on, and make pipeline, reporting, and forecasts more consistent.","description":"2X connects the processes, data, platforms, and ownership behind go-to-market execution. The service aligns marketing, sales, and customer success around shared lifecycle stages, definitions, handoffs, and metrics; diagnoses gaps in revenue systems and workflows; and implements integrations, routing, scoring, governance, and reporting. Support adapts as business needs change and can include platform maintenance, AI-assisted operational work, process documentation, and training for internal owners.","pricing":{},"features":[{"name":"Shared revenue definitions and lifecycle","value":"Align Teams Around Shared Revenue Definitions","valueDescription":"Give marketing, sales, and customer success a consistent view of lifecycle stages and revenue measures, helping teams work from the same operating language."},{"name":"Revenue motion diagnosis and operating model improvement","value":"Find Root Causes And Improve GTM Operations","valueDescription":"Start with the revenue motion and its points of friction, then address the underlying process, ownership, data, or system issues rather than applying a narrow fix to a symptom."},{"name":"GTM platform and data integration","value":"Connect Platforms And Improve Data Flow","valueDescription":"Integrate revenue systems and improve the data and workflow foundations behind GTM execution, while making better use of platforms the organization already has."},{"name":"ICP, segmentation, and scoring","value":"Prioritize Accounts With Data-Driven Rules","valueDescription":"Turn the validated ICP into system-based segments and rules that help teams focus attention on accounts and contacts that fit their priorities."},{"name":"Sales handoff and routing design","value":"Route Sales-Ready Leads With Clear Ownership","valueDescription":"Create clear sales-readiness criteria, ownership, and routing so teams can reduce stalled handoffs and preserve context as prospects move between teams."},{"name":"Pipeline health and forecasting","value":"Improve Pipeline Visibility And Forecast Confidence","valueDescription":"Use qualification, conversion patterns, targets, and coverage capacity to give revenue teams a clearer basis for assessing pipeline health and forecast probability."},{"name":"Revenue reporting and performance measurement","value":"Measure Revenue Operations Against Business Metrics","valueDescription":"Establish a baseline and track relevant operating measures so teams can evaluate changes in pipeline performance and operational effectiveness using numbers the business already reports."},{"name":"AI-assisted operational workflows","value":"Automate Repeatable Revenue Operations Work","valueDescription":"Use AI to support repeatable tasks while keeping experienced human operators accountable for quality, decisions, and the context needed to run the revenue motion."},{"name":"Operating model maintenance and team enablement","value":"Maintain Systems And Enable Internal Owners","valueDescription":"Keep the operating model current as business and technology needs evolve, while equipping internal teams with documented processes and training to own and extend the work."}]},{"name":"SEO and AI Visibility","type":"Service","url":"https://2x.com/services/seo-ai-visibility/","summary":"Improve visibility in search and AI answers so your brand can enter buyer consideration before competitors make the shortlist.","description":"2X helps B2B brands get found, quoted, and cited in traditional search results and AI-generated answers. The service audits visibility across search and AI discovery, identifies technical, content, and authority gaps, and turns findings into a connected SEO, AEO, and GEO workplan. It restructures priority pages for clearer answers and easier extraction, strengthens topic coverage and citation signals, and tracks visibility as AI search changes.","pricing":{},"features":[{"name":"AI visibility audit","value":"Identify Visibility Gaps And Prioritize Fixes","valueDescription":"Understand where your brand appears, which competitors are cited for buyer questions, and what actions to prioritize to improve visibility."},{"name":"Technical SEO and schema recommendations","value":"Make Priority Pages Easier To Process","valueDescription":"Address technical issues that can limit crawling, indexing, and the ability of search engines and AI systems to understand priority pages."},{"name":"AI-ready content optimization","value":"Restructure Content For Clearer AI Extraction","valueDescription":"Make priority content easier for AI systems to understand and extract by organizing it around clear answers, useful formats, and stronger topic coverage."},{"name":"AI search analytics","value":"Track Visibility And Competitor Movement","valueDescription":"Monitor changes in AI-referred traffic, share of voice, brand mentions, topic coverage, competitor presence, and page performance over time."},{"name":"Connected SEO, AEO, and GEO workplan","value":"Align Search Work With Buyer Questions","valueDescription":"Focus search work on buyer questions that shape pipeline and vendor consideration, connecting visibility efforts to category presence and competitor displacement."},{"name":"Topic and authority architecture","value":"Strengthen Topic Coverage And Authority","valueDescription":"Connect buyer questions to relevant pages, proof, and internal links to build stronger category coverage and signals that support AI citation."},{"name":"Citation and authority building","value":"Build Authority Across Sources AI Engines Cite","valueDescription":"Strengthen the brand’s presence in the publications, review sites, analyst coverage, and communities that influence AI-generated answers."},{"name":"Multi-site and multilingual measurement","value":"Scale Measurement Across Sites And Regions","valueDescription":"Extend the work across multiple sites, regions, and languages while keeping a consistent approach to measurement."}]},{"name":"Web and Digital Experience","type":"Service","url":"https://2x.com/services/web-digital-experiences/","summary":"Create clearer, more intuitive and discoverable website experiences that guide buyers, improve conversion, and adapt as business priorities change.","description":"2X’s Web and Digital Experience service brings strategy, content, UX, design, development, SEO, analytics, and web operations together across a website’s lifecycle. Support ranges from targeted refreshes that retain a working foundation to full revamps, performance and conversion optimization, and ongoing maintenance. Work includes website planning and information architecture, responsive and accessible design, CMS development, integrations, AI-powered solutions, quality assurance, launch support, and continuous improvement.","pricing":{},"features":[{"name":"Website strategy and information architecture","value":"Align Website Structure With Business Goals","valueDescription":"Establish a clear direction for the website by planning its structure and user journeys around business priorities."},{"name":"Website refresh and redesign","value":"Refresh Or Rebuild Your Website","valueDescription":"Choose a targeted refresh that preserves useful foundations or a more extensive revamp that rethinks the website’s structure, experience, and technical foundation."},{"name":"Website performance and conversion optimization","value":"Identify And Improve Conversion Barriers","valueDescription":"Use assessment of website performance, user experience, and conversion paths to identify what is getting in the way and prioritize improvements."},{"name":"Website content and design","value":"Create Clear, Intuitive Website Experiences","valueDescription":"Bring content, design, and search considerations together to create experiences that are intuitive and accessible across devices."},{"name":"Website development and integrations","value":"Build And Connect Website Capabilities","valueDescription":"Bring website designs to life with development, reusable components, integrations, and AI-powered solutions that enhance functionality and streamline operations."},{"name":"Website launch, maintenance, and ongoing improvement","value":"Maintain And Evolve Your Website","valueDescription":"Keep the website running effectively and adapt it over time with maintenance, new pages, improved experiences, and continuing visibility enhancements."}]},{"name":"Strategy and consulting","type":"Service","url":"https://2x.com/services/strategy-consulting/","summary":"Clarify GTM priorities, align teams and resources, and turn strategy into an adaptable operating plan and practical implementation roadmap.","description":"2X helps B2B organizations connect GTM strategy to practical operating changes. The service assesses business goals, current ways of working, and performance gaps, then designs a future-state solution spanning operating models, roles, workflows, technology, and AI. 2X works with stakeholders to refine recommendations, develop an implementation plan and supporting business case, and build a roadmap for delivering measured value over time.","pricing":{},"features":[{"name":"GTM investment prioritization","value":"Prioritize High-Impact GTM Investments","valueDescription":"Focus investment on markets, audiences, and initiatives with the greatest potential to improve pipeline and revenue, with decisions connected to business priorities."},{"name":"Marketing operating model design","value":"Design An Adaptable GTM Operating Model","valueDescription":"Connect operating changes, role clarity, workflows, systems, and governance to business objectives so the GTM model can better support execution as needs shift."},{"name":"Implementation roadmap development","value":"Turn Recommendations Into A Measured Roadmap","valueDescription":"Move from agreed recommendations to an implementation roadmap that supports practical adoption and measured value over time."},{"name":"Team and opportunity alignment","value":"Align Teams Around Growth Opportunities","valueDescription":"Give marketing and sales a clearer shared approach to reaching high-value accounts and markets by defining audiences, buyer needs, value propositions, and team roles."},{"name":"Current-state diagnostics","value":"Identify GTM Performance Gaps","valueDescription":"Understand what is holding the team back and identify the gaps affecting overall performance before shaping a future-state solution."},{"name":"Capability and capacity planning","value":"Balance In-House, Specialist, And AI Capacity","valueDescription":"Make informed choices about which work the team keeps, where specialized support is needed, and what can be automated, while considering cost and capacity implications."},{"name":"AI adoption and workflow planning","value":"Apply AI Where It Adds Leverage","valueDescription":"Plan practical AI use around the team's work by identifying suitable repeatable tasks and preparing the workflows, governance, and adoption support needed to use AI."},{"name":"Stakeholder recommendation refinement","value":"Build Stakeholder-Ready Recommendations","valueDescription":"Pressure-test proposed changes with stakeholders, address concerns, and develop an adoption plan and business case to support decisions."}]}],"audiences":[],"segments":[],"faq":[],"comparisons":[],"sources":[{"url":"https://2x.com","text":"2X"},{"url":"https://2x.com/services/ai-transformation/","text":"AI Transformation"},{"url":"https://2x.com/services/brand-content-creative/","text":"Brand, Content, and Creative"},{"url":"https://2x.com/services/gtm-engineering/","text":"GTM engineering"},{"url":"https://2x.com/services/demand-gen-abx-and-media/","text":"Demand Generation, ABX, and Media"},{"url":"https://2x.com/services/revenue-operations-gtm-enablement/","text":"Revenue Operations and GTM Enablement"},{"url":"https://2x.com/services/seo-ai-visibility/","text":"SEO and AI Visibility"},{"url":"https://2x.com/services/web-digital-experiences/","text":"Web and Digital Experience"},{"url":"https://2x.com/services/strategy-consulting/","text":"Strategy and consulting"}]}